specialist diploma in social media marketing · the learning people : specialist diploma in social...

Specialist Diploma in Social Media Marketing

We’re proud to have been supporting and nurturing students in their professional growth since 2010. We’re

here to help you find and develop a career you’re passionate about, so you can discover your potential.

Learning People

1. Introduction

2. Why choose us?

3. Student benefits

4. Supporting you

5. Why online learning?

6. The course

6.0 Overview

6.1 Introduction to Social Media Marketing

6.2 Content Creation

6.3 Content Outreach

6.4 Facebook

6.5 Twitter

6.6 LinkedIn

6.7 Google+

6.8 Youtube

6.9 Future Trends

6.10 Strategy and Planning

7. FAQs

8. Contact us

1

2

3

4

5

8

8-16

15

16

18

19

21

22

23

24

25

26

29

30

We owe it to ourselves to be the best and most knowledgeable professional we can be. And training with us is all about you doing just that... Achieving your goals and living your best life.

I started the Learning People through my passion for continual development. We want to empower people like you with the real world skills and expertise that employers are actually looking for.

We take your goals seriously. We listen to your ambitions and tailor your learning so you get the skills you need to live the life you want.

If you’re committed to taking control of your future and advancing your career, you’re a perfect candidate.

Patrick AylmerFounder and CEO

Introduction

1The Learning People: Specialist Diploma in Social Media Marketing

Why choose us?

Up to date

Our training is always up to date and bang on trend - you’ll receive the best, most relevant training to help you advance your career.

Customer support

Our friendly StudentCareTM team are there to help you every step of the way - they’ll be your support from introducing you to the training, all the way through to your exam.

Exclusive partners

We’re partnered with major job boards across Europe and America - this gives us the insight into what employers are looking for so we can tailor your training to match their desired skills.

Trusted by giants

You’ll receive training that’s trusted by giants - we’re accredited by the Learning Performance Institute and our training is approved by the likes of Nasa, BT, VISA and Bupa.

Live your best life

You’ll be in good company - with over 50,000 students worldwide, you’ll be joining a huge community of active learners.

Superb student reviews

It’s important for us as a company to be transparent and honest with our students, which is reflected by our excellent TrustPilot reviews.


Student benefits

CV detox

It’s as much about what you do after the course as it is the training itself, that’s why we’ll go through your CV with you, help you write a cover letter and give you tips on shining in your interview.

Manageable costs

We want to help you find the easiest way of funding your learning, which is why we’ll set you up with a payment plan so you can pay what you can each month.

Money saving offers

All our UK students will receive an NUS extra card which can be used for discounts across hundreds of different brands.

Continuous learning

We believe learning shouldn’t stop after you finish your exams. That’s why all our alumni will be able to get exclusive access to the world’s largest online IT and business skills catalogue.


We’re all about helping you reach your goals, whether it’s getting started with a totally new career or validating your skills as an expert in your field.From the word go, you’ll have support from our dedicated StudentCareTM team. They’ll help you get settled and show you around your training.

You’ll hear from them regularly throughout your training, so they can see how you’re getting on and give you some motivation - should you need it.

They’ll give you hints and tips for getting the most out of your revision and help you book your exams.

You can contact them at any time during your course for questions about your training, StudentCareTM are dedicated to supporting you throughout your entire learning journey.

Supporting you


@tlp_tweets thelearningpeople learningpeople The Learning People

Learn anywhere

Study at home, in your office, on the train, anywhere with an internet connection

Learn anytime

Study at the weekend, during your lunch break, after you’ve put the kids to bed, anytime

Save money

Save money on travel, textbooks and stationery

Preparing for your exams

Save time by speeding through the content you know and taking your time on the areas you’re less familiar with

At your own pace

Take a break any time you want - busy at work or kids on half term? Just log back in and pick up exactly where you left off

Greater knowledge

You’ll develop greater knowledge - studies show we retain information longer learning at our own pace

Employers prefer it

Employers love online learners - being self motivated is always something employers look for

Instant results and feedback

Instant results and feedback - online quizzes and tests will ensure you’re on track to achieving your training goals

Most up to date content

Get the most up to date content - remote delivery of curriculum allows instructors to keep materials fresh, up to date and on trend

Studying online rather than in a classroom comes with tons of benefits, here are some of them...

