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V2.0 SINGAPORE PRESS HOLDINGS LTD SPH Digital Advertisement Specifications Last Updated: October 27, 2015

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Page 1: SPH Digital Advertisement Specifications · SPH Digital Advertisement Specifications Last Updated: October 27, 2015 . V2.1 Page 2 Changes Log Version Changes V1.1 . Added in Zaobao.com.sg

V2.0

SINGAPORE PRESS HOLDINGS LTD

SPH Digital Advertisement Specifications

Last Updated: October 27, 2015

Page 2: SPH Digital Advertisement Specifications · SPH Digital Advertisement Specifications Last Updated: October 27, 2015 . V2.1 Page 2 Changes Log Version Changes V1.1 . Added in Zaobao.com.sg

V2.1 Page 2

Changes Log

Version Changes

V1.1

Added in Zaobao.com.sg News Rotator Specs. Added in max file size for trans ad, tvc and Pre Roll Ads.

V1.2 Added Native Ads Specs. Added Expandable Super Leaderboard Specs. Leaderboard web responsive size Added Clicktag page Added BH NR specs. Added Mobile Trans Ad Added new specs for A1 revamp.

V1.3 A1 new ad specs added. A1 NewsRotator Safe Area image added. A1 NewsRotator (mobile) Safe Area image added. Welcome Video Specs added. Expandable Halfpage Specs added. EDM ad specs added.

V2.0

Added HTML 5 on specs. BrandInsider Specs added. Skinning specs and download template added. A1 NewsRotator (Desktop Small) Safe Area image added.

V2.1

Added ZB CN and ZB SG Sponsored Content, Banner tile and Specials

Page 3: SPH Digital Advertisement Specifications · SPH Digital Advertisement Specifications Last Updated: October 27, 2015 . V2.1 Page 2 Changes Log Version Changes V1.1 . Added in Zaobao.com.sg

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Table of Contents 1. Standard Units ............................................................................................................................................................................................................................. 4

1.1. Standard Banners (Image Ads) ................................................................................................................................................................................................ 4

1.2. Standard Banners (Flash / HTML5 Ads) ................................................................................................................................................................................... 5

1.3. Standard Banners – Inpage (Flash with Video) ........................................................................................................................................................................ 6

2. Pushdown and Over the page units ........................................................................................................................................................................................... 9

2.1. Expandable / Expandable Super Leaderboard Flash Banners (Mouse Click) .......................................................................................................................... 8

2.2. Expandable / Expandable Super Leaderboard Flash Banners (Flash with Video) ................................................................................................................... 8

3. Special Ads ................................................................................................................................................................................................................................. 11

3.1. Catfish / Expandable Catfish / Video Catfish ......................................................................................................................................................................... 11

3.2. Launchpad ............................................................................................................................................................................................................................. 13

4. News Rotator ............................................................................................................................................................................................................................ 16

5. Native Ads ................................................................................................................................................................................................................................. 19

5.1. BrandInsider .......................................................................................................................................................................................................................... 21

6. Video Ad .................................................................................................................................................................................................................................... 25

6.1. TVC / In-read ......................................................................................................................................................................................................................... 25

6.2. Pre Roll .................................................................................................................................................................................................................................. 25

6.3. Welcome Video ..................................................................................................................................................................................................................... 26

7. Specials ..................................................................................................................................................................................................................................... 27

8. Skinning ..................................................................................................................................................................................................................................... 28

9. Z-Index ....................................................................................................................................................................................................................................... 29

10. Clicktag ...................................................................................................................................................................................................................................... 30

11. Safe Area for News Rotator ...................................................................................................................................................................................................... 32

12. EDM ........................................................................................................................................................................................................................................... 35

14. E-Newsletter ………………………………………………………………………………………………………………………………………………………………………………………………………………………41

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Standard Units 1.1. Standard Banners (Image Ads)

Ad Unit Dimensions (WxH) In Pixels File Type File Size

In KB Mega Leaderboard 970x250 JPG / HTML5 MAXIMUM OF 50 KB

Leaderboard * ( Web Responsive)

728x90 and 320x50

JPG, GIF, PNG

MAXIMUM OF 30 KB

Super Leaderboard * ( Web Responsive)

