special supplement soft drinks juice data 2013 · change from the endless taurine and cola. döhler...

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SOFT DRINKSJUICE DATA 2013

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SOFT DRINKS / JUICE DATA 2013

The swansong of data in print

© FOODNEWS 2013. All rights reserved. No part of this publi cation may be reproduced or transmitted in any form or by any means without the written permission of the publisher.

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BY NEIL MURRAY

This last couple of years have been among the most fraught for the fruit juice industry. Raw material fluctuations, strange pricing and adverse publicity have all combined to make a ‘perfect storm’ for producers and customers alike.

There has been an extraordinary shift in the ‘Big Three’ juices: orange, or FCOJ; apple, or AJC; and pineapple, or PJC. Trade patterns are changing, and prices would seem incomprehensible if seen through the lens of a decade ago. Then, pineapple was the most expensive juice of the three, apple juice was so cheap that sales (mostly of Chinese product) were exploding as everyone put it into their recipes, and orange juice was just… well, cheap.

As far as trade went, a decade ago everyone was worrying about China. China seemed unstoppable, and not just in fruit juice: the worry was that China’s low costs and rising quality (with a few well-documented exceptions) would butt European and American firms out of business. And the trade was all one-way: China exported, exported and exported, but imported very little, except for milk powders for its growing dairy industry.

In a few short years, China has become a major customer. For fruit juices, the picture is mixed: China is still, by a long way, a net exporter of juices, partly because its AJC industry is geared towards exports, partly because the Chinese themselves don’t actually drink much apple juice, and partly because the pure juice sector is still very much in its infancy.

New markets for orange juice are opening as the traditional ones – the US and Europe – stagnate. The BRICs countries and Africa are seen as holding great potential, but sales of FCOJ to China, at least, have not met with expectation – as with apple juice, the Chinese do not particularly like orange juice and, crucially, in the Far East juice is not drunk at breakfast time.

This is the first time that we have expanded our traditional data tables to allow readers to

examine the figures in much, much more detail. New software allows us to crunch the numbers, pick out market share, see which countries are paying the most for their juice and which are paying the least, and basically to identify trends and points of interest that were not really visible before.

This is also the last time that this annual supplement will be published in print form. The world is moving away from print, and we are moving with it. The data we present here is nowhere near as comprehensive and as varied as we can present online, where it is infinitely more interactive.

How we will present the data next year is yet to be decided, but you can be sure of this. There will be more than ever before, and it will be more comprehensive than ever before. Keep your computers switched on.

CONTENTS

The swansong of data in print 3

Malt, stevia and heat 4

Raw Production Data 8

Fruit Juice Exports Data 13

Fruit Juice Imports Data 18

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BY NEIL MURRAY

Malt, stevia and heat

Döhler can always be relied upon to showcase a bewildering variety of new products and concepts at Anuga, and this year was no exception, with a claimed 180 new products and developments on display.

The company showed new trend flavours in honey, beer, malt/hop and mint flavours at the show, along with new flavour creations made from African and Brazilian fruits such as baobab and camu-camu.

In addition to HIS and stevia-based sweetening systems, Döhler presented texturisers and fabricated inclusions such as bubbles or juice-based fruit pieces. A number of beverage manufacturers were showing products with such inclusions, suggesting that this trend is becoming well established. Fruity Poppers is a Taiwanese company that makes these inclusions: like large fish eggs, they can be incorporated in a wide variety of

items, from tea drinks to Japanese cuisine.

A new category is water-extracted juice concentrates. The product range is completed by almost every conceivable blend based on fruit juices or purées. These fruit and vegetable ingredients are formulated for alcoholic and non-alcoholic beverages, dairy applications and food.

“The trend towards natural and healthy beverages has an impact on all categories,” says the company. The spectrum of product applications stretches from flavoured water and aqua plus beverages to a wide range in the large carbonated

soft drinks (CSD) segment. Alongside classic products, the focus is on applications with a

reduced-calorie content, zero calorie and formulations with natural ingredients and a higher fruit content. Novelties here included flavours such as brewed elderflower lemon and guaraná from Brazil.

Fruit flavours are appearing in energy drinks, which makes a change from the endless taurine and cola. Döhler had new ginger and blueberry flavours.

Priniv is an Israeli manufacturer of pure juices, smoothies and nectars, specialising in drinks made using raw material from the country, and also boasting blends and flavours that are hard to

These are some the new soft drinks trends identified by FOODNEWS

PRINIV PRODUCTS ON DISPLAY


find elsewhere. International trade manager, Ofer Nixon, told FOODNEWS that the company’s banana/date blend was a classic example of this. “No-one else makes this,” he said. Priniv’s banana/fig smoothie is equally unusual.

