special report | 19 january 2015 technology: … · the three c’s −connectivity, ... the cloud,...
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l Global Research l
Important disclosures can be found in the Disclosures Appendix
All rights reserved. Standard Chartered Bank 2015 research.standardchartered.com
Special Report | 19 January 2015
Technology: Reshaping the global economy
Special Report
19 January 2015 2
Table of contents
Highlights ......................................................................... 3
Executive summary ......................................................... 4
Technology and the economy ........................................ 9
Technology and the economy .......................................... 10
Excitement and worry ...................................................... 10
General purpose technologies ......................................... 11
How technological change affects the economy .............. 12
Jobs and the distribution of income ................................. 17
The new digital technologies............................................ 22
Robotics ........................................................................... 27
Other technologies ........................................................... 31
Digital applications in finance ........................................... 33
Adoption of technologies ................................................. 35
Are we better at innovating? ............................................ 36
On balance, new technologies improve sustainability ...... 39
Technology in developed markets ............................... 40
Technology in developed markets ................................... 41
Life at the frontier ............................................................. 41
Secular stagnation? ......................................................... 43
Countries’ openness to new technology .......................... 45
Optimal policy for developed countries ............................ 50
Conclusion: Innovate or stagnate .................................... 54
Technology in emerging markets ................................. 56
Technology in emerging markets ..................................... 57
The impact so far .............................................................. 57
The Standard Chartered Technology Achievement Index
shows progress ................................................................ 60
Technology — a threat to emerging markets? .................. 65
Threat 1: Technology could widen income inequality ....... 65
Technology − An opportunity for emerging markets? ....... 68
Hurdles to technological advancement in EMs ................. 73
The Networked Readiness Index in emerging markets .... 75
Optimal policies ................................................................ 77
Conclusion: Adoption is everything .................................. 79
Individual economies ..................................................... 80
Australia ........................................................................... 81
Germany ........................................................................... 83
India.................................................................................. 86
South Korea ..................................................................... 90
Taiwan .............................................................................. 94
Thailand ............................................................................ 98
United Kingdom .............................................................. 101
United States .................................................................. 104
Appendix ....................................................................... 109
References .................................................................... 112
Acknowledgements
We would like to thank everyone who generously shared
their insights during research for this report and a special
thanks to Tac Leung, Todd Schofield and Peter Shiau for
arranging the meeting schedule in San Francisco and
Silicon Valley
.
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19 January 2015 3
Highlights
Digital technology is transforming the economy and society
The three C’s − connectivity, zero copying cost and exploding computer power
(potentially rising 32 times by 2025) − are driving digital technologies forward.
In the next few years mobile, the cloud, big data, the ‘Internet of things’ and drones
will lead. AI systems, 3D printing, robots and driverless cars are close behind.
Innovation is likely accelerating due to rapidly expanding research in emerging
markets and more focus and better processes for innovating, including financing;
digital technology itself is speeding up invention and adoption.
Digital technology is changing what, how and where we produce; the
infrastructure, law and regulations needed; and the nature of work and leisure.
Adoption not invention has the most economic impact
For developed markets and especially for emerging markets the adoption of new
technology is more important than new invention.
Adoption is often held back by labour- and product-market inflexibility; Reforms
here are more important than ever. Technology-friendly policies can also help.
Technology can lift developed countries if they embrace change
Singapore, Hong Kong, Korea and Taiwan score best on technological
readiness, along with the US, UK and Germany. Southern Europe lags.
New must-have products and cost-saving technologies could soon bring a surge
in business investment, boosting economic growth. However the low and falling
cost of computer equipment may mute the macroeconomic impact.
Technology should lead a recovery in productivity growth in developed markets
from recent low levels, reducing current fears of ‘secular stagnation’.
Fear of high unemployment caused by technology is misplaced, though
repetitive cognitive and manual jobs will continue to be replaced by machines.
New technologies offer opportunities, challenges for emerging markets
Many emerging markets still need to spread old technologies, such as electricity,
clean water and rapid transport, beyond cities. High investment, improved
education and access to foreign investment and trade remain crucial.
China, Nigeria, Russia, Saudi Arabia and the UAE have made the most progress
since 2000 on our technology achievement index, while other countries in SSA
have made less progress. However, when we compare their 2013 levels with
GDP per capita, Sub-Saharan Africa looks reasonably placed.
Technology is opening up services to rapid productivity growth and for export
opportunities, especially in finance and business services. For emerging markets
such as India and Vietnam, this is a promising new source of growth.
Robotics, 3D printing and smart AI will challenge the EM advantage in low-cost
manufacturing and services eventually. But mobile, the ‘Internet of things’,
cheaper broadband and better video-conferencing including virtual reality will
support the further expansion of global value chains for the next decade at least.
Fast-growing EM economies can incorporate the latest technology in buildings
and processes, giving them an advantage over older countries.
EM economies can sometimes leapfrog: mobile replacing branch networks,
Internet shopping replacing shops, or drones for delivery instead of better roads.
Digital and other new technologies such as renewable energy and
nanotechnology provide optimism that global resource constraints can be
hurdled and that development will be sustainable in the long term.
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Executive summary
1. Technology and the economy
Rapid progress in artificial intelligence (AI), big data, mobile, the cloud, the ‘Internet of
things’, 3D printing and robotics heralds the third stage in the digital revolution; the first
was main-frame computers in the 1960s, the second personal computers combined
with the Internet in the 1990s. While there is much hype, the three C’s of rising
computer power, increased connectivity and the zero cost of copying digital information
are coming together to disrupt business models and bring profound economic change.
Digital technology is a general purpose technology (GPT), meaning it is changing not
just the goods and services produced, but also where and how production is
organised and managed; the infrastructure, laws and regulations needed; and the
nature of work and leisure. In developed markets it has already pervaded life,
transforming office work, retailing, communication and entertainment.
Mobile, the cloud and big data are already expanding rapidly while the ‘‘Internet of
things’’, (linking machines together) and drones are ripe for rapid expansion. Mobile
is changing business models and spreading rapidly as more people in emerging
markets use Smartphones. For some this is their first connection to the Internet.
Close behind are robots, AI that can replace or supplement experts, 3D printing to
make customised products, drones and driverless cars.
The robots are coming; we identify seven promising uses
Robots are likely to be the most visible of the new technologies, as they emerge from
their cages in factories and gradually become pervasive in the work environment,
home and street. Progress in machine learning, helped by the exponential growth of
computer power, is freeing them from the need to be comprehensively pre-
programmed, allowing them to interact safely with people and take on more tasks.
We highlight seven areas where robots are likely to make a big impact over the next
10 years: working alongside people on the assembly line; delivery; consumer robots
including vacuums, mops, lawnmowers etc.; drones (flying robots); elder care; fast
food restaurants; and vehicles (driverless cars).
The pace of technological change and innovation is increasing, propelled by digital
technology itself, which spreads ideas quickly; better innovation linkages between
government, universities and businesses; and the increased number of researchers
in emerging countries. For example, China alone is reported to have over 400 robot
makers and 30 industrial parks for robotics.