970x90 and 320x50

Half page 300x600 IMU 300x250

OMY Side Banner Tile 320x100 Zaobao SG Banner Tile 300x60 Zaobao CN Banner Tile 150x60

BT Skybox

310x77, 72 dpi, white Background

(Image only, third party ad serve is not allowed)

Transitional Ads

420x350 800x600

MAXIMUM OF 50 KB Mobile Trans Ad 640x880

> Click here to see sample flash banners Notes:

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1. All ads are subjected to testing and approval by the Publisher 2. File size beyond stated specification will require 3rd party hosting. 3. All HTML5 creative will require 3rd party hosting. 4. *BT, A1 Business, A1 News, A1 Homepage, A1 Women, ST, Zaobao, STOMP ROS

1.2. Standard Banners

Ad Unit

Dimensions

(WxH)

In Pixels

File Size

In KB

(FLASH / HTML 5)

Other Requirements

Leaderboard 728x90

40 KB / 50 KB

• Back up gif/Jpg less than 30KB

Super Leaderboard 970x90 • Back up gif/Jpg less than 30KB Half Page 300x600 • Back up gif/Jpg less than 30KB

Banner Tile 120x90 • Back up gif/Jpg less than 30KB IMU 300x250 • Back up gif/Jpg less than 30KB

OMY Banner Tile 320x100 • Back up gif/Jpg less than 30KB

Zaobao SG Banner Tile 300x60

*Transitional Ads

420x350 800x600

• Max of 3 secs of animation • Back up gif/Jpg less than 30KB • Max of 3 secs of animation • Back up gif/Jpg less than 30KB

MAXIMUM OF 80 KB

> click here to see sample flash banners Notes:

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1. All ads are subjected to testing and approval by the Publisher 2. Click Tag is required for all flash creative. Please refer to click tag instructions that can be found here. 3. All HTML5 creative will require 3rd party hosting. 4. Creative must be in Actionscript 2.0 (AS2) / Actionscript 3.0 (AS3) ONLY ( Flash 8, Flash 9, and Flash 10 ) 5. No limit for the animation of the flash banners. 6. All Flash banners can be third party serving. 7. File size beyond stated specification will require 3rd party hosting. 8. *Transitional Ads Creative on HTML5 will require 3rd party hosting.

1.3. Standard Banners – Inpage (Flash with Video)

Ad Unit

Dimensions

(WxH)

In Pixels

File Size

In KB

(FLASH / HTML 5)

Back-up Image

File size in KB

Controls Other Requirements

Leaderboard 728x90 40 Max of 30 KB

Video controls (including sound on/off button, play/pause and replay button)

• Requires 3rd party ad serving • Sound must be OFF by default. • Please click

here for z-index requirement

Super Leaderboard 970x90 40 Max of 30 KB

Video controls (including sound on/off button, play/pause and replay button)

Half Page 300x600 40 Max of 30 KB

Video controls (including sound on/off button, play/pause and replay button)

IMU 300x250 40 Max of 30 KB

Video controls (including sound on/off button, play/pause and replay button)

Notes:

1. All ads are subjected to testing and approval by the Publisher

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2. Click Tag is required for all flash creative. Please refer to click tag instructions that can be found here. 3. All HTML5 creative will require 3rd party hosting. 4. Creative must be in Actionscript 2.0 (AS2) / Actionscript 3.0 (AS3) ONLY ( Flash 8, Flash 9, and Flash 10 ) 5. No limit for the animation of the flash banners. 6. If the banner is a publisher paid, must submit to us the video (maximum size of 2MB). 7. File size beyond stated specification will require 3rd party hosting.

2. Pushdown and Over the page units 2.1. Expandable / Expandable Super Leaderboard (Flash without Video)

Ad Unit

Dimesions

(WxH)

In Pixels

File Size

In KB

(SWFs)

Back-up Image

File size in KB Control Expand

Direction Other Requirements

Expandable Leaderboard

(expand upon mouse click)

728x90 expand to 728x270

max

40 KB (Collapse + Expanded

File)

30 KB (Collapse size of the banner)

Close Button is Required

Downward

• Banner expands when the user clicked or mouse over.

• Collapse to 728x90 when the user clicked the close button only.

