Speed of Culture

Positive Thinking

Unbelievable Value

“The life expectancy of exclusive

information can now be measured

in minutes, if not in seconds.”

Alan Rusbridger

2008 Sichuan earthquake

1 minute

1891 Nobi earthquake1805 Battle of Trafalgar

Time taken to reach London

17 days 1 day

2.7 mph 246 mph 204,000 mph

In less than 50 years, speed has increased more

than in the entire previous 8000

6000 BC

1785 1825 1909 19692000s

8 mph 10 mph 13 mph 45 mph 1330 mph 2300 mph

The Peoples Reviewer

No more “Launch & Leave”

Last Tango in Compton

http://www.youtube.com/watch?v=u-6njVFEq2A

Managing for Speed

A “Speed” culture?

“…an open, collaborative, curated

process is the best technique to swim

with the flood and influence its path.”

Investment

Media

Content

Content

Media

Culture Change

6

Thank youSarah Clayton-Jones, Volkswagen UK

@Luckyscj

Leo Rayman, DDB/Tribal DDB London

@leorayman

Presentation “Speed of Culture” on