sponsor atlanta streets alive
DESCRIPTION
Atlanta Streets Alive is an open streets initiative of the Atlanta Bicycle Coalition that creates safe streets for people to walk, bike, and play, by taking cars out of the equation for the afternoon. By opening streets for people, we bring our vision of vibrant, active streets to life, seeding demand for a more balanced transportation network. Founded by ABC and partners in 2010, Atlanta Streets Alive is modeled after open streets initiatives from around the world. Goals include giving voice to public support for safe/complete streets, proving an opportunity to try biking for transportation in a safe setting, supplementing the city’s limited park space, creating excitement around sustainability initiatives, improving public health by promoting active lifestyles, exploring Atlanta neighborhoods, and supporting local businesses and communities.TRANSCRIPT
OPEN STREETS ALLf2015 SPONSORSHIP OPPORTUNITIES
www.AtlantaStreetsAlive.com
Atlanta Streets Alive, an initiative of the Atlanta Bicycle Coalition, is Atlanta’s most popular free public event (according to Creative Loafing), opening 3-5 miles of streets several times a year so people of all ages and abilities can walk, run, bike, dance, socialize and play in the streets for a Sunday afternoon.
Atlanta Streets Alive connects neighborhoods with local businesses, children with physical activity, neighbors with each other, and provides the broader community with a new experience of their city streets. Inspired by open streets events all over the world, particularly Ciclovia in Bogotá, Colombia, Atlanta Streets Alive has become one of the largest open streets events in the United States.*
An estimated 106,000 participated in the fall 2014 event, the largest to date, and thousands more learned about the event through extensive media coverage. Atlanta Streets Alive allows brands unique opportunities to engage with thousands of Atlanta-based residents who share values surrounding health, wellness, community, sustainability and active transportation.
* http://usa.streetsblog.org/2014/10/16/a-new-bike-network-takes-shape-and-atlantans-turn-out-in-droves/
ACTIVITIES
SKateboarding
MEDITATION
Soccer
TANDEM BIK
E RIDING
STREET hockEy
running gamescartwheel raceshighwheel riding
yoga class
scooter
JUmp ro
peDANciNg
kuNg fu
CyCling
STROLLing
RolleR skatingunicycling
free styling
boot
cam
prunning
cruising
HEALTH & WELLNESS
SUSTAINABILITY
COMMUNITY
COMPLETE STREETS
DIVERSITY
CREATIVITY
Atlanta Streets Alive is all about getting
people outside and active, exposing
participants to new ways to stay active
from sports to dance to yoga and more.
Atlanta Streets Alive supports Atlanta’s
focus on sustainability by giving
people the opportunity to enjoy active
transportation by bike or on foot in a
car-free environment.
Atlanta Streets Alive is a community
event, organized in partnership
with the neighborhoods and local
businesses along the routes, and
over 50 activity partners.
Atlanta Streets Alive helps people
envision how our city streets can be
transformed into complete streets
— streets designed for ALL users
including people on foot or on bike.
Atlanta Streets Alive is one of the
most diverse events in Atlanta,
with all ages, races, and ethnicities
participating.
Atlanta Streets Alive is fun! Activities
along the route allow artists, musicians
and civic innovators to engage with
the streets in creative ways.
2010 2011 2012 2013 2014
HISTORY oATlAnTA STReeTS AlIve
EDGEWOOD AVE
Pilot project
EDGEWOOD AVE
Summer experiment, see which times and days work better (mid-summer is too hot)
HIGHLAND AVE
Rebranded ASA, moved to Highland Ave, created Steering Committee
HIGHLAND AVE
Added in brand new Atlanta BeltLine EastSide Trail, and Virginia Ave for 5 mile loop
HIGHLAND +
4.5 mile loop connecting North Highland Ave, Virginia Ave, Monroe Blvd, Boulevard and Highland Ave.
