ObjectivesAs strategic opportunities arise, Comcast Business will engage in a variety of event tactics to secure fresh, meaningful customer entertainment and education. These tactics are usually one-offs, occurring only once a year, and have been added to the event calendar to accomplish a specific goal or appeal to a particular audience:

Houston BBQ Cook-OffComcast Business is proud to sponsor the World’s Championship BBQ Contest, where more than 250 teams of barbeque aficionados compete to be the best at BBQ. The BBQ Cook-off precedes the Houston Livestock Show and Rodeo, the world’s largest of its kind with 2.6 million+ people visiting the grounds at NRG Stadium in 2018. Comcast Business hosts a VIP, invitation-only tent complete with music, food and beverage, and good, old-fashioned Texas charm.

Rules of Engagement• Nominations are not required; Invitations can be distributed on a first-come,

first-served basis (RSVP required)• No more than five people (plus one Guest) per company (10 Max)• Attendance is for one day only (Thursday, Friday, or Saturday)• Enterprise Reps are welcome to attend with their customers, and must also RSVP;

Employees may not attend if they have no customers attending• All Guests must be 21+• Travel accommodations are not included; Grounds and parking passes + tent access only

DeadlinesJAN 15: Invitation and registration site distributed to Sales to share with customers/prospectsFEB 14: Final registration deadlineFEB 15: “Know Before You Go” emails sent to all registered attendees

FEB 16: Parking & Ground Passes shipped to attendeesFEB 19: Pre-event training call scheduled with Hosts

A Day in the LifeBBQ visitors can enjoy several public venues, including The Garden, Rockin’ Bar-B-Que Saloon and the Chuck Wagon. Plus, the Carnival is open for wild rides and fun games. The Miller Lite Stage at The Garden features some of the best up-and-coming and established artists in Texas country. The Rockin’ Bar-B-Que Saloon also features live and DJ music, and has an outside patio for visitors to enjoy.Comcast Business customers and prospects can retreat to the privacy of our sponsored tent, which is by invitation only. The Comcast Business hospitality area is located on Rodeo Drive and Committee Street inside the World Championship Bar-B-Que area.The tent will have a great view of the main music stage, and Guests will have access to private restrooms and complimentary food and beverage, away from the crowds and lines of the general audience. Attendees are welcome to come and go from the tent as they please – to enjoy the fun and activities of the Cook-off and Carnival, or enjoy the exclusivity of the VIP lifestyle.BBQ packages include: Parking passes, grounds passes, VIP tent passes. Travel accommodations are not included.

Visit cbexperienceit.com to see the full calendar and for online access to your information kit contents.

Events

Sponsored Events

Sales Kick Off 2019 JAN 24-25 | Philadelphia, PA

2019 Houston BBQ Cook Off FEB 21-23 | Houston, TX

Beats ‘N Eats MAY 13 | Philadelphia, PA

Technology Summit JUN 21 | Sonoma, CA

Beats ‘N EatsThe Beat ‘n Eats Food + Music Event brings together the very best in food and music for a truly one-of-a-kind experience to honor, raise support and create opportunities for our veterans and service members. This unique, upscale event features a family style, seven-course dinner presented by top celebrity and local chefs accompanied by live music performances from both established and emerging artists. Beats ‘N Eats will be held in Philadelphia at The Fillmore Philadelphia in 2019; proceeds raised from the event will support the efforts of the Robert Irvine Foundation (RIF).

Rules of EngagementNominations Portal: www.cvent.com/d/tbqf91Hosts — Sales Hosts must be VP or above; Hosts are invited to bring a Guest to the Beats ‘N Eats eventGuests — VP or above; Travel accommodations are not included• Customers – MM billing more than $2,000/month; ENT/Majors billing more than $3,000/month• Prospects – Must have an open opportunity (valued at the above) in SFDC that is expected to close within the

next 120 days• No account that is engaged in an active RFP• No Indirect/Resellers/Authorized ConnectorsUsing the above nomination link and invitation criteria, Sales must nominate customers/prospects for executive review prior to issuing invitations to Guests to register. Nominations that meet the above criteria will be approved on a first come, first served basis. Marketing will aggregate the remaining nominations and submit to leadership for approval. Once approved, invitations will be shared with Sales to distribute to their customers. Guests will have until approximately two weeks prior to event to register, which locks in their spot. At that time, all unused tickets are reallocated based on demand. If a customer who was approved to attend did not register in that time period, they forfeit their tickets and will be accommodated on a first come, first served basis while supplies last.

