spectrum auctions and new market entry nov 2013
DESCRIPTION
One objective of auctioning spectrum for mobile use is to encourage new market entry in order to create competitive markets. However, as the mobile industry matures, new market entry an network level is improbable.TRANSCRIPT
Spectrum auctions and new
market entry
6 November 2013
Stefan Zehle, MBA
Tel: +44 7974 356 258
CEO, Coleago Consulting Ltd
© Copyright Coleago 2013
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The process of awarding spectrum has become more
sophisticated over time
1990’s: Beauty contests
Widely used outside the US for GSM
licences
Difficult to administer, bureaucratic
Open to dispute and vulnerable to
corruption
2000’s: Auctions
Transparent process (no subjectivity)
Policy objective: maximise economic
efficiency
Theoretically whoever values spectrum
the most will produce the greatest
social good
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Different formats of allocating spectrum served their
purpose in the context of market development
Beauty contests and auctions
achieved policy goals set at the
accelerating growth phase of the
industry life cycle
Emergence of competitive mobile
markets
Competition and commitment driven
coverage roll-out
Rapid growth in mobile subscribers
and tele-accessibility from single digit
penetration numbers to almost
universal use
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Do we need to rethink the method of allocating spectrum
in the light of maturing mobile markets?
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Mobile markets have reached the
maturity phase of the industry life
cycle
In most market revenue growth has
slowed down to single digits, often
barely keeping up with inflation
Some markets, notably in Europe,
show declining revenues
A different industry life cycle stage
suggest that that policy goals should
be revised; encouraging new network
based competition may not be
appropriate
Maturing markets are characterised by consolidation, not
new market entry
M&A in full swing
The pace and size of cross-border
M&A has been breath-taking, with five
mega-deals announced or completed
during the past three months.
Markets with consolidation potential
include India, Indonesia, Canada, Italy,
Germany and Brazil - although
regulation is likely to be a constraint in
most of these.
Not surprisingly, we are seeing
numerous infrastructure sharing deals.
Investors should expect further M&A,
but at a less frantic pace.
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Consolidation is likely in large and small American
markets
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Technology evolution also favours consolidation or at
least spectrum sharing
The shift from voice orientated
networks to mobile broadband
favours consolidation at network
(spectrum) level
The user experience is part governed
by maximum speeds produced by
2x20MHz LTE and wider bands in LTE
Advanced.
The cost of deploying an eNodeB in a
band is the same regardless of
whether 2x5 or 2x20MHz are
deployed.
5G will require very wide allocations
i.e. well over 100MHz for an individual
operator.
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The GSMA has commissioned
Coleago to undertake some initial
spectrum requirement estimates for
IMT to the year 2020. A report on
this work from Coleago is attached
indicating the total spectrum
required for IMT of 1600 to 1800
MHz for the year 2020. The GSMA
believes this is a reasonable
number.
Radiocommunication Study Groups
Document 5D/XX-E, Sep 2012
Given the existing spectrum, new entrants will have too
little spectrum to compete
In an LTE world large contiguous
spectrum holdings confer particular
competitive advantage
The exit of some operators in Europe
and the insolvency of Mobilicity in
Canada demonstrates that it is
impossible to succeed in the market
with small spectrum holdings.
When industry logic has driven
consolidation, trying to reverse the
process by regulatory is unlikely to
produce societal benefits.
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It is misguided to continue to insist on network based
competition in its present form
Some evidence that regulators have
not evolved their policies
We are seeing few conventional in
market consolidation deals, due to
regulatory constraints. In no developed
country we track are there more than
four directly competing wireless
operators with significant market
share.
For regulators, four is often the magic
number, limiting consolidation
potential.
Not surprisingly, we are seeing
numerous infrastructure sharing deals.
Investors should expect further M&A,
but at a less frantic pace.
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9
Regulators are placing network mobile competition on life
support
Some regulators appear to view new
spectrum as a tool to hold the wave of
consolidation
Examples include Jamaica, France,
Austria
Measures include:
– Reserving spectrum for new
entrants
– Spectrum caps
– Conditions to divest spectrum to
new entrants
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Using new spectrum auctions to increase network based
competition is unlikely to succeed
Regulators may wish to consider:
Allocate spectrum in a manner which
does not reduce competition while at
the same time maximising the benefit
of a wide band.
Facilitate a transition from network
based competition to other forms of
competition.
Focus on other regulatory remedies if
competition is failing, such as a
regulated access price offer. The
conditions attached to Hutchison
Three’s acquisition of Orange Austria
can serve as an example.
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Consolidation is
normal when the
industry life cycle
reaches the maturity
stage
Wide band allocations
are required for an
economically and
spectrally efficient
deployment of LTE
A specialist telecoms management
consulting firm
About Coleago Consulting
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Coleago offers specialist advisory services to the
telecoms industry
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Spectrum Valuation
and Auctions
Marketing &
Customer
Management
Interconnect &
Accounting
Separation
Business
Transformation &
Cost Reduction
Strategy and
Business Planning
Improving Network
Performance
Due DiligenceDigital Content &
Media
Training
Coleago has carried out over 60 spectrum consultation,
valuation, auction and beauty contest licence projects
Current projects
Canada - 700MHz
New Zealand - 700MHz
Paraguay - multi-band
Oman - 800MHz & 2.6GHz
Completed in 2013
Myanmar – greenfield
Australia – 700MHz & 2.6GHz
UK – 800MHz & 2.6Ghz
Sri-Lanka – 1800MHz
Completed in 2012
Belgium – 2.6GHz
Netherlands – multi-band
New Zealand –1800MHz spectrum
trading
Switzerland – multi-band
Russia – 700MHz & 2.6GHz
Pakistan – 2.1GHz valuation
Bangladesh - 2.1GHz valuation
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