HIGHLAND +
4.5 mile loop connecting North Highland Ave, Boulevard, Highland Ave and North Ave. After Party at Masquerade
WEST END
New route, Easter Sunday
PEACHTREE
New route, PEACHTREE
PEACHTREE
Perfect weather
MAY MAY MAYAPRMAYJUN AUG JUN JUL AUG OCT OCT SEPSEP
5K (attendees) 5K 5K 5K6K
15K 15K 16K
10K
62K
83K
106,000
20K
top 10 countries total visitors
USA: 63,440 UK: 162 Canada: 121 Australia: 115Spain: 72Colombia: 71Germany: 69France: 68India: 62Netherlands: 62
top 10 cities total visitors
Atlanta: 32,768Decatur: 3,138Dunwoody: 1,466Roswell: 1,268Marietta: 1,116Druid Hills: 848Smyrna: 823Sandy Springs: 765Tucker: 645Norcross: 585
VISITS FROM 96 COUNTRIES
29zip codes
49% 51% 86%Completed 4-year college or graduate degree
57%Earn $75,000or more annually
ABC SURVEY RESULTS
WEBSITE TRAFFIC SOCIAL MEDIA ENGAGEMENT
12,600 PAGE LIKES
540 NEW FOLLOWERS
320 RETWEETS / FAVORITES
980 mentions
5080 POST LIKES
720 SHARES
550 comments
AtlantaStreetsAlive.com
AWARDSCurbed Atlanta(Nominee) Best New Atlanta Tradition, 2014
Creative Loafing Best free event, 2014
Creative Loafing Best Street Party, 2012
PEDS Golden Shoe for Pedestrian-Friendly Event, 2012
Rated 2nd best thing about the Atlanta BeltLine Eastside Trail, 2012
Drizzled all day and for the entire 4 hours of the event
APRIL 19: WEST END On Ralph David Abernathy Blvd to Lee St to White Street and the Atlanta BeltLine trail
SEPTEMBER 27: HIGHLAND + North Highland Avenue starting at Virginia Ave, through Poncey Highland to Inman Park, to Highland Ave in Old 4th Ward to Boulevard and across North Ave
On Peachtree St. from MLK Jr. BLVD in Downtown Atlanta up to 17th Street in Midtown Atlanta
Costs associated:
Police Officers at each intersectionBarricadesPermittingPorta Johns / trash / recycling Event signage / tents / postersPre-event marketingEvent insurance Local community outreachLocal business outreach
4 EVENTS IN 4
2015 plan
PEACHTREE
WEST END
HIGHLAND
Atlanta
OCTOBER 25: PEACHTREE
MARKETING
Post Cards (5,000 printed & distributed around Atlanta) Front & Back
Poster (11” x 17” with 500 printed)
Website (10,000 avg monthly views)
Facebook (13,692 likes)
Print Advertising & Earned Media (Creative Loafing)
Event signage
Participants enjoyed scaling the REI climbing wall.
Participants enjoyed watching and interacting with the Imperial OPA Circus.
Participants biked and ran through the bamboo art installation
If your brand is all about helping people build social, active and healthy lifestyles, then it’s a perfect fit to sponsor Atlanta Streets Alive.
By being a sponsor of Atlanta Streets Alive, your company, organization or foundation can be seen as a major supporter of one of Atlanta’s fastest growing community events.
Sponsorships for Atlanta Streets Alive are unlike any other. We encourage all of our sponsors to activate the streets through hands-on activities that engage participants of all ages. Rock walls, interactive installations, art projects, and photo booths are all things that our past sponsors have hosted for our participants.
Pick a route you would like to sponsor, or pick all three, and get ready for a magical event!
This year, sponsors will also have opportunities for visibility at a national level through the 2015 Open Streets National Summit, which the Alliance for Biking and Walking is bringing Atlanta September 25-27. The Open Streets National Summit features sessions and breakouts led by local, national and international leaders in the Open Streets movement discussing different elements of planning and implementing these initiatives.
Sponsors will benefit from increased local, national and international exposure to active living, bicycle advocacy and transportation leaders nationwide.
Atlanta Streets Alive sponsors receive a significant discount on Open Streets National Summit sponsor rates - contact us for more information.
ACT
IVAT
ION
I’m simply awed by the turnout and by what a great event this was. A great time had by all! I think it constitutes a “turning point” in our city’s culture...
– Jack Stenger
This is the critical mass the city’s been waiting for. This is a turning point for Atlanta.
– Angel Poventud
When we free the streets for our citizens to enjoy them on their own terms, we open the door to new forms of intown community.
– Kwanza Hall Atlanta City Councilmember, District 2 and founding member, Atlanta Streets Alive Steering Committee
contactRebecca Serna
Executive DirectorAtlanta Bicycle Coalition
www.AtlantaStreetsAlive.com