spider social media presentation
Post on 21-Oct-2014
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Presentation to prospective clients for Spider Social MediaTRANSCRIPT
Vryheid
Equity/Debt / Participation opportunity –
Social Media Management
SPIDER SOCIAL MEDIA
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Our Story
Spider Social Media was born from a need to get to grips with Social Media Marketing as a small business entity, the tenacity of an IT professional based in the UK and the aims of a South African Company to develop a commercially sustainable organisation that could act as an employment incubator for new graduates.
Social Media is one of fastest growing online marketing channels and represents a huge opportunity for businesses of all sizes.
SPIDER SOCIAL MEDIA
The essence of Web Media and Management is the control and relevance of online dialogue and interaction.
Social Media is conversational in nature and people want to talk and reach out.
What do you want social media to do for you?
• Extend prospect and customer base. • Support entire purchase process. • Aid search marketing. • Build relationships with fans, advocates and the general public.• Monitor your reputation. • Develop your brand
World Wide Worx reported 91% of the Top 50 brands in South Africa acknowledged social media management as a business tool capable of increasing the potential for building a business.
Why Social Media?
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Your business’ Social Media Market
Analysis compared to its competitors
NAME YOUR BUSINESS COMPETITOR #1
COMPETITOR #2
COMPETITOR #3
WEBSITE ADDRESS
FACEBOOK LIKES
TWITTER FOLLOWERS
YOUTUBE VIEWS
LINKEDIN FOLLOWERS
BLOG
FASS Icons
SPIDER SOCIAL MEDIA
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• We will develop a social media marketing strategy and put forward 3 month, 6 month and 12 month goals.
• We will explain to you how the various social media platforms work together, how this can be integrated into your existing processes and adapted to meet your requirements.
• Spider will review your current management of social media and define how we will work along side your existing marketing team.
• From the initial process we will provide a comprehensive proposal within 2 weeks.
• Following any required changes and approval, we will implement the agreed strategy and begin posting content within 2 weeks.
• Social Media Management is highly dynamic. We will continue to develop the strategy with you as your Social Media develops. This is done during meeting with account managers WEEKLY with a full report produced every month.
The Spider Social Media Process
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The Spider Process
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Spider Social Media: Services
BASIC ADVANCED BESPOKE
Design and setup of 3 social media accounts.
The basic level components+ more social media accounts+ we write the content
The basic and advanced levels’ components
FacebookTwitter LinkedIn.
Monthly social media market analysis and online marketing
Monthly competitor analysis reports
Strategic online marketing planning
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Spider Social Media: Services
Basic Basic Advanced
Creating new channel pages/profiles Y YSmall design tweaks Y YPosting/scheduling main company created content Y YPosting/scheduling/ sharing Spider created content Y YFollowing Twitter feeds Y YTwitter replies, retweets and #FollowFridays Y YMonitoring channels Y YWeekly calls and monthly reports Y Y
Writing content YIdentifying groups and feeds to participate with YIdentifying users on LinkedIn YCreating your company’s 'owned' groups YInviting users to join groups YProfile Optimisation 1 (Recommendations for LinkedIn profile optimisation) YProfile Optimisation 2 (Implementing changes to LinkedIn profiles) YCompetitor analysis research YGenerating leads Y
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Spider Social Media: Services
Bespoke
• Initial social media audit• Comprehensive B2B social media campaigns• Blogger outreach• Community development• Community management• On-going competitor and sector analysis• Unlimited content planning and creation• Training• Advertising• SEO
A social media strategy created to a specific budget, with guaranteed outcomes.
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Spider BoardGugu Dhlamini
Gareth PollitLebu MoloiTim Cowan
Mentor Team ( Technical, Administrative,
Governance)
Operations TeamLebu Moloi
Khotso MoloiTim Cowan
Spider’s Team
Support ServicesSoftware and Web Design
Graphic Design, Photograpy and
Videography
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• Spider employ people who have grown up with Social Media, are familiar and comfortable with the concept.
• Spider has experienced and dedicated technical and creative support team
• We are affordable and may benefit your SED (CSI) spend. We anticipate a Level 2/3 BBBEE accreditation.
• Spider is local and can service UK operations. (Spider Social Media Ltd)
• Spider is dedicated to providing opportunity to the youth of South Africa
• Spider is dedicated to the growth of entrepreneurial opportunity and growing with our partners through Social Media.
Why Spider ?
Spider will ensure your social media is managed in a timely and productive way. That is, efficient and economic whilst at the same time giving you control of web content, delivering your messages and increasing your visibility in the market place.
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Typical Roll Out Programme
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• Identifying the scope of work
• Providing a comprehensive proposal
• Finalising a service delivery agreement
• Implementing the “Web Spinning” phase
• The live Roll Out of the services
The Next Steps
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CONTACTS