SPECICSPECICSStudent tudent PPractice ractice

EE--CCommerceommerce

IIn n CCampusampus

Let’s Start a CorporationLet’s Start a Corporation

Every one in class is an equal Every one in class is an equal Share-holder of this corporation.Share-holder of this corporation.

Now, think of a few names , choose Now, think of a few names , choose or vote one for your company’s or vote one for your company’s name.name.

It will be the domain name of your It will be the domain name of your web site, and the “web site, and the “BrandBrand” of your ” of your business. (Say, school name is O.K)business. (Say, school name is O.K)

Of this Company, We are Owners and Employers…So, we

Elect the Board of Directors

*if less than certain numbers of members in class, then

everyone can be a director.

Now, Self Introduction, each director speaks of

his vision` interest` specialty` talent…and WHAT kind of job he thinks he is best suited for.

Directors speaks of his Vision and Plan---

Business Development Director (CEO):

Design Business Strategy, Web Site content` maintenance` revise.

His Team: Members enroll and recruit. News group, Composing group

Operational Director (COO):

Promote Website, Opinions Research,

Campaign and Coordination…

Marketing & Sales Director:

Get more leads of targeted customers.

Classmates, Schoolmates, Friends,

Associates….Broadcast Hot E-mail

whenever a Promotion or event is coming

Election and voting

0

10

20

30

40

50

60

70

80

90

1st Qtr 2nd Qtr 3rd Qtr 4th Qtr

East

West

North

Now, among candidates, Elect the Chair of Board

& CEO` COO` CFO

These are the chief executives of this enterprise, their tenure should be regulated, and can be recalled if business does not run prosperously!

Organize the structure of company, find the best talented personnel for right Job, all members of class should apply atleast one to utmost 3 jobs and to be interviewed by directors … We Need---

In this Company, We are Employees as well---

Director of P.R:

Associate with all Student Club in Campus, Provide news material to Website

Director of H.R:

Job Assigning, Negotiate compensation

Activity Team Leader:

Event Planning

Treasure

Calculating Rewards

Secretary

File & Document

Advertising

Customer Service

Important group

Administration

Forum

Meeting

Helps Wanted --- Job Applicants

Each applicant gets 5 minutes for speech… -----then Q&A

Appointment --- Assigning Jobs

Welcome on boardTeam Executives now recruits his team members:

Each member may apply multiple jobs,

To bring his talent into full play

To commence, begin to build the Web Site

CEO call for meeting, assigning task, Make the content of your web site be related to all your target customers ---The Schoolmates in campus

*SPORTS: All games

*School Activities

*Concerts*Festival

*Prom*Party

*Student Club meetings

Event Calendar:

Add the Attraction

BlogForumPopular topicGood Ideas---A Billboard as

Community Center

in Campus

Accomplish the Web Site, Revise and keep it as fresh as Updated with current affairs.

Sales Department: Prepare Customer Data Base. Start promoting your Web Site in Campus.

Get all leads: As many e-mail address as you can. Classmates` friends schoolmates` and your associates…

With a Creative Subject: Send out weekly “Hot E-Mail” to them as a regular message.

Make recipients looking forward to seeing it.

Brain Storming Meeting:

Good Ideas

Marketing and Innovative Promotion--- With Innovative ideas of Promotion, Make everyone in Campus Visit Your Website

While Promoting Website, ** Start the E-Business ---

Apply Affiliation Program,

*Link the “Shopping Mall” of your Website

to www.Campusmall.org

Congratulation,

You are Now in Business!

How much is Campus Marketplace annually?

The following figures are the average product sales in the U.S college store market, from largest to smallest segments in 2008:

* Required course materials 56% $5.543 billion

* Computer Products 16% $1.557 billion

* Insignia merchandise 13% $1.233 billion * Other merchandise 7% $0.598 billion

* Student supplies 6% $0.538 billion

* General/trade books 3% $0.324 billion

100% $9.739 billion

** Around 10 billion is the size of campus market value.

What is the share which entrepreneurial students has

had already possessed in this market?

