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DeDicateD ProPerty exPertise_

strategic thinking_

Full service aDvertising agency_

Full Digital oFFering_

creative Passion _

our DiFFerence is in our caPability in maximising the value oF branDs

in the market anD builDing the internal caPabilities to meet

the branD Position anD business objectives.

01 _ about branD one

02 _ our values

03 _ the Way We Work

04 _ an integrateD aPProach

05 _ core services

09 _ ProPerty anD DeveloPment exPerience

10 _ samPles oF our Work

18 _ case stuDies

24 _ testimonials

27 _ contact Details

coNteNtSPage

1

aBoUtBraND oNe

brand one offers marketing and communication solutions.

our difference is in our capacity to deliver strategic brands to the market whilst building the supporting culture and internal capabilities to meet the brand promise and business objectives.

as brand specialists and marketing consultants, we work with our clients to ensure the delivery of the business objectives through commercially focused marketing and communications strategies.

backed by a full service advertising and digital agency, brand one offers integrated services to deliver on the strategies required for our clients.

our approach to property marketing is designed to maximise sales results with budgetary discretion.

in everything we do, we add value by taking a long term approach focusing on delivering tangible results for the business.

2

brand one’s values are the foundation upon which we operate every day.

values that guiDe us: We are ProFessional

_ We are professional in every aspect of our business

_ We act with honesty and integrity

_ We treat our world and our people with respect.

We Partner With our clients

_ We aspire to work with our clients as long term partners

_ We earn and reciprocate trust

_ We seek to work together with our partners to achieve practical outcomes.

We think

_ We always think strategically, believing in long term solutions

_ We are conservative in our approach, ensuring solid foundations for decisions

_ We think outside the square and dare to be different

_ We are constantly improving.

We are DeDicateD

_ We are hardworking

_ We are committed to delivering value and showing a return on investment

_ We like to exceed expectations.

oUrvalUeS

3

We earn the right to be your partner of choice.

We work with our clients as partners in their businesses to achieve the delivery of outcomes on time and on budget.

For every project, we ensure that we clearly understand the brief and its context within the overall business strategy.

our strength is our ability to work strategically with our clients, providing integrated and accountable marketing services.

_ business understanding: We work with key stakeholders to understand the business direction and requirements

_ market insight: We use research, knowledge and our expertise as a base for strategies, initiating market research and interviews as required

_ Planning: We will develop an integrated sales and marketing plan gaining input from across the business utilising workshops as required. We deliver actionable plans with detailed calendars, budgets, timeframes, accountabilities and benchmarks

_ execution: We will execute the agreed plan, delivering a comprehensive set of initiatives to achieve the business objectives

_ accountability: We believe in accountable marketing, measuring against targets and providing recommendations as we work together with our clients ensure the continuous delivery of value.

We bring to the table a depth of global marketing experience in a range of industries and environments.

our experienced team have worked in over 20 industry segments and with some of the best known brands in the State and internationally.

our brand building and deployment experience extends across more than 35 countries with teams from 1 to 16,000+ people.

the waywe work

4

external brandbrand identity

marketing

advertising

public relations

internal brandmission & vision

values

people & culture

systems & processes

business strategy

the internal and external brands must be aligned to deliver the business strategy

marketiNG & commUNicatioNS

StrateGy

branD one is unique in its ability to Deliver an integrateD aPProach to corPorate marketing.

We work holistically optimising the whole of the communications mix.

_ externally with the market, building market position and leveraging this to deliver business objectives

_ internally with teams, systems and processes, building the internal environment and capabilities to deliver the brand promise.

aN iNteGrateDapproach

5

We offer full agency services underpinned by the capability to strategically manage an integrated communications mix.

We build strategies that take businesses and their brands to the next level and in every project we do, we take a long term perspective to ensure the delivery of the broader business objectives.

as a marketing consultancy and Full service agency, brand one offers integrated services including:

Successful marketing is both internal and external, with the internal frameworks supporting the delivery of authentic and sustainable branding.

coreServiceS

employer branding

market research

marketing strategy

sales & business collateral

branding

events & promotions

digital strategy

recruitment marketing

advertising & media

websites

public relations

marketiNG & commUNicatioNS

StrateGy

corporate communications

6

sales & marketing strategy

We believe that marketing strategies must be aligned to the business strategy.

We are committed to creating a strategic, competitive advantage by building pragmatic and commercially focused strategies.

our plans have clear and accountable calendars of activities and budgets.

ProDuction oF marketing collateral

brand one has extensive publication and production experience in design, copywriting and print management across a diverse range of mediums including annual reports, brochures, signage and sales collateral.

market research & Feasibility stuDies

our services cover both quantitative and qualitative research executed across a number of mediums.

We believe in the power of information as the foundation for solid strategies and decisions.

aDvertising & meDia

With a clear understanding of the business objectives and target market, we will build strategically focused advertising campaigns using the optimum mix of media to deliver results.

We will leverage our production experience to deliver the best campaigns and buying capabilities to ensure best media pricing.

coreServiceS

7

branDing & corPorate iDentity

We will work with you to understand your business and deliver a corporate identity that will strategically position the business and its services in the marketplace.

We believe in building long term brand equity and shareholder value.

Public anD meDia relations

We leverage our experience and relationships across industry, investor and consumer media to deliver key messages to the market.

We help build strategies that focus on maximising shareholder value and establishing market confidence when positioning for ipo.