• Must submit one 728x90 and one 728x270 swf files

Expandable Super Leaderboard

(expand upon mouse click)

970x90 expand to 970x410

max

50 KB (Collapse + Expanded

File)

30 KB (Collapse size of the banner)

Downward

• Auto expands on initial load then collapses after 6 seconds.

• Subsequent expand is user initiated. • Pushdown the site’s content when

the user clicked the banner. • Collapse to 970x90 when the user

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clicked the close button. • Must submit one 970x90 and one

expanded swf files •Requires 3rd party ad serving

Expandable Halfpage

(expand upon mouse click)

300x600expand to 600x600

max

40 KB (Collapse + Expanded

File)

30 KB (Collapse size of the banner)

Expand to the left

only

• Collapse to 300x600 when the user clicked the close button only.

• Must submit one 300x600 and one expanded swf files

Expandable IMU (expand upon mouse click)

300x250 expand to 500x250

max

40 KB (Collapse + Expanded

File)

30 KB (Collapse size of the banner)

Close Button is Required

Expand to the left

only

• Collapse to 300x250 when the user clicked the close button only.

• Must submit one 300x250 and one expanded swf files

Notes:

1. All ads are subjected to testing and approval by the Publisher 2. All HTML5 creative will require 3rd party hosting. 3. Creative must be in Actionscript 2.0 (AS2) / Actionscript 3.0 (AS3) ONLY ( Flash 8, Flash 9, and Flash 10 ) 4. No limit for the animation of the flash banners. 5. File size beyond stated specification will require 3rd party hosting. 6. Please click here for z-index requirement

2.2. Expandable / Super Expandable Flash Banners/ Slider (Flash with Video)

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Ad Unit

Dimesions

(WxH)

In Pixels

File Size

In KB

(SWFs)

Back-up Image

File size in KB Control Expand

Direction Other Requirements

Expandable Leaderboard

(expand upon mouse click)

728x90 expand to 728x270 max

40 KB (Collapse + Expanded

File)

30 KB (Collapse size of the banner)

Close Button is Required

Downward

• Banner expands when the user clicked or mouse over. • Collapse to 728x90 when the user clicked the close

button or mouse out. • Sound must be OFF by

default. •Requires 3rd party ad serving

Expandable Super Leaderboard

(expand upon mouse click)

970x90 expand to 970x410 max

50 KB (Collapse + Expanded

File)

30 KB (Collapse size of the banner)

Downward

• Pushdown the site’s content when the user clicked the

banner. • Collapse to 970x90 when the user clicked the close

button. • Sound must be OFF by

default. •Requires 3rd party ad serving

Expandable Halfpage

(expand upon mouse click)

300x600expand to 600x600 max

2MB Max Video File Size

30 KB (Collapse size of the banner)

Expand to the left

only

• Collapse to 300x600 when the user clicked the close

button only. • Must submit one 300x600 and one expanded swf files

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Expandable IMU (expand upon mouse click)

300x250 expand to 500x250 max

40 KB (Collapse + Expanded

File)

30 KB (Collapse size of the banner)

Close Button is Required

Expand to the left

only

• Collapse to 300x250 when

the user clicked the close button only.

• Sound must be OFF by default.

•Requires 3rd party ad serving

Notes:

1. All ads are subjected to testing and approval by the Publisher 2. All HTML5 creative will require 3rd party hosting. 3. Creative must be in Actionscript 2.0 (AS2) / Actionscript 3.0 (AS3) ONLY ( Flash 8, Flash 9, and Flash 10 ) 4. No limit for the animation of the flash banners. 5. If the banner is a publisher paid, must submit to us the video (maximum size of 2MB). 6. Video Formats (avi,mp4,mpeg and flv) 7. Please click here for z-index requirement

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3. Special Ads 3.1. Catfish / Expandable Catfish / Video Catfish

Ad Unit

Dimensions

(WxH)

In Pixels

Expand Direction Controls Other Requirements

Catfish 1000x60 N/A • Close Button Required

• Creative must be aligned at the center bottom part of the page

• Banner will remain at the bottom, following user when the user scrolls

• Requires 3rd Party ad serving

Expandable Catfish

1000x60 will expand to 1000x120 max Upward

• Close Button Required in collapse and expanded panel

• Replay/Expand Button Required

• Creative must be aligned at the center bottom part of the page

• Banner will remain at the bottom, following user when the user scrolls

• Auto-expand upward on load • 6 secs of animation for expanded portion

• Collapse into 100x60, when animation completed

• When the user clicked the close button in the collapse panel, the catfish will disappear

