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@spencer_chg #RaganWorkplaces Spencer Sutherland Senior Public Relations Manager CHG Healthcare @spencer_chg

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Page 1: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Spencer Sutherland

Senior Public Relations Manager

CHG Healthcare

@spencer_chg

Page 2: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 3: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 4: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 5: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 6: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces@spencer_chg #RaganWorkplaces

Page 7: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 8: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Locum tenens

\ˈlō-kəm-ˈtē-ˌnenz, -ˈte-, -nənz\

Page 9: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

YOUR COMPANY

IS LAME.

Page 10: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

BUT YOUR

CULTURE ISN’T.

Page 11: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

3 ways to use your culture to attract new employees

• Tell your culture story within your own walls

• Use social media to give an inside look at your culture

• Turn your internal stories into external media opportunities

Page 12: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 13: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Chapter 1.

Tell your culture story within your own walls

Page 14: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

WHY

•Your culture story will never be believable externally if it doesn’t resonate internally

•Culture gets stronger the more you talk about it

•Once people believe it, they want to share it

Page 15: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

HOW

• Start with your leaders

Page 16: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

YEARS

IN A

ROW.

Page 17: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 18: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 19: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

HOW

• Make culture a regular part of leaders’ communications

• (On the page and in person)

Page 20: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 21: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

HOW

• Make culture a part of your onboarding plan

Page 22: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

HOW

• Let your employees become the voice of the culture

Page 23: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 24: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 25: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 26: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

HOW

• Tell your story ON your walls

Page 27: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 28: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 29: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

• Start with your leaders

• Make culture part of your onboarding process

• Let your employees become the voice of the culture

• Use physical messages to remind people

Tell your culture

story within your

own walls

Page 30: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 31: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Chapter 2.

Use social media to give an inside look at your culture

Page 32: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

WHY

• Social helps you humanize your brand

• Your employees are more likely to share posts about people than products

• It allows you to have a little fun – even if you’re a serious company

Page 33: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

HOW

• Show what you’re doing when you’re not working (including the dumb stuff)

Page 34: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 35: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 36: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 37: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 38: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 39: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

HOW

• Don’t let leaders take themselves so seriously

Page 40: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 41: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

HOW

• Bring your benefits to life

Page 42: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 43: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

HOW

• Help candidates understand your business

Page 44: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

HOW

• Make it easy to share your open jobs

Page 45: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Use social media to give an inside look at your culture

• Show what you’re doing when you’re not working

• Humanize your leaders

• Bring your benefits to life

• Help candidates understand your business

• Make it easy to share your open jobs

Page 46: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 47: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 48: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Chapter 3.

Turn your internal stories into external media opportunities

Page 49: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

WHY

• Increase the reach of your message

• Gain third-party credibility

• Give validation to your culture

Page 50: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

HOW

• Be on the lookout for interesting people

Page 51: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 52: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 53: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 54: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

HOW

• Turn company events into media opportunities

Page 55: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 56: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 57: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Page 58: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

HOW

• Offer up your expertise

Page 59: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Turn internal

stories into media

opportunities

• Be on the lookout for interesting people

• Turn company events into media opportunities

• Offer up your expertise

Page 60: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

Attracting good

employees is

hard.

Page 61: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

MAY THE ODDS

BE EVER IN

YOUR FAVOR.

Page 62: Spencer Sutherland•Social helps you humanize your brand •Your employees are more likely to share posts about people than products •It allows you to have a little fun –even

@spencer_chg #RaganWorkplaces

SPENCER SUTHERLAND

[email protected]

@spencer_chg

@sutang3000

goodreads: Spencer Sutherland

mailto:[email protected]

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