Digital strategies

We build strategic digital plans leveraging the cost effective web and online mediums including Seo (search engine optimisation), Sem (search engine marketing), social media and advertising.

@

emPloyer & recruitment marketing

our strategies reflect the holistic belief that effective brand strategies need to be engaged internally for brand integrity.

this has clear advantages in providing clarity and direction to teams and helping build an effective employer brand for both retention and recruitment.

retention: We launch targeted recruitment strategies to build workforces.

recruitment: We deploy an effective mix of communications to build culturally aligned workforces engaged in the organisation’s values.

Website DeveloPment

as marketing strategists, we focus our development on the business objectives, targeted audience and key messages.

We scope websites with clear navigation, taking the user through a sales journey that leads to a call to action.

TM

8

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the team at brand one has built a reputation as specialists in the property sector, delivering respected and recognised brands to the market and conversion to sales.

our deep brand and campaign experience, backed by proven capabilities to segment the market, position brands and drive successful integrated campaigns puts us at the forefront as both marketing and brand strategists and as a full service advertising and digital agency.

our property experience spans across all areas in the industry with businesses of all sizes, both locally and globally.

brand one manages a portfolio of campaigns for a selection of successful and nationally-award winning home building brands – ranging from the first homebuyer product through to luxury home building; and in the land development sector.

our experience has seen us work with some of the largest urban property developments undertaken in perth and through these campaigns we have contributed to sold out projects ranging from 10 up to 2500+ apartments and land developments.

property aND DevelopmeNteXperieNce

our services in property marketing include:

_ brand and market positioning

_ project identity design

_ integrated sales & marketing campaign strategy

_ Campaign, budget development & management

_ media planning and buying

_ advertising creative and production

_ digital media and websites

_ public relations and events

_ design and production of all sales collateral including brochures, home files and signage

_ rendering and floorplans

_ Sales manuals & processes

_ Sales office fitouts including architectural models

_ database and stakeholder communications

_ photography and video shoots

_ Competitor and market research.

10

New home BUilDerSFreeliFe homeS - FirSt home BUyer

launCh oF neW builder. Creative and deSign oF SaleS Collateral, digital and other advertiSing.

WE’LL PAY YOUR RENT WHILE YOU BUILD! * Click Here

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$300* per weekFROM

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Building Your FutureFREELIFE

HOMES

THE bosTon

Building Your FutureFREELIFE

HOMES

Build Your Future

Why Wait? Contact Us Today!

Ph 9380 6202 all hrswww.freelifehomes.com.au

$267,000*House & Land from

*Conditions Apply

House AreasHouse 153.93 m²

Carport 32.56 m²

Porch 2.53 m²

Alfresco 17.86 m²

TOTAL* 230.05 m²

THE bosTon

25,5

90

10,990

BED 3

BED 2

BATH

SHR

FR REC

UBO

PTY

LIVING

DINING

BED 1

THEATRE

ENS

ALFRESCO

WIR

L’DRY

3600x2700

2700x3800

4400x5300

3500x4000

3750x5100

BED 4 2700x3800

KITCHEN2500x3600

PORCH

WMREC

ROB

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ROB

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6900x4600WC

WC

CARPORT

BO

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SHR

BATH

DW

*Total area is total eave area.

A home builder as passionate about building your future as you are, Freelife Homes are specialists in helping you with life’s most important purchase. Here’s why you should trust our experienced team to build you a new home you can be proud of.

All homes are architect designed We pride ourselves on a high standard Our specification ensures a quality finishWe have designs to suit all lot sizesLet us help you secure your dream block and We can assist with finance too

building Your Future

oPTIonAL ELEVATIons

11

STYLISH HOMES. AFFORDABLE PRICES.House & Land from $240,490 or $269 p/w*

*Conditions apply. All prices quoted are after the reduction of the $7000 fi rst home owners grant. Weekly repayments based on house & land package price at a rate of 6.43%. A comparison rate of 6.59% applies. Terms and conditions, fees and charges, and normal lending criteria apply. +Subdivision pending. Photos for illustration purposes only. ALH314/WAN-NH

Display Homes Open Sat 1-5pm, Sun 12-5pm, Mon & Wed 2-5pm Bellagio Chicago Street Southern River Caesars Botanic Avenue Banksia Grove Imperial Retro Elmridge Parkway Ellenbrook Luxor Games Ewens Pass Ellenbrook Ramada MacQuarie Boulevard Hammond Park Ramada Retro Owen Link Madeley Ritz Pemberton Boulevard Baldivis Sands Impington Road Butler Trump Safford Avenue Aveley

HOUSE & LAND PACKAGES IN ALL AREAS ASK US ABOUT PACKAGES IN YOUR PREFERRED AREA

Craigie+ from $399,490 or $444 p/w* Kewdale from $370,490 or $412 p/w*

Bassendean from $407,490 or $453 p/w* Baldivis from $265,490 or $295 p/w*

Padbury from $453,990 or $499 p/w* Beeliar from $351,490 or $391 p/w*

NORTH SOUTH

New DisplayBanksia Grove

NOW OPEN

ON

E06

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23r

d W

AN

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512

The Monroe The Heston

Visit us on Facebook facebook.com/broadwayhomes

by Nekludov

• 14 Years of Award Winning Homes

• The highest in quality standards

backed with a 25 year guarantee

• Custom and standard designs

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suit all block types

Contact Us Now broadwayhomes.com.auTel 9302 6161 all hours

Never Compromise on Quality

Perth’s leader in Double-Storey Homes from $230,000 to $850,000

Visit our newest star …

The wait is over … The Harlow, our glamorous Art Deco inspired display home, is now open! You can find this true Hollywood beauty at Romano Crescent Iluka.