• Requires 3rd Party ad serving

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*Video Catfish

900x500

Upward

• Close Button Required in

collapse and expanded panel • Replay/Expand Button

Required • Sound Button Required (if the video has a sound)

• Creative must be aligned at the center bottom part of the page

• Banner will remain at the bottom, following user when the user scrolls

• When the user clicked the close button in the collapse panel, the catfish will disappear

• Click to expand upward only • Sound must be OFF by default.

• Executed by SPH Vendor

Notes:

1. All ads are subjected to testing and approval by the Publisher 2. If the banner is a Publisher Paid, must submit the complete working files including video (If the banner has a video). 3. Video Formats (avi, mp4, mpeg and flv) and maximum file size of 2MB. 4. *Video Format for Video Catfish is FLV max file size is 10mb. 5. Please click here for z-index requirement

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3.2. Launchpad

Ad Unit

Dimensions

(WxH)

In Pixels

File Size Format Other Requirements

Initial Banner (Default Banner)

a. 300x250 (ST & BT)

b. 728x90 40KB SWF

• Expand on click or mouse over for more than 3 secs

Expanded Panel (Launch Pad) 995x550 N/A SWF

• Close button • Expanded Panel Retract when close

button clicked • Click to Share (Optional)

• Email me more info (Optional)

Back Up Image Same as default banner 40KB JPG , GIF N/A

Video Optional 520x292 2MB AVI, FLV , MP4

• Maximum video duration is 30 secs • Video Controls are required

• Sound must be OFF by Default • Replay allowed with user initiation

• Video data rate: 300kbps approximately

• Audio: Mono 48kbps approximately • Frame rate : 25 fps

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Notes:

1. Launchpad requires third party ad serving 2. All Ads are subjected to testing and approval by the Publisher. Delay of submission of the materials may affect the live

date of the ads 3. Click Here to see sample of the ad

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4. News Rotator 4.1. Premium Ad Unit – News Rotator

Site

Dimensions

(WxH)

In Pixels

Max File Size

In KB Headline Text Body Text Format

Asiaone Homepage

Sample Ad: Click here >>

Note: Must Submit the Whole Rotator Size 848 x 400 for Desktop

Desktop Rotator Size: 848 x 400

Safe Area: 740 x 280

(Main content / Visuals should be within this area)

100

80 chars (including space) N/A

JPG

Asiaone Homepage

Sample Ad: Click here >>

Note: Must Submit the Whole Rotator Size 565 x 400 for

Desktop Small Newsrotator

Desktop Small

Rotator Size: 565 x 400

Safe Area: 500 x 280 (Main content / Visuals should

be within this area)

50

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Asiaone Homepage

Sample Ad: Click here >>

Note: Must Submit the Whole Rotator Size 350 x 228 for Mobile

Mobile Rotator Size: 350 x 228

Safe Area: 265 x 120

(Main content / Visuals should be within this area)

50 80 chars (including space) N/A

JPG

Asiaone Business 430x280 50 45 chars (including space)

180 chars (including space)

Asiaone Health 1200x781 50 45 chars (including space)

180 chars (including space)

The Straits Times 300x200 40 60 chars (including space) N/A

The Business Times 298x196 30 50 chars (including space)

150 chars (including space)

STOMP 625x375 30 90 chars (including space)

140 chars (including space)

JPG

OMY 440x286 30 45 chars (including space) N/A

Asiaone Travel 620x413 50 45 chars (including space)

180 chars (including space)

Soshiok 280x183 50 50 chars (including space) N/A

Asiaone Women 640x416 50 30 chars (including space)

150 chars (including space)

Cyberita 375x250 30 40 chars (including space)

180 chars (including space)

Asiaone Education 620x404 50 45 chars (including space)

180 chars (including space)

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Tech Digital 430x280 50 45 chars (including space)

180 chars (including space)

JPG

Asiaone Transport 430x280 50 45 chars (including space)

180 chars (including space)

BT Invest 428x280 30 45 chars (including space)

180 chars (including space)