“What makes Israel special is that you can find almost every kind of fruit in the country,” claims Nixon. “The only problem is quantity.”

Carrot juices are relatively commonplace, as are carrot/fruit blends, but carrot nectars are not in every portfolio. Priniv’s offering has a carrot juice content of 40%, and adds lemon and fructose to give bite and sweetness.

Priniv’s products are handled in Germany by Bösch Boden Spies, but the company is still looking for distributors elsewhere. Priniv also makes private label drinks.

Vitmark is a Ukrainian manufacturer of flavoured waters and functional drinks that has

diversified into smoothies. Vitmark showed strawberry/banana/apple, banana/orange/mango

and red berry/banana/apple flavours, and is seeking export markets. In one-litre packs, the products trade at

about USD1.50 for a one-litre pack, while a smaller 330ml single-serve pack would be about USD0.90.

Uludag is well-known as the company that took Turkey’s traditional home-made lemonade and put it into pre-pack, to the consternation of people who said that nobody would ever buy it when they could make it

for themselves. Now it sells 15 million

litres of its trademark yellow lemonade annually, and claims an 80% share of Turkey’s market for the beverage. The drink has a 10% juice content: high for a lemonade.

Uludag is producing ‘heritage’ soft drinks now, trading on old favourite recipes packed in old-style (1912-1930) bottles, rather in the manner of some US soft drinks makers. ‘Gazozu’ is the

Turkish word for ‘fizzy drink’ but it also specifically refers to a type of sweet soda water drunk in the country, and this is Uludag’s best-known product.

Uludag successfully exports to a number of countries, but many of its beverages are not carbonated – its iconic lemonade is one of them – and for Germany, France and the UK this can cause some problems with customs clearance, because they only have a shelf life of six months, whereas carbonated soft drinks have a shelf life of one year. The problem could be alleviated with the aid of preservatives, but Uludag refuses to do this.

New products and markets? The drinks are now in the Australian market, where they are reportedly selling very well, and Uludag is working on a lime version of its lemonade.

Carbonated soft drinks are getting bad press all over the planet, but Bioneo from Switzerland deserves wider distribution. This is essentially a blend of lightly carbonated mineral water and fruit juice, but the difference is that it uses organic ingredients (except for the water). Interestingly, Bioneo seems to be marketing the drink at adults, positioning it as an ethically sound and healthy thirst-quencher “outdoors, in the jungle, in the forest or at home” whereas FOODNEWS would see a much wider market in schools and other places where traditional CSDs are now persona non grata, let alone at home, again, an alternative to sugar-laden children’s drinks.

Bioneo uses natural

sweeteners such as organic cane sugar and honey, and is claimed to be low-calorie, although its calorie content is not stated in its publicity material.

Pokka, a Singapore-based manufacturer, is quite well-known for its tea drinks. Made in Thailand, which has emerged as the soft drinks production hub of the Far East, the range includes the usual tea drinks and pulpy fruit drinks packed in can, but has also been joined by Vitaene Oc-Q10, in small (120ml) bottles, and delivering a hearty shot of vitamins B6, C and D2.

The winner of the Anuga Taste13 award for innovation was KDM, a small German beverage company, for its Orang-Utang (sic) soft drink. This is a very simple product: a 50/50 blend of orange juice and all-natural cola, with no colourants. The high juice content and the natural cola are claimed to combine to give a velvet taste and also to make the drink very refreshing.

Also, 50% of the profits earned from the sale of each can is donated to support the reforestation of the rain forest in Borneo, to protect the endangered orang-utan habitat.

New coconut water products continue to roll out of the bottling plants. In the UK, where it is predicted that the category will be worth GBP100 million (USD160 mln) by the end of next year, Vita Coco has recently launching Orange 1L, with half the amount of sugar and calories (18 calories per 100ml, claimed) of traditional juices and smoothies, and positioned as a breakfast drink. The new orange flavour is available in selected

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retailers and comes in three sizes; the quick-fix 330ml and re-sealable 500ml, and now the 1-litre family pack.

Vita Coco launched its new brand, Coco Café, in July 2012 and is already anticipating retail sales of GBP1.0 mln in 2013. Coco Cafe offers the proposition of ready-to-drink ‘caffe latte’ with 100% natural coconut water.