Display Homes Open, Sat & Sun 1-5pm, Mon & Wed 2-5pm. NEW The Harlow Romano Crescent Iluka. The Bogart Seychelles Lane Hillarys. The Douglas Birrigon Loop Swanbourne. (by appointment & weekends only) The Monroe Harlequin Pass Southern River. The Heston Jindalee Boulevard Jindalee.

The Bogart

the HARLOW Open TOdAy in Iluka

The Pegasus

*This specification is subject to product availability and is subject to change without notice.

Construction• 25yearstructuralguarantee• 6monthmaintenanceperiod• Sitecleanandhouseclean• Anti-termitetreatment• 10mallowanceforsewer,waterand

undergroundpowerconnection• Engineerapproved100mmreinforced

concreteslab• Acrylictexturerenderfinishtofrontelevation

with500mmreturns• EngineerapprovedconcreteFloortechfloor

systemtoupperfloor• Naturalgreygranohardstandtogarage• Doubleclaybrickconstruction• Yourchoiceof2cfacebrickworkfrom

Builder’sstandardrange• YourchoiceofColorbondortiledrooffrom

Builder’sstandardrange• StormslottedColorbondoverflowguttersand

Colorbondfascia• R4.0Insulationbatts• Aquacheckliningtoporch,alfrescoandbalcony• Hardiflexliningtogarageandeaves• 30cceilingstogroundfloor• GyprocklinedceilingswithCovecornice• Colorbondsectionalpanelliftgaragedoor

with3remotecontrols• Brickpaveddoubledrivewayupto6mlong,

porchandalfresco• Brickpavingtopathfromyourdrivewayto

yourfrontdoor• Metalcornerplasterbeadstotrafficableareas• MDFcappingtointernalplasteredbrickbalustrade• Aluminiumpowdercoatedwindowsand

slidingdoors• Flyscreenstoallwindowsandslidingdoors• Keylockstoallwindowsandslidingdoors• Timberentrydoorframe• HumeVaucluserangeentrydoorswithclear

glazedentrysidelite(ifapplicable)• GainsboroughTrilockentranceset

• Duracotetemperedsolidcoredoortogarageintohome

• Flushpaneldoorsthroughoutinternally• GainsboroughContractor700or100series

internaldoorfurniture• LightpointanddoubleGPOtoeachroom• TVpointincluded• Electricalsafetyswitches• Mainspoweredsmokedetectors• Fullpaintingexcludinginternalwalls• Floorandskirtingtilingtobalconyallowance

of$44.00/m²retailincGST(200x200mm)• Wetareafloorandwalltilingallowanceof

$44.00/m²retailincGST(200x200mm)• Whitemelamineshelftorobeswithchrome

hangingrod• Gardentapsx2

Kitchen• 20mmsquareedgestonebenchtops• ColourmelaminedoorswithABSedgingand

handlestoallcabinets• Softclosingmechanismtoalldrawersand

cupboarddoors• 900mmwideEuropeanstainlesssteel

gascooktop,electricovenandflumedintegratedrangehood

• DishwasherrecesswithcoldwatertapandsingleGPO

• Tiledsplashbacktoundersideofoverheadcupboardsand1rowabovebenchtop

• Stainlesssteeldoublebowlsingledrainersinkwithbasketwaste

• Overheadcupboardswithbulkheadabove• Chromekitchenflickmixertokitchensink• Kimberlytwinslideoutkitchenbin

Ensuite / Bathroom / Powder / WC• Postformedlaminatedbenchtops• ColourmelaminedoorswithABSedgingand

handlestoallcabinets• Softclosingmechanismtoallcupboarddoors

• Framedmirrorsabovevanities• Squarewhitechinabasins• Whiteceramicwallfacedtoiletsuiteswithsoft

closingseats• Flumedexhaustfans• Obscureglazedwindowstoensuite,

bathroom,powderandWCs• Handheldshowertotheensuite/bathroom

withslidingrail• 2mhightilingtoshowers• Floorandskirtingtiles• Semiframelessglazedpivot

doorstoshowers• CaromaVeronaacrylic1500mm

bathtobathroom• Chromemixerstovanity,bathandshower• Chrometowelrails,soapholdersandtoilet

rollholders• Chromeroundfloorwastes

Laundry• 160Rheem5starenergyratedgasstorage

hotwatersystem• 45Lstainlesssteelinsettroughinlaminated

cabinetwithhandles• Softclosingmechanismtoallcupboarddoors• Chromevegiemixertotrough• Automaticwashingmachinetaps• 2xrowsoftilingabovetroughandcabinets• Floorandskirtingtiles

Contract• HIAlumpsumfixedpricebuildingcontract• Indemnityinsurance• Publicliability,contractworksandworkers

compensationinsurance• Standardwaterauthorityandshirebuilding

fees(excludingplanningfees)• HousingIndustryAssociationandMaster

BuildersAssociationmembers

Specifications

ONE0360 - STANDARD MODEL BROCHURE 2p Pegasus.indd 1 13/04/12 3:22 PM

BR

AN

DO

NE

WS

W5

58

22

051

2

Individual Design, Inspirational Quality

NOW OPEN

8 Nidjalla L

oop Swanbourne

Welcome to the Seville

Narrow Lot Designs Personalised Homes Contempor ary Elevations

Tel 9302 6220 all hours seacresthomes.com.au

A home that anyone would be proud to own, � e Seville demonstrates once again the individual design and inspirational quality only found in a Seacrest Home.

