Company Credentials

Who we are…

What we do

Our approach

Dedicated team• Glasgow based – UK wide client base• Launched in January 2004• Team strength of 12 – 4 Acct Mgmt, 5 Technical, 2 Creative, 1 Admin• Brand and sector experience second to none in Scotland• Strong Account Management, Technical and Creative teams

Broad experience• Finance• Food & Drink• HR• Technology• Transport• Public Sector• Retail

Online Strategy• Benchmarking• Competitor analysis• Audience requirements• Tracking and analysis

Online Development• Creative and build• E-commerce• Micro-sites• Brochure-ware• Dynamic database solutions• Intranet / Extranet• Mobile

Strategy and development

Online Marketing• Viral marketing• Email marketing• Search engine optimisation (SEO)• Interactive presentations

Online Management• Content management systems (CMS)• Customer management• Email management

Marketing and management

How we do it…

Ideas and practices

Identifying your target audience• Locally ?• Globally?• Customers?• Shareholders?

Digital strategy

Research• Online questionnaire

– eg. SurveyMonkey, Moodle etc• Focus groups as supplied by Culture

and Sport Glasgow• Full usability and accessibility testing

Key Performance Indicators• Visitors• Bounce rate• Average session length• Number of online applications• Number of email sign ups• Number of prospectus requested

Measurability• Google Analytics• Telephone / Email enquiries• Opt in data

Digital strategy

Case Study: FirstGroup plc Website Redesign 2008

• Unique visitors UP 74% • Page views UP 117%• Bounce rate DOWN 26%

Case Study: reflexblue Design Agency Website Redesign 2009

• Unique visitors UP 51%• Page views UP 1,247%• Average session length UP 1,700%

Spider Online...An agency with a proven track record

Our previousexperience…

Creativity, technology and a safe pair of hands

University of Aberdeen – Campus Services

• Development of all Campus Services website/Portal

• Initially six portal web sites to fit within one template design

• Needed to sit within existing university site

• All sections of the site built with CMS back-end

• Recent addition of retail site

• Development of online booking and accommodation system

www.abdn.ac.uk/confevents

University of Aberdeen – Retail site

• New retail/merchandise store for University of Aberdeen

• Launching Summer 2009

• Transparent and open-source PHP / MySQL base

• Full administrator access for amending products and prices

• Integration with WorldPay payment mechanisms

• Mixture of Flash and HTML

• All sections of the site built with CMS back-end

• Development of hub poll facility to build up feedback form students

www.abdn.ac.uk/thehub

University of Aberdeen – The Hub

• UK’s largest transport operator

• Over 1million unique visitors per month

• 15-20 sub-brands within one portal

• 32% Increase in visitors since new site launch

• 90% Increase in pages views since new site launch

• 44% Drop in bounce rates since new site launch

www.firstgroup.com

FirstGroup – Group & Corporate sites

• Initially UK-wide redesign of 23 local operator sites

• Addition of 6 other sub brand web sites

• New design creates more open, locally-relevant feeling

• More subtle use of colour

• More accessible and useable

• Use of offline material online gives a slicker and more streamlined experience

• Development of email marketing system and centralised online database

www.firstgroup.com/bus

FirstGroup – UK Bus websites

Scottish Public Notice Web Portal

• Scotland wide project funded by COSLA and Improvement Services

• Portal for all 32 councils in Scotland

• Carrying all statutory public notices

• Integration with all council internal systems

• Planning, licensing and roads

• Integration with all council web sites

• Launching in May-June 2009

• Glasgow a key member of the development process

Our previousexperience…

Intranets and Extranets

FirstGroup Extranet - Xsite

• UK Wide Extranet accessed by in-house and suppliers

• Job Management System• Online Forum• Online resource• Online Database• 60% of site content centrally

managed via CMS• Ability to create, edit and

upload content

New Development – GCNS Intranet

• Ability to create, edit and upload news stories

• Post job vacancies• Discussion forums• Access and downloading of

files and documents• User authentication

integrated with eDirectory database software

• System allowing students to track CPD (continuous personal development) online

• Integration with existing websites and systems

• Rollout of similar systems to other Colleges and Universities

Anniesland College – CPD System

Thank you for allowing us to present today

3rd Floor Regent House - 76 Renfield Street - Glasgow - G2 1NQ

t 0141 353 0574

f 0141 332 5032

info@spideronline.co.uk

www.spideronline.co.uk

Universal design principals

Accessibility and usability• We are committed to building websites which are accessible and usable to all

users• We have a proven track record of producing high quality websites with

accessibility and usability features built in from the outset• SHAW Trust experience• Partnership with Bunnyfoot Studios – UK leading usability experts

Adaptability and transparency• We build adaptable websites for all users – no need for a text-only version• Following delivery your website can be audited by an independent expert

(SHAW and Bunnyfoot)

Account Handling• Designated point of contact for the client• Full strategy development• Ensuring all aspects of the marketing campaigns work in synergy

Project Management• Leading a designated team• Ensuring deadlines and milestones are met• Tracking development

Account handling & project management

• UK’s leading software company

• Only time they have outsourced a web project

• Developing market leading new service online

• Fully serviced by CMS

• Online Job Management System

• Accessed and updated by numerous staff in-house

• Integrates with sage.co.uk

Partnership Development – Sage UK

Development – CashBack for Communities

•Government back projectTargeting 10-19 year olds

Using Google maps and mobile applications

•Over a 2 month period

•92, 641 Total Unique Visits

•1,432 Registrations

•10% Bluetooth Pick-up

Developing website features

Vacancies & News• Displaying in both the main website and the staff

intranet• Fully managed by CMS

• Previous experience – Argyll & Bute Council

• Previous experience – FirstGroup Plc

Accommodation• Potential for online enquiries and online

bookings• Previous experience – University of

Aberdeen

Development – Balfour Manson

• Web site for one of Scotland’s leading law firms

• Strongly reflects offline brand and design

• Working closely with in-house design team

• Fully content managed site

• Fully searchable property section

• www.balfour-manson.co.uk

• Ability to create, edit and upload news stories

• Post job vacancies

• Discussion forums

• Access and downloading of files and documents

• User authentication integrated with eDirectory database software

GCNS – College Intranet

• http://www.reflexblue.co.uk - Glasgow-based design agency

• http://www.clansmanhomes.co.uk - Ayrshire-based builder

• http://flyer.bristolairport.co.uk - Airport coach service website

and online e-ticketing facility with SMS functionality

• http://tellme.spideronline.co.uk - Online system for distribution of

public notices in Scotland - still in development and not fully

functioning

• http://www.davidgillanders.com - Glasgow-based photographer

Spider Online – Other recent work…