5The Learning People: Specialist Dilploma in Strategy and Planning

We have over 50,000 students around the world...

...experiencing the next generation of

online learning


It was one of my best decisions to sign up with the Learning People. The course, the support and the follow ups are better and bigger than anybody can expect from a training provider.

Róbert Rétfalvi


The facts about the Specialist Diploma in Social Media Marketing...

50 hours

one 180 minute exam

no prerequisites

expert mentoring

practice questions and exam prep included

Take a look at the modules you’ll cover...Introduction to Social Media Marketing

Content Creation

Content Outreach

Facebook

Twitter

LinkedIn

Google+

YouTube

Future Trends

Social Media Strategy and Planning

Specialist Diploma in Social Media Marketingoverview


The Specialist Diploma in Social Media Marketing focuses on the planning, execution and management of social media camapigns

Who is the course for?

The Specialist Diploma in Social Media Marketing is suitable for people who are responsible for

the planning, execution and management of social media campaigns. Social media

specialists, enthusiasts, executives or anyone who would like to enhance their digital marketing

knowledge base in this area would excel on this course. This diploma is suitable for any level

of skill or experience and is designed to prepare you to engage specifically with social media

marketing within an overall digital marketing domain.

What can you expect?

Through dynamic lectures and case studies, social media experts will take you through the

latest techniques for content creation and outreach across all of the core social networks, giving

you a practical knowledge of how to create the best practice paid and organic social media

campaigns yourself.

What will you learn?

The Digital Marketing Institute’s panel of Subject Matter Experts has specifically

structured the syllabus to focus on current trends and best practices in social media marketing.

As well as producing innovative and creative social media strategies, you will also learn how to

leverage these strategies to gain a competitive advantage for both your business and

your career.



Access to HD video lectures with accompanying downloadable course material

An experienced digital marketing tutor for digital marketing or exam related questions

Discussion forums, to interact with fellow students and a tutor with an expertise in digital skills and practices

Access resources to help you with your studies including self directed practical exercises and recommended reading

A ‘Course Manager’ who is available to support you during your study and assist with any admin related queries

Access to live and non live webinars with your tutor and industry experts

Time taken to complete the diploma and pass your exam:

Part time: 50 hours

This diploma includes:



Job opportunitiesSOCIAL MEDIA AND CONTENT EXECUTIVE£20,000 to £28,000

Working with content is synergetic with social media. You will be expected to create enging campaigns, grow all social platforms and increase brand awareness. Writing copy for social media channels which is strong and authoritative is key. So is understanding and maintaining a brand’s voice, tone and message to effectively communicate across all media.

SOCIAL MEDIA ANALYST£35,000 to £50,000

Normal responsibilities could include reporting processes, including the use of various analytics tools - e.g. YouTube Analytics, Facebook Analytics, Google Analytics, Twitter Analytics and other platforms. You will also work closely with editorial/commercial teams to develop compelling content strategies.

SOCIAL MEDIA MANAGER£30,000 to £35,000

Simular to a Social Media Executive, but with more resposibility of managing a team and reporting to senior stakeholders.

FREELANCE SOCIAL MEDIA SPECIALISTS£10 to £100 per hour

Working independently as a freelancer you’ll have to have a thorough understanding of your clients brand; meaning some diverse targeting could be required. You will have to regularly research new trends across different industries to create engaging camapigns. Hourly rates range greatly based upon the size of the contracts and the targets set in place by the client. A big perk is that you could work from home.

11The Learning People: Specialist Dilploma in Social Media Marketing

Introduction from the Digital Marketing InstituteDigital technologies have changed the way we work, live and communicate.We know this huge shift can pose challenges for your current role. We understand that advancing and progressing your future career is important to you.

That’s why we have designed a professional certification that can make a difference in your life. Industry aligned, it can help you stand out from the crowd and highlight your capabilities. It can boost your credibility. It can transform you into a specialist in your field.

With 18,000 certified professionals across 100 countries, the Digital Marketing Institute sets the global standard in digital marketing and selling. We provide a certification that is designed by experts, to create experts.

Become a leader in your industry by becoming a certified digital marketing professional.

Industry Advisory council

Representing the world’s largest and most influential digital brands, validates all Digital Marketing Institute program content.