Every room has been individually designed and the quality of the � nish places this home in the top echelon of luxury homes in Western Australia. A stunning elevation is complemented by inspirational features, from the outstanding marble entry through to a magni� cent alfresco area designed for both relaxation and entertaining.

For a special viewing please call Mary Musuruca 0411 733 047

Display Home Open Sat & Sun 2pm - 5pm

2010 & 2011 HIA - Housing Awards Finalist, Display Homes $1,200,001 & Over

Nidjalla Loop

Alfred Road

Nidjalla Loop

133 733 ALL HRS

Free Information Pack - Click Here

OWN YOUR OWN HOME NOW

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*

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FROM ONLY

DelStrat - GroUp marketiNG.

management oF Four brandS For the group inCluding FirSt home buyer, tWo-Storey homeS and exCluSive CuStom home builderS.

12

For Sale enquirieS Phone 08 9380 9811

26 Genesta Crescent, Dalkeith

Open Wed, Sat and Sun 2pm - 5pm Phone James Zorzi 0408 092 730

VISIT US AT THE MANHATTAN

69 Mathieson Avenue, Mosman Park

Open Wed, Sat and Sun 2pm - 5pm Phone John Nickinson 0412 443 929

VISIT US AT THE PANORAMA

2012 APPeAlAthOn hOMe

The Benchmark In Residential Craftsmanship. The Manhattan has been designed to exemplify a journey of discovery. Beckoning you with a grand entrance, the perfectly manicured gardens and elevated water features provide an irresistible invitation to step inside and uncover the magnificence of this stunning home.

The exquisite soft stone flooring offset by stunning earthy tones flow seamlessly throughout this home. Aesthetically stunning as it is functionally balanced, this beautiful residence has been designed for the comfort of a growing family.

Unrivaled grandeur - Unparalleled class, The Manhattan is a picture of perfection, and the benchmark for luxury living.

FEATURES AS DISPLAYEDTotal floor area 925sqmBASEMENT FLOORExtensive undercroft garage, built-in storage, large walk in stores, stone clad lobby, cellar, lift and communications store.GROUND FLOORExpansive open terrace laid in stone, soaring entry foyer, lift, formal library, formal study, themed theatre, formal powder room, laundry, communications centre, casual dining, kitchen, wet kitchen, walk in pantry, family, alfresco dining and living as well as full wet bar and kitchen facilities, complete external bathroom for pool.FIRST FLOOROpen lobby to stairs and lift, two queen suites with individual ensuites, two junior suites with shared bathroom, separate powder room, master suite with extensive custom walk in robe, and expansive ensuite. Extensive balcony off master suite and one queen suite overlooking front gardens, five bedrooms and four bathrooms. EXTERNAL EXECUTIVE INCLUSIONS• Driveway and path to front pedestrian gate in

exposed washed aggregate inclusive of stainless steel linear storm grates and feature stone inlays as displayed

• Custom powder coated metal, automated vehicular gate with matching pedestrian gates to either side of driveway

• Custom curved external balustrade with kinetic 8115k powder coated and polished stainless steel with square stained cedar handrail

• Full three coat, two tone acrylic texture to all external brickwork, with feature corbelling and decorative moulds

• Monier Horizon clay shingle profile roof tiles in sambuca color

• Custom splayed oversized gutters, powder coated with concealed down pipes

• Walnut stained with automotive lacquer clear coat finish to marine ply ceilings to front terrace, balcony and alfresco with expressed joints

• R 2 energy saver cavity wall insulation throughout• Alipanel automatic custom garage door in

bronze metallic• Fully integrated air conditioning inclusive of four

systems and zoned room by room• Hafele custom glass cavity sliding doors

to alfresco• Fully integrated CCTV security system inclusive of

‘pan and tilt’ camera system to perimeter• Full CBUS with Crestron touch panel home

automation to control DLT switches, blinds, shears, floor heating, heated towel rails, lighting, security and water features

• 3 phase underground power, internal load centre, and commercial gas meter box

• Honed travertine marble to all main internal and external flooring and wall cladding including basement lobby, ground floor, external front terrace and pool surround, alfresco, path to front gate and balcony

• Three Rinnai instantaneous hot water systems• Concrete swimming pool, stone clad wall with

cascading water feature, raised infinity edge spa, gas heating, and auto water leveler isolated by toughened frameless glass pool fence

INTERNAL EXECUTIVE INCLUSIONS• 3.0m x 1.5m solid core entry pivot door finished

in an automotive style Bentley sandstone metallic gloss lacquer with satin stainless steel inserts

• Marble, granite and ceasarstone bench tops throughout all wet areas, fire surround, alfresco bar and feature internal stair plinth

• Decorative cornices combined with layered feature ceiling bulkheads. Includes curved bulkheads, light troughs and motorised curtain track recesses

• Custom solid internal doors at 2340mm high throughout

• Custom designed single light cavity sliders to study and library with beveled glass

• Japanese Sen, grain matched, satin finish timber and gloss lacquer to kitchen with electric touch control drawers and concealed LED lighting

• Japanese Sen and gloss lacquer to alfresco, master WIR center cabinet and select custom furniture

• Alfresco cabinets with traditional Mediterranean pizza oven set in masonry wall with marble surround and stone hearth, Liebherr fridges, custom BBQ and rangehood

