specialty traits, ip, biotechnology and marketing
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Specialty Traits, IP, Biotechnology and Marketing. Dr. Corinne Alexander Purdue-Indiana Seed Industry Forum. Bt Corn Resistant to Corn Rootworm in Indiana. Joint project with Entomology, Weed Science and Agricultural Economics Rich Edwards, Larry Bledsoe and Christian Krupke in Entomology - PowerPoint PPT PresentationTRANSCRIPT
Specialty Traits, IP, Biotechnology and
Marketing
Dr. Corinne Alexander
Purdue-Indiana Seed Industry Forum
Bt Corn Resistant to Corn Rootworm in Indiana
Joint project with Entomology, Weed Science and Agricultural Economics Rich Edwards, Larry Bledsoe and Christian Krupke in
Entomology Steve Weller and Bill Johnson in Weed Science Corinne Alexander in Agricultural Economics
Overall goal of project is to understand value of Bt corn resistant to corn rootworm and to understand corn rootworm behavior with implications for IRM plans
CRW Corn: Economic Portion
1. What is the economic value of the four corn rootworm control options: 1) no treatment, 2) soil insecticide, 3) seed treatments and 4) Bt corn?
Paper drafted but need more data on Bt corn performance
CRW Corn: Economic Portion
2. Understand the adoption decision for Indiana producers Paper about to be submitted to AgBioForum
3. Understand producer preferences for IRM plans/refuge configurations Paper to be presented at ASTA
Demand for Specialty Traits
Market assessment for the Indiana Soybean Board What are the market trends that will drive the
demand for specialty soybeans?
Market for organic grains
On-Farm Quality Assurance
Grainsafe is an on-farm quality assurance/IP program developed by Purdue University Post-Harvest Education and Research Center Dr. Dirk Maier, Agricultural and Biological
Engineering
With Dr. Maier and Umit Karaca, conducted a cost-benefit analysis of Grainsafe
On-Farm Quality Assurance
With Dr. Maier, Dr. Linda Mason, Dr. Bob Neilsen, Dr. Charles Woloshuk, Dr. Dan Ess, conducted a one-day workshop for a specialty corn processor All the growers under contract were trained in
best management practices for quality grains Trained in quality assurance, using the
Grainsafe program
Management
Betty Jones
Associate Director
Center for Food and Agricultural Business
1986 – Approach the American Seed Trade AssociationManagement Development Program for their membership
1987 – 2005 18 successful ASTA
Management Academy
programs conducted
1986 – Approach the American Seed Trade AssociationManagement Development Program for their membership
1987 – 2005 18 successful ASTA
Management Academy
programs conducted1991 - 1997
Seed Industry Performance Analysis
1986 – Approach the American Seed Trade AssociationManagement Development Program for their membership
1987 – 2005 18 successful ASTA
Management Academy
programs conducted1991 - 1997
Seed Industry Performance Analysis
1996 – Invited to assess-ment trip to China. Lead to international programming contracts for China, Poland,Asia Pacific Seed Trade, African Seed Trade. Preferredpartner for agribusiness management training.
1986 – Approach the American Seed Trade AssociationManagement Development Program for their membership
1987 – 2005 18 successful ASTA
Management Academy
programs conducted1991 - 1997
Seed Industry Performance Analysis
1996 – Invited to assess-ment trip to China. Lead to international programming contracts for China, Poland,Asia Pacific Seed Trade, African Seed Trade. Preferredpartner for agribusiness management training.
February 2002, 2004,2006 Executive Management
Forum conducted for executive managers
1986 – Approach the American Seed Trade AssociationManagement Development Program for their membership
1987 – 2005 18 successful ASTA
Management Academy
programs conducted1991 - 1997
Seed Industry Performance Analysis
1996 – Invited to assess-ment trip to China. Lead to international programming contracts for China, Poland,Asia Pacific Seed Trade, African Seed Trade. Preferredpartner for agribusiness management training.
February 2003, 2005, 2007 ASTA Advanced
Management Forum conducted for alumni
of the Academy
February 2002, 2004,2006 Executive Management
Forum conducted for executive managers
Partnership where both organizations bring value to a win/win relationship
Serve as an hoc member of Management Skills Committee
Access to the 900 ASTA member companies ASTA endorsement and support of
programming efforts ASTA administrative support Reciprocal arrangements for attending
programs
ASTA / CAB Collaboration
ASTA / CAB Collaboration
Primary responsibility for marketing, development, and implementation of educational programs
Write for the trade press (faculty and staff) Present and submit proceedings at
Decemberresearch conference
Attend two national meetings each year Arrange for faculty workshops at convention Assist in securing and promoting outside
speakers at annual convention
ASTA Management Academy
March 6-10, 2006
Advanced Management Forum
(January 29-31, 2007)
ASTA Executive Management
Forum (February 20-22, 2006)
Middle and upper managers, decision makers, professional with day-to-day mgmt responsibilities, experienced managers who want reviewCore management courses in marketing, finance, strategy, human resource management with special issue seminars that address current issues.
Offered every year since 1988
Conducted over 5 days
Register on-line www.agecon.purdue.edu/cab/programs/asta/index.htm
Or register via brochure
Registration form and deposit check to ASTA c/o Jan Stickley
Purdue registration info contact: Linda Heckaman ([email protected]) 765-494-7678
Middle and upper managersTarget audience: ASTA Management Academy Alumni (or similar levels of background preparation)
Builds upon the ASTA Management Academy – in-depth examination of selected mgmt. topics
Offered for the first time in 2003 – then every other year (2005, 2007)
Conducted over 3 days
Questions on content, speakers, registration – contact Betty Jones ([email protected]) 765-494-4328
Executive managers
By invitation
Selected current management topics and issues in a discussion forum
Offered for the first time in 2002 – then every other year (2004, 2006)
Conducted over 3 days
Questions on content, speakers, reservations contact Betty Jones ([email protected]) 765-494-4328
Other Economics/Management
Commercial Producer Survey Dr. Allan Gray, Dr. Jay Akridge,
Dr. Mike Boehlje Precision Agriculture Survey
Dr. Jay Akridge Policy Analysis
Dr. Allan Gray Farmer Attitudes Toward Brands
Dr. Marshall Martin, Dr. Jay Akridge Inventory Management
Dr. Frank Dooley
Center for Food and Agricultural Business www.agecon.purdue.edu/cab 765-494-4247 Jay Akridge, Betty Jones, Scott Downey
www.agecon.purdue.edu/agribusiness 765-494-4247 Jay Akridge, Luanna DeMay