Economic impact
Whether technological change drives investment or investment drives technological
change has long been debated. But the US, at least, appears poised for investment
acceleration, with the global financial crisis fading, stock prices high, credit cheap and
businesses both excited and nervous about the opportunities for new technology.
Productivity growth has been disappointing in recent years, though this can be
explained mainly by cyclical factors. The new technologies should help it to increase,
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19 January 2015 5
though they are unlikely to boost productivity growth to the rapid pace seen in the
post-war period when the effects of several GPTs, including electricity, the internal
combustion engine and mass production, combined. The example of electricity in the
early 20th
century suggests that GPTs can bring an initial slowdown in productivity
growth until businesses learn how to use them effectively.
Faster productivity growth implies job losses as automation replaces people in
certain tasks and roles. The jobs most at risk are repetitive jobs, both manual and
cognitive. But we reject the notion that new technologies will create mass
unemployment, as do most economists, though these technologies could continue to
widen income distribution. But they might not; new AI systems could allow people
with middle-level skills to take on more demanding roles. Experts who rely only on
knowledge, experience and logical thinking may find their roles in jeopardy. Human
skills such as problem-solving, interactive communication and situational adaptability,
as well as the ability to work well with AI, will be most important.
2. Technology in developed countries
The US remains at the forefront of technology adoption and innovation, supported by
its relatively flexible, large economy, entrepreneurial spirit and well-developed
innovation clusters, led by San Francisco and Silicon Valley. The US dominates the
list of top quoted IT companies. Technology allied with higher investment should
deliver faster growth in coming years.
Worries about ‘secular stagnation’ will likely prove misplaced as they did in 1938
when the thesis was first proposed. Demographics point to lower growth than before
but most of the other reasons for worrying are likely cyclical. Still, the US may be
losing its dominance in innovation as other countries, particularly in Asia, move up.
The Networked Readiness Index (NRI) from the World Economic Forum finds
Singapore and Sweden at the top, with the US, Hong Kong, the UK, Korea, Germany
and Taiwan just behind. This index looks at 54 indicators to assess the overall
innovation environment, readiness to adopt, actual usage and the impact.
Governments in Singapore, Korea and Taiwan actively promote innovation and have
achieved good results. Korea’s companies leapfrogged on consumer electrical,
printer and mobile technology to take leadership in many areas. The challenge now
is to maintain this lead, which will require a flexible and creative approach.
Southern Europe is lagging
France, Spain and especially Italy perform relatively poorly on the NRI and there are
concerns that Europe may be lagging in the digital revolution. Europe’s notoriously
inflexible labour and product markets are even more of a liability in the face of the
economic transformation brought by a GPT. This situation is not new; Europe was
much slower than the US to adopt electricity in the 1920s and 30s.
Countries are trying to develop a ‘national innovation system’, a combination of
liberalising policies and innovation promotion policies across the business
environment, technology policy and regulation. Competition between countries and
companies is helping to drive change, though for many countries managing the
basics of labour-market flexibility, low taxes and education policy is the most difficult.
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19 January 2015 6
Many governments also recognise the advantages of encouraging high-skilled
immigration, but this is also a politically contentious area.
3. Technology in emerging markets
Emerging countries are still well behind on the adoption of old technologies and the
new technologies offer both challenges and opportunities. New technologies are
being adopted faster in emerging markets (EM) than were old technologies like the
telephone, but the penetration rate beyond main cities is slower.
China, Nigeria, Russia, Saudi Arabia and the UAE have improved the most since 2000
on our technology achievement index (TAI), while India, Pakistan and Kenya have
made little progress. However, a comparison with levels of GDP per capita suggests
that Sub-Saharan African (SSA) countries are doing reasonably well, while Saudi
Arabia, UAE and Nigeria lag in relation to GDP per capita, reflecting their oil wealth.
We also compare the scores on the Network Readiness Index with levels of GDP per
capita and again find Africa performing relatively well. China does well on a range of
indicators but lags on the business and innovation environment. India falls down on
infrastructure, though the Indian government does well on adopting technology.
Threats from new technologies are likely exaggerated
One threat is that new technologies will exacerbate the inequalities within and
between countries. Digital technology favours people with education and high skills.
The spread of Smartphones may help to change this but raising education levels and
increasing familiarity with digital technology are of paramount importance.
Another threat is the risk that 3D printing and robotics undermine emerging countries’
comparative advantage in cheap labour, unravelling the manufacturing supply chain.
But it will take some time for the price of capable robots to fall to the level of wages in
lower-income emerging countries such as the Philippines or Vietnam. And
developed-market (DM) companies would have to reorganise and invest heavily to
bring production back home.
Also, EM suppliers usually offer a complete service, including arranging production,
dealing with suppliers, packaging and delivery, only part of which could be replaced
by robots. Companies in China and other emerging countries are also investing in
robots to keep costs down. Meanwhile, accelerating broadband speeds, improved
video-conferencing, virtual reality and the ‘Internet of things’ will continue to make it
easier to outsource production. We believe the expansion of supply chains has much
further to go, at least for the next decade.
The final threat is that if jobs in low-cost manufacturing dwindle, services will not be
able to provide enough jobs. On balance we see the services sector as an opportunity.
It can be a source of economic growth, especially because the new digital technologies
have brought a revolution in productivity in services, even in traditional services such as
retailing. Digital technology makes it possible to trade many services which were
previously regarded as untradeable. Higher productivity means fewer jobs, at least at
first, a challenge in countries where the labour force is rising fast. This underlines the
importance of providing conditions for fast growth and emphasising education.
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The new technologies provide EM economies with many opportunities
Services as an export platform have the disadvantage of requiring skilled labour,
unlike the unskilled labour often employed in low-wage manufacturing. Moreover, the
skills required are likely to rise as call centres and tech support are increasingly
automated using AI systems that can understand conversations and answer
questions. But the potential for further services outsourcing remains huge, as digital
connectivity continues to improve.
Another big EM opportunity is that the price of digital technology is coming down fast.
This makes it sometimes possible for countries to leapfrog old technologies, reducing
the need for large infrastructure investment. Smartphones, on-line shopping and
mobile banking are already making a big difference. There are hopes for drones and
solar power to help connect remote locations.
New technologies can also help hurdle the resource constraint barrier. New energy
sources, both fossil fuels and renewables at reasonable prices are vital for continued
EM growth. Digital technology can help conserve energy better.
The new technologies can also combat inefficiency and corruption. Governments can
use digital payments to cut out middle men in providing welfare, while several
countries have set up websites to report corruption, such as Stopthebribe in Nigeria.
Online instructional materials ranging from short videos to massive online open
courses (MOOCs) offer affordable access to the best material from developed
markets and could spread ideas between emerging markets. Many children in
emerging markets lack textbooks and teachers are often absent. Translation services
and speaking phones could help with literacy issues.