• Jetmaster linear 2000 open fire place and marble hearth with remote ignition

• Custom study and cinema cabinet work in Eveneer Even Arabica timber

• Fully automated cinema with acoustically treated raised stage, motorised individual seating and acoustic wall paneling

• Over 110sqm of undercroft garage and store with epoxy coated flooring finish

• Three Zip taps to provide instant hot and cold filtered water throughout the home

• Honed travertine marble floor tiles throughout, including entry, kitchen, dining, family, stairs to lower floor, cellar, lower floor lobby, internal lift, and laundry

• Combination of marble and vitreous full height tiling to all bathrooms, ensuites, powder rooms and laundry

• Cellar with Amarind colourpine Myanmar Teak with inset Vintec wine fridge

• Schindler 3300 lift with customised internal fit out with timber and stone

• Curved custom internal balustrade with polished stainless steel, beveled bronze glass insert panels, timber post infill’s and lime washed timber handrail

Unique Features

‘The Manhattan’

Welcome to ‘The Manhattan’Step foot into this magnificent home and be captivated by its elegance, beauty and extraordinary craftsmanship. Where design meets excellence and style personifies superiority, The Manhattan embodies the true meaning of luxury living, which is simply unsurpassed.

26 Genesta Crescent, Dalkeith | Open Wed, Sat and Sun 2pm - 5pm Phone James Zorzi 0408 092 730

www.zorzi.com.au

‘The Manhattan’ ON DISPLAY NOW

MBA Winner - National Residential Builder of the Year | MBA Winner - Display Home of the YearMBA Winner - Top Home Award | HIA Winner - Custom Built Home of the YearHIA Winner - WA Home of the Year | HIA Winner – Perth Home of the Year

TO BUY THIS HOMEDanny Vacca 0417 970 449 | Libby Bridge 0417 970 099

ZorZi BUilDerS + GraNDwooD homeS

Clearly repoSition tWo luxury brandS in the market plaCe, Segment produCt CategorieS and rangeS, neW Creative reFleCtive oF brand poSitionS, produCtS and target marketS.

021

COMPROMISE WITHOUT

AT THE CORE OF ACHIEVEMENT

THE MANHATTANON DISPLAY NOW

The Benchmark in Craftsmanship.

26 Genesta Crescent, Dalkeith | Open Wed, Sat and Sun 2pm – 5pm or by appointment.

James Zorzi 0408 092 730 zorzi.com.au

The Panorama69 Mathieson Avenue,Mosman Park

OPEN Wed, Sat and Sun 2pm – 5pm

NEW GRANDWOOD DISPLAY NOW OPEN

John Nickinson 0412 443 929 grandwood.com.au

At owner’s request, please no children.

13

PREMIERE HOMES

QUALITY AND SERVICE EXCELLENCE

premierehomes.com.au

Display Opening HoursMonday & Wednesday 2-5pm

Saturday & Sunday 1-5pm Public Holidays 1-5pm or by Appointment

PHONE 9528 1855Premiere Homes Pty Ltd RB 11942

THE CALAISHouse Areas

Living area 226.90 m²Alfresco area 27.10 m²Porch area 3.70 m²Garage area 40.40 m²Total area 298.10 m²

House Perimeter 80.00 mMin block width 16.00 m Min block length 32.50 mMin block area 540.00 m²

*All room sizes and areas are approximates only and may vary to working drawings.

© Copyright 2012. This plan shall remain the sole property of Premiere Homes Pty Ltd. Neither this plan nor the manufacture of its contents shall be reproduced in whole or in part without the written consent of Premiere Homes Pty Ltd.

PREMIERE HOMES

THE ART OFLIVING

QUALITYWITHOUT EXCEPTIONWITHOUT EXCEPTION

QUALITY SERVICEQUALITY & SERVICE EXCELLENCE

PREMIERE HOMES Simply Premiere

THE ART OFLIVING

premierehomes.com.auUnit 8/3 Arkwright Road, Rockingham, WA 6168 T: 08 9528 1855 F: 08 9528 1877

Our people and our commitment to excellence defi ne us.

Each Premiere Home is finished to the highest standard and crafted using specifications in materials exceeding Australian Standards. Integrity of materials, craftsmanship and service excellence are the pillars of our company. We take pride and personal responsibility in our work ensuring that our clients ‘enjoy the experience’ of building their dream home with us.

“ From the onset I felt I was an important part of

the planning process to ensure the design was

exactly what I was seeking. I would recommend

the professional services of Premiere Homes to

any potential home builders.”

- Leanne Beynon, Halls Head

“ This whole process from start to finish has been

a delight and we are now enjoying the home

more because of the no hassle experience.

We will have no hesitation in recommending

Premiere Homes to anyone considering building

a new home.”

- Alison Barr, Dawesville

Our people and our commitment Our people and our commitment to excellence defi ne us.to excellence defi ne us.Our people and our commitment to excellence defi ne us.Our people and our commitment Our people and our commitment to excellence defi ne us.Our people and our commitment

Each Premiere Home is finished to the highest standard and crafted using specifications in Each Premiere Home is finished to the highest standard and crafted using specifications in materials exceeding Australian Standards. Integrity of materials, craftsmanship and service materials exceeding Australian Standards. Integrity of materials, craftsmanship and service excellence are the pillars of our company. We take pride and personal responsibility in our excellence are the pillars of our company. We take pride and personal responsibility in our work ensuring that our clients ‘enjoy the experience’ of building their dream home with us.work ensuring that our clients ‘enjoy the experience’ of building their dream home with us.