Energy drinks seem to be evolving. Fruit juices are becoming more prevalent, as the world tires of taurine. Ireland is now exporting VitHit drink to the UK: the product has secured a listing with Tesco. The drinks include Berry Boost, Detox, Citrus Revive and Lean & Green and all are made with real juice, herbs and tea, with no added sugars. All contain vitamins such as B1, B6 and C and the Lean & Green contains mate tea and l-carnitine, which are both known to boost the metabolism, ideal for those who are looking to lose weight. The beverages are priced at GBP1.45 (USD2.30) for a 500ml bottle.

When is a dairy product not a dairy product? When it’s a soft drink, it seems. Delori Industrial is a US company which manufactures in China. It has a range of fruit-flavoured yogurt drinks, with added vitamins, probiotic bacteria, and other functional ingredients. Flavours include mango, strawberry, peach and coconut but, according to

sales manager Magaly Martinez, in order to qualify officially as dairy products, such drinks have to have a milk content of at least 2.9%. Delori’s yogurt drinks have a milk content of 1% and thus are categorised (for customs purposes) as soft drinks. Aimed mainly at children, they have a 10-month unrefrigerated shelf life.

Delori also offers a selection of aloe vera and tea drinks.

Datamonitor has also been looking at new developments in soft drinks, and noted that stevia (perhaps after a slow start) is being increasingly used as a sweetener in the sector. With consumers’ negative perceptions of artificial sweeteners, Coca-Cola in Argentina and Epsa in Greece have each unveiled a low-calorie drink that is aimed at a health-conscious niche market. Both companies have incorporated stevia extract, due to concerns that consumers will skip diet soft drinks altogether for healthier products.

Coca-Cola Life with stevia, an eco-friendly-labelled carbonated drink, is sweetened with a combination of sugar and stevia, a first in this category for Coca-Cola. Aside from including stevia as an ingredient, and containing 60% fewer calories than the regular version, the bottle is made with 30% plant material and is fully recyclable.

Epsa Light lemon cola is a

sugar-free lemon cola with stevia sweetener. The Greek company has decided to capitalise on the steady growth of more “natural” and healthy products, and was the first to introduce diet soft drinks featuring stevia in this market.

Datamonitor is also flagging up the trend for hot soft drinks which is gaining traction in Japan. In Japan, hot liquids – such as tea, coffee, hot chocolate, and soup – that come from heated vending machines and convenience stores are popular in winter. Coca-Cola and Kirin have each unveiled new carbonated soft drinks but, unlike their predecessors, these novelties are designed to be served warm thanks to their inventive self-heating packaging. These ground-breaking innovations will be sold in convenience stores as

well as ‘cold’ vending machines and supermarkets.

Canada Dry Hot ginger ale is claimed to be the first time that heat has been coupled with carbonated bubbles. The drink comes in a can that uses innovative technology to retain the drink’s carbonation when heated. Coca-Cola is the first to enter an untapped market that could be the next hotspot to monitor.

Kirin’s No Awa hot Hojun apple and hops drink is brand new. Sold in convenience stores, the drink is claimed to mainly target women in their 20s and 30s, and comes in a 275ml aluminum bottle for JPY130 (USD1.32).

“Coca-Cola Life with stevia is sweetened

with a combination of sugar and stevia, a

first in this category for Coca-Cola. Aside from including stevia as an ingredient, and

containing 60% fewer calories than the

regular version, the bottle is made with 30% plant material

and is fully recyclable.”

ULUDAG BEVERAGES

Levy Group International 83 Avenue André Morizet, 92100 Boulogne (France )Tel : 33 1 46 03 82 44 Fax : 33 1 46 03 84 00

Email : [email protected]; [email protected]

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RAW PRODUCTION DATAWORLD PINEAPPLE PRODUCTION

Who had a good season? Below are the top four producers of pineapples worldwide, where bars repre-sent growth (positive or negative) on the previous year and figures show totalyearly production in metric tonnes.

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Brazil

Thailand

Philippines

India

-20%

0%

20%

40%

% D

iffer

ence

-20%

0%

20%

40%

% D

iffer

ence

-20%

0%

20%

40%

% D

iffer

ence

-20%

0%

20%

40%

% D

iffer

ence

2.4M

2.2M2.2M

2.6M

2.7M2.6M

2.3M2.2M2.2M2.1M

2.6M

1.9M

1.9M2.3M

2.8M

2.7M

2.2M2.1M1.9M

1.7M

2.2M

2.2M2.2M

2.2M2.0M1.8M1.8M1.8M1.7M1.6M

1.4M1.4M1.3M

1.2M

1.4M

1.3M

1.3M

1.2M

1.3M

1.2M

Source: FAO

WOrLD piNEappLE prODucTiON

SOURCE: FAO

http://www.bayernwald.com


Proven on the shelf

INTEGRATED SOLUTIONS Compounds and Bases

For still and carbonated drinks - • wide variety of clear, cloudy & pulpy bases with various fruit content

