sponsor opportunities 2011- 2012

SPONSOR OPPORTUNITIES2011- 2012

CALENDAR OF EVENTS & PROGRAMS

FALL PROGRAMS Tailgate Activities Fall 2011 pg. 9 HOME GAMES TBD Scholarship Reception August 2011 pg. 8 Homecoming Week 10/17 - 10/22/12 pg. 3 Golden Grads Reunion 10/21/12 pg. 8

SPRING PROGRAMS Member Theatre Event March 2012 pg. 8 Alumni Month 4/1/ - 4/30/12 pg. 5 Distinguished Service April 2012 pg. 4 Awards Alumni Volunteer Day April 2012 pg. 5 Dining on the Move May 2012 pg. 5 Capitol Networking Lunch April/May 2012 pg. 5ONGOING PROGRAMS Grad Fair 11/1/11 & 4/10/12 pg. 2 Student Alumni Association 9/1 - 6/30/12 pg. 6 Breakfast Speaker Series 9/1/ - 6/30/12 pg. 6 *Homecoming

Sacramento State Alumni Association6000 J StreetSacramento, CA 95819-6024www.SacStateAlumni.com

Grad Fair “One-Stop Shop” for Graduating Seniors

NOVEMBER 1, 2011 APRIL 10, 2012

Sacramento StateUniversity Union, Ballroom

10 AM - 4 PM

Exposure / Audience Profile:8,000 graduating seniors of the Winter and Spring graduating classes.

Attendance: 1,500 per event

About Grad FairGrad Fair is billed as “one-stop shopping” for graduating seniors. This event provides access to all the necessities of graduation, the extras that graduating seniors can’t live without and important opportunities to help with the transition to life after college.

sponsor levels* presenting goldBronze

fall or spring

BENEFITS $3,000 $2,000 $1,250Exclusive presented by status YES

Company message with link in marketing emails to graduating seniors (4,000 emails per event)

YES YES YES

Recognition on marketing materials** LOGO LOGO LOGO

Recognition on sponsor web-page thru 6/30/12 LOGO, LINK LOGO, LINK LOGO, LINK

Alumni website 30 day banner ad ONE

Logo in alumni e-newsletter (73,000 emails) 1-ISSUE

Recognition on event signage LOGO LOGO LOGO

Recognition on event website (21,000 monthly hits) LOGO, LINK LOGO, LINK LOGO, LINK

Placement in electronic media at event AD LOGO LOGO

Premier booth placement YES YES YES

Buck slip insert OR logo in recent grad direct mail YES

Inclusion in grad fair mailing LOGO LOGO LOGO

* Presenting and Gold sponsors include both the fall and spring Grad Fair events. The Bronze sponsor level is for one date of the sponsors choice.

** If sponsor commitment is received by September 15, 2011 for fall Grad Fair and March 1, 2012 for spring Grad Fair.

Sacramento State Alumni Association Sponsor Program

2

homecomingGO GREEN

OCTOBER 20-22, 2011Campus Wide - Various Locations

Exposure / Audience Profile:205,000 alumni, 3,500 faculty & staff, 27,000 students

Attendance: 500 - 10,000

sponsor levels presenting PLATINUM GOLD

BENEFITS $10,000 $5,000 $2,500Exclusive presented by status YES

Recognition on marketing materials* LOGO LOGO NAME

Recognition on sponsor web-page thru 6/30/12 LOGO, LINK LOGO, LINK LOGO, LINK

Alumni website 30 day banner ad TWO

Logo in e-newsletter (46,000 emails) 2-ISSUES 1-ISSUE

Recognition on event signage LOGO LOGO LOGO

Recognition on Homecoming website LOGO, LINK LOGO, LINK NAME

Alumni magazine publication (110,000 addresses) LOGO LOGO NAME

Premier booth placement YES YES YES

Inclusion in Homecoming mailing LOGO LOGO NAME

4 tickets to Homecoming game YES YES YES

Placement on Homecoming outdoor banner LOGO

Logo placement on giveaway (Exclusive) YES

Recognition as Kidz Zone sponsor (Exclusive)

Recognition as Activity Sponsor (Exclusive)**

About homecomingHomecoming is a tradition on the Sacramento State campus that encompasses a week-long celerbation of activities to promote Hornet pride through student involvement and alumni engagement.

