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Boutique Coffee in Toronto?
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Australias coffee culture is in its wealth and most of the coffee review magazines claimed that the
best cities to have a nice cuppa of coffee would be Melbourne. This is because Melbourne
predominantly has a high influx of the European immigrants which are the Italians and Greeks who
brought in their coffee culture. The specialty coffee is growing rapidly not until in the 80s when the
consumers of coffees are becoming more sophisticated. The atmosphere that is offered by most of
the specialty coffee shops is unique, fashionable and peaceful which is one of the reasons on why
many business discussions are held in cafes.
On top of that, the cafes in Australia educate their customers on the coffee beans use, fair trade
and origin of the coffee beans. It also informs the customers that high quality of products is used to
produce high quality coffee. Having a coffee in Australia is not about having the caffeine to kick in
but it is more on the experience for the palate. There are a lot of successful specialty cafes that
evidenced in Australia especially in Melbourne like Seven Seeds, Brother Baba Budan, Sensory
Lab and Market lane which attract young adults who are hipsters and the artsy ones.
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However, the Canadians prefer to buy their coffee from chained cafes like Starbucks, JJs, and Tim
Hortons. Research shows that they usually drink up to two and a half cups of coffee daily; specialty
coffee is not popular among them. They prefer to add sugar and cream into their drip coffees
which is the reason why the term double double meaning two sugars and two creams are added
into the black coffee. In Canada, black coffee is so widely consumed unlike in Australia which is
considered as an undrinkable coffee and is of low quality. Plus, they like to drink flavored coffee
once in a while such as the iced cappuccino from Tim Hortons whereas in Australia, it is rarely
purchased.
Due to the entrenched coffee culture in Australia, Starbucks the American coffee chained caf
struggle to set its position in the Australian market. As a result, the organization has to shut down
its 84 cafes. Indeed, it is very hard to establish chain cafes in Australia as the products and interior
are very generic. Instead, it gives a glimpse of commercialization of fast food resembling
McDonalds. If an Australian specialty coffee caf is to be established in Toronto, it will definitely
be a success as it will serve to cater to a niche of serious coffee lovers and to those who wish to
seek for an experience that is more than just a cup of coffee.
WHY IT CAN BE SUCCESSFUL
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With the opening scene of specialty coffee in Toronto, a coffee lovers craving will be fulfilled and
there will be a place for the coffee connoisseurs to appreciate. It can serve to the niche market that
is seeking for high quality coffee and a better environment. Customers will be educated on the fair
trade and sustainability issues to increase the awareness on how crucial they are.
Besides that, travellers especially the Australians can at least enjoy the specialty cafe that offers a
comfort coffee that is able to make one feel comfortable as if one is at home. This leads to
globalization as well when other tourists come to visit an Australian specialty coffee cafe but is
Canadian based whereby they have the opportunity to experience the Australian coffee culture
without even having to be in Australia. Moreover, one of the specialty coffee in Melbourne which is
called St. Ali has been established in London and has received wide recognition and success.
There is no doubt that by opening a specialty coffee cafe in Toronto, it will be a new setting scene
for the Melbournian cafe.
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