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SPECIALIZATION: HUMAN RESOURCE PRIN. L. N. WELINGKAR INSTITUTE OF MANAGEMENT DEVELOPMENT & RESEARCH

YEAR OF SUBMISSION: AUGUST, 2015

Project Presentation on RECURITMENT STRATEGIES TO ATTRACT

AND RETAIN TALENT - ADECCO

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CONTENT

Rationale for the study

Company Profile

Recruitment Process And Retention Strategies at ADECCO

Data Analysis & Interpretation

Retention Techniques and its implementation

Findings, Recommendation and suggestions

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RATIONALE FOR THE STUDY The report revolves around recruitment done at Adecco India, i.e. the recruitment process and retention strategies followed for temporary recruitment and for permanent recruitment. Also a study as to why temporary staffing has become the latest trend in India and the entire world, its advantages and disadvantages forms a part of this report.

This project was undertaken with the view to understand the recruitment and retention process and its importance.

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Effective employee retention is a systematic effort by employers to create and foster and environment that encourages current employees to remain employed by having policies and practices in place that address their diverse needs.

A strong retention strategy becomes a powerful recruitment tool. Retention of key employees is critical to the long-term health and success of any organization.

In today’s environment it becomes very important for organizations to retain their employees. The top organizations are on the top because they value their employees and they know how to keep them glued to the organization

WHAT IS EMPLOYEE RETENTION

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IMPORTANCE OF EMPLOYEE RETENTION AND RETENTION STRATEGIES Hiring is not an easy process

An organization invests time and money in grooming an individual and makes him ready to work and understand the corporate culture

The employees working for a longer period of time are more familiar with the company’s policies, guidelines and thus they adjust better

It has been observed that individuals sticking to an organization for a longer span are more loyal towards the management and the organization

It is essential for the organization to retain the valuable employees showing potential

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COMPANY PROFILE

Adecco Group is the world market leader in Human Resource services with sales of EUR 18.3 billion in 2008.It was formed by the merger of Adia (Switzerland) and Ecco (France). The Adecco network connects over 700,000 associates with business clients each day through its network of 33,000 employees and 6,600 offices in over 70 countries and territories around the world. Headquartered in Switzerland, and managed by a multinational team with expertise in markets spanning the globe, Adecco delivers an unparalleled range of flexible staffing solutions to corporate clients and qualified associates.

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ADECCO VISION AND MISSION

MISSION :

To partner with the clients in order to integrate flexibility into the workforce of the clients and take care of their routine people management activities, thus helping the clients to concentrate on their core business activities.

VISION :

"Better work, better life". Adecco inspires individuals and organizations to create greater efficiencies, effectiveness, and choice in the domain of work, for the benefit of all stakeholders. As the world's largest employment services group, a business that positively impacts millions of people every year, it is conscious of their global role.

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ADECOO INDIA Adecco India, is part of Adecco Group-the world leading provider of Hr solution and fortune 500 company. Adecco India, headquartered in Bangalore, is a leading end-to-end HR Solutions company with a focus on executive search, recruitment, training and learning and temporary staffing services to client organization. It has a national presence across India and the Middle East. Adecco is the fastest growing HR Company in India. Rapid growth with the largest network of more than 80 branches Over 110,000 associate on assignment every day, nationally Distinguished list of over 500 clients across segments Placement of around 8000 candidates per month, across India Over 1000 trained and specialized consultants to customize HR solution

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Mm

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CLIENT MIX

ADECCO has a mix of client from almost sectors. The list of few clients such as: Airtel ,IBM,Tata,Sify,Cocacola,Pepsi,Nokia,Wipro,Mahindra,LG, Hutch,ITC.

10%

9%

22% 12%

17%

5%

Client Mix

BFSI

Telecom

Services

IT/ITES

FMCG/D

Retail

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SERVICES OFFERINGS AND COMPETITORS

Contingency Recruitment Transition Management Cross- border Recruitment Staffing solution Training and development Pay roll management Competitors Ma Foi management Consultants Manpower Kelly services Team lease

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METHODOLOGY OF STUDY This study is conducted by collecting and analyzing the data from primary and secondary sources.

Primary Data:

Primary data was collected by administering the questionnaire to the recruiters working at Adecco.

Secondary Data:

Secondary data was collected from the books, journals, and websites and through the interaction with the individuals in the organization.

Data Analysis:

The data, which is collected, is analyzed and is represented through pie graphs and bar diagrams using percentages for analyzing and interpreting.

Sample Size:

The sample size of the recruiters were 8 recruitment consultants, and 1 Group Accounting managers (GAM’)

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Recruitment process and Methodology

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PROCESS OF RECRUITMENT AT ADECCO INDIA

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RECRUITMENT PROCESS AND RETAINTION STRATEGIES AT ADECCO INDIA LTD

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RETNTION DATA ANALYSIS AND INTERPREATION AT ADECCO

TABLE 1: For how long have you been working in Adecco?

