Blue, Inc. Presents:

A Silent AuctionFebruary 9, 2011 3:00-5:30 P.M.

Pomerantz Stage Starring: Drake Students and Faculty

This Valentine’s Day, ditch the assorted chocolates. Bid on a classic gift, such as a Singing Valentine or tickets to a show. All proceeds go to sending Drake’s advertising

capstone to the National Student Advertising Competition this April.

Questions? Contact Lydia Metzger at lydia.metzger@drake.edu

Embrace Your Inner Ugly Ugly Sweater Sale December 6 - 911a.m. - 1p.m.Meredith Hall and GK Lobby$5 per sweater.

Holidays are for good food and ugly sweaters. Brought to you by Blue, Inc. – Drake’s Advertising Capstone.Questions? Contact Lydia Metzger: lydia.metzger@drake.edu

Sponsored By:

winner of the national book award

joan didion

year of

th

e ye

ar o

f ma

gic

al t

hin

kin

g jo

an

did

ion

From one of America’s iconic writers, a stunning book of electric honesty

and passion. Joan Didion explores an intensely personal yet universal experience: a portrait of a marriage—and a life, in good times and bad—that will speak to anyone who has ever loved a husband or wife or child.

Several days before Christmas 2003, John Gregory Dunne and Joan Didion saw their only daughter, Quintana, fall ill with what seemed at first flu, then pneumonia, then complete septic shock. She was put into an induced coma and placed on life support. Days later—the night before New Year’s Eve—the Dunnes were just sitting down to dinner after visiting the hospital when John Gregory Dunne suffered a massive and fatal coronary. In a second, this close, symbiotic partnership of forty years was over. Four weeks later, their daughter pulled through. Two months after that, arriving at LAX she collapsed and underwent six hours of brain surgery at UCLA MEdical Center to relieve a massive hematoma.

This powerful book is Didion’s attempt to make sense of the “weeks and then months that cut loose any fixed idea I ever had about death, about illness... about marriage and children and memory... about the shallowness of sanity, about life itself.”

Joan Didion was born in California and lives in New York City. She is the author of five novels and seven previous books of nonfiction.

Joan Didion's Where I Was From, Political Fictions, The Last Thing He Wanted, After Henry, Miami, Democracy, Salvador, A Book of Common Prayer, and Run River are available in Vintage paperback.

Alfred A. Knopf, Publisher, New Yorkwww.aaknopf.com10/2005

“Her book is thrilling . . . a living, sharp, memorable book . . . an exact, candid, and penetrating account of personal terror and bereavement . . . sometimes quite funny because it dares to tell the truth.”–robert pinsky, the new york times book review (cover)

“I can’t think of a book we need more than hers . . . I can’t imagine dying without this book.”-john leonard, new york review of books

winner of the national book award

joan didion

year of

th

e ye

ar o

f ma

gic

al t

hin

kin

g jo

an

did

ion

From one of America’s iconic writers, a stunning book of electric honesty

and passion. Joan Didion explores an intensely personal yet universal experience: a portrait of a marriage—and a life, in good times and bad—that will speak to anyone who has ever loved a husband or wife or child.

Several days before Christmas 2003, John Gregory Dunne and Joan Didion saw their only daughter, Quintana, fall ill with what seemed at first flu, then pneumonia, then complete septic shock. She was put into an induced coma and placed on life support. Days later—the night before New Year’s Eve—the Dunnes were just sitting down to dinner after visiting the hospital when John Gregory Dunne suffered a massive and fatal coronary. In a second, this close, symbiotic partnership of forty years was over. Four weeks later, their daughter pulled through. Two months after that, arriving at LAX she collapsed and underwent six hours of brain surgery at UCLA MEdical Center to relieve a massive hematoma.

This powerful book is Didion’s attempt to make sense of the “weeks and then months that cut loose any fixed idea I ever had about death, about illness... about marriage and children and memory... about the shallowness of sanity, about life itself.”

Joan Didion was born in California and lives in New York City. She is the author of five novels and seven previous books of nonfiction.

Joan Didion's Where I Was From, Political Fictions, The Last Thing He Wanted, After Henry, Miami, Democracy, Salvador, A Book of Common Prayer, and Run River are available in Vintage paperback.

Alfred A. Knopf, Publisher, New Yorkwww.aaknopf.com10/2005

“Her book is thrilling . . . a living, sharp, memorable book . . . an exact, candid, and penetrating account of personal terror and bereavement . . . sometimes quite funny because it dares to tell the truth.”–robert pinsky, the new york times book review (cover)

“I can’t think of a book we need more than hers . . . I can’t imagine dying without this book.”-john leonard, new york review of books

A green and yellow parrot, which hung in a cage outside the door, kept repeating over and over:

“Allez vous-en! Allez vous-en! Sapristi! That’s all right!”

He could speak a little Spanish, and also a language which nobody understood, unless it was the mocking-bird that hung on the other side of the door, whistling his fluty notes out upon the breeze with maddening persistence.

Mr. Pontellier, unable to read his newspaper with any degree of comfort, arose with an expression and an exclamation of disgust.

He walked down the gallery and across the narrow “bridges” which connected the Lebrun cottages one with the other. He had been seated before the door of the main house. The parrot and the mockingbird were the property of Madame Lebrun, and they had the right to make all the

I

THINK thinkdsm.com 11

One man’s radically innovative proposal isn’t just taking farming into thenext century—it’s taking it to the next level

Farming Grows Up

Dr. Dickson Despommier, a professor at Columbia University’s Mailman School of Public Health, has a deceptively simple proposal—uproot old-school horizontal farms and move them inside giant “farm-scrapers.” They’re called vertical farms, and they just might change the world.