EmulsionsFor noncarbonated and •

carbonated still drinksFor flavored/near- water drinks•

FOOD SERVICEConcentrates • Nectars• Drinks• Teas• RTD• Smoothies •

In various packaging solutions

COMMODITIESJuice concentrates• NFC Juice• Cells• Comminutes• Essential oils• Various blends•

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We offer the fruit- based beverage industry tailor-made solutions for creating tasteful and unique drinks worldwide

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WORLD LEMON/LIME PRODUCTION

Who had a good season? Below are the top four producers of lemons and limes worldwide, where barsrepresent growth (positive or negative) on the previous year and figures showtotal yearly production in metric tonnes.

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

India

Mexico

Argentina

UnitedStates

Italy

-50%

0%

50%100%

% D

iffere

nce

-50%

0%

50%100%

% D

iffere

nce

-50%

0%

50%100%

% D

iffere

nce

-50%

0%

50%100%

% D

iffere

nce

-50%

0%

50%100%

% D

iffere

nce

2.11M

2.63M2.57M2.50M2.31M

2.16M1.03M

1.49M1.44M1.41M

2.15M

1.89M1.99M

2.24M1.94M1.87M

1.81M

1.93M1.76M1.73M

1.23M

1.11M

1.43M

1.36M1.40M1.47M

1.50M1.34M

1.24M

1.31M

0.83M

0.80M

0.83M

0.56M0.72M

0.85M0.79M

0.72M

0.93M

0.73M

0.48M0.52M

0.54M

0.52M0.56M0.57M

0.60M0.58M0.52M

0.49M

Source: FAO

WOrLD LEMON/LiME prODucTiON

SOURCE: FAO

http://www.gatfoods.com



WORLD GRAPE PRODUCTIONWho had a good season? Below are the top ten producers of grapes worldwide, where bars represent

growth (positive or negative) on the previous year and figures show totalyearly production in metric tonnes.

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Italy

France

China

UnitedStates

Spain

Turkey

Argentina

Iran

Greece

-20%

0%

20%

% D

iffer

ence

-20%

0%

20%

% D

iffer

ence

-20%

0%

20%

% D

iffer

ence

-20%

0%

20%

% D

iffer

ence

-20%

0%

20%

% D

iffer

ence

-20%

0%

20%

% D

iffer

ence

-20%

0%

20%

% D

iffer

ence

-20%

0%

20%

% D

iffer

ence

-20%

0%

20%

% D

iffer

ence

7.1M7.8M

8.2M7.8M

7.4M8.3M8.6M

8.7M

7.5M

7.4M

6.6M

5.8M

6.1M6.0M

6.0M6.8M

6.8M

7.6M

6.3M6.9M

9.2M8.7M8.0M7.2M6.8M6.4M5.9M

5.8M5.3M4.6M

6.8M

6.8M

6.6M

6.6M6.4M

5.8M

7.1M

5.7M5.9M

6.7M

5.8M

6.1M

5.5M6.0M

6.0M

6.6M

6.1M7.1M

7.2M5.9M

4.3M4.3M

4.3M3.9M

3.6M

4.0M3.9M

3.5M

3.6M3.5M

2.8M

2.6M

2.2M

2.8M

3.1M2.9M2.8M2.7M

2.3M

2.3M

2.2M

2.2M

2.3M2.3M

2.0M2.5M

3.0M

2.8M

2.8M2.7M

0.9M

1.0M1.0M

0.9M0.9M

1.1M

1.1M

1.3M1.2M

1.1M

Source: FAO

WOrLD GrapE prODucTiON

SOURCE: FAO


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WORLD ORANGE PRODUCTIONWho had a good season? Below are the top four producers of oranges worldwide, where bars represent

growth (positive or negative) on the previous year and figures show totalyearly production in metric tonnes.