Hurdles to technology adoption
Technology adoption, old and new, is vital to economic development and the new
digital technologies can help. But there are hurdles too. Lack of electricity is a
problem in many countries, despite opportunities for leapfrogging. More than two-
thirds of the population in SSA lives without electricity. Solar power may be a solution
but requires investment. Lack of education and skills is a key constraint. This is a
particular concern because countries with the weakest performance tend also to be
the ones with the fastest-growing populations, in Africa and India.
Possibly the biggest hurdle is the structural bottlenecks characteristic of emerging
markets, including political instability, limited rule of law, product- and labour-market
inflexibilities, the difficulty of starting a business, and poor intellectual property rights.
Many of these problems existed before digital technologies and have not gone away.
Digital technologies provide some new tools to help solve them, but also make
solutions more urgent. This requires a strong reform agenda.
How far EM governments should deliberately try to boost new digital industries is a
matter of debate. Some countries in East Asia have had great success with such
approaches, while other countries have not been so successful. Any policy that tries
to support domestic industry by restricting imports is very risky. But there is a good
case for trying to build on strong companies and industries. Still, for all countries, and
especially emerging markets, adoption is more important than invention. The main
gains from innovation go to the users, not the producers.
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Figure 1: Internet use in emerging markets still low compared to that in developed countries
% of individuals using the Internet, 2014
Very low Low Moderate High Very high
N.A. <20 20 - 40 40 - 60 60 - 80 80 - 100
Source: WEF GCI, Standard Chartered Research
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Technology and the economy
Excitement and worry
The pace of technological advance is creating a rising tide of excitement. Enthusiasts
see the new digital technologies of artificial intelligence, big data, mobile, the cloud,
the ‘‘Internet of things’’, 3D printing and robotics as heralding a new technological
revolution, on some accounts as profound as the adoption of electricity at the turn of
the 19th century or even the industrial revolution itself. There are also exciting
advances in other areas such as new energy sources, genomics and
nanotechnology, which are transforming a range of industries including health care,
energy, materials and agriculture.
Established businesses are paying rapt attention to the new developments,
fascinated by the potential but also nervous about disruptive changes that could
transform markets and deliver business into the hands of digital companies, whether
start-ups or the large technology companies. San Francisco and Silicon Valley are at
the forefront of the innovation wave and many large companies are establishing
‘outposts’ there to study the new developments and organise ‘technology tours’ for
senior managers. Around the world countries are trying to galvanise similar
innovation clusters. Meanwhile, the popular press is full of stories of how ‘the robots
will take our jobs’ while analyses of widening inequality peg ‘skills-biased
technological change’ as a key cause (Special Report, 16 July 2014, ‘Taming the
Gini: Inequality in perspective’).
The paradox is that productivity growth in developed countries, which should be at
the forefront of technology, is relatively weak (Figures 2 and 3). Labour-productivity
growth in the US has averaged only 1.4% over the last five years while other
developed markets, including Europe, Japan and Korea are similarly weak. And,
despite fears of job losses, economists and central bankers in the US and UK have
been bemused by the surprisingly rapid decline in unemployment.
In emerging markets the pace of adoption of old technologies is still crucial. First-
world technologies are typically prevalent in big cities but sparse in other parts of the
country. Still, while finding the right formula for spreading those technologies through
growth, investment and education remains central to development, the new
technologies also offer an opportunity.
Figure 2: Total factor productivity growth
Annual average, % (5-yr moving average)
Figure 3: Labour productivity growth
GDP per person, annual average, % (5-yr moving average)
Source: The Conference Board Total Economy Database (Jan 2014) Source: The Conference Board
US
Europe
Japan
World
-1.0
-0.5
0.0
0.5
1.0
1.5
2.0
1995 1997 1999 2001 2003 2005 2007 2009 2011 2013
US
Europe
Japan
World
-0.5
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
1995 1997 1999 2001 2003 2005 2007 2009 2011 2013
John Calverley +1 905 534 0763
Economics Research
Standard Chartered (Canada) Limited
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19 January 2015 11
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Countries can sometimes leapfrog old technologies; for example, using mobile rather
than fixed telephone lines, while new technology can overcome infrastructure
limitations such as poor roads and railways or lack of retail stores or bank branches.
As countries build new infrastructure and buildings they can incorporate the latest
energy-saving and smart technologies, saving on running costs. The newer
developed countries such as Singapore and Hong Kong demonstrate the advantage
countries can gain from modern buildings and infrastructure compared with the
ageing legacy in Europe and the US.
But productivity growth appears to have slowed in many emerging markets too, as
the benefits of past economic reforms fade. There is an urgent need to liberalise
economies and encourage private-sector investment, a path clearly laid out in
reforms planned in India, China and Mexico, though still missing in many other
countries. New technologies increase the importance of relaxing labour- and product-
market rigidities. Investing in both old and new technologies is vital to lifting growth.
General purpose technologies
Digital technology or information and communication technology (ICT) is widely seen
as a ‘general purpose technology’ (GPT), comparable with steam power or electricity,
or − further back − iron smelting, the domestication of animals or the wheel
(Jovanovic, 2005). GPTs do not simply provide new products, but change virtually
everything: the types of goods produced, how production is organised and managed,
where it is produced, the infrastructure that is needed to support it, the laws and
regulations needed to allow and encourage it, and the nature of work and leisure.
One study found 24 technologies in history that can be classified as GPTs (Lipsey,
2005), though there is considerable disagreement over what qualifies (Figure 4).
The impact of electricity was not simply the reduced cost of electric power in place of
steam, or electric lighting in place of gas lighting. It brought a whole host of new
products: kitchen appliances; new entertainment and information products such as
cinema, radio and TV; electric starting motors and control systems for machines and
vehicles; and portable power tools. It also transformed the layout of factories by
facilitating assembly lines and of offices through the use of lifts, electric lighting and
later air-conditioning.
Figure 4: Selected general purpose technologies
Approximate time period
Source: Lipsey 2005, Standard Chartered Research
Domestication of plants 10,000BC
Dom of animals 8,000BC
Smelting of ore 7,000BC
Wheel 4,000BC
Writing 3,400BC
Bronze 2,800BC
Iron 1,200BC Three-masted ships 1400
Steam engine 18th century
Railways 19th century
Internal combustion engine 19th century
Electricity 19th century
Mass production 20th century
Digital technologies 20th century
10,000BC 8,000BC 6,000BC 4,000BC 2,000BC
Printing press 15th century
200 400 600 800 1000 1200 1400 1600 1800 2000
General-purpose technologies such
as steam, electricity or ICT change
virtually everything
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Digital technologies, which have already given us new machines in the form of the
laptop, tablet, Smartphone, digital camera and GPS system, promise smart AI, virtual
reality and 3D printing, among other things, in the next few years. They have also
brought new processes (software and apps) that enhance work and play and connect
and communicate across distances as never before. These technologies have
transformed factories, offices and homes, with more to come. ‘The Smartphone is the
new office’.
Some argue that digital technology will not have as much impact as electricity,
especially since electricity coincided with other technologies which likely qualify as
GPTs, including the internal combustion engine and mass production. Others
suggest that digital technology will prove more influential than a new power source
such as electricity or steam (Ristuccia, 2010). Below we detail the new technologies,
to assess their prospects in the coming decade. First, we investigate how technology
impacts the economy.