Food for ThoughtThese multi-story farms, from three or

four stories to a truly towering 30, would run on solar energy and recycled sewage, and be capable of producing food year-round. “You don’t have to worry about insect pests or anything that might spoil the crops, and you can control the diet of plants allowing for continuous production,” Despommier told Stephen Colbert on a June 2008 appearance on “The Colbert Report.”

Aquaponics, a modified version of hydroponics that cultivates plants in a nutrient solution rather than soil, uses fertilizer and recycled wastewater for nutrient replenishment. Agriculture accounts for about 70 percent of fresh water use, which aquaponics could reduce. Vertical farms could even add energy back into the grid via methane generated from composting non-edible parts of plants and animals. And without the need for tractors, plows or shipping, vertical farms would dramatically reduce our use of fossil fuels.

Hot, Flat and Crowded

“I know it’s counterintuitive to think about farming this way,” Despommier says. But, according to some estimates, his vision is incredibly timely. By 2050, the world’s population is projected to increase by 3 billion people, and almost four-fifths of the Earth’s population will reside in urban cities. Feeding those new hungry mouths will require new farming land slightly larger than the size of Brazil. Already, according to the UN’s Food and Agriculture Organization, about 80 percent of suitable farmland is in use. And thanks to a combination of climate change and urbanization, if farming isn’t

dead yet, it will be soon. “In 1930, there were 6 million farmers in the United States, today there are 159,000,” Despommier says. Really, humans have only one option—radically rethink how we grow our food, or starve.

Air-able FarmingWith a price tag in the hundred

millions, vertical farms will take substantial investment to get off the ground. But investors in Jordan, South Korea and Chicago have already expressed serious interest in building prototypes. Over time,

Despommier intends vertical farms to filter into refugee camps or help reduce armed conflict over natural resources such as water and land for agriculture.

Anybody who can build upon his sky-high vision and make it a reality has Despommier’s blessing. “As far as the actual building of one, my guess is I won’t even hear about it when it happens,” he says. “You know Orville and Wilbur [Wright] were pioneers in terms of flight, but Boeing got the first contract. I’m sure there are places working on this as we speak—we’ll just be the last to know.”

Vertical farms could dramatically change urban communities.

STRIVE

WRITTEN BY MARK MICHELI

Vertical farms wouldn’t just transform the way

we grow food, they’d transform everything

about urban living. ILLUSTRATION COURTESY

OF THE VERTICAL FARM

PROJECT

ILLUSTRATION COURTESY OF THE VERTICAL FARM PROJECT

THINK thinkdsm.com 11

One man’s radically innovative proposal isn’t just taking farming into thenext century—it’s taking it to the next level

Farming Grows Up

Dr. Dickson Despommier, a professor at Columbia University’s Mailman School of Public Health, has a deceptively simple proposal—uproot old-school horizontal farms and move them inside giant “farm-scrapers.” They’re called vertical farms, and they just might change the world.

Food for ThoughtThese multi-story farms, from three or

four stories to a truly towering 30, would run on solar energy and recycled sewage, and be capable of producing food year-round. “You don’t have to worry about insect pests or anything that might spoil the crops, and you can control the diet of plants allowing for continuous production,” Despommier told Stephen Colbert on a June 2008 appearance on “The Colbert Report.”

Aquaponics, a modified version of hydroponics that cultivates plants in a nutrient solution rather than soil, uses fertilizer and recycled wastewater for nutrient replenishment. Agriculture accounts for about 70 percent of fresh water use, which aquaponics could reduce. Vertical farms could even add energy back into the grid via methane generated from composting non-edible parts of plants and animals. And without the need for tractors, plows or shipping, vertical farms would dramatically reduce our use of fossil fuels.

Hot, Flat and Crowded

“I know it’s counterintuitive to think about farming this way,” Despommier says. But, according to some estimates, his vision is incredibly timely. By 2050, the world’s population is projected to increase by 3 billion people, and almost four-fifths of the Earth’s population will reside in urban cities. Feeding those new hungry mouths will require new farming land slightly larger than the size of Brazil. Already, according to the UN’s Food and Agriculture Organization, about 80 percent of suitable farmland is in use. And thanks to a combination of climate change and urbanization, if farming isn’t

dead yet, it will be soon. “In 1930, there were 6 million farmers in the United States, today there are 159,000,” Despommier says. Really, humans have only one option—radically rethink how we grow our food, or starve.

Air-able FarmingWith a price tag in the hundred

millions, vertical farms will take substantial investment to get off the ground. But investors in Jordan, South Korea and Chicago have already expressed serious interest in building prototypes. Over time,

Despommier intends vertical farms to filter into refugee camps or help reduce armed conflict over natural resources such as water and land for agriculture.

Anybody who can build upon his sky-high vision and make it a reality has Despommier’s blessing. “As far as the actual building of one, my guess is I won’t even hear about it when it happens,” he says. “You know Orville and Wilbur [Wright] were pioneers in terms of flight, but Boeing got the first contract. I’m sure there are places working on this as we speak—we’ll just be the last to know.”

Vertical farms could dramatically change urban communities.

STRIVE

WRITTEN BY MARK MICHELI

Vertical farms wouldn’t just transform the way

we grow food, they’d transform everything

about urban living. ILLUSTRATION COURTESY

OF THE VERTICAL FARM

PROJECT

ILLUSTRATION COURTESY OF THE VERTICAL FARM PROJECT