100% TESTIMONIAL

RATE

THE ART OFLIVING

premierehomes.com.auUnit 8/3 Arkwright Road, Rockingham, WA 6168 T: 08 9528 1855 F: 08 9528 1877

Our people and our commitment to excellence defi ne us.

Each Premiere Home is finished to the highest standard and crafted using specifications in materials exceeding Australian Standards. Integrity of materials, craftsmanship and service excellence are the pillars of our company. We take pride and personal responsibility in our work ensuring that our clients ‘enjoy the experience’ of building their dream home with us.

“ From the onset I felt I was an important part of

the planning process to ensure the design was

exactly what I was seeking. I would recommend

the professional services of Premiere Homes to

any potential home builders.”

- Leanne Beynon, Halls Head

“ This whole process from start to finish has been

a delight and we are now enjoying the home

more because of the no hassle experience.

We will have no hesitation in recommending

Premiere Homes to anyone considering building

a new home.”

- Alison Barr, Dawesville

Our people and our commitment Our people and our commitment to excellence defi ne us.to excellence defi ne us.Our people and our commitment to excellence defi ne us.Our people and our commitment Our people and our commitment to excellence defi ne us.Our people and our commitment

Each Premiere Home is finished to the highest standard and crafted using specifications in Each Premiere Home is finished to the highest standard and crafted using specifications in materials exceeding Australian Standards. Integrity of materials, craftsmanship and service materials exceeding Australian Standards. Integrity of materials, craftsmanship and service excellence are the pillars of our company. We take pride and personal responsibility in our excellence are the pillars of our company. We take pride and personal responsibility in our work ensuring that our clients ‘enjoy the experience’ of building their dream home with us.work ensuring that our clients ‘enjoy the experience’ of building their dream home with us.

100% TESTIMONIAL

RATE

premiere homeS - BoUtiqUe BUilDer, SecoND home BUyer market

Clear brand poSitioning, targeted and CoSt eFFeCtive marketing.

14

aSpiri piara waterS - prm GroUp

land eState South oF the perth Cbd. produCtS are land and houSe & land paCkageS.

NEW LAND RELEASENEW LAND RELEASEFROM $235,000

aspiri-piarawaters.com.au

Release 3 now selling. Home sites ranging from 462sqm to 790sqm.Aspiri is an exciting new community located in Piara Waters just minutes from major shopping, transport, education and medical facilities in one of Perth’s fastest growing areas.

To fi nd out more call the Land Sales Manager on 6141 4343 or email aspiri@prmproperty.com.au

PREMIUM BUILDERS DISPLAY VILLAGE

COMING SOON

Sales Enquiries 6141 4343aspiri-piarawaters.com.au

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AspiriLiving atLand

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aspiri-piarawaters.com.au

Sales EnquiriesPhone: (08) 6141 4343

Email: aspiri@prmproperty.com.au

19 Hardy Street, South Perth WA 6151PO Box 495, South Perth WA 6951

Selling Agent PRM Realty Pty Ltd - LicenseeTrading as PRM Realty ACN 128 637 918 Licenced Real Estate and Business Agent

a place tocall home

DeveloperS - laND

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iSlaNDS apartmeNtS – StocklaND

exCluSive beaChFront apartmentS and beaCh houSed.

brand repoSitioning, intergrated multi-media SaleS Campaign to at the Sell high end oF the market.

CLICK HERE TO LEARN MORE

Beach Houses available from $990,000 and Apartments from $1.6 million.

Touch The SunSeT Absolute Beachfront Apartments

ABSOLUTE BEACHFRONTTOUCH THE SUNSET

Talk to us about living at Islands today.

Islands Apartments - Sales & Information Centre

Beach House 4, 21 Ocean Drive, North Coogee.

Just past The Pickled Fig café.

Opening Hours

Saturday to Wednesday 11am - 5pm.

Contact

Colin Paine 0411 534 529

islandsapartments.com.au

ONE0877 STL Islands Document Wallet V1.3.indd 1 16/08/12 10:53 AM

DeveloperS - apartmeNt liviNG

16

ZeNith apartmeNtS – Diploma GroUp

exCluSive apartmentS, perth City. Full Creative and marketing Campaign, projeCt identity and media Coordination.

To find out more about the properties for sale with Allegro Realty please contact us on 9221 3674 or email sales@allegrorealty.com.au For additional properties for sale please visit www.allegrorealty.com.au

Gateway Joondalup 2 Walsh Loop Joondalup

Situated in the heart of vibrant Joondalup, Gateway is on the doorstep to fantastic dining and shopping, only minutes by car to stunning beaches, and just 25 minutes from the CBD. Gateway Joondalup boasts quality fixtures and fittings including stone bench tops, glass splash back, and Bosch appliances and residents will take advantage of the lifestyle amenities including pool, sundeck, BBQ entertaining area and gymnasium. Gateway Joondalup is now complete.

Scene Apartments 33 Malcolm Street West Perth

Located in the prestigious West End of Perth on the doorstep to the CBD, Scene Apartments commands breathtaking views of the city lights, Swan River, Kings Park and expansive WA Parliament gardens. A boutique project offering just 36 luxury one and two bedroom apartments and stunning three bedroom penthouses, Scene Apartments is now under construction.