Zaobao.com.sg 480x300 30 25 chars (including space) N/A

Zaobao.com(CN)

300x300 30 18 chars

(including space) 50 chars

(including space)

Berita Harian

620 x 349 30 40 chars

(including space) 180 chars

(including space)

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5. Native Ads Site Ad Unit

Dimensions(WxH)

In Pixels

Text Format

Max File Size

A1 Home Page

Brand Insider

300x150

42 chars max (including space)

JPG ONLY

30 KB

Sponsored Post

150x96

Intile Ad NA

Advertiser Name: (12 char including space)

Headline1: (20 char inlcuding space) Headline2: (20 char inlcuding space) Optional: Submit 18x18 pixels Logo

Business Times Brand Insider 85x85

42 chars max (including space) Sponsored Post 85x85

Straits Times Brand Insider

300x200

60 chars max (including space)

Sponsored Post Web Specials

A1 Digital Brand Insider 85x85

42 chars max (including space) Sponsored Post 85x85

A1 Women Brand Insider 85x85 42 chars max (including space) Sponsored Post 85x85

A1 News Brand Insider 85x85 42 chars max (including space) Sponsored Post 85x85

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A1 Transport Brand Insider 85x85

42 chars max (including space)

30 KB

Sponsored Post 85x85

A1 Travel Brand Insider 85x85

42 chars max (including space)

Zaobao SG Sponsored Content (Homepage) 120x95

JPG ONLY

Ad Unit Dimesions (WxH) In Pixels Max File Size In KB

Text Copy

Mega Menu *A1 Website

160x100 (image size) 30 KB max

54 chars including space

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5.1. BrandInsider : Content / Materials required from client No. Item Details 1 BrandInsider URL brandinsider.<publication>.com/<BrandInsider_Name>

Eg. brandinsider.straitstimes.com/sphdigital

2 BrandInsider name for masthead - Text (less than 18 characters including white spaces) 3 BrandInsider Leaderboard

OR Super Leaderboard

jpeg or gif (non-animated), 728px(w) X 90px(h) @ 72dpi - jpeg or gif (non-animated), 300px(w) X 50px(h) @ 72dpi OR - jpeg or gif (non-animated), 970px(w) X 90px(h) @ 72dpi - jpeg or gif (non-animated) *Animation in flash allowed but must be less than 40kb in size, and accompanied by a static image as replacement banner when viewed in IOS devices.

4 Mobile Leaderboard

300px(w) X 50px(h) @ 72dpi *Animation in flash allowed but must be less than 40kb in size, and accompanied by a static image as replacement banner when viewed in IOS devices.

5 BrandInsider IMU

- jpeg or gif (non-animated), 300px(w) X 250px(h) @ 72dpi *Animation in flash allowed but must be less than 40kb in size, and accompanied by a static image as replacement banner when viewed in IOS devices.

6 Main image slider - Recommended 3 pictures, jpeg or gif (non-animated), 882px(w) x 420px(h) @ 72dpi (maximum 6 pictures). If no specifications, editorial will choose the appropriate articles to showcase

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BrandInsider : Content / Materials required from client Optional items at side column: No. Item Details 1 Video - Youtube URL (s) *No more than 2 or 3 recommended 2 Facebook - 1 Facebook account URL 3 Photo Gallery - Showcase 50 images or less 4 Instagram (optional) - 1 Instagram account URL 5 Twitter - 1 Twitter account URL 6 Poll - 1 question

- 2 to 5 answers (less than 10 words each) 7 Quick Links: - - Recommend 6 or less titles with URL links Items relating to articles: No. Item Details 1 Client’s article - Article title, high-res images and text 2 New article(s) - Content Brief Form 3 Archive article(s) - Brief on types of articles to include

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5.2. No. Item Details 1 BrandInsider URL brandinsider.<publication>.com/<BrandInsider_Name>

Eg. brandinsider.straitstimes.com/sphdigital

2 BrandInsider name for masthead - Client logo in jpeg, minimal 300px(w) X 150px(h) @ 72dpi OR Text (less than 18 characters including white spaces)

3 BrandInsider Leaderboard OR Super Leaderboard

jpeg or gif (non-animated), 728px(w) X 90px(h) @ 72dpi OR - jpeg or gif (non-animated), 970px(w) X 90px(h) @ 72dpi *Animation in flash allowed but must be less than 40kb in size, and accompanied by a static image as replacement banner when viewed in IOS devices.

