Brand Insurance

place logo here

Business Center

Free Location Page

40%

60%

25% 17% 17% 15%

75% 83% 83% 85%

2010 2011 2012 2013 2014

Before Entering a Store In-Store

Buying Decisions Are Made Online!

LISTINGS 300+ places

your business could be found

online.

WWW

REPUTATION Consumers control the

conversation online.

WEBSITE Your web

presence must be optimized for mobile.

SOCIAL No longer a

“nice to have” it is now a “must

have.”

Four Pillars of “The Virtual Doorway”

Zero Moment of Truth

Interest Partner Advertising: SEM, Email/Text Marketing, Display, Print Ads, Radio, TV, Loyalty programs, Deals.

Research Search engines, online reviews, ratings, relevant articles, word of mouth. The business’s reputation is what consumers say it is.

Purchase In-store experience: talked with salesperson in-store, read product brochure, tried sample product. The decision to purchase is made.

Experience Post-purchase experience: Facebook post, tweet, write review, discuss with friends, blog, Consumer compares expectations and reality.

Protecting Your Brand!

24/7/365 Protection Of Your Online Presence

Find out what’s being said about your business online, and we will protect your reputation and build your brand!

Snapshot Report

Business Listings

LISTINGS PRIMARY

LISTINGS & 300+ citations

Everywhere your business can be

found online.

Vertical Sources

Listing Presence

Listing Accuracy

Listing Monitoring & Reporting

3

The Big 4

We correct and claim the BIG 4 in 30 Days!

These 4 sites account for over 85% of all search traffic!

309 Sources and counting...

[24]7 411.ca 411info Access Together Acura Addresses.com Admedia Advameg Advertise.com Advice.com Agero Aisle50 Alk Technologies Allpages.com AlterGeo Alteryx AmericanTowns.com Answers.com anywho.com AOL Apartmentfinders.com apartmentguide.com Apple Maps App.net AroundMe.com Ask.com AT&T ATD Austin Atlanta NewHomes AYO Technology-WebSite Alive B2Byellowpages.com bckyrd.com beachcalifornia.com Belo Best Of The Web Local Bing Biz Scrambler Blackberry BMW Boorah BrightData Bundle.com Business Directories of Texas BusinessSearch.com Care.com Cars.com Centzy.com ChaCha Search challama.com Chamberofcommerce.com Chewsy Chrysler City-data.com City.com CityBot Citygrid CityMaps Citysearch.com CloudMade Cloudy Clutch Shopping Comcast.net Search Consolidated Communications Contextuads.com Contractors.com CoPilot Cornerstone Group Coupon Sherpa CouponMap CrowdSpot Databanq DataSphere DDC Dealsplus Denso Dexknows Directory Avantar Dirxion DoctorWait.com Dogpile Dogtime Media Driverside Earthlink.com Eating Places Echoer Edmunds eGood eGumball Elocal eLocal Listing eMbience eServiceLog ezlocal.com EveryScape.com EZToUse.com Facebook.com Family Finds FeedMe fetchtoto.com Fieldforce First Street Live Fivestar Software Fizzlocal Focus Local Foodie Ford Foursquare Free411.com gapNsnap Gas Station Checker GenieKnows.com Getlisted.org GiftCards.com GM GoLocal247.com GoodInfo Google Groupon Gvidi Harman HelloMetro.com Herald.com Hibu Hineighbor.com Homeplete.com Homesandland.com Homestore Honda Hoodoyou Hostway Hotbot.com Hotfrog.com Houzz.com HTC Hyundai iGoLocal.com Indeed.com Infiniti InfoSpace.com Infutor Innova Electronics Insiderpages Intel Intelius Intellistrand InTheMO.com Intuit Jetpac JiWire Judy's Book Justclicklocal.com Keen.com KGB Kia KSL.com Kudzu.com Larky Lexis Nexis Lexus Likeness.com LivingSocial Local.com Localedge.com localpages Localscope Localsearch.com LodgeNet Looksmart.com Lumatic Magicyellow.com MakeItLocal MamaAlwaysSays MapMyRun MapQuest Menu pages MerchantCircle Metroland Publishing metropolist.com Microsoft (Bing) MidwestYP.com MindMeld Mobifind MojoPages.com MyCity MyCityWay.com MyCoupons.com Mylocalheadlines MyLocally mymove.com Mywebyellow Nara News-Gazette Nissan Nokia Nomao OnMedia OnStar Oomea Openlist.com Paradine patch.com Patriot Phonebook Pelopidas Picksie Pioneer Pioneer Directories Place of Mine PlaceIQ Planapple PlanetDiscover.com Pokitdok Porsche PowerProfiles PulseLA Radarfrog Radiate Media Radius Intelligence ReachLocal realtor.com Reply.com Restaurants.com RightWay RoadTrippers Rocket Fuel Saga Salespider.com Samsung Search Initiatives Searchbug.com SeccionAmarilla Seekitlocal.com Sense Network SEOmoz Shoptopia.com ShowMeLocal Smart Marketing Team Snoox Southern Directory Publishing (YPsouth) SpecialsAgent.com Speed Run SpeedSpot Spotcast spotlikes.com Spotzot Sprint Subaru SuperPages.com Surewest Switchboard.com TechnoCom Tele Atlas (TomTom) TeleNav Teleroute Therapists.com Theredbook.org Time Out New York Town Planner Toyota Trafficengine.net TravelShark Tribune Interactive TripAdvisor Trulia TruPro Twitter.com UpMeSocial.com Urban Mapping Urbanspoon usdirectory.com V-enable.com Vendasta Verizon Vernon Publishing VerveMobile.com Veveo Viewpoints Local VisiKard Voltari Walkable Restaurants WalkScore.com Walt Disney Weblocal.ca WeddingWire.com Where Inc. Whisper White Pages WhosCall Whowhere.com Why Wait Wimgo.com World Media xAd XO Group Yahoo Local Yellowbook.com Yellowbot Yellowmoxie.com Yellowone YellowPageCity.com Yellowpages.com Yellowusa.com Yellowzip.com Yelp YP Zenrin Zidster.com Zipcodez.com ZipLocal

