sponsored research and regional economic development ncura nov 6 9 2011
DESCRIPTION
"Sponsored Research and Regional Economic Development" presentation at annual NCURA meeting, Washington DC, Nov 6-9, 2011.TRANSCRIPT
Or, How Sponsored Projects Saves the World from Economic Collapse
Central Coast Earthquake, 2003
Santa Barbara “Tea” Fire, 2010 Santa Barbara whirlpool from Tsunami, 2011
Eric GiegerichUC Berkeley
What: •
• •
Berkeley Seismological Lab
Berkeley Seismological Lab
Since 1887, BSL has operated seismic networks in CA◦ BSL conducts earthquake
research◦ Provides timely public
information◦ Educates and trains students
BSL funded by USGS, CA, UC
BSL is used to federal andstate funding
Problem: In 2010, CA hit a budget
crisis CA cut $650M from UC’s
budget in 2011
This is a seismic event!
How to make up the deficit?
Berkeley Seismological Lab
Source: http://dollarsandsense.org/blog/page/2
Opportunity: BSL came to Industry
Alliances Office seeking solutions◦ How to bring in new
funding from industry?◦ How to create an
industry affiliate program?
Technology: At the same time, BSL
developing Earthquake Early Warning system (EEW)◦ Includes software and data feed◦ Collaboration with Caltech, ETH,
CISN, USGSExisting technology with continuing research potential
But not ready for public consumption
Earthquakes (red) and faults (black) in
California
Source: http://seismo.berkeley.edu/~rallen/research/elarms/index.php
Solution: Earthquake Research Affiliates ProgramResearch-based membership programEarly access to EEW software via research license in SRA/membership agmtFor internal, noncommercial testing onlyDisclaimers, No warrantyCompanies provide feedback, R&D
Result: New RevenueBSL now has new revenue streamBSL has industry partners for R&D, feedbackBSL creating pathway to roll out EEW
Eric GiegerichUC Berkeley
Establish yourself as part of the economic development solution
We have pulse on research sponsors, companies, new opportunities
We have key data We have expertise—legal, policy, financial… We have contacts, networks
Establish yourself as the go to person
What You Can Do
Make Referrals, Introductions Because we have our finger on the pulse:
◦ We see what comes in, across the university◦ We see what happens at other universities, from a
different standpoint than the PI◦ We get inquiries from the outside◦ We have external contacts
We can make introductions, referrals, suggestions
Establish yourself as a Network Hub
What You Can Do
Coach faculty What it means to work with industry
◦ Adapting to new approaches◦ Implications of industry funding—confidentiality,
publication, intellectual property… Pursue industry funding to supplement income
loss Pursue industry to develop and deploy research
results—pathways to technology transfer
Establish yourself as a bridge
What You Can Do
Working with industry doesn’t have to compete with research integrity◦ It can even enhance it◦ Can provide valuable feedback◦ Can provide pathway for technology transfer
What You Can Do
Keep an eye on the value the university provides as a research university—that’s one reason companies come to us
Establish yourself as a bridge
Reassure faculty on preserving university principles
Identify what PI/group have to Offer Shift: Help faculty identify capabilities &
assets◦ What unique research capabilities◦ What software, data◦ What data collection capabilities◦ What unique equipment, resources, installations◦ What recharge services◦ What networks, affiliations, partnerships◦ What graduates, internships, new hires
Establish university as buffet of offerings
What You Can Do
Explore Options Take a second look at familiar behaviors:
◦ Citing reasons why not◦ Sending over that template too soon◦ Being unwilling to draft/consider new terms
Try some new behaviors◦ Champion new ideas◦ “Let’s think about how that could work”
New ways to meet policies and principles?◦ Build network of internal people to explore options
while preserving principles, mitigating risk
Establish yourself as a solutions person
What You Can Do
Make it happen! Champion new opportunities!
What You Can Do
Sponsored Projects is part of the Economic Development Solution
Ink new deals! Bring in revenue! Keep building relationships!