* If sponsor commitment is received by September 1, 2011


3

Distinguished service awardsCELEBRATING ALUMNI

APRIL 2012Sacramento State Alumni Center, 5:30 PM


Attendance: 275

Audience Profile:Sacramento State alumni, business leaders, elected officials, University deans, faculty and staff

sponsor levels presentingpresenting PLATINUM GOLD MEDIA /

WINE SILVERcaterer**

BENEFITS IN-KIND $7,500 $5,000 $2,500 IN-KIND $1,000Exclusive presented by status YES YES

Recognition on sponsor web-page thru 6/30/12

LOGO, LINK LOGO, LINK LOGO, LINK LOGO NAME NAME

Alumni website 30 day banner ad ONE ONE ONE

Logo in E-Newsletter (75,000 emails) 2-ISSUES 2-ISSUES 1-ISSUE

Recognition on event signage LOGO LOGO LOGO NAME NAME NAME

Recognition on DSA website(21,000 monthly hits)

LOGO, LINK LOGO, LINK LOGO, LINK NAME NAME NAME

Alumni Magazine - (30,000 addresses) LOGO LOGO NAME

Placement in electronic media at event AD AD LOGO NAME NAME NAME

Recognition from the podium YES YES YES YES YES YES

Event tickets 8 8 8 8 2 2

Inclusion in invitation* LOGO LOGO LOGO NAME NAME NAME

Program ad FULL FULL FULL HALF NAME NAME


About the distinguished service awards (dsa)The DSA is an honor presented jointly by the President of California State University, Sacramento and the Alumni Association. The event is attended by the region’s most influential business, media, education and political leaders. This coming together of influence and achievement evokes pride and remembrance among attendees, and is an extraordinary showcase of Sacramento State’s impact beyond the borders of its campus.

A complete list of previous award recipients can be viewed at www.SacStateAlumni.com/alumnidistinguishedservice.stm.

*If sponsor commitment is received by February 1, 2011** Catering requirments not listed and additional sponsor benefits apply. Contact the Alumni Association for more information.

4

alumni month200,000 Alumni Strong

APRIL 2012A month-long celebration of Sacramento State’s 200,000 alumni.


Attendance: Various Events

sponsor levels presenting PLATINUM GOLD single event $1,000

BENEFITS $5,000 $3,000 $2,000 Alumni Center Open House

Dining on the Move

Capitol Networking

Lunch

Exclusive presented by status YES

Recognition on most marketing materials* LOGO LOGO NAME

Recognition on sponsor web-page thru 6/30/12


Co-branded email(s) (List size based on program audience)

3 3 2 1 1 1

Alumni website 30 day banner ad TWO OONE

Logo in Alumni e-newsletter (75,000 emails)

2-ISSUES 1-ISSUE

Recognition on Alumni Month website(21,000 monthly hits)


Alumni magazine (50,000 addresses) LOGO LOGO NAME

Inclusion in the Alumni Month mailer LOGO LOGO NAME NAME NAME NAME

Logo placement on giveaway YES

Recognition on all event signage LOGO LOGO NAME

Recognition on single event signage LOGO LOGO LOGO

Unique event recognition YES YES YES

About alumni monthAlumni Month is a campus and community celebration of Sacramento State alumni. It consists of events and promotions designed to engage alumin in the campus. During Alumni Month, the Alumni Association extends greater benefits to alumni and Association members, and implements a focused outreach campaign to highlight the regional and world-wide impact of Sacramento State’s 200,000 alumni.

alumni month events Alumni Center Open House & Member Reception Dining on the Move Capitol Networking Lunch


*If sponsor commitment is received by February 1, 2012

5

ongoing programs

student alumni association (SAA) $2,500

Sponsor benefitsPresented by statusYear-long exposure at student events and in marketing materialsOpportunity to distribute company materials at mulitiple eventsInsert in membership packets (Provided by Sponsor)Recognition at SAA eventsCompany logo and link on www.SacStateAlumni.com/SAAName on spsonsor recognition web-page thru 6/30/12 (21,000 monthly hits)

STUDENTS TODAY. ALUMNI FOREVER.

about SAAThe Student Alumni Association is a student organization under the umbrella of the greater Sacramento State Alumni Association. SAA provides students with opportunities to make important connections with alumni and fellow students, enriching their educational and social experience at Sacramento State. Through SAA, students will gain invaluable real-world knowledge and experience beyond the classroom.