Figure 5: ICT innovations in the last 30 years
Hardware Software/communications Business processes
PC Spreadsheets Inventory management
laptops Word processing Information websites
tablets Presentation/publishing e-commerce
Mobile phones Email Internal admin systems e.g., HR, payroll, recruiting
Smart phones SMS Logistics tracking
Digital cameras Search Customer self-booking systems
Scanners GPS Accounting systems
Automation of machines Social networking Security systems
Self-service ATMs/kiosks Media file compression Electronic trading
Bar codes e-marketing
Video-conferencing Home-working
VPN Outsourcing of processes
Source: Standard Chartered Research
How technological change affects the economy
A wave of new investment?
New technologies might stimulate a wave of new investment. If these technologies
bring new must-have products or cost-saving processes, business investment could
surge as companies rush to meet the new opportunity. Economist Joseph
Schumpeter, writing in the 1940s, popularised the idea of ‘creative destruction’, which
he described as ‘’the essential fact about capitalism” (Schumpeter, 1942). In his view
waves of innovation cause a creative destruction process that generates long cycles
of economic activity. The strongest push comes if the technology requires associated
infrastructure, as electricity required generating stations and power lines, while the
car required roads and gasoline stations. Digital technology has stimulated
infrastructure spending on cabling, satellites, phone masts and servers.
There seems to be a good chance that some of the new technologies could spur a
new investment wave in coming years. However this is not to say that there will be a
sudden investment surge in 2015-16. It may take longer. Moreover, because the cost
of computing power is falling so fast, the scale of the investment required may not be
that large. New technologies tend to be relatively small inexpensive items, such as
Technological change could
stimulate a wave of investment
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chips, Smartphones, 3D printers and even robots, in comparison with the large items
of the past, such as cars, turbines and shipping containers (Mokyr, 2014). The earlier
technology required more fabrication, materials and energy.
For businesses the low cost of investment in the new technologies is a worry,
because it implies low entry barriers. Not only are the new technologies potentially
‘disruptive’ in that they can make products, processes and services obsolete, but
they can also be established relatively quickly and easily. For smaller businesses and
start-ups as well as for companies in emerging countries which often have less
access to capital, this is an opportunity. It might also stimulate faster productivity
growth (see below), though with potential consequences for jobs.
The role of animal spirits
Some research suggests that investment surges are not led by new technology so
much as by ‘animal spirits’, a period of business optimism during which business
invests heavily, incorporating the new technology that has accumulated over the
recent period. This provides some reason for optimism, especially for the US, which
is seeing accelerating economic growth now with rising demand. Corporate balance
sheets are strong and the stock market is buoyant. Interest in the new technologies is
intense. Everything seems to be in place for a burst of higher investment. Economies
in Europe and Japan are still sluggish, though the outlook is better than before.
In contrast, many EM economies have slowed, including China, Brazil, India and
Russia (all the BRICs). Slower growth makes it less likely they will incorporate new
technologies rapidly. But new technologies could help new investment there too, as
consumers flock to the new products and companies see new opportunities. For
China in particular, with excess capacity in so many old technology products, the new
technologies could provide a welcome source of investment and growth.
Faster productivity growth
Some observers believe the new technologies will stimulate productivity growth. The
optimistic view is eloquently expressed by Brynjolfsson and McAfee in their book The
Second Machine Age, which forecasts that the new technologies are about to take off
in a very big way (Brynjolfsson, 2014). They emphasise the exponential nature of
improvement in digital technologies, as computer power doubles every 18 months or
so and reproduction costs of digital information and software are essentially zero.
Figure 6: Improvements in living standards, 1870 to 2010
Period Total factor productivity (average annual growth rate)
Main sources of growth
1870-1900 c.1.5% to 2% Transportation, communications, trade, business organization
1900-1920 c. 1%
1920s c.2% Electricity, internal combustion engines, chemicals, telecommunications
1930s c.3%
1940s c.2.5%
1950-1973 c.2% Widespread adoption of cars, consumer durables, telephones, plastics, air travel
1973-1990 < 1%
1990s > 1% Personal computers, Internet
2000s c.1.5%
1870-2010 c.1.6-1.8%
1950-2010 c.1.2-1.5%
Source: Shackleton 2013, Standard Chartered Research
Another view is that ‘animal spirits’
drive investment, which
incorporates new technology
The new technologies could lift
productivity growth, though not all
agree
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However, not all agree. Robert Gordon of Northwestern University, who has studied
productivity and growth throughout his career, is probably the most prominent sceptic
(Gordon, 2012). Gordon is sometimes characterised as a technology pessimist,
though this is unfair. He notes that the US enjoyed much faster productivity growth
from about the 1920s to the mid-1970s and that productivity growth was slower both
before and afterwards (Figure 6). He sees the post-1970 period as a return to
‘normality’ after extraordinary gains from electricity, the internal combustion engine
and the telephone, in particular.
He recognises there will be gains from the new technologies but is doubtful they can
compare with 20th century technologies in their impact. Moreover, the gains from digital
technology already have meant an extraordinary transformation of life brought about by
the personal computer and Internet since the 1980s, which still did not lift US
productivity growth as high as it was before 1973. Gordon’s view is that productivity
growth may pick up from its extremely low levels post-2008, but would have to pick up
enormously to return to the pre-1973 rate, which he doubts will happen.
The importance of adoption
Gordon’s work emphasises that the economic effects of new technologies can last for
decades. The first industrial revolution, which began around 1780, was still working
through in Britain through the middle of the 19th century and took longer still to
permeate Europe and the US. Electricity and the internal combustion engine, invented
well before the end of the 19th century, were driving growth in the US and Europe right
through to the 1970s and are still at the core of China’s growth today. Moreover the
benefits of new technologies accrue far more to the users than to the inventors.
GPTs may be negative for productivity initially
There is some evidence that the initial effect of new GPTs is lower productivity
growth. In the US electrification of factories began in the early 20th century but
productivity growth was low at first, partly because factories often simply replaced
large steam engines with large electric motors, which often were not very efficient or
reliable at first. Productivity growth accelerated only when factories started making
use of the potential for many smaller motors for each machine. This made the
assembly line, used most effectively by the Ford Company from the 1910s, much
more effective. The assembly line using electric-powered machines quickly
transformed manufacturing.
This precedent has been seized upon to explain weak productivity growth in the initial
development of IT during the 1980s when personal computers first came into the
work place, followed by a surge in 1995-2005 as they finally took off, and again the
recent slowdown in productivity, despite the introduction of mobile technology.
Proponents suggest that it takes time for people to learn how to effectively use the
new technologies and they may not be effective or trouble-free at first. Also, because
the new technology makes old technologies obsolete, there are losses to deal with.
Other reasons for slow productivity growth
Productivity growth in developed countries has been unusually slow in recent years,
and in many emerging countries is also disappointing. But this unlikely reflects a
slowdown in technical change. Cyclical factors such as low capacity utilisation, weak
investment or falling wages, which discourage labour-saving innovation, are likely to
blame. Slower productivity growth could also reflect increasing regulation, for
example on the environment, safety or working hours, which may have social benefit
but lower measured productivity.