4 Mobile Leaderboard

- 320px(w) X 50px(h) @ 72dpi *Animation in flash allowed but must be less than 40kb in size, and accompanied by a static image as replacement banner when viewed in IOS devices.

5 BrandInsider IMU

- jpeg or gif (non-animated), 300px(w) X 250px(h) @ 72dpi *Animation in flash allowed but must be less than 40kb in size, and accompanied by a static image as replacement banner when viewed in IOS devices.

6 Main image slider - Recommended 3 pictures, jpeg or gif (non-animated), 910px(w) x 426px(h) @ 72dpi (maximum 6 pictures). If no specifications, editorial will choose the appropriate articles to showcase

7. Optional in-article poll - 1 image, jpeg 300px(w) X 140px(h) @ 72dpi - 1 question - 2 to 5 answers (less than 10 words each)

Native ST BrandInsider : Content / Materials required from client

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Optional items at side column: No. Item Details 1 Video - Youtube URL (s) *No more than 2 or 3 recommended 2 Facebook - 1 Facebook account URL 3 Photo Gallery - Showcase 50 images or less 4 Instagram (optional) - 1 Instagram account URL 5 Twitter - 1 Twitter account URL 6 Poll - 1 question

- 2 to 5 answers (less than 10 words each) 7 Quick Links: - - Recommend 6 or less titles with URL links Items relating to articles: No. Item Details 1 Client’s article - Article title, high-res images and text 2 New article(s) - Content Brief Form 3 Archive article(s) - Brief on types of articles to include

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6. Video Ad 6.1 TVC / In-read

Ad Unit

Dimesions

(WxH)

In Pixels

File Size In KB Other Requirements

TVC / In-read

500x300 (Main Ad) 480x270 (Video Dimension) Video Aspect Ratio (4:3) – Short Rectangle (16:9) – Large Rectangle Tab Bar – 500x30

No Particular Max Size

• max 15 secs animation • Ticker Text max chars is 46 including space. • Submit in AVI, FLV MPEG or DVD, VCD

Notes:

1. Client must submit Video only. 2. Client will submit tab bar and skinning (If any) 3. Provide URL of the TVC / In-read. 4. Must submit 5 working days before the launch date.

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6.2 Pre Roll

Ad Unit

Dimesions

(WxH)

In Pixels

File Size In KB Other Requirements

Pre Roll

500x300 (Main Ad) 480x270 (Video Dimension)

Video Aspect Ratio (4:3) – Short Rectangle (16:9) – Large Rectangle

Tab Bar – 500x30

Video (Max 2.2 MB / FLV)

• max 15 secs animation • Ticker Text max chars is 46 including space.

• Submit in AVI, FLV MPEG or DVD, VCD

Notes:

1. Client must submit Video only. 2. Client will submit tab bar and skinning (If any) 3. Provide URL of the Pre Roll 4. Must submit 5 working days before the launch date.

6.3 Welcome Video

Ad unit

Resolution

File Size

Video Duration

Format

Digital Video

640 x 360 px

<10MB

max 30sec

Any video files

Notes:

1. Executed by SPH Vendor.

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Ad unit

Resolution

File Size

Format

Skinner

1700 x 650 px

< 100kb

JPG

Notes:

1. Lead In URL (Landing page URL)

7. Specials Site

Dimensions

(WxH)

In Pixels

File Size In KB Headline Text Body Text Format

Asiaone Homepage 140x90 30

Line 1: 40 char including space Line 2: 40 char including space

42 chars max (including space)

JPG

Zaobao CN Article Page 650x200 50 NA NA

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8. Skinning Ad Units

Dimensions

In Pixels File Size In KB File Type

ST Skinning

Left/Right Portion Sample Ad: Click here >>

Download template click here

1580x1000

100KB

JPG

*TNP Skinning Left/Right Portion

Sample Ad: Click here >> Download template click here

1580x1000

BH Skinning Left/Right Portion

Sample Ad: Click here >> Download template click here

1580x1000

A1 Skinning

Left/Right Portion Sample Ad: Click here >>

Download template click here

1580x1000

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Notes:

1. * Advertiser’s Brand / Logo should be lower than the Site’s logo on the page. 2. Allow 3 working days.