Annual Program:August 2011- May 2012

Exposure: 26,000 students

Breakfast speaker series $2,500

Fall & Spring:September 2011 - June 2012

Attendance: Up to 150 per breakfast

Demographic: Students and alumni

Exposure: 110,000 alumni


Sponsor benefitsPresented by status at 3 breakfast eventsYear-long exposure on event marketing materials/websiteOpportunity to distribute company materials and present company message at breakfast eventsCompany logo & link on event website Sponsor recognition web-page thru 6/30/12 (21,000 monthly hits)

about the breakfast speaker series The Breakfast Speaker Series has been a part of alumni programming in various forms since 2002. The series, located in the Alumni Center, features speakers in a low-key, off-the-record format, that allows for interaction between audience and speaker. The Association has featured a wide variety of alumni and community speakers representing media, business,sports, and green energy. Previous speakers include: Kelly Brothers, financial expert and CBS co-anchor Cristina Mendonsa, News 10 anchor Dan Lungren, CA congressman Matt Mahood, president of the Metro Chamber

6

partner with us . . .

connect with your future customer

Associate with an established relationship

create a unique advantage

stand above your competitors

PRINT & WEB PARTNERSHIPS


partnership levels affinity PLATINUM GOLD hornet

BENEFITS $TBD $5,000 $3,500 $1,500

Affinity partnership: Use of alumni list for direct mail, company to customer direct.***

Company profile in electronic newsletter 1-ISSUE 1-ISSUE

Logo/Link in electronic newsletter 6-ISSUES 3-ISSUES 1-ISSUE

Rotating button ad on main page thru 06/30/12 YES YES

Alumni website 30 day banner ad on main page 90 DAYS

Inclusion of company marketing pieces in member-ship mailings. Company to provide inserts.*

20,001 + inserts

20,000 inserts max

5,000 inserts max

Inclusion in bi-annual Alumni Newsletter 1/8 AD, 2-ISSUES LOGO, 2-ISSUES LOGO, 1-ISSUE

Recognition on sponsor web-page thru 06/30/12 LOGO, LINK LOGO, LINK LOGO, LINK LOGO, LINK

*Inserts must not exceed 9” x 4” flat/folded size.**Audience profile subject to the approval of the Alumni Association. The Alumni Association reserves the right to warrant certain populations ineligible.***Contact Dawniela Hightower to discuss pricing options, 916.278.3862.

7

additional events


Sponsor benefitsPresented by statusRecognition on all marketing materialsName on sponsor recognition webpage thru 6/30/12 (21,000 monthly hits)Logo on event signage

golden grads reunion $1,000

October 21, 2011Sacramento State Alumni Center

Attendees = 80 - 120 AlumniDemographic = 65 and olderEmail / Mailing list = 1,800 Alumni

Name on Homecoming website (45,000 monthly hits)Logo on invitation /postcard (Distribution 1,800)*Opportunity to distribute company materials at eventRecognition from the podium*If sponsor commitment is received by August 1, 2012.

Sponsor benefitsPresented by statusRecognition on all marketing materialsName on sponsor recognition webpage thru 6/30/12 (21,000 monthly hits)Logo on event signage

association member theatre event $750

April 2011 Attendees = 120 - 150 AlumniDemographic = Business Professionals, Retirees, 45 years +Email / Mailing list = 2,400 Alumni

Logo on invitation /postcard (Distribution 1,800)*Opportunity to distribute company materials at eventRecognition from the podium*If sponsor commitment is received by January 15, 2012.