New technologies often take
decades to work through the
economy
Electrification seems to have
depressed productivity growth at
first
Cyclical factors, increasing
regulation and high energy prices
may have depressed productivity
growth
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High energy prices could also be part of the reason for slow productivity. The last
time productivity growth slumped in developed economies was in the 1970s, after the
first oil shock. This period also saw deep recession and sluggish growth. The recent
fall in oil prices is a welcome relief. Still, the test for the new technologies is whether
they can develop fast enough to transform the prospects for productivity.
Total factor productivity versus labour productivity
Growth in total factor productivity (TFP) is the extra growth an economy achieves
beyond that accounted for by increased hours worked, improved skills and extra
capital (or so-called capital deepening). Growth in TFP is believed to be due to
overall technological progress, understood in a broad sense to include better
organisation, management, supply-chain logistics etc., as well as new machinery and
techniques. The level of technology achievement, measured by the Technology
Achievement Index (TAI, more on this below) is closely correlated with the overall
level of income (Figure 7).
Labour-productivity growth is the change in productivity per hour worked and so
includes TFP gains as well as gains due to higher skills and more machines. As such
it is a good measure of technological adoption (broadly understood), especially for
emerging countries. The implementation of more machinery (capital deepening) and
more skills and training is how existing technologies spread.
That said, the benefits of new technologies are not all captured in either measure of
productivity growth. While it may be reasonable to attribute TFP growth to
technology, it is not a measure of technical change (Lipsey, 2005). Nor is labour-
productivity growth, although it includes capital deepening and higher skills. Both
measures are derived from GDP and GDP does not measure the total value to
consumers of the benefits of production, only the costs. Modest improvements in
production methods or the effectiveness of machines can be measured fairly well.
But large changes in production methods, including the emergence of disruptive new
companies and changes in quality are harder to measure. And completely new
products are not fully captured.
Figure 7: A strong correlation between income and technology levels
Source: World Bank, Standard Chartered Research
AU
BD
BR
CA
CL CN
EG
DE
GH
HK
IN
ID
JP
KE
KR
MY
MX
NG PK
PH RU
SA
SG
ZA
TH TR AE
GB
US
VN
0.0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
0 5,000 10,000 15,000 20,000 25,000 30,000 35,000 40,000 45,000 50,000
TA
I sco
re
GDP per capita (2005 USD)
Both TFP and labour productivity
are relevant for technology
adoption
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The effect of on-line search on productivity
For example, Internet search engines should have significantly improved productivity.
One careful study found that digital searches take about one-third of the time of
searches using a good library (Chen, 2014). How is digital search captured in GDP?
One aspect is the revenues of search-engine companies, from selling advertising and
data. Google’s total revenues in 2013 were USD 55bn, substantial though less than
one-tenth of a percent of world GDP. Cheaper search has also encouraged the
provision of more information. Some of this is charged for and will be included in
GDP. But a surprising amount is provided free; for example, Wikipedia is not
captured. Meanwhile, on-line search has lowered measured GDP by reducing the
need for printed directories and reference books and corporate libraries.
Another way online search affects GDP is that if people can complete a search in
less time they have more time for other things, so this should allow companies to
manage with fewer people, raising their productivity and allowing displaced people to
work at something else. This would be captured in the GDP numbers. But the lower
cost of search is likely also to have brought an increase in the number of searches,
improving the quality of many activities. GDP does not measure quality well.
Moreover, some of it is lost in competition. One business development group may be
able to more effectively understand a new market with the help of better information,
but so will a competitor’s, potentially cancelling out the benefit.
Meanwhile, consumers are likely spending less time looking at reference books or
waiting for information on the telephone. If they work longer hours as a result, this
would be counted as extra GDP but not (if properly measured) in output per hour or
in TFP. If they have more leisure time, this is not counted at all as higher GDP, nor is
the better-quality search experience.
Consumer surplus
Consumers (or businesses) do not buy something unless the benefit to them equals
or outweighs the cost. This excess value is called consumer surplus and ideally
should be added to GDP to assess the value of new products or technologies. This
concept applies to all products and services, but because many of the new
technology products and services are software, whose reproduction cost is
essentially zero, it is likely that consumer surplus is higher than with most traditional
products. The value of a new car to someone is also greater than the cost, but each
car still has to be made.
Figure 8: Percentage of individuals using the Internet
%, 2014 vs. 2008
Source: WEF GCI
0
10
20
30
40
50
60
70
80
90
100
SE GB AE JP CA KR US DE AU FR TW HK SG MY RU SA BR EG ZA TR CN VN MX KE NG PH TH UG ID IN GH PK BD
2014
2008
Internet searches cut search times
by two-thirds but the effects on
GDP are complex
The benefits to consumers of new
technologies likely far outweigh
their costs
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Social savings
The concept behind social savings is that we can calculate the gain from a new
technology by considering the cost saving compared with the next best alternative.
An early application was a study of US railroads in the 19th century (Fogel,1964). If
railroads had not been invented, goods and people would have continued to travel by
water, including via new canals that would likely have been built, and by road, again
with improvements likely. Hence calculating the total savings from using railroads
rather than canals and roads shows the economic impact. Fogel came out with a
comparatively modest figure, 2.7% of GDP.
Calculations of social savings have to assume the new technology does the same
thing as the old, only cheaper. But railways were significantly faster and therefore
offered a benefit to people beyond lower cost. Moreover, the extra speed permitted a
new range of goods, business and leisure transport, opening up new production and
trade opportunities. This in turn made possible the era of mass consumption and
consequent economies of scale as factories grew in size. So the social savings
concept likely also underestimates the value of new technologies, especially GPTs.
Jobs and the distribution of income
The threat to jobs
If new technology does raise the growth of total factor productivity or of productivity
per labour hour it should be welcomed, even if the benefits are not fully measured.
Faster GDP growth means more resources for everything from consumer goods to
education, health care and pollution control. It may also make it easier to mitigate
inequality, since with faster growth it is more likely that everyone enjoys a higher
standard of living over time, even if some groups gain more than others.
Nevertheless fears are high that the new technologies could reduce the number of
jobs, particularly routine jobs. Economists overwhelmingly reject the so-called ‘lump
of labour’ fallacy, the notion that the amount of work needed is fixed, so technological
change or immigration will put people permanently out of work. In a recent poll, 88%
of economists agreed or strongly agreed that ‘advancing automation has not
historically reduced employment in the US’ (Figure 10).