Sails 880-882 Canning Highway Applecross

Situated in the sought after river side suburb of Applecross, Sails offers a unique combination of riverside living just minutes to the CBD, with all transport routes on your doorstep. Close to home you will also find a variety of cafes, restaurants and shops as well as the renowned Raffles bar and brasserie are just a stroll away. Sails comprises 26 private apartments across six levels in one, two and three bedroom configurations. Residents will also enjoy the onsite swimming pool, BBQ deck and gymnasium.

Rise Apartments 155 Adelaide Terrace Perth

Situated in the heart of Perth’s vibrant East End precinct, Rise Apartments stands at 25 levels and offers breathtaking views over the Swan River and Perth City. Just minutes from the city centre and on the doorstep to shopping and eateries Rise also features a sun deck area with illuminated swimming pool and BBQ entertaining area providing the ultimate city oasis. Rise Apartments is currently under construction, due for completion in early 2010.

If you own a property and are looking for an

experienced, reliable property management agency to

look after your asset, Allegro Realty is the solution you

need.

Allegro Realty is a Western Australian based agency

specialising in all property related functions including

sales, marketing, customer relations and asset

management services.

The Allegro Realty Asset Management team focuses on

achieving the highest rental return and looking after

the maintenance of your investment to encourage

maximum return and capital growth with minimal

expense. The team are some of the most experienced

in the industry and are committed to providing quality

service and expert advice.

Appraising and Marketing Your PropertyAllegro Realty provides the full range of Property Asset

Management services including:

Complimentary services such as a title search and •

yearly financial summary for tax purposes

High standard of photography•

Competitive and realistic rental prices and appraisals•

Website exposure and internet marketing on high •

traffic property sites

Professional advertisements•

Attractive property brochures •

Exposure to our corporate client database•

Exposure to our network of relocation companies •

Targeted campaigns to encourage executive leasing •

Property Asset Management Services

26 Faulkner Road Belmont WA 6104 E propertymanagement@allegrorealty.com.au

T 08 9373 0511 W allegrorealty.com.au

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C o s m o p o l i t a n l i v i n g i n t h e h e a r t o f J o o n d a l u p

Welcome to Gateway South, resort style apartment living in the heart of Joondalup. Ideally situated within metres of ECU and manicured parklands as well as a short drive from shops, cafes and stunning beaches, Gateway South offers a unique combination of convenience and lifestyle.

9221 3674www.allegrorealty.com.au

move in tomorrow!luxury city living noW completeSky apartmentS148 adelaide tce eaSt perth2 bed from $540,000Sub-penthouSe $1.1Ma limited opportunity to invest in or enjoy the inner city lifestyle at Sky apartments. now complete, these brand new apartments are priced to sell. Quality built with exceptional finishes, enjoy resort style living with a pool, gym and half tennis court. Walk to the river and cbd, live the cosmopolitan lifestyle or realise immediate investment returns.

Stylish and contemporary inner city living, Sky apartments rises into the skyline from its central adelaide terrace location.

tel 08 9221 3674 sales@allegrorealty.com.au

17

the BellevUe - viSioNaire GroUp

luxury high riSe apartmentS. projeCt identity, Clear market poSition and appeal baSed on itS SpeCtaCular loCation. SuCCeSSFul marketing oF the property during the gFC period. Full Campaign management.

Company ProfileCapital Works Constructions Building Group

FREELIFEHOMES

18

caSe StUDyoNe

19

national lanD DeveloPer – neW Perth community

scoPe

the company is a national developer. the scope of the project required the development of a brand identity and the launch of a residential community in a new growth region of perth. Strong and targeted marketing was required to motivate consumers to consider this new region as an attractive investment opportunity and a place in which they could call home.

critical issues

the location of the new development lacked infrastructure, amenity and an existing community. the company’s ambitious targets required early ‘off the plan’ sales; thus there was a need to motivate buyers to purchase early.

objectives

• Drivesalesinthecommunity • build brand awareness.

Process

a staged approached was taken.

1. market research - gap and requirements analysis

2. testing of the new brand identity with the core target market

3. development of sales tools and website

4. pre-launch marketing activities to grow database and generate brand awareness

5. launch including media event and sales release in a high-traffic location

6. post-launch marketing activities to continue to grow database and generate awareness in the community.

result

_ unpaid media items on tv, online and press

_ buyers camping overnight

_ multiple land releases selling out over just one weekend

_ in 2010 the project won the australian marketing institute award for marketing excellence for new product/Service launch (Wa).

20

caSe StUDytwo

21

home builDing grouP

scoPe

one of perth’s largest groups of builders appointed brand one as their sole agency. the group had three brands in its portfolio – first home buyers, two-storey homes and high end custom homes.

brand one was awarded full strategic, campaign development, creative and production works for the group. this included all mediums including press, tv, digital and collateral.

critical issues

marketing and advertising was not strategically planned. the brands did not have a clear brand identity or market position. Creative needed improving and sales material requiring attention.

objectives

_ identify key target markets for each of the brands

_ build clear market positioning

_ build brand awareness

_ drive sales enquiries; aid conversions.

Process

1. Segment the market in the perth metropolitan area based on demographics and geography

2. build a clear market position for each brand accordingly, each with a unique sales proposition and point of difference

3. a gap in the market was identified and a new brand developed to bring the portfolio to four brands with the umbrella brand being the parent / group

4. key brand messages were identified for each brand that resonated with the target audience

5. integrated press, tv, radio, digital, outdoor/signage and pr campaigns were developed to build brand awareness and drive sales enquires for each brand to general

6. development of sales tools and websites

7. promotions developed to drive enquiries and call to action

8. Full media plan development and management

9. annual marketing budget managed.

result

_ Clear market position for each brand with solid marketing strategies in place

_ annual marketing and media plans in place

_ growth in terms of actualised sales volumes for each of the four brands

_ record sales performances achieved in tough property market.