Search Engines

Review Sites

Social Sites

GPS & Vehicle Navigation

Online Directories

These four major data providers are trusted to provide accurate business listing information to hundreds of sites including:

Data Provider AccuracyData Provider Accuracy

Listing Distribution

Online Word of Mouth

REPUTATION Consumers control the

conversation online.

Your Business

Your Competitor

Your Competitor“Amazing customer service - I couldn’t of had a better experience!”

“Great quality for the price they charge!”

“I had a hard time finding the place, and the customer service was terrible!”

Negative Reviews → Competition

Customers who read consumer reviews to ensure they are purchasing the right product or service.

US customers who say their buying decisions are influenced by online reviews.

The amount of new business companies with positive reviews can convert when compared to companies with ZERO or negative reviews.

Consumers who consider user generated reviews important or extremely important.

70%

90%

183%

82%

Positive Reviews = Revenue

Reviews

Review our Business!

Frank & Furter Co.

Get Current Reviews

Review Generation

Review Solicitation

21

4

3

Pushing Positive Reviews

Pushing Positive Reviews

Reviews

Negative Review Suppression

3

Automatic Reports & Email Alerts

Review Monitoring

We will monitor your reviews 24/7/365.Every review that comes in for your business will be responded to by our agents! You have 24hrs to approve our response or we will just send on your behalf!

CUSTOMER SERVICE IN 2015 LIVES ONLINE

Say “Sorry!”

1 I’m really sorry you had a negative experience at our clinic. We really pride ourselves in providing good customer service and an exceptional experience (as good of an experience you can have at a dentist, anyways).

Leave Marketing...