By providing expert review and recommendations on a regular basis, the Council ensures that our certified professionals have learned the most up to date digital skills, core competencies and knowledge needed to thrive in their digital careers.

The Industry Advisory Council works with the Digital Marketing Institute to define the skills agenda and address the global digital skills shortage. The Council ensures that our programs are developed in alignment with the digital economy’s most in demand digital needs and skillsets.

The advisory council includes experts from


What do the DMI say about us?

As a training specialist, the Learning People are acutely aware of the growing demand for qualified digital professionals across industries and sectors. In order to meet the need for digital talent, the company sought a partner with digital expertise that valued learning as much as they did.

At the Digital Marketing Institute, we look to partner with organisations that are committed to providing the best in class education and training available. We decided to partner with the Learning People not only because they specialise in providing industry accredited certifications, but their

courses are delivered with the success of their students in mind

Ian Dodson, Director of the Digital Marketing Institute

Since partnering in 2015, the Learning People have enrolled hundreds of students onto Digital Marketing Institute courses.

One of the key factors for the Learning People’s success is its knowledge of the UK jobs market. Their affiliation with leading job boards such as TotalJobs, Reed, the Guardian and Jobsite enable the company to monitor the demand for digital professionals and understand what certifications are needed and valued. As a provider of industry leading certifications, the Learning People is accredited by the LPI and trusted by the HMRC, Honda, BT, and VISA amongst others.

This partnership has provided the global market with certified graduates that have the knowledge and expertise to benefit any industry or sector. Our expectation is that our future with the Learning People is one of student success and the professionalisation of digital marketing and selling as a valued profession

Ian Dodson, Director of the Digital Marketing Institute


“We’re here when you need us. Ask us anything and we’ll make sure we find you the answer

Toby, StudentCareTM


1. Introduction to Social Media Marketing

The Introduction to Social Media Marketing module enables participants to harness the power of digital marketing as a core driver of the marketing strategy for their organisation.

What you’ll learn

This module enables you to understand the foundation principles of digital marketing, and be able to distinguish between traditional and digital marketing. You will learn how digital marketing tactics can be applied in order to develop an effective overall marketing strategy.

You will also know the importance of measurement as a way of managing and analyzing your digital marketing campaigns.


The Content Creation module introduces you to the concept of engaging with, and acquiring customers, using the creation and sharing of media content. On completion of this module, you will understand the value of social amplification and what makes content shareable within social networks.

What you’ll learn

You will know how to use social listening to monitor your brand on social media platforms and recognize which formats are suitable for the various target audiences.

This module equips you with the knowledge and skills to resource a content management function, to target your audience, select your platform and make use of social listening and competitor analysis.

2. Content Creation


I would definitely recommend The Learning people to all and everyone in the future, simply because the customer service and the student care that they have provided to me, has been the best experience.

S. Xavier


3. Content Outreach

The Content Outreach module introduces you to the concept of content seeding and how to use content effectively over multiple social platforms.

What you’ll learn

You will acquire an understanding of how to promote content and the importance of paid promotion for relevant, highly shareable content.

In this module, you will understand everything from setting objectives for a content promotion strategy to influencer marketing. You will learn how to use social bookmarking and the value it will add to your social media marketing campaign.


4. Facebook

The Facebook module provides you with a comprehensive understanding of how it works as a platform for community building, content marketing and brand promotion.

What you’ll learn

You will learn how to use Facebook for Business; developing a page specifically for your digital marketing needs. This module guides you through the various aspects to Facebook for Business, such as Facebook Ads.

You will also be adept in planning and delivering an advertising strategy, including KPI monitoring and ongoing measurement.


To future students, the Learning People are really wonderful. They helped me every step of the way with real experts in my chosen field. I couldn’t recommend them enough.

Maria Knight-Pacheco


5. Twitter

This module equips you with the knowledge of how Twitter operates and the value it represents for businesses as a marketing and promotion platform.

What you’ll learn

You will be guided through each step of using Twitter for Business; from customizing your account to building a profile for your organization’s page. The Twitter module will also teach you how to target specific demographics when building your following.

You will know how each aspect of Twitter works, from hashtags to trends to geo-tagging, and how each of these can benefit your social media marketing campaign.


6. LinkedIn

This module gives you a comprehensive understanding of the benefits of using LinkedIn for marketing purposes. You will learn LinkedIn-specific features which will help you to facilitate campaign objectives.