22

caSe StUDythree

23

boutique home builDer

scoPe

a boutique family business was formed with the clear objective of delivering exceptional quality new homes at reasonable prices in the perth market.

brand one was awarded responsibility for providing strategic direction, creative development and production management of campaigns and collateral.

critical issues

historically, there had been no formal marketing or media planning, with little work done to capitalise on the hard earned reputation of excellence that they had built over the years. a key challenge was to make a limited budget work for the business in a property market where other builders had significantly higher budgets.

objectives

_ identify a profitable niche for the business to operate in the market

_ Segment target markets for each of the product offered

_ build clear market positioning to set it apart in a heavily marketed segment

_ build brand awareness

_ drive sales enquiries; aid conversions.

Process

1. a strategic process was undertaken identifying the business and sales targets for the next three to five years.

2. a clear point of difference (pod) for the business and its product offering was identified to ensure that the growth objectives for the business could be achieved

3. the new brand identity in terms of its visual presentation and personality was defined to reflect the new market positioning

4. market segmentation and profiling was conducted

5. integrated press, digital, outdoor and promotional campaigns were developed to build brand awareness and drive sales enquires

6. Website scoping to determine requirements.

result

_ Within two months, the campaign was set to relaunch the brand

_ the pod was built clearly setting them apart as a builder. this campaign has consistently been used, sending a clear message to the market resulting in cost savings

_ With a clear understanding of the targeted audiences and the user journey, a new state-of-the-art website was purpose-built to deliver on not only the calls to action required, but also provided a solid resource centre for business development

_ growth in terms of actualised sales volumes has been achieved year after year.

24

internal corPorate iDentity & cultural DeveloPment - retail / manuFacturing

“After over 100 acquisitions, mergers and divestments, Huhtamaki needed to redefine its brand identity to communicate globally with one voice. Maryanne Fernando was an integral part of the team in building the new identity and launching it both externally and internally. Internally, building the company’s new internal culture - our vision and our values, engaging over 16,000 employees across 36 countries. Externally, she was also a part of the same team in repositioning our new company across international markets. With her strategic vision, coupled with her hands on approach, Maryanne brought to our global team both brilliant ideas as well as pragmatic understanding of what works.”

katariina hietaranta, marketing & development director - huhtamaki Finland.

Full agency services - mining & resources

“Brand One have been a valuable support to Barminco in the establishment of a coordinated understanding of our value proposition and the marketing message and material that supports this. Their reliability and willingness to ‘go the extra yard’ has enabled us to achieve great outcomes within very tight timeframes.”

neil Warburton, Former Ceo - barminco

branD transition & business DeveloPment - mining services

“I have had some very positive remarks concerning our corporate image, including the website, business cards, colour themes on the stationary and our Oil Purification trailer. I am sure that this great response and the image that we portray is one of a professional and trustworthy company and affect the business we are now able to generate. This has been achieved to a large part, with you and your team’s guidance and expertise in the marketing field. Working with Brand One was the best thing that we as a company could have done to increase our image and profile to enable us to start on the path of great success. Thank you very much for your time and I am sure that it will not be too long before we come asking for you to take us to the next level”.

richie Ward, director – kinetic australia

teStimoNialS

25

Full agency services - ProPerty

“During the past years I have come to rely and trust Brand One and in particular you, for your candid and direct approach to handling me as a client and our business in terms of a strategy to build a strong brand as a boutique custom builder.

With several personalities in our business and varying strategies you have maintained at all times a very professional, creative and practical approach to every task and request that has been asked of you. Your proactive ability to adapt and scale your business up and down as the task and budget requires, is, I believe a real skill and something every business would find extremely valuable, especially in these challenging economic times.

I would have no hesitation in recommending Brand One and in particular, you as a, ‘one stop’ marketing professional for any business.

Thank you again and I look forward to continuing to work with you in the future.”

david reynolds, Former director – exclusive residence & business development manager – Zorzi builders

Full agency services - not For ProFit

“The Samaritans Crisis Line selected One as they were the only organisation who took the time to research what we do and tailor their services specifically to us and their genuine interest in supporting us as a not-for-profit.

They have been both patient in their understanding of how our organisation works and have undertaken some quality planning with us before we started on any work so we were very clear about the full range of suggested strategies, their timelines and costs - no hidden costs and no surprises. In all the design, marketing and website work, they have both carefully listened to and interpreted our briefs, as well as coming up with relevant new suggestions and changes. They also take the time to talk to committee members through the rationale and thinking behind their suggestions so everyone understands and supports the changes.

I have recommended them to another not-for-profit organisation, which have also engaged them, and would be happy to recommend them again.”

justine Colyer, Former director Samaritans Crisis line.

the Brand one difference:

+ Full Service agency

+ Strategic thinking

+ digital Strategist

+ public relations experts

+ Commercial acumen

+ Creative passion

+ dedicated property expertise

Brand One 1/10 Outram St,West Perth WA 6005

PO Box 551,West Perth WA 6872

t +61 (0)8 9481 7001 e info@brand-one.com.auW brand-one.com.au

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