Deadlines100 Days: Strategic planning kicks off60 Days: Event plan for Beats ‘N Eats rolled out to Sales Leadership; Nomination window opens45 Days: Nomination window closes; Nominations are reviewed/approved by Leadership43 Days: Invitations/registration links are shared with Sales to distribute to approved Guests15 Days: Registration closes; Unused tickets are reassigned based on demand

A Day in the LifeComcast Business Guests will enjoy private, VIP entrance to the Beats ‘N Eats event, along with preferred seating and a special meet-and-greet with celebrity chef, Robert Irvine. Joined by Comcast Business executives, customers/prospects will be treated to a sumptuous feast, prepared by local and celebrity chefs – past featured chefs include “Iron Chef” Morimoto, “Cake Boss” Buddy Valestro, and Philadelphia talent Marc Vetri among others.

Comcast Business Technology SummitIn 2019, Comcast Business will host the 2nd annual Technology Summit in partnership with NASCAR. This one-day thought leadership event is designed for C-Level IT professionals to discuss the evolving technology landscape, leaning on NASCAR ecosystem partners to share the challenges they face. Topics may include how they build small cities (and communications infrastructures to support 100,000 fans) at the tracks on race days, the importance of meeting the race teams’ mission-critical connectivity requirements, increased fan expectations, and how technology is enabling them to meet growing demands on both sides of Pit Road. Guests will also have the chance to enjoy a first-class excursion with VIP tours and celebrity meet-and-greet. And, they are invited to stay through the weekend to enjoy the action during Sunday’s Monster Energy NASCAR Cup Series race.

Rules of EngagementNominations Portal: www.cvent.com/d/tbqf91Hosts — Sales Hosts must be VP or above; Hosts are invited to bring a Guest to the Technology SummitGuests — VP or above; Travel accommodations are included for ENT Customers/Prospects and their Guest, including coach, roundtrip airfare, a two-night hotel stay, and wheels-up to wheels-down ground transportation; Customers’/Prospects’ Guests must be 21 or older• Customers – MM billing more than $2,000/month; ENT/Majors billing more than $3,000/month; No more than

two customers from the same company• Prospects – Must have an open opportunity (valued at the above) in SFDC that is expected to close within the next

120 days; No more than two prospects from the same company• No account that is engaged in an active RFP• No Indirect/Resellers/Authorized ConnectorsUsing the above nomination link and invitation criteria, Sales must nominate customers/prospects for executive review prior to issuing invitations to Guests to register. Nominations that meet the above criteria will be approved on a first come, first served basis. Marketing will aggregate the remaining nominations and submit to leadership for approval. Once approved, Marketing will issue invitations directly to customers/prospects, and will BCC the Sales Rep. Marketing will continue to follow up with the invited Guests until a Yes or No response is received.

Deadlines100 Days: Strategic planning kicks off90 Days: Event plan is rolled out to Sales Leadership; Nomination window opens60 Days: Nomination window closes; Nominations are reviewed/approved by Leadership55 Days: Marketing distributes invitations to approved Guests; Follow-up is ongoing; Confirmation emails are sent as registrations are received10 Days: “Know Before You Go” emails with travel confirmations are sent to registered Guests7 Days: Pre-event host training call1 Day: Guests pick up race-day credentials from their hotel upon check-in7 Days Post: Post-event email is sent, including event photographs, survey and link to presentations

A Day in the LifeThe Comcast Business Technology Summit will be held at a private location in Sonoma/Napa, in conjunction with the 2019 Toyota/Save Mart 350 at Sonoma Raceway. Guests are invited to arrive on Thursday, June 20, and to be our guests through the Monster Energy NASCAR Cup Series race on Sunday, June 23. The Technology Summit will feature a full-day of thought leadership programming, complete with keynotes by industry leaders and Comcast visionaries. In addition, the day will include lunch prepared by celebrity chef Robert Irvine and conclude with a tour of a local winery.

Roles of Marketing/SalesSales Commitments• Proactively reach out to your customers/prospects to

gauge interest in upcoming events• Follow the nomination process, as defined• Include Opportunity ID for each nomination• Complete Customer Briefs for each approved Guest to

facilitate development of executive briefing materials• Set face-to-face follow-up appointment with customer

within 30 days of the event

Marketing Commitments• Strategic event plan development• Special event/talent coordination• Effective communication with Sales Leadership to share

event plans• Development and distribution of pre-/post-event external

communications• Distribution/Shipping of event credentials to Guests

and Hosts• Coordination of employee hotel accommodations

(Technology Summit only)• Coordination of all travel for Guests (air, ground, hotel)

(Technology Summit only)• Pre-event staff training• Comprehensive pre-/post-event social media coverage• On-site event management• Event recap• Opportunity tracking to campaign• Bi-weekly campaign reporting• Include sponsored event details in the weekly event

update to Sales

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