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Brazil

UnitedStates

Mexico

Spain

0%

50%

% D

iffer

ence

0%

50%

% D

iffer

ence

0%

50%

% D

iffer

ence

0%

50%

% D

iffer

ence

19.8M18.5M

17.6M18.5M

18.7M18.0M

17.9M

18.3M

16.9M

18.5M

8.1M

7.5M8.3M

9.1M

6.9M8.2M

8.4M

11.7M

10.5M

11.2M

4.1M

4.1M4.2M

4.3M4.2M4.2M4.1M4.0M

3.8M4.0M

2.8M

3.1M

2.7M

3.4M

2.7M

3.4M

2.4M2.8M

3.1M3.0M

Source: FAO

WOrLD OraNGE prODucTiON

SOURCE: FAO

http://www.austriajuice.com



The world concentrates on ChinaWe concentrate on the world

CEIEC Shaanxi Co., LtdFood & Beverage BranchProcessor - Exporter - Agent

PRODUCTS:Juices/concentrates: Apple, Pear, Carrot, Pineapple, Passionfruit, StrawberryDeionized juice concentrates: Apple, Pear Purees/pastes: Apple, Pear, Peach, Apricot, Strawberry Aroma: Apple

No. 11A, Jinhua Northern Road, Xl’an, China, 710032

Tel: 86-29-83218456, 83214150, 83246031

Fax: 86-29-83217977, 83218456

Email: [email protected]

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WORLD APPLE PRODUCTION

Who had a good season? Below are the top four producers of apples worldwide, where bars representgrowth (positive or negative) on the previous year and figures show totalyearly production in metric tonnes.

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

China

UnitedStates

Italy

France

-20%

0%

20%

% D

iffere

nce

-20%

0%

20%

% D

iffere

nce

-20%

0%

20%

% D

iffere

nce

-20%

0%

20%

% D

iffere

nce

36.0M33.3M31.7M29.9M27.9M26.1M24.0M

23.7M21.1M

19.3M

4.3M

4.2M

4.4M4.4M

4.1M

4.6M

4.4M

4.7M

3.9M

3.9M

2.4M

2.2M

2.3M

2.2M

2.2M

2.1M

2.2M2.1M

2.0M2.2M

1.9M

1.8M

1.8M

1.7M

2.1M

2.1M

2.2M2.2M

2.1M

2.4M

Source: FAO

WOrLD appLE prODucTiON

SOURCE: FAO

http://www.cnjuice.com



FRUIT JUICE DATAPolish Apple Juice Concentrate Exports

Yearly shares of Poland's AJC exports for the top four receipients plus therest of the world. Length of bars shows the volumes in metric tonnes,with the share in figures.

Who bought it?

How much did they export? The last decade of Polish AJC exports. The line graph shows the volume exported inmetric tonnes, and bars show the relative change year on year.

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

-100K

0K

100K

200K

Qua

ntity

(ton

nes)

-20%

0%

20%

40%

60%

80%

% C

hang

e

224,493212,868 202,880 206,779

144,651

207,999 208,407193,344

165,101

234,995

42.33%

-14.61%

-7.23%

0.20%

43.79%

-30.05%

1.92%

-4.69%-5.18%

0K 20K 40K 60K 80K 100K 120K 140K 160K 180K 200K 220K 240KQuantity (tonnes)

2008

2009

2010

2011

2012 60.50%

64.12%

65.20%

61.59%

63.02%

10.53%

9.36%

5.68%

9.50%

13.70%

9.51%

10.56%

10.60%

9.05%

6.62%

6.75%

5.38%

6.26%

12.84%

13.86%

14.92%

12.94%

7.96%

Source: Eurostat/GTIS.

Germany Austria United Kingdom Netherlands Rest of the World

pOLiSH appLE JuicE cONcENTraTE EXpOrTS

SOURCE: Eurostat/GTIS

http://www.trisun.co.il



Argentina Lemon Juice Exports

The top five export destinations by size for Argentine lemon juice,where price given represents the total registered value of exports di-vided by the recorded volume.

Price figures are given in US Dollars and are rounded to the nearestUSD100.

Who paid what?

How much did they export? The last decade of Argentine lemon juice exports.

The line graph shows the volume exported in metric tonnes, and barsshow the relative change year-on-year.

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

-20K

-10K

0K

10K

20K

30K

40K

50K

60K

Qua

ntity

-20%

-10%

0%

10%

20%

30%

40%

50%

60%

% C

hang

e

35,67138,282

50,70447,007

44,321

39,573

49,626

37,277

54,735 55,167

0.79%

46.83%

-24.88%

25.40%

-10.71%

-5.71%-7.29%

32.45%

7.32%

0 500 1000 1500 2000 2500 3000 3500 4000 4500USD per tonne

2008

NetherlandsUnited StatesJapanCanadaGermanyFrance

2009


2010


2011


2012


$2.6K$2.4K

$1.9K

$1.6K$1.9K

$2.2K

$2.4K$2.5K

$2.5K

$2.5K$2.5K

$2.4K

$3.9K$3.7K

$4.1K

$3.9K$3.3K

$4.3K

$3.1K$3.4K

$3.8K

$3.8K$3.6K

$3.4K

$2.6K$2.5K

$3.2K

$3.3K$2.5K

$2.6K

Source: INDEC (National Institute of Statistics & Census/GTIS

arGENTiNE LEMON JuicE EXpOrTS

SOURCE: INDEC (National Institute of Statistics & Censors)/GTIS


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Grinding mill C 25 Press system HPX Cross flow filtration Juice treatment with adsorption

Evaporation and aroma recovery

Vacuum or freeze drying

12-01305_Bucher_Ins_185x80_Getraenketechnik_E.indd 1 18.06.13 08:35

Turkish Apple Juice Concentrate Exports

Yearly shares of Turkey's AJC exports for the top five receipients plus therest of the world.