1

2

I’m really sorry you had a negative experience at our clinic. We really pride ourselves in providing good customer service and an exceptional experience (as good of an experience you can have at a dentist, anyways).

This must be an isolated incident, as normally people rave about our customer service - from the receptionist to the dentist. I am anxious to hear what happened to see if we can rectify the situation.

Get the Customer on the Phone!

1

2

3

I’m really sorry you had a negative experience at our clinic. We really pride ourselves in providing good customer service and an exceptional experience (as good of an experience you can have at a dentist, anyways).

This must be an isolated incident, as normally people rave about our customer service - from the receptionist to the dentist. I am anxious to hear what happened to see if we can rectify the situation.

I’d love for you to call me so we can work this out. My name is George Leith, and I’m the owner - please give me a call at 555.666.7777.

Turn Positive Reviews into Marketing

Every positive review gets responded to as well, with a marketing message for your exceptional customers.

PLUS! We push all your positive reviews to social media

Positive Review Response

Content for Social Media

Responsive Design Website

WWWWEBSITE

Your web presence must be optimized for mobile.

Website

Free Location Page

Mobile Website

Social is a Conversation

SOCIAL No longer a

“nice to have” it is now a “must

have.”

Social Performance

2 Social Posts a Week

Our social media writers will search and craft 2 amazing social posts a week for Facebook, Twitter and Google PLUS!

AND! We push all your positive reviews to social media

We also ensure you have a FOURSQUARE Business account & offer setup

4 Social Posts a Week

Our social media writers will search and craft 4 amazing social posts a week for Facebook, Twitter and Google PLUS!

AND! We push all your positive reviews to social media

We also ensure you have a FOURSQUARE Business account & offer setup

Monthly Task Report

Monthly Review Report

Summary

LISTINGS CLAIM BIG 4 through our

Visibility Premium Service

WWW

REPUTATION Report & Respond All Negative and Positive Reviews

+ Promote 5 star on social

WEBSITE FREE

LOCATION PAGE &

Responsive Mobile web

solution

SOCIAL 2 or 4 POSTS

PER WEEK on:

Thank you!

Reputation Pro$299/mo.

$99 onetime Setup

Reputation Management• Review Monitoring• Competitive Benchmarking• Listing Managment• Alerts and notifications• Mention Monitoring• Tracking and Analytics

Presence Builder• Profile Sync with four major social• Review Generation• Responsive Website

Social Pro$399/month

$99 onetime Setup

Social Marketing• Content Discovery• Real-Time Lead Searches• Alerts and Notifications• Social Posting• Tracking and Analytics

Presence Builder• Profile Sync with four major social• Review Generation• Responsive Website

Concierge Pro$599/month

$99 onetime Setup

Social Marketing• Content Discovery• Real-Time Lead Searches• Alerts and Notifications• Social Posting• Tracking and Analytics

Presence Builder• Profile Sync with four major social• Review Generation• Responsive Website

Reputation Management• Review Monitoring• Competitive Benchmarking• Listing Managment• Alerts and notifications• Mention Monitoring• Tracking and Analytics

What to expect in the next 24 hours…

Please collect any access credentials you have for the following accounts

Foursquare, Twitter, Facebook, Google+ and Yelp

What to expect in the next week…

On boarding Call to get your business set up in our systemGathering all of your account credentials for social sites!

If you are set up with Social Posting, we will discuss the type of information you would like shared on your pages!

We will also take the time to claim any of your review sites if you are set up with reputation services!

What to expect in the first month…

Email alerts will start arriving with your reviews, Very Positive & Very Negative Mentions, and any listing changes!

Big Five Listings Claimed!

Social Posting Begins!

What to expect in the second month…

Email alerts will start arriving with your reviews, Very Positive & Very Negative Mentions, and any listing changes!

Big Five Listings Claimed!

Monthly Call with Agent to Discuss Social Marketing Plan

Social Posting Continues

First Proof of Performance Report will arrive via Email