NUMBER OF YEARS NUMBER OF RESPONDENTS

3-4 YEARS 35

2-3 YEARS 10

1-2 YEARS 3

<1 YEAR 2 0

5

10

15

20

25

30

35

3-4 YEARS 2-3 YEARS 1-2 YEARS <1 YEAR

35

10

3 2

NU

MB

ER O

F R

ESP

ON

DEN

TS

NUMBER OF YEARS

GRAPH 1: INFERENCE: The graph(1) shows that there are 35 employees who have been working in Adecco for almost 5 years.

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DATA ANALYSIS AND INTERPREATION AT ADECCO

TABLE 2: Are you satisfied with your current job?

OPTIONS NUMBER OF RESPONDENTS

YES 45

NO 10

0

5

10

15

20

25

30

35

40

YES NO

40

10

NU

MB

ER O

F R

ESP

ON

DEN

TS

OPTIONS

INFERENCE: The graph (2) shows that maximum numbers of employees are satisfied with the job in Adecco India and only 10 employees are dissatisfied.

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RETENTION TECHNIQUES AND ITS IMPLEMENTATION

Adecco is an organization that endeavors in equal participation of employees as well as the employers in the functioning of the company for its future existence and for the goodwill of the company. A good relation with the manager and the peers is one of the factor which tends to make the employees stick to the organization for a longer period of time and thus resulting in reduction of attrition rates.

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NEW RETENTION STRATEGIES Implementation of the shift timings and the flexibility of work from home will be a new way to make the employees build a balance between the personal and the professional life which will result in the reduction of attrition rate.

Fun activities, games to be organized so that employees feel the ease in the work pressure and tend to come to work happily and thus feel contended and satisfied.

No uniforms to be implemented so that employees are free to wear their choice and are more adaptable to changes in a positive manner

Attainable targets to be formulated and given to the employees to be achieved.

Personal counseling to be provided to all the employees so that they feel de-stressed and relaxed to work.

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NEW RETENTION STRATEGIES

Retention involves three major things:

COMPENSATION

SUPPORT GROWTH

Compensation: Compensation includes salary and wages, bonuses, benefits, prerequisites, stock options, bonuses, vacations, etc. Support: Management should try to focus on its employees and support them not only in their difficult times at work but also through the times of personal crisis Growth and Career: Growth and development are the integral part of every individual’s career.

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Retention and Engagement Best Practices

How do you create the culture where employees develop ability, give discretionary effort (engage) and aspire for more?

Vision Voice More Better

Work

Training & Developmen

t

Recognition Flexibility Community

at Work

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FINDINGS

Data has been collected from a sample of 9 employees working in Adecco Staffing solutions. The questionnaire consisting of 14 questions was intended to know the process of recruitment and selection of workers.

Analysis of data collected as above reveals that 100% of the employees working at Adecco is done by the MBA’s who have specialized in Human Resource Management as all the people who are engaged in as a recruiter were MBA’s.

It was found that majority of the recruiters were working with these clients for more than 100 days and not less than 40 days as some of them have joined Adecco recently.

It was also known that 44% of the employees have lined up 90 to 120 candidates in the month of February for these clients because of their expertise and skills in recruiting the candidates

It was also found that many of the recruiters have used references as the source of recruitment as the use of this source reduces cost in terms of time and cost of calling the candidate by making phone calls.

It was found that the selection process was based on two rounds of interviews at Adecco and the client took up one final round of interview.

It was found that communication skills and qualification is the important criteria for evaluating the candidate as it was ranked on the first position and last being the language skills

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Finding, Attracting and Hiring Talent What Motivates Passive, Fully Engaged Employees?

73%

59%

44% 41% 40%

0%

10%

20%

30%

40%

50%

60%

70%

80%

Compensation GrowthOpportunities

Type of Work Financial Stabilityof Company

Work-life Balance

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RECOMMENDATIONS It was found that 44% of the recruiters said that 85% to 70% have got selected in the final round of selection. This shows the efficiency of the recruiters in terms of sourcing and selecting the right kind of people for the right job

After a thorough study of recruitment process at Adecco India Ltd, following are the recommendations from my end:

Adecco India should adopt a methodology of centralized database. This would facilitate sourcing of candidates throughout the country, thus resulting in immediate closure of deals.

There must be co-ordination and connectivity between all the branches of Adecco India. In this way work can be handled in an effective manner.

Proper data must be maintained by each recruiter about the candidates who are not short listed at any of the stage of recruitment, as this will increase the database, which could be referred to when ever future requirement

Before selecting the employee more emphasis must be laid on whether he/she is capable of doing that particular job or not and whether or not he/she fulfills the minimum criteria to do that job.

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SUGGESTIONS

Following steps/ efforts should organization take to retain its employees : Lucrative opportunities Implement good employment practices Maintain healthy organizational climate Proper training should be provided to employees according to their skills Proper salary structure

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THANK YOU