This chart is from National Association of College Stores (NACS) of 2009:

As research of Student Attitudes & Buying Habits from: Student Watch 2008

This chart shows online shopping constitutes ¼ of the campus market, include online stores` campus stores websites and Student-to-student websites. (STS: Student’s websites affiliate with certain E-commerce)

What Do We See From It?

Up to now, STS type business is neither backed up by school program, nor properly consulted, only some individual students who affiliate with certain retail e-business, yet they can achieve such a market share, then it shows a significant SIGN --- Student can sell to students SUCCESSFULLY!

Almost one hundred million in sales volume was done by existing students’ website, which reveals:

Team Work to replace Individual STS Business

The uniqueness of STS online business type is that:

Vendors and customers are together in the same community. They are either classmates` schoolmates or friends; they meet face to face and communicate in person. This certain condition has enhanced the interrelation and mutual trust which promotes the STS business in campus fast and easy. Because customer satisfaction is guaranteed, any time` anything goes wrong they know who to complain to, get result directly, not necessary to dial 1-800 number and waiting for some far away stranger to handle the problem., If price is the same, online store outside campus would be replaced by STS easily.

Your Website will be successful, the Team Spirit and Power!

Financial Reward to the Team ---

All commission according to the Affiliation Program will be deposited to the team’s bank account, shared by the team in later time.

At the end of the semester, “Company” should provide a list of how they decide to divide the total amount in their account.

We Encourage: Certain percentage should be allocated to sponsor campus event, and partially for donation to school fund raising.

They’ll learn by caring for their community; in return, it would help to create a good image, which aids to the business prosperous. In the future, they’ll be the active members that contributes to their community.

Each been paid as Entrepreneur ---

They’ll have to learn how to evaluate each member’s contribution to the Team, and how should they be compensated fairly by one’s effort.

A way to learn how to judge others and yourself.

A chance to practice discussion and negotiation, finally compromising.

Get conclusion to distribute the share of each employee.

GET PAID ---Team e-mail the pay roll

list to Campusmall.org, together with every payee’s SSN.

A check will be sent to each payee with a form of 10-99 as he is an independent contractor of Campusmall.org

He earned the money, not as a P/T for McDonald like before;

This time, he earns it as an entrepreneur.

A Hands-on practice of a true business in the real world and make genuine profit ---

He learned:Business operation and

administration. Innovative way and Out-

of-Box thinking.Marketing strategy and

Sales tactics.

…and He gained:Talent development and

self confidence.Leadership and

partnershipHuman relation and

coordination.Personality and

integrity

Investment of this Program

Capital Investment: Domain name registration

($9.99 annually as by www.aplus.net)

Website parking ($38.99 annually by most provider)

Paper & stationary **Total investment suppose

to be $100.00 for one year.

Labor Investment: All Efforts of team members.

(Time and Energy)

Possible Result ---

The team either makes a fortune along with a successful experience,

Or the lesson of why they didn’t make it, and get aware of what they lack of….

The ever lasting Team ---

Students remain only 3 to 4 years in campus during schooling, they’ll leave at time of graduation.

New kids will enroll in school as always, some of them may want to join the entrepreneurship curriculum, they could apply the jobs of the Company Team, and interviewed by directors so as to be appointed to certain position with an agreeable compensation; the alumni can be invited as consultants, and business keeps going on …

Make it the most memorable experience of their campus life for these members!

SIDE PROGRAM, MONEY VALUE ---

If the Team made a considerable sum of money, they should be taught of financing course, how to handle it correctly --- make the best use of their income …

THE INSTRUCTOR COMMITTEE * OF SPECIC PROGRAMA committee will be

established for educators and instructors of SPECIC program in school.

You’ll all be the consultant of this project to advise us to better device and improve this program,

Propose to all colleges and high schools SPECIC:A hands-on e-commerce

practice in Campus.

A lively enterprise in real business world that will arouse students’ passion by making genuine profit as a true entrepreneur!

Presented by: Mark S. Liu Young Entrepreneur Assoc.

in So. California