Length of bars shows the volumes in metric tonnes, with the share infigures.

Who bought it?

How much did they export? The last decade of Turkish AJC exports.

The line graph shows the volume exported in metric tonnes, and barsshow the relative change year-on-year.

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

-20K

0K

20K

40K

60K

Qua

ntity

(ton

nes)

-40%

-20%

0%

20%

40%

60%

80%

% C

hang

e

-28.6%

-9.3%

70.0%71.0%

-49.2%

1.1%

-27.7%

28.2%

1.3%

42,067

42,599

54,593

39,498 39,918

20,263

34,643

58,892

53,389

38,128

0K 5K 10K 15K 20K 25K 30K 35K 40K 45K 50K 55KQuantity

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012 30.29%

31.76%

20.54%

23.00%

30.18%

29.28%

42.71%

47.32%

59.31%

68.28%

34.77%

26.35%

18.89%

35.66%

38.99%

47.23%

32.76%

34.91%

22.29%

14.91%

14.37%

14.32%

9.42% 23.19%

8.65%

7.12%

5.91%

9.52%

13.75%

21.35%

20.83%

17.67%

19.05%

19.15%

20.32%

12.08%

9.77%

6.09%

Source: State Institue of Statistics Turkey/GTIS

Germany Netherlands United Kingdom Poland Austria Rest of world

TurkiSH appLE JuicE cONcENTraTE EXpOrTS

SOURCE: State Institute of Statistics Turkey/GTIS

http://www.bucherunipektin.com



CHINESE APPLE JUICE CONCENTRATE EXPORTS

Average prices for the top five export destinations by volume for ChineseAJC over five years.

Prices are estimated as the overall value of exports divided by the volumevased on customs data.

Who paid what?

How much did they export? The last decade of Chinese AJC exports.

The line graphs shows the volume exported in metric tonnes, and bars show therelative change year-on-year.

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

-500K

0K

500K

1000K

Qua

ntity

(ton

nes)

-20%

0%

20%

40%

60%

80%

% C

hang

e

417,397

486,260

649,466 672,289

1,031,796

684,631

795,717 784,147

608,498 587,336

-3.48%

-22.40%

-1.45%

16.23%

-33.65%

53.48%

3.51%

33.56%

16.50%

0 200 400 600 800 1000 1200 1400 1600 1800 2000 2200Avg. Unit Value

2008

United StatesRussiaJapanNetherlandsGermanyRest of the world

2009


2010


2011


2012


$1,538$1,324

$1,588$1,820

$1,731$1,661

$743$637$645

$1,277$658

$842

$950$998

$904$1,122

$879$931

$1,801$1,755

$1,598$1,818

$1,621$1,805

$1,901$1,647

$1,801$1,974

$1,905$1,915

Source: Eurostat/GTIS.

United States Russia Japan Netherlands Germany Rest of the world

cHiNESE appLE JuicE cONcENTraTE EXpOrTS

SOURCE: China Customs/GTIS


THAI PJC EXPORTS

The top five export destinations by volume for Brazilian FCOJ, where the length of the bars in thechart represents the absolute volume exported, and the label shows what share of exports wascommanded by the top five in a given year.

Who bought it?

How much did they export? The last decade of Thai PJC exports, where the line graph shows the volume exported inmetric tonnes, and bars show the relative change year-on-year.