What you’ll learn

On completion of this module, you will know the importance of having a unified brand presence across company and personal LinkedIn accounts. A key focus of this module is engagement with LinkedIn members.

You will understand the importance of LinkedIn as an advertising platform and how you will be able to reach different demographics and your target audience with ease. You will come out of this module with the skills to be able to create and implement effective LinkedIn advertising strategies.


7. Google+

The Google+ module introduces you to the benefits of incorporating Google+ into your social media marketing strategy. You will learn how to set up your own personal Google+ page and a page for your brand.

What you’ll learn

The module will show you the importance of engaging with your Google+ Community and how to promote your product or service with this platform. You will be introduced to features such as Hangouts, Circles, What’s Hot and Events, which are specific to Google+.

You will be able to utilize these features to push your brand by implementing Google+ into your social media marketing strategy. The Google+ module will also show you the importance of Google Analytics to your digital marketing efforts.


8. Youtube

The YouTube module provides you with a comprehensive understanding of how YouTube works as a content sharing platform and how this can be introduced into a broader marketing strategy.

What you’ll learn

You will learn about using YouTube as a platform for a call-to-action and how to embed videos to your brand website to increase the interactive experience for your consumers. You will also learn how to use enhancement features to improve your video content.

The module will equip you with the crucial skills needed to make your brand’s video content searchable and you will emerge aware of the wide range of YouTube social media plugins available.


9. Future Trends

This module examines the latest emerging trends in social media and new platforms on which you can share your content.

What you’ll learn

As social media is an area of digital marketing that develops at a rapid rate, we aim to cover all bases by providing you with an analytic look at future developments in the field.

You will also learn about other social media platforms, such as Instagram, Tumblr, Pinterest and Flickr. The aim of this module is to equip you with the skills you need to take on any social media platform and implement it into your social media marketing strategy.


10. Strategy and Planning

The Strategy and Planning module ties the other modules in this specialized certification together.

It introduces you to the Digital Marketing Institute Methodology, which incorporates a 9-step process to planning and implementing a social media strategy.

You will emerge with the essential skills needed to create a successful model for a social media marketing strategy from scratch and implement it in your organization.


Course assessmentCertification is achieved by the successful completion of a computer based examination.The exam is designed to measure individuals’ knowledge and digital strategy & planning proficiency following their completion of the course.

The 3 hour exam consists of a range of question formats including multiple choice and hot spot questions. There are no text based/written answers.

We partner with the Pearson Vue global network of test centres to deliver our exams in a quality examination environment.

Pearson Vue have over 5,200 test centres in 180 countries making the Digital Marketing Institute exams internationally accessible.


Connect with us

facebooklearningpeople

twitter@tlp_tweets

instagramlearningpeople

linkedinlearning people


Frequently asked questions

1 Where do I take the training?

All of our training is completed online, via learning portals, this means you have round the clock access to training no matter where you are.

2 When can I get started?

Once you have enrolled onto a course, our StudentCareTM team will issue you with your login details and ensure that you can access the training fully, showing you around the system through a virtual orientation and chat over the phone.

They provide you with support every step of the way, so please do not hesitate to contact us with any questions or concerns that you may have.

3 Can I use a Mac?

Yes, our learning platform is Mac, Linux and PC friendly.

If you have any questions on setup, our StudentCareTM team are more than happy to help.

4 Does certification guarantee me a job?

We can’t guarantee you will get a job after gaining a certification - no reputable training company would.

However, we can guarantee that certification opens doors to interviews, giving you opportunities to stand out from the crowd which you might otherwise have missed out on.

Students of the Learning People have been offered employment on the fact - on top of their interview performance - that they were currently studying for certification and gaining the necessary skills for the job.


Locations

HQIreland: Learning People (IRE) Ltd, 8-9 Westmoreland St, Dublin 2, Ireland

BranchesUnited Kingdom: Learning People, The Agora, Ellen street, Brighton, BN3 3LN, UK

Australasia: Learning People, Bondi Junction, Sydney, NSW, 2022, Australia

Contact one of our expert learning consultants

0800 0141 311 | 01273 907 919

www.learningpeople.co.uk

[email protected]


specialist diploma in social media marketing · the learning people : specialist diploma in social...

Documents