speechtek 2009 driving design
TRANSCRIPT
Driving Design: What You Need to Know to Be Successful in the Car
Karen Kaushansky Tellme, A Microsoft Subsidiary
Launched DA product – currently powers 80% of automated US 411 calls
1999 2001 2003 2006 2007 2009
800 555 TELL 800 CALL 411 (800 Bing 411)
Deconstructing the car
PhysicalEmotionalCognitive
The car is a different place
“It’s always right here…It’s in my bra…I don’t have time to be digging in my purse...My girlfriends all do it now
too…”
[Stop]
Devices create seams
Devices & services don't play nicely together
Passing information between devices is difficult
The car can be an anxious place
[Stop]
Attention and focus of the driver
[Stop]
Tasks Performed In The Car
Make /
Answer
Calls
Get Maps
/ Dire
ctions
Find L
ocal B
usines
s
Get Wea
ther R
eport
s
Get Tra
ffic Rep
orts
Get Te
xt Mess
ages
Send T
ext M
essag
es
Get New
s Rep
orts
Access
My Cale
ndar
Get Mov
ie Tim
es
Read
Search
Web
Write Em
ail
Get Sp
orts S
cores
Get Sto
ck Quo
tes
Check
Socia
l Netw
orks
0%10%20%30%40%50%60%70%80%90%
100%
currently do in car would do in car w/ voice
Tellme Concept Value Test (November 2008); focus was on motorists who are also smartphone users.
Using a personal navigation device
Designing for the car
CognitiveOperating a car requires attention
EmotionalDriving can be an anxious experience
PhysicalThe car is not your desk
Every day tasks should JUST work
1
[Stop]
Information I need when I want it
2
[Stop]
Let the driver focus on driving
3
[Stop]
Get it done (not time to task)
4
[Stop]
Speech is only part of the answer
5
[Stop]
Consider the entire interaction
Push to TalkPush to InterruptKeyword to Wakeup
Visual & auditory feedback
Copyright 2008 Microsoft Corporation, Confidential & Proprietary
18
Context
PhysicalEmotional
Cognitive
PrinciplesJUST work
Info I need
Focus
Think beyondspeech
Get it done