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

-50K

0K

50K

100K

150K

200K

Quan

tity

-20%

0%

20%

40%

60%

80%

% C

hang

e

112,346 110,957 114,116

182,047

132,595

143,489 140,621

131,317 140,667 136,326

-3.09%

7.12%

-6.62%-2.00%

8.22%

-27.16%

59.53%

2.85%

-1.24%

0K 20K 40K 60K 80K 100K 120K 140K 160K 180KQuantity

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012 37.06%

38.17%

41.41%

37.48%

34.40%

35.54%

40.27%

38.35%

44.19%

45.21%

16.72%

12.66%

15.18%

18.91%

21.08%

17.02%

13.10%

21.70%

18.64%

20.78%

6.09%

7.89%

8.93%

9.43%

7.90%

8.98%

11.23%

8.30%

7.14%

6.38%

7.26%

5.28%

31.31%

30.12%

26.89%

27.18%

27.94%

28.01%

29.33%

18.61%

20.47%

18.46%

Source: Thai Customs Department/GTIS

Netherlands United States Spain Italy Japan Rest of world

THai piNEappLE JuicE cONcENTraTE EXpOrTS

SOURCE: Thai Customs Department/GTIS

http://www.couecou.fr


Brazil Frozen Concentrated Orange Juice Exports

The top five export destinations by volume for Brazilian FCOJ, where the length of the bars in the chart repre-sents the absolute volume exported, and the label shows what share of exports was commanded by the topfive in a given year.

Who bought it?

How much did they export? The last decade of Brazilian FCOJ exports. The line graph shows the volume exported inmetric tonnes, and bars show the relative change year-on-year.

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

-2M

-1M

0M

1M

Qua

ntity

-20%

-10%

0%

10%

% C

hang

e

1,054,059 1,010,259 1,059,074 972,754 976,369 778,780574,790

466,868

440,931 480,979

9.08%

-5.56%

-18.78%

-26.19%

-20.24%

0.37%

-8.15%

4.83%

-4.16%

0K 50K 100K 150K 200K 250K 300K 350K 400K 450K 500K 550K 600K 650K 700K 750K 800KQuantity

20082009201020112012 34.81%

31.21%35.99%

36.29%49.41%

13.47%17.65%

15.78%17.11%

16.43%

11.98%14.22%

12.17%11.49%

6.85%

7.89%12.24%

11.81%8.51%

4.15%

12.46%8.45%

5.45%5.35%

5.13%

19.40%16.24%

18.79%21.25%

18.02%

Source: SECEX - Foreign Trade Secretariat/GTIS

Belgium United States Japan China Netherlands Rest of the world

braziLiaN FrOzEN cONcENTraTED OraNGE JuicE EXpOrTS

SOURCE: SECEX - Foreign Trade Secretariat/GTIS

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2013 SVZ Adv_Foodnews_88x125.indd 1 16-05-13 13:39

EU PINEAPPLE JUICE CONCENTRATE IMPORTS

The map on the left shows theshare of PJC imports that eachmember state averaged overthe last decade.

Below is the average price pertonne paid by the top ten Eu-ropean importers, also overthe last ten years.

Who bought it?

How much did they import? The last decade of European Union imports of PJC.The line graph shows the total volume exported in metrictonnes, and bars show the relative change year-on-year.

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

-300K

-200K

-100K

0K

100K

200K

Qua

ntity

(to

nnes

)

-25%

-20%

-15%

-10%

-5%

0%

5%

10%

15%

20%

% C

hang

e

190,875

203,273 196,469210,825 219,598 214,188

203,141212,137

225,595

167,377

-25.81%

6.34%4.43%

-5.16%

-2.46%

4.16%

7.31%

-3.35%

6.50%

About Tableau maps: www.tableausoftware.com/mapdata

12.6%

0.4%

0.1%

0.3%

0.2%

0.7%

1.0%

2.1%

0.2%

0.5%0.1%

3.1%

1.2%

0.6%6.0%

1.1%

0.1%

0.9%

0.1%

0.2%

7.0%

10.9%

0.7%

6.9%

42.9%

Netherlands

Spain

Italy

Germany

United Kingdom

France

Belgium

Austria

Poland

Hungary $1,757

$2,216

$2,312

$959

$1,448

$1,675

$1,451

$1,303

$1,453

$1,165

Source: Eurostat/GTIS

Eu piNEappLE JuicE cONcENTraTE iMpOrTS


How much did they import?

The last decade of European Union imports of PJC. The line graph shows the total volume exported in metric tonnes, and bars show the reletive change year-on-year.

http://www.rhodesfoodgroup.com



EU grape juice imports

The map on the left shows theshare of grape juice imports thateach member state averaged overthe last decade.

Below is the average price pertonne paid by the top ten Europeanimporters, also over the last tenyears.

Who bought it?

How much did they import? The last decade of European Union imports of grape juice.

The line graph shows the total volume exported in metric tonnes, and barsshow the relative change year on year.