Figure 9: Fixed broadband Internet subscriptions have risen over the last decade
Per 100 population, 2014 vs. 2008
Source: WEF GCI
0
5
10
15
20
25
30
35
40
FR KR GB DE CA SE HK JP US SG AU TW RU CN TR MX AE BR MY TH SA VN EG ZA PH ID IN BD PK GH KE UG NG
2014
2008
Railways were found to raise US
GDP by 2.7% compared with
traditional transport, but this may
be a low estimate
Faster productivity growth means
more job turnover but there is no
reason for mass unemployment
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Humankind has lived through rapid technological change in the last 200 years,
leading to the erosion or disappearance of numerous job roles, yet subject to
probably inevitable economic cycles, new jobs have always been created. Moreover,
in general the new jobs have tended towards being better paid, safer and more
pleasant. Sometimes the new jobs are related to the new technology. For example
we lost the millions of jobs looking after horses and driving coaches, and replaced
them with new jobs as mechanics, chauffeurs, car salesmen, etc. Other times the
new jobs arise because as people need to spend less on something, they spend
more on something else.
Pessimists are worried that this time is different. Certainly if robots as capable as
those in science fiction were available suddenly, they could take over all or practically
all jobs. But robots will be far less capable than that for many decades at least. Over
the next decade emerging robots will likely all be specialists, focused on one task,
whether it is vacuum cleaning, greeting shoppers in stores, working flexibly on
production lines, warehouses or kitchens or acting as drones or autonomous cars.
Machines will continue to replace particular jobs and change will usually come in
developed countries first, where wages are higher than in emerging countries.
Repetitive jobs are most at risk
The traditional split is between manual and white-collar or ‘cognitive jobs’. To
understand the impact of digital technology it is more useful to distinguish repetitive
from non-repetitive jobs. Repetitive jobs, both manual and cognitive, are the ones most
at risk of computerisation (Autor, 2003). Non-repetitive jobs require situational
adaptability, visual and language recognition and in-person interactions, while cognitive
roles require abstract thinking including problem solving, intuition, persuasion and
creativity (Acemoglu, 2011). Machines are becoming better at some of these skills but
have a long way to go and still struggle to combine them effectively.
The automation of repetitive jobs in manufacturing goes back to the industrial
revolution, and has continued with industrial robots and other machines. Automation
of office jobs has been the major trend of the digital era, especially over the last 25
years. Production jobs and office and administrative jobs have declined while the
numbers of professionals and managers in the US have grown rapidly (Figure 11).
Figure 10: Automation has not historically reduced employment in the US
Survey of economists %
Source: Autor 2014, Chicago Initiative on Global Markets
0% 4%
8%
63%
25%
0%
10%
20%
30%
40%
50%
60%
70%
Strongly disagree Disagree Uncertain Agree Strongly agree
Non-repetitive jobs require
situational adaptability, visual and
language recognition and in-person
interactions
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A study by Frey and Osborne looked at the skills and requirements of different roles
to estimate their probability of being automated. Manual repetitive jobs such as
drivers, cooks, counter attendants, waiters and security guards show up with high
probabilities. So do some cognitive repetitive jobs such as tax preparers, insurance
claims processors, credit analysts and paralegals. This is not to say that all these
jobs are at risk. In practice, some jobs will go, while other people will work with the
machines in a supervisory role, but often this may require greater skills (Figure 12).
Manual non-repetitive jobs such as recreation workers, athletic trainers and flight
attendants cannot be easily automated and may be one of the growth areas for jobs
in the future. Cognitive non-repetitive jobs such as managers, engineers and many
professionals will likely continue to see increased demand, though some jobs will
likely be taken over by AI. The ones most likely to continue for the long-term will be
ones where relating to people, mobility and abstract thinking are most needed.
New jobs for old
The digital age has created a host of entirely new jobs, including computer
programmers, software engineers, technical support, website designers, desk-top
publishers and bloggers, among others. The new technologies will create many
more, though sometimes they are not easy to predict in advance. Robots, once they
start to move about in the environment, will need supervisors and repairers. 3D
printers will require operators and may create an explosion in design as products are
increasingly customised. Smart AI systems will require managers too. These roles
could provide a swathe of new jobs for people at all skill levels.
Figure 11: Production and administrative jobs in decline
US jobs, 000s
Source: Bureau of Labour Statistics, Standard Chartered Research
2013
1990
0 5,000 10,000 15,000 20,000 25,000 30,000 35,000
Installation, maintenance, repair
Construction and extraction
Transportation
Production
Sales etc
Management
Service occupations
Office and admin
Professional
New AI systems and robots will
require supervisors and repairers
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The new technologies will also probably make some products and services cheaper
and therefore more in demand. For example robotics will likely cut the price of
manufactured goods and fast food restaurants, so people will buy more goods and
eat out more often. In most cases, automation will not eliminate all jobs in the
business. Indeed, as long as computers and humans have complementary skills,
there should be jobs.
Equally importantly, as costs fall for some things, people can buy more of other
things. This will increase the supply of jobs in roles that are not easily mechanised
such as interior designers, flight attendants, chiropractors, event planners, landscape
architects, etc. And, while many of these require cognitive skills, remember that smart
AI systems will be able to help people with this far more than today. For example,
good interior design systems could enable people who are not necessarily top
designers to work with clients to come up with very good designs. Limited systems
have been used for many years in kitchen design. Virtual reality techniques will make
them even better than the 3D displays available now.
Another way to think of this is to imagine that everyone could have the standard of
living of the top 10% or top 1% of the population, including a nicer house, more
holidays, more meals out, personal trainers, massage therapists, etc. There is plenty
of demand, provided people have the money. But some worry that the income gains
will only go to the top 1% or 10%, who tend to save more, and therefore demand may
be inadequate.
Income divergence
We argued in a 2014 report that changing demand for skills is one of the main reasons
for widening income distribution (see Special Report, 16 July 2014, ‘Taming the Gini:
Inequality in perspective’). Globalisation is a factor too, but technology has reduced the
number of jobs requiring only repetitive manual skills and middle level cognitive skills.
This may account for the stagnation of low and median wages in the US over the last
20 years. The rise in the incomes of the top 10% and especially the top 1% seems to
be because they are the people able to make most use of computers currently.
As digital technologies develop, incomes may continue to diverge for a while but not
necessarily indefinitely, depending on the supply and demand for different skills. A
large number of manual jobs are at risk from further automation such as robots and
driverless cars, though we would emphasise that this is over decades. And some of
the more routine cognitive jobs will continue to go as computer systems improve. But,
as already noted, smart AI will also allow people with lower cognitive skills to take on
jobs that are currently filled by high-paid professionals.
Changing demand for skills is one
of the main reasons for the
widening distribution of income
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Figure 12: How susceptible are jobs to computerisation?