9. Z-index 9.2 Z-index of the Ad Units

Z-index Range Ad Unit 0 – 10000 Editorial Elements

10001 - 90000 Leaderboard, IMU, Skscraper (Inpage and Expandable Units)

9 million Twin Tower 10 million Superskyhigh

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10. Clicktag Clicktag Instructions

1. Click on the new Layer button rename it “click tag layer”.

2. Select Insert > New Symbol.

3. In the Symbol Properties dialog box, enter the name “clicktag button” the new button symbol and choose Button as the Behavior option. Click OK.

4. In the symbol-editing mode select the second frame, labeled Hit, and choose Insert > Blank Keyframe. 5. On the Stage area, create button clickable area.

6. After creating the clickable area, choose Edit > Edit Movie to exit Symbol Edit mode.

7. Open the Library window by choosing Window > Library. Locate the “clicktag button” in the Library window and then drag the button symbol out of the Library onto the Stage. This creates an instance of the button in the movie.

8. Right Click on this button and select action

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9. Insert a GetURL function

10. In the URL field, key in clickTAG (Please take note Version 7 is case sensitive make sure the TAG is in cap)

11. Check the expression box on the right of this URL field

12. In the Window select field, select _blank

on (release) { getURL(_level0.clickTAG, "_blank"); }

Note : If the layer is in a sub movie, please use this instead on (release){ getURL(_root.clickTAG, "_blank"); }

13. The code should be as shown below

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11. Safe Area (A1 Newsrotator Desktop) Note: Must Submit the Whole Rotator Size 848 x 400 for Desktop

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11.1 Safe Area (A1 Newsrotator Small Desktop) Note: Must Submit the Whole Rotator Size 500 x280 for Desktop

Small News Rotator

Dimension of Small News Rotator: 565px X 400px

Safe area: 500px x 280px (As indicated)

Editorial-managed space – additional stories right of rotator will be chosen by Editorial

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11.2 Safe Area (A1 Newsrotator Mobile) Note: Must Submit the Whole Rotator Size 350 x 228 for Mobile

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12. EDM File Size 40kb ( HTML only)

Format

HTML with sliced images (JPEG/ GIF) ONLY

Text

Title / Subject

88 characters including whitespace

Tracking Link

All tracking link must be inserted into its respective links

Other Requirements / Notes

All images to include both <alt> and <title>

Rich Format Elements (E.g. Flash, QuickTime, Javascript, form & data capturing scripts) are not accepted.

NO Image Mapping in the HTML

NO “colspan” and/or “rowspan” in the HTML

All CSS should be in-line (do not put within the <head> tag or use external style sheet)

PDF materials are NOT accepted

[ADV] or <ADV> precede EDM subject title. [ADV] or <ADV> does not add to the word count limit.

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Lead Time

3 working days prior to broadcast

Publisher reserves the right to reject any creative with content that is deemed to be of questionable nature, and that will negatively affect user experience.

The above specifications may be modified at the Publisher’s discretion at any time.

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13. ST Skinning Make sure that CTA or important message within the safe area.

2nd Safe Area (150x150)

1st Safe Area (150x400)

1024px

1580px

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13.1 TNP Skinning Make sure that CTA or important message within the safe area. Wallpaper should include 1010px white space in the middle.

Safe Area (150x600)

1011px

1580px

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13.2 BH Skinning Make sure that CTA or important message within the safe area.

Safe Area (150x600)

1011px

1580px

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13.3 A1 Skinning Make sure that CTA or important message within the safe area.

Safe Area (150x600)

Total Width 1580px

Centre Space 1200px

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14. E-Newsletter

Site

Ad unit

Dimension

File Size

Duration

ST AM

ST PM

Leaderboard / IMU

728x90 / 300x250

30kb

7 days a week

Leaderboard / IMU

728x90 / 300x250

5 days a week

BT

Leaderboard 728x90

30kb

6 days a week IMU 300x250

Premium 728 x 270 50kb

ZB

Leaderboard

728x90

30kb

5 days a week

IMU

300x250

Premium 640 x 480 50kb

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BH

Leaderboard

728x90

30kb

7 days a week

IMU

300x250