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Copyright © 2013 Splunk, Inc.
Splunk Overview
Godfrey Sullivan, CEO
DJ Skillman, Sr. Director Tech Services
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Company UpdateCompany (NASDAQ: SPLK)
Founded 2004, first software release in 2006
HQ: San Francisco
Business Model / ProductsOn-premise, in the cloud and SaaS
5,200+ Customers63 of the Fortune 100
Largest license: 100 Terabytes per day
#1 Big Data Innovator*#1 Big Data Vendor (pure play)**
* Fast Company's Most Innovative Companies Issue (March 2013)** Forbes/Wikibon (Feb 2013)
Increasing enterprise growth
Expand use of information and analytics
Delivering operational results
Improving enterprise efficiency
Improving, governance, compliance, risk and security
Top CIO Business & Technology Priorities
Big Data Comes from MachinesVolume | Velocity | Variety | Variability
GPS,RFID,
Hypervisor,Web Servers,
Email, MessagingClickstreams, Mobile,
Telephony, IVR, Databases,Sensors, Telematics, Storage,
Servers, Security Devices, Desktops
Machine-generated data is one of the fastest growing, most complex
and most valuable segments of big data
What Does Machine Data Look Like?Sources
Care IVR
Middleware Error
Order Processing
Sources
Care IVR
Middleware Error
Order Processing
Machine Data Contains Critical InsightsOrder ID
Customer’s Tweet
Time Waiting On Hold
Product ID
Company’s Twitter ID
Order ID
Customer ID
Twitter ID
Customer ID
Customer ID
Splunk: the Platform for Machine Data
Real-time Business Insights
Operational Visibility
Proactive Monitoring
Search and Investigation
Machine Data Operational Intelligence
Splunk Index
Splunk Delivers Value Across IT and the Business
ITOps.
Security & Compliance
Web Intelligence
App Dev &App Mgmt.
Developer Platform (REST API, SDKs)
Business Analytics
Industrial Data and Internet of
Things
Small Data. Big Data. Huge Data.
Splunk Delivers Value Across IT and the Business
ITOps.
Security & Compliance
Web Intelligence
App Dev &App Mgmt.
Developer Platform (REST API, SDKs)
Business Analytics
Industrial Data and Internet of
Things
Small Data. Big Data. Huge Data.
SDKsAPI
UI
XenAppXenDesktop
Server, Storage, Network
Server Virtualization
Operating Systems
Infrastructure Applications
Mobile Applications
Cloud Services
Other Monitoring
Ticketing/Help Desk
Custom Biz Applications
Application and IT Ops Management
Splunk: Enables Connected End-to-End IT
SDKs
Splunk App for Amazon EC2
Billing in Real-time
Cost at Amazon EC2
…by Project …Predictive
Business Analytics – Who is on our Website?
Enterprise
Eval
Partners
Community
Web Site Visits by Geo By Customer Type
Names
Redacted
Visits by Named Customer
Splunk for Developers: From Tool to Platform
Integrate with Your IT
Infrastructure
Build Real-time Big Data Apps
on Splunk
Accelerate Dev & TestApplicationIntelligence
Enabling Exceptional Customer Service
Custom CSR app built using JavaScript SDK enables CSRs to inspect customer DVR health in real-timeProactive maintenance leads to lower support costs for Comcast and higher customer satisfaction and reduced churn
“Splunk lets us find and fix issues on a customer’s DVR before anyone makes a phone call.”
Travis ParchmanOperations
Powering Customer-facing Apps
“The Splunk Python SDK gives our developers the familiar environment they need to build apps on Splunk to provides metrics and comparables for our entire customer base.”
MSP providing network monitoring and security managementUsing the Python SDK to build custom dashboards for customers powered by data from Splunk
Bill MatthewsCTO
Splunk Delivers Value Across IT and the Business
ITOps.
Security & Compliance
Web Intelligence
App Dev &App Mgmt.
Developer Platform (REST API, SDKs)
Business Analytics
Industrial Data and Internet of
Things
Small Data. Big Data. Huge Data.
Threat Levels Growing Exponentially
November 29, 2012
Cloud Big Data
Mobile
Splunk App for Enterprise Security
Security Operations
Center
SecurityAnalysts
Security Managers and
Execs
Security Auditors
Pre-built security correlation rules, reports, and dashboardsIncident investigation and management framework
The first big data solution for both known and unknown threat management
Splunk App for PCI Compliance 2.0Continuous real-time
monitoring of PCI Compliance posture
State of PCI Compliance over time
Instant visibility on compliance status.
Drilldown to detailed views
Support for all PCI requirements
Security prioritization of in-scope assets
Splunk Delivers Value Across IT and the Business
ITOps.
Security & Compliance
Web Intelligence
App Dev &App Mgmt.
Developer Platform (REST API, SDKs)
Business Analytics
Industrial Data and Internet of
Things
Small Data. Big Data. Huge Data.
Product-based Solution
Performance at Scale
Integrated and End-to-end
Splunk Delivers Big Data Results in Days or Weeks…
Delivering Real-time Business Insights
Measure customer attention to specific areas of content
Analyze click trough's and how they navigate to CJ mall
Track and analyze mobile shopping customers in real-time
Enrich Machine Data with Business Context
Understanding customer usage
Client Name, Country, Email
Feed ID
SQL SQL SQL
Boardreader API used at scale by business customers to pull social media data
In hours deployed Splunk for real-time analytics on API performance and usage
Helped cut overall costs by eliminating need for a data warehouse
Service Cost
Application Analytics
Real-time Sales Analytics
Customer Analytics
Content & Search Analytics
Online Monetization
Analytics
Business Insights with Splunk
Splunk Delivers Value Across IT and the Business
ITOps.
Security & Compliance
Web Intelligence
App Dev &App Mgmt.
Developer Platform (REST API, SDKs)
Business Analytics
Industrial Data and Internet of
Things
Small Data. Big Data. Huge Data.
MACHINE DATA
Industrial Data Explosion
The NEXT WAVE
INDUSTRIAL DATA & THE
INTERNET OF THINGS
STRUCTURED DATA
Supporting the next gen airliner
Medical informatics
Cars as telemetry sensors
ITOps.
1. Start Anywhere
App Dev &App Mgmt.Security &
Compliance
Developer Platform (REST API, SDKs)
ITOps.
2. Expand
App Dev &App Mgmt.
Security & Compliance
Web Intelligence
Business Analytics
IndustrialData
ITOps.
Developer Platform (REST API, SDKs)
3. Leverage Splunk across the Enterprise
Distributed Search
Auto Load Balancing
Amazon
West
Search Heads
Building 8Operations Planning
ITOCeCommerce Operations
HQExecutive dashboards
San JoseDeveloper
16 Syslog Relays
San JoseCHEF
UF
Mirrored Indexers
HF
HF
HF vpc
tunnel
Amazon
East
UF
Universal Forwarders
SHP
1x DMZ Server
Deployment Servers
20x JMX Clusters14x BlueCoats
Job ServersMonitor Servers
3x Central Servers 8x Central Servers
snare
NetscalerVPN
Splunk Enterprise-wide Deployment Example
• Serves multiple roles from IT to executives
• Multi-terabyte per day highly available production deployment
Easy to Get StartedDownload and install in minutes
3. Start Splunking1. Download 2. Eat your Machine Data
Copyright © 2013 Splunk, Inc.
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Make Machine Data Accessible, Usable
and Valuable to IT and Business Users
Thank You