Occupations ranked according
to their probability of
computerisation
Rank Probability Occupation
1 0.28% Recreational therapists
15 0.42% Physicians and surgeons
19 0.44% Dentists (general)
41 0.78% Secondary school teachers
59 1.30% Sales managers
63 1.40% Mechanical engineers
70 1.50% Chief executives
93 2.20% Interior designers
99 2.70% Biochemists
115 3.50% Lawyers
130 4.20% Software developers
137 4.70% Farmers and other agricultural managers
176 11.0% Hairdressers
192 15.0% Electricians
204 18.0% Airline pilots, co-pilots and flight engineers
217 23.0% Financial analysts
248 34.0% Radiation therapists
249 35.0% Plumbers, pipefitters, steamfitters
250 35.0% Flight attendants
282 43.0% Economists
293 48.0% Computer programmers
303 51.0% Dental assistants
314 55.0% Commercial pilots
315 55.0% Customer service representatives
337 61.0% Market research analysts and marketing specialists
350 63.0% Construction and building inspectors
360 65.0% Librarians
380 69.0% Light truck or delivery service drivers
381 69.0% Maids and housekeeping cleaners
391 71.0% Opticians, Dispensing
398 72.0% Carpenters
422 77.0% Bartenders
430 79.0% Postal service mail sorters, processors, and processing machine operators
442 81.0% Word processors and typists
458 83.0% Railroad brake, signal and switch operators
478 84.0% Security guards
499 86.0% Maintenance workers, machinery
504 87.0% Carpet installers
512 88.0% Construction labourers
531 89.0% Taxi drivers and chauffeurs
562 92.0% Pharmacy technicians
592 94.0% Waiters and waitresses
599 94.0% Couriers and messengers
609 94.0% Paralegals and legal assistants
628 96.0% Receptionists and information clerks
632 96.0% Counter attendants
641 96.0% Cooks (restaurant)
657 97.0% Cashiers
664 97.0% Telephone operators
674 98.0% Driver/sales workers
677 98.0% Credit analysts
686 98.0% Loan officers
689 98.0% Insurance claims and policy processing clerks
695 99.0% Tax preparers
702 99.0% Telemarketers
Note: The table above ranks occupations ( 1-702) according to their probability of computerisation (from least-to-most computerisable);
Source: Frey and Osborne 2013, Standard Chartered Research
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The new digital technologies
Mainframe computers were ubiquitous in developed countries by the 1980s and had
already transformed industries such as finance and travel. In the 1980s the personal
computer began to appear on desks, though initially confined mainly to word-
processing and spread-sheet programmes. In the 1990s networks of personal
computers became stable and reliable and, with the adoption of the Internet, email,
search and Internet commerce took off.
In the last decade a new clutch of digital technologies has emerged with the help of
greater computing power, mobile and cloud technologies. So-called ‘Web 2.0’ refers
to sites that allow users to collaborate and interact to create user-generated content.
Activities such as social networking, blogging, video-sharing, tagging and mashups
(combining feeds into a webpage) have transformed the ways people spend time and
interact, compared with the static websites of ‘Web 1.0’. AI, robotics, the ‘Internet of
things’ and 3D printing are on the way.
Computing, connecting and copying
The digital revolution is being driven by the 3 Cs: computer power, connectedness and
the (virtually) zero cost of copying. ‘Moore’s law’, the observation dating back to 1965
that computing power doubles every two years or so, is intact so far. Simplistically this
means that computing speed in 2015 is 16 times that in 2007 and could be 32 times
greater than today’s by 2025. This speed of improvement also seems to be holding for
memory capacity, sensors and the size of pixels in digital cameras.
Cautious observers note that there is actually no ‘law’ to Moore’s law and it likely will
fail, or at least pause, at some point, possibly sooner rather than later. Certainly,
simply adding more transistors to a flat integrated circuit no longer works, but
engineers have so far found new ways to increase capacity such as stacking the
circuits. Still there must be a natural limit when the width of wires in a transistor
declines to only a few atoms, though experts still put that some years away.
Others argue that new advances in 3D computing, nanotechnology, optical, quantum
or DNA computing could keep the exponential growth rate on track for a very long
time yet (Kurzweil, 2013). Also, better software could make computers more powerful
even if acceleration slows. In any case, most agree that computing power will
continue to increase at a rapid rate at least for the next decade.
The second ‘C’ is connectivity, as people and machines are linked via the Internet,
wifi, phone networks, radio-frequency identification (RFID), etc. In principle
everything can be expressed digitally and the cost of sending and receiving data
automatically over short and long distances continues to be reduced.
The third ‘C’ is copying. Anything digital can be copied and transferred at virtually
zero cost (Figure 13). Non-digital objects can be scanned with 3D scanners.
Information, including new and real-time information can be simultaneously viewed
by people and devices anywhere, while new software can be made available to any
number of people at no cost. There may be a charge but the incentive to innovate
remains if an app is bought for even a few cents if enough people buy, or if there are
advertising or other data information possibilities as a result. The open-source model
is helping to rationalise platforms and processes and is stimulating innovation.
The new wave of technologies is the
third after mainframes and personal
computers combined with the
Internet
The 3 Cs are driving the digital
revolution
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Rising computing power is driving technologies such as artificial intelligence,
robotics, autonomous cars, drones, and genomics. Connectivity is driving mobile
technologies and applications, the ‘Internet of things’ and improving control of
machines and processes. The two combined are important for 3D printing and big
data and a range of other applications, from social networking to messaging to
hailing taxis. The ability to copy at zero cost is fundamental to all these technologies
as well as providing the incentive to innovate and keeping sales cost down.
Artificial intelligence (AI)
Until recently computer applications were limited by the need for comprehensive, pre-
programming covering every possible eventuality. Advances in AI now allow
computers to ‘learn’ rules and concepts based on examples or by examining vast
amounts of data to find patterns. They can improve and develop over time, as they
take on more data. Combined with better speech recognition (also a result of
improved AI) these systems require much less programming and promise to
automate an increasing amount of knowledge work as well as power robots.
Computers will increasingly be able to perform tasks that require complex analysis,
subtle judgements and creative problem-solving (McKinsey, 2013).
Early systems are already being used to supplement or even replace call centres. In
time, more functions will be taken on, particularly in clerical and administrative
support functions where data and information requests and simple analysis can be
done by systems. User experience of early systems has been mixed but with greater
computing power, they can be expected to improve.
Education is another area where AI can help enormously, supplementing teachers
with learning systems geared to the speed of the user, using game technology to
improve engagement and systems to grade papers (essays as well as multiple
choice). The ability to search and the availability of on-line videos have already made
it much easier to find out how to do anything as well as to access a huge range of
technical and educational material. Massive online open courses (MOOCs) are
expanding rapidly and provide the opportunity for more people to gain formal
education and degrees, even in remote areas. For people in emerging markets this is
expected to prove a major benefit.
Figure 13: US semiconductor prices have fallen significantly since 1990
US producer price index, semiconductors and related device mfg NSA
Source: Bloomberg
0
20
40
60
80
100
120
140
160
180
1967 1970 1973 1976 1979 1982 1985 1988 1991 1994 1997 2000 2003 2006 2009 2012
Computers no longer require
comprehensive pre-programming
but can learn from experience
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AI in health care
AI systems can supplement doctors and nurses in medical diagnostics and are often
better able to keep up-to-date with all the latest research as well as search over vast
databases of similar cases. Such systems have the potential to supplement or even
replace experts’ knowledge and experience and to find new treatments. What they
cannot do well is interact with people, especially if people do not give precise
information or instructions. Sometimes also they can lack common sense. They
therefore require input from professionals to accurately record patients’ symptoms.
Initially they are likely to be used by doctors as a back-up or second opinion.
