1

Online Cheerleading Game

Media Kit 2009

www.spirit-fever.com

Spirit Fever

All contracts signed before July 1st get 25% off.

Contact us today!

2

What is Spirit Fever? Spirit Fever is a free cheerleading game online Spirit Fever is the only game on the Internet where teenagers can safely learn about cheerleading while playing. The players manage a squad of cheerleaders and choose what skills to teach them. With only a limited number of actions each day, the players must log on every day in order to raise their cheerleaders' skills. Spirit Fever is made by cheerleaders for cheerleaders. The Spirit Fever game puts forward the athletic elements of cheerleading. In each level, the player has an increasing amount of things to manage:

Other services offered on the Spirit Fever website:

• Skills video database (stunts, jumps, tumbling,...) • Information about cheerleading around the world including

squads and companies list • Shop with Spirit Fever merchandise and custom uniforms • Additional mini games • Contests • Forum

Tryouts Stunts Jumps Tumbling Fundraising Motions Basket tosses

Transitions Pyramids Partner stunts Routine Workout Gym Camp

Competition Stretch Warmup Eat Drink Injuries Change

Shop Study Junior squad Coed squad

3

Who are our players? The typical player is a 16 years old cheerleader living in the USA Spirit Fever is mainly targeted to cheerleaders and cheer enthusiasts (dancers, gymnasts…) • 91% of player are between 10 and 26 years old • 93% of player are females • Players live in 21 different countries • 66% of player are from the USA The Spirit Fever players: • Connect to the Internet every day • Have friends online • Like playing games online • Like everything related to cheerleading • Speak to their friends about new trends

Did you know? There are more than 4 million cheerleaders around the world

Similar games for girls on the Internet have between 1 and 28 million players!

4

Advertisement opportunities Spirit Fever offers you a variety of ways to reach your audience

1. Product Placement p. 5 2. Video sponsoring p. 6 3. Feature in “Cheerleading around the world” p. 7 4. Contests p. 8 5. Host a Spirit Fever booth p. 9

All* advertisers will get the following benefits:

• Company name • Company logo • Website URL with link (when possible)

in Spirit Fever:

• newsletter to all registered users • promotional materials and campaigns • website

*except for the “Cheerleading around the world”

5

1. Product Placement Allow players to use your product in the game Apparel companies: The Spirit Fever players can use your products in the game, win your trophies in competition, practice on your mats. They can buy virtual outfits or shoes for their game squad. Your product is designed by our artist with your logo or tag. Event companies: The Spirit Fever players can attend your virtual competition or camp with their game squad. You can customize dates, duration, price, location, rules… to match your real events. In Spirit Fever players need to play each day in order to progress. That mean they can see or use your product every day!

You can chose the name and price of your items. You can even add your logo. Your company name is a link that brings the player to your website or to Spirit Fever shop*. Rates vary according to the number of players and your product. Exclusive rates available. Contact us for details. *If the product is available in Spirit Fever shop, the link will direct the player to the shop. Contact us to include your products in the Spirit Fever shop.

6

2. Video sponsoring

The reference of cheerleading skills videos A huge collection of cheerleading skills video portraying all aspects of cheerleading (stunts, jumps, tumbling, motions, basket tosses, pyramids, partner stunts,...) and all levels of difficulty. Prices are per category for the lifetime of the videos. About 15-20 videos per category. You can sponsor one or more categories. The categories are:

• Stunts • Tumbling • Partner stunt • Jumps-Motions • Transition-Dismount • Pyramid-Basket Tosses

Close to 100 videos will be visible on the Spirit Fever website and uploaded on more than 15 of the main video websites (including YouTube, Google video, Yahoo video, MySpace and Daily Motion) as well as podcasts directories. The watchers can download the video to their computer or portable player. The videos will be online for years. This huge cheerleading skills video database will soon become a reference on the Internet. Each video can reach tens of thousands watchers interested in cheerleading around the world. Rates: $6’000 per category. Discounts on contracts for 3 categories or more.

7

3. Feature in “world” page

Represent your country in the “Cheerleading around the world” page Each country’s page features:

• Facts about cheerleading in the country • Businesses (by type) • Squads (Recreational, Scholastic & All-Star) • Associations (non-profit) • Spirit Fever representatives

The companies list includes the name of the company, its location and a link to their website. Rates:

• $100 for companies (add $400 to display your logo) • $10 for squads (add $40 to display your logo) • $10 for associations (add $40 to display your logo)

Countries might be separated in regions. Please note that this option does not does not allow exclusivity nor offer all the regular advertisers benefits listed on page 4.

8

4. Contests Raise your brand awareness by offering prizes to contests winners Display your products in Spirit Fever while offering them as prizes for contest winners. The prizes may be such as DVD, clothing, accessories, magazine, bid to competition or camp, money,… Contests along with sponsors logo are displayed in the top banner visible through out the Spirit Fever website. Contests examples: • Draw concept art for game items • Fan Art contest • Merchandise action shot • Cutest cheerleader character • Best original cheer • Figurine design • New T-Shirt design • Look alike contest Costs: the value of the prizes + shipping

9

5. Host a Spirit Fever booth Make your event the #1 place to go by inviting Spirit Fever Event companies can support Spirit Fever by providing a free booth for game promotion at events (competition, camp, conference,…) Additionally to all the regular benefits of partnering with us, event companies inviting Spirit Fever are mentioned with a link in the “Events” page on the website and on the calendar. You company will also have a special page dedicated to promote the event and display pictures. Spirit Fever activities at the booth can be tailored to your needs. This can include: demonstration of the game, answer players’ questions, offer cheerleaders gifts and free stuff in the game, sell merchandise, hold contests with prizes… Your event will be even more fun and memorable if visitors can come and play game! Costs: the price of the booth for regular exhibitors

10

Contact us

Contact your representative for rates

Joëlle Krummenacher Owner joelle@spirit-fever.com Phone*: 0041 78 660 68 22 www.spirit-fever.com

For more information and videos visit: www.spirit-fever.com/advertising

Please note that some solutions might not be published before the release of the game. Contact us for more information on rates and availability. *We are in Switzerland, Europe (GMT+1). If you wish to call us, please mind the time zones.