spider trainers project portfolio
TRANSCRIPT
Spider Trainers
Portfolio of marketing, blog, and website projects
Spider Trainers uses multi-touch marketing for maximum tractionWe use multiple touches to increase the visibility of your offers. Email an offer, contest,
giveaway, or event Link to targeted landing
pages for tracking Spread the word through
social media accounts Send news announcements
and press releases Use Pinterest, YouTube, and
SlideShare for visual engagement
Enlist partners and customers for word of mouth
We build cohesive designs that validate your message
Email offer
Landing page & registration form
Confirmation
In-site pop-up
We test and learnWe use A/B testing (A against B) and multivariate testing (A-ABC against B-DEF) to learn about customer behavior before, during, and after Send multiple versions of
the email Use separate targeted
landing page for each version to monitor click path (and conversion)
Re-send email with new subject line to all who did not open
Monitor email analytics and make changes on the fly to improve open rates, click thru rates, and conversion rates
We track and learn
Page analytics enable us to monitor visits and behavior once they get to your site Each landing page is tracked
separately We set up conversion goals for
the campaign to understand ROI
Throughout the campaign, we tweak landing pages to coax the visitor through the pages to the point of purchase
We compare each page’s effectiveness and with subsequent campaigns, build new landing pages using the best-performing components
Monitor social-media engagement
Landing page
Landing-page and site analytics
Social-media analytics
EMAIL & INTEGRATED CAMPAIGNSPortfolio
Email Landing page
Email Landing page Registration form Confirmation page
A/B & MULTIVARIATE TESTINGPortfolio
VARIABLE DATAPortfolio
Variable data email Registration form Confirmation email
LANDING PAGESPortfolio
SURVEYPortfolio
WEBSITESPortfolio
LOGOSPortfolio
ELECTRONIC ADSPortfolio
Spider TrainersA DBA of C Shaffstall & Son, LLCPO Box 280487Lakewood CO 80228303 862 8951303 997 9273 [email protected]