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One Day on the Internet

210 billion emails are sent - more than a year’s worth of letter mail in the U.S.

 Facebook adds 700,000 new members - the size of a

small country, roughly the population of Guyana.

Bloggers post 900,000 new articles - enough content to fill the NY Times for 19 years

 Twitter posts 5 million tweets 

 Facebook posts 45 million status updates

Who uses the Web?

Nearly 25% of adult web users publish a blog or upload video/audio they created.

33% post at least once a week to social networking sites such as Facebook and Twitter

Nearly 60% visit or maintain profiles on a social networking site.

70% read blogs, tweets, customer ratings, and watch UGC video.

(About 7,000,000,000 people.)

Source: Forrester Research

What demographic?Makeup of the Total Adult Internet Population

30% are age 18 – 32

Ages 18 – 3230%

Ages 33 – 44 23%

Ages 45 – 54 22%

Ages 55 – 63 13%

Ages 64 – 72 7%

Ages 73 + 4%

Source: Pew Internet & American Life Project 2009, Pew Research

Why is Internet monitoring important to you?

Your brand already has an online presence.Do you know what it is?

70% of bloggers are organically talking about brands on their blog.

38% of bloggers post brand or product reviews.

46% are already using reputation or buzz monitoring tools to understand what is being said about their brand.

Why aren’t you?

Source: 2009 Technorati State of the Blogosphere, eConsultancy

The number one social media marketing mistake is

“not monitoring.”

“Companies that do not first listen and observe how their evangelists and detractors talk about their brand risk jumping into a cyclone of unanticipated activity. Constant monitoring is a must.”

– Business Week, June 18, 2010

"IBM has uncovered millions of dollars worth of sales leads so far with their Listening for Leads program."

– Emarketer.com, April 30, 2010

Get a Grasp on Your Social Media Brand Reach

93% of social media users believe a company should have a presence in social media.

85% believe a company should not only be present but also interact with its consumers via social media.

56% of users feel both a stronger connection with and are better served by companies when they can interact with them in a social media environment.

74% of small businesses say that social media helps them close business.

Sources: CONE Business in Social Media study, INC magazine

Four Steps to Social From listening to engagement, there are four steps to follow to make

your brand social.

Gather Intelligence Gather Intelligence

Measure the Relevant WebMeasure the Relevant Web

Gain Valuable InsightGain Valuable Insight

Engage the CustomerEngage the Customer

Gather IntelligenceThe Web is the largest unstructured data set in human history.

Spiral16 monitors billions of online conversations from:

• Blogs• Message boards/forums• Traditional and new media news sources• Microblogs• Social networking communities• RSS feeds and online aggregators• Comments• Videos• Shopping sites and customer/product reviews• Photo sites• Corporate and company websites• Reference and directory websites• Whitepapers and case studies

Measure the Relevant Web

Spiral16’s software platform distills the mass of online unstructured data

so that it makes sense to your business.

We

CaptureCorrelateAnalyzeto give you the most relevant information to help you reach your goals

Spiral16 delivers a better quality of data with less spamand more relevant results.

Gain Valuable InsightUse targeted data to shape your business decisions and strategies.

Engage the Customer

Identify key influencers who drive the conversation

Discover and engage with communities

Build passionate advocatesand brand evangelists

Establish and maintain consumer relationships actively and strategically.

How can you benefit?Our clients use online data from Spiral16 to help their businesses:

Monitor brand reputation

Gather competitive intelligence

Measure campaign effectiveness

Manage crises

Engage communities and customers

Identify sales targets and close new business

Develop unique metrics for strategy building

…and more.

Information is PowerBusiness intelligence helps you make decisions about your

company.

Any company that has use for research can benefit from usingthe Spiral16 platform, including:

• Large and small businesses• Advertising firms• Marketing agencies• PR firms • Medical and research companies• Sports franchises• Colleges/universities• News organizations• Charities or fund-raising organizations… and more.

What Next?The number one social media marketing mistake is

“not monitoring.”

“Constant monitoring is a must.” – Business Week, June 18, 2010

Email contact@spiral16.com or find us@Spiral16 on Twitter.

Click here tosign up for a free Spiral16 demo today.