Spencer Stephens

Chief Technology OfficerSony Pictures Technologies

Consumers are Unsatisfied buying movies online

Buying ExperienceSelection

Buying from brand you trustAbility to watch on TV

Newest ReleasesPrice

Share w/ familyConfidence you can keep using if HW failure

Confidence you can keep using if switch device brandKeeping track of what you own

Ability to move to non-TV devices

0 0.1 0.2 0.3 0.4 0.5 0.6 0.7 0.8 0.9

Re lative s atis fac tion

Source: UltraViolet Consumer Insights Survey, Oct. 2010; conducted for DECE by AbsolutData Technologies; n = 1,025

Areas of lowest satisfaction are among

those directly addressed by UltraViolet

(on scale of -2=least satisfied and +2=most)

4

DIGITAL DISTRIBUTION: REALIZING POTENTIAL

So much promise!

Promise

Capabilities

Future

REALIZED VALUE – SO FARPOTENTIAL VALUE OF ENTERTAINMENT

industries respond

Digital media technology leaders

DECE: UNITED TO CREATE ULTRAVIOLET

– Standard “product” for age of pervasive Internet and Cloud Services

The ultraviolet experience

LOOK FOR THE LOGOWHERE YOU SHOP

The ultraviolet experience

YOUR ULTRAVIOLET ACCOUNT

LOOK FOR THE LOGOWHERE YOU SHOP

The ultraviolet experience

YOUR ULTRAVIOLET ACCOUNT

LOOK FOR THE LOGOWHERE YOU SHOP

WATCH WHEREVER, WHENEVER

Download

Streaming

Share

Physical Media

Rights Locker 6 x Members

Online Streaming Access

Physical Copy Option

12 x Registered Devices for

Offline Playback

The ultraviolet Usage Model

• 5 approved DRMs for download

• 12 approved streaming methods

• Apps like Vudu and Flixster put UltraViolet on connected TVs, Blu-ray players and games consoles

Walmart Service Announced

Cons umer Adoption

Sys tem Operational

UltraVio le t Titles launched

Current Status

Now 3 Ways for Consumers to engage

With New Release BDs and DVDs

Via EST Via Disk to Digital

October 2011• UltraViolet launches in USFebruary 2012• 1,000,000 Household AccountsApril 2012• 2,000,000 Household Accounts

International Expansion

Common File Format

More Title Availability

Rollout of Services by Retailers

Broad Consumer Marketing

The Year Ahead