Sponsor benefitsPresented by statusName on sponsor recognition webpage thru 12/31/11 (21,000 monthly hits)

Logo on invitation /postcard (Distribution 1,800)***Opportunity to distribute company materials at eventRecognition from the podium*If sponsor commitment is received by July 1, 2012.

scholarship reception $500

August 2011 Attendees = 65 - 100 Demographic = Students and families, faculty and staffEmail / Mailing list = 250

8

hornet tailgatesGO HORNETS

2011 FOOTBALL SEASONCampus Wide - Various Locations

Exposure / Audience Profile: 200,000 alumni 3,500 faculty & staff 30,000 students

Attendance: 2,000 - 15,000

Home Game Schedule TBD

sponsor levels presenting GOLD*

BENEFITS $2,750 $2,000“Presented by” status of tailgate activiites YES

Recognition on sponsor web-page thru 6/30/11 LOGO, LINK LOGO, LINK

Alumni website 30 day banner ad ONE

Logo in e-newsletter (72,000 emails) 2-ISSUES 1-ISSUE

Recognition on event signage LOGO LOGO

Recognition on Homecoming website LOGO, LINK

Premier booth placement in tailgate area YES YES

Inclusion in Homecoming mailing LOGO

4 tickets to each game YES YES

Inclusion in all on-campus and community tailgate marketing LOGO NAME

* Excludes Homecoming game on October 22, 2011

About HORNET TAILGATESEach fall alumni and students fill the parking lot outside Hornet Stadium to celebrate Hornet football and enjoy a festive party with family, friends and fellow alumni. The tailgates begin two hours before each home game, and as a tailgate sponsor you will be providing the fun. Food, live music, competition and acitivities for the kids are all part of the celebration.

9

GRAD FAIR Presenting ...................................................................................................................$4,000 Gold .............................................................................................................................$2,000 Silver (Fall Grad Fair) ..................................................................................................$1,250 Silver (Spring Grad Fair) ...............................................................................................$1,250

HOMECOMING Presenting ...................................................................................................................$10,000 Platinum ......................................................................................................................$5,000 Gold .............................................................................................................................$2,500 Silver ...........................................................................................................................$1,000 Kidz Zone .....................................................................................................................$1,000

DISTINGUISHED SERVICE AWARDS Presenting Caterer ...................................................................................................... In-Kind Presenting ...................................................................................................................$7,500 Platinum ......................................................................................................................$5,000 Gold .............................................................................................................................$2,500 Wine ............................................................................................................................ In-Kind Silver ...........................................................................................................................$1,000 ALUMNI MONTH Presenting ...................................................................................................................$5,000 Platinum ......................................................................................................................$3,000 Gold .............................................................................................................................$2,000 INDIVIDUAL EVENTS: Alumni Volunteer Day .........................................................................................$500 Dining on the Move .............................................................................................$750 Capitol Networking Lunch ...................................................................................$1,000 PRINT & WEB OPPORTUNTIEIES Platinum ......................................................................................................................$5,000 Gold ............................................................................................................................$3,500 Hornet .........................................................................................................................$1,500

ADDITIONAL EVENTS / ONGOING PROGRAMS Golden Grads Reunion ................................................................................................$1,000 Association Member Theatre Event ............................................................................$750 Scholarship Reception .................................................................................................$500 Student Alumni Association ........................................................................................$2,500 Tailgate Presenting ......................................................................................................$2,750 Tailgate Gold ...............................................................................................................$2,000

MENU ITEMS: PLEASE MARK YOUR CHOICE(S)

CUSTOM SPONSOR PACKAGE: The Alumni Association is interested in working with you to create a custom sponsor package that meets your business’ marketing needs. Additionally, your company may be eligible to receive added benefits and/or discount pricing when combining multiple event sponsorships. Please contact us to discuss your personalized sponsor package.

Contact Information:Dawniela HightowerAssociate Director(p) 916.278.3862 / (f) [email protected]

COMPANY NAME: ________________________________

10

sponsor opportunities 2011- 2012

Documents