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

-100K

-50K

0K

50K

100K

150K

Qua

ntity

(ton

nes)

-20%

-10%

0%

10%

20%

30%

% C

hang

e

145,164

149,577 142,526 144,305

169,273162,701

126,909

123,909

150,598

152,845

1.49%

21.54%

-2.36%

-22.00%

-3.88%

17.30%

1.25%

-4.71%

3.04%


1.9%

0.3%

1.2%

0.4%

0.2%

1.1%

3.2%

7.5%

0.2%

1.0%0.2%

3.8%

1.2%

0.4%9.9%

2.0%

0.1%

1.4%

0.3%

1.4%

21.9%

14.0%

0.8%

14.7%

10.7%Germany

Italy

France

Netherlands

United Kingdom

Austria

Belgium

Poland

Hungary

Spain $3,515

$1,235

$1,940

$873

$1,439

$1,684

$1,289

$1,299

$1,089

$1,141


Eu GrapE JuicE cONcENTraTE iMpOrTS




EU Frozen Concentrated Orange Juice imports

The map on the left shows theshare of FCOJ imports by value thateach member state averaged overthe last decade.

Below is the average yearly value ofFCOJ imported to the top ten coun-tries over a ten year period

Who bought it?

How much did they import? The last decade of European Union imports of FCOJ.

The line graph shows the total value of imports in USD, and bars show therelative change year-on-year.

2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

-400M

-200M

0M

200M

400M

600M

800M

1000M

Valu

e

-30%

-20%

-10%

0%

10%

20%

30%

40%

50%

% D

iffer

ence

$777M

$640M

$597M

$727M

$969M

$856M

$645M$642M

$896M

$800M

-10.75%

39.50%

-0.35%

-24.67%

-11.72%

33.25%

21.87%

-6.73%

-17.60%


4.27%

0.51%

0.53%

0.28%

0.50%

0.38%

0.78%

3.11%

0.28%

0.79%0.12%

6.15%

0.26%

5.08%10.46%

2.42%

0.10%

0.89%

0.17%

3.13%

30.66%

2.33%

2.03%

15.87%

8.60%

Germany

France

United Kingdom

Netherlands

Belgium

Spain

Denmark

Austria

Italy

Poland $1,667,051

$4,370,626

$5,834,968

$5,842,968

$8,001,019

$12,470,698

$17,911,825

$19,620,174

$29,755,738

$88,453,862


Eu FrOzEN cONcENTraTED OraNGE JuicE iMpOrTS




CHINA FROZEN CONCENTRATED ORANGE JUICE IMPORTSHow much did they import? The last decade of Chinese imports of FCOJ.


2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

-50M

0M

50M

100M

150M

Value

-40%

-20%

0%

20%

40%

60%

80%

% D

iffere

nce$61M

$41M

$58M

$81M

$118M

$91M

$72M

$97M

$163M

$141M

-13.10%

67.75%

34.15%

-20.15%-23.09%

45.29%39.78%39.74%

-31.50%

Source: China Customs/GTIS

cHiNESE FrOzEN cONcENTraTED OraNGE JuicE iMpOrTS

SOURCE: China Customs/GTIS

http://www.tbfruit.com



EU Apple Juice Concentrate imports

The map on the left shows theshare of AJC imports by value thateach member state averaged overthe last decade.

Below is the average yearly value ofAJC imported to the top ten coun-tries over a ten year period

Who bought it?

How much did they import? The last decade of European Union imports of AJC.


2003 2004 2005 2006 2007 2008 2009 2010 2011 2012

-1000M

-500M

0M

500M

1000M

1500M

Valu

e

-40%

-30%

-20%

-10%

0%

10%

20%

30%

40%

50%

% D

iffer

ence

$673M

$698M $841M

$1,007M

$1,410M $1,451M

$772M$853M

$1,332M

$1,306M

-2.0%

56.3%

10.4%

-46.8%

2.9%

40.0%

19.7%20.4%

3.7%


1.63%

0.08%

0.11%

0.17%

0.22%

0.84%

3.82%

12.73%

0.37%

0.55%0.05%

2.69%

0.23%

0.78%11.30%

0.87%

0.16%

1.15%

0.21%

1.54%

42.90%

1.23%

1.83%

3.80%

10.47%

Germany

Netherlands

Austria

United Kingdom

Poland

France

Belgium

Denmark

Spain

Italy $2,393,283

$3,118,114

$5,101,600

$5,908,351

$6,656,701

$8,391,319

$20,465,922

$23,905,526

$25,129,031

$110,731,095


Eu appLE JuicE cONcENTraTE iMpOrTS


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13.058 SCP Brand Ad_Food News 218x305 FA.indd 1 2013/08/26 9:30 PM

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C

M

Y

CM

MY

CY

CMY

K

Original Aviso Noviembre.pdf 1 18-11-13 16:48

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