Increasingly they may be used by less-high-level professionals, for example general
practitioners could take on care that would otherwise be referred to a specialist, or
nurse practitioners could save doctors time. Good people skills and common sense
do not necessarily require the years of training and education that go into becoming a
doctor, much of which is focused on knowledge and logical thinking, better done by a
computer. Such systems can almost instantly produce a full care plan and generate
drug prescriptions as well as information for the patient, again saving the
professionals time.
Cloud computing
Cloud technology allows the delivery of computer applications and services through
mobile networks or the Internet, instead of storing data and applications on a personal
device. In some ways it is a return to the 1980s when travel booking systems or
Reuters machines were relatively dumb terminals to access mainframes via dedicated
cables. Cloud technology is central to the mobile Internet, the ‘‘Internet of things’’ and
artificial intelligence. Cisco projects that global data-centre traffic will grow nearly three-
fold during 2013-18 and that by 2018 76% of all data centre traffic will come from the
cloud. In 2013 the cloud was split 78% to 22%, private versus public. The public cloud
is expected to expand faster in coming years, though remain less than half.
Internet search, social networks and streaming media already mostly operate via the
cloud. For users this makes smaller, lighter devices possible and also means they
can be easily synchronised, an important advantage as people acquire more devices
and link them together (the ‘Internet of things’). The cloud also facilities storage of
digital information, which is likely to be a much safer option than hard drives.
For business, the cloud changes the economics of IT to benefit small companies.
Instead of needing to buy and maintain expensive servers and install local
applications, companies can rent what they need and adjust quickly to a growing
business. For start-ups it is a huge bonus, dramatically simplifying and cheapening
building a business. Many large companies are still cautious, partly over security and
privacy issues, partly because their legacy systems may be hard to transfer to the
cloud. But cloud technology means that computing capacity can be much more fully
utilised and user companies do not have to worry about technical obsolescence.
Big data
Big data brings together improved AI with mobile and often social data. In some
industries such as insurance and credit cards, companies have long had huge
databases. But the range and scale of data available now from search engines, social
networking platforms and Smartphone activity is dramatically expanding the potential
data. Much of this is consumed and created by individuals (Gantz, 2012). Meanwhile
computing power has increased such that it is feasible for systems to consider millions
of people and billions of data points to find connections and correlations.
AI systems can supplement or even
replace experts’ knowledge and
experience
The cloud is central to the mobile
Internet, the ‘Internet of things’ and
artificial intelligence
Systems could consider millions of
people and billions of data points
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In the pharmaceutical industry computers can search over big data helping to narrow
down possibilities for potentially successful drugs. For lawyers, AI systems are
already searching through thousands of documents to assist in pre-trial research. In
the financial industry big data is being used to identify suspicious transactions or
spending patterns and to guide investment and credit decisions (more on financial-
sector applications below).
Mobile
Smartphones and tablets have become computers-on-the-move, able to offer full
computing power and connectivity with real-time and local information. At work they
are immensely useful in roving occupations such as sales, repair and transportation.
They are also changing the nature of work as people are less tied to a desk or fixed
computer: working and virtual working are made even easier. This allows employees
to spend their time more flexibly and makes it easier for companies to use
consultants and contract employees, creating a networked flexible structure. In some
industries, such as transportation, there are signs of radical transformation. New
companies such as Uber not only offer an alternative and often better taxi experience
for users but also make it much easier for drivers to work whenever they want and for
pricing to reflect demand.
Mobile permits monitoring of people, goods and vehicles moving around in real time.
For example, users of the new taxi systems should experience improved security
because the identities and location of the driver and passenger are in the system and
allow driving behaviour to be monitored. The Internet has already radically changed
the advertising industry, and with mobile businesses can start to send local ads to
people nearby, encouraging them to stop in and buy. Mobile payment systems are
also being offered, while Smartphones are increasingly being used to photograph
cheques for bank deposit.
Mobile can combine people’s personal connections, activities, searches, information,
shopping and payment systems all in one place, convenient for the user but also
offering the big data opportunities described above. Enthusiasts believe the mobile
will develop into an all-purpose personal assistant able to offer advice (text or verbal)
on things such as upcoming meetings, birthdays, traffic congestion, approaching
trains or special offers nearby. With voice recognition improving it will be able to
provide capable dictating and instant translating services. Finally it could also be the
controller for home equipment, utilising the ‘‘Internet of things’’ technology.
Figure 14: Mobile broadband subscriptions in emerging markets are still low compared to the developed countries
Per 100 population, 2014 vs 2012
Source: WEF GCI
0
20
40
60
80
100
120
140
160
SG JP AU KR SE HK US AE GB RU TW FR TH BR SA DE CA GH TR ID EG ZA CN PH VN MY NG UG MX IN KE PK BD
2014
2012
Mobiles have transformed society in
the past 10 years
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Mobile has developed rapidly in emerging markets partly because the availability and
reliability of landlines is often limited. Initially only basic phones, there is now a rapid
proliferation of Smartphones, often cheaper, stripped-down models compared to the
latest in the developed markets but nevertheless capable machines. This brings
many people without access to a more complex computer into the digital age.
The ‘Internet of things’
The combination of tiny powerful chips, wifi, RFID, dramatically cheaper bandwidth
and improved and cheaper sensors opens up the possibility for every machine and
even product to be connected to the Internet, in the so-called ‘Internet of things’
(IOT). After the Internet in the 1990s and mobile in the 2000s, the IOT is the next
wave of connectivity. New products such as fitness wearables and connected
thermostats have emerged already and proponents believe a lot more is on the way.
Each machine can monitor its environment, communicate its status or location and
take instructions. Central AI systems are able to track and coordinate and also have
vastly more data available to optimise processes, using the big data approaches
discussed above. The technology is particularly useful for anything that ‘flows’ in a
broad sense, including production lines, utilities such as electricity and water (so-
called smart grids), traffic and agriculture.
Business is already using sophisticated IOT in some high-value production processes
and supply chains and it is likely to be increasingly adopted as costs fall and capability
increases. Controllers can monitor inventory and know exactly where everything is in
the chain and whether machines are working properly. As well as increasing efficiency,
IOT also can reduce problems such as fake parts; Genuine parts can be connected
and tracked, rendering fake parts, without the right credentials, unusable.
IOT could make traffic management easier, provide better real-time information to
drivers and allow autonomous cars to coordinate or even form a ‘convoy’,
progressing down the highway. Sensors, especially linked up, could also reduce the
number of low-speed collisions, which waste time and incur relatively high costs. It
could also optimise traffic-light timing and allow smart road pricing.
For health care, IOT could allow people to be monitored at home rather than in
hospital, ensure drugs are taken as prescribed and reduce the problem of counterfeit
drugs. Early warning of illness (from the monitors) would allow out-patient health care
and reduce the incidence of emergency admissions. In agriculture, satellites, drones
and fixed sensors (even attached to plants) could provide a huge amount of
information on growing performance and conditions.
At the consumer level the Smartphone is expected to be the central controller. Home
security could be easily networked using wifi and IOT technology so that consumers
can monitor what is happening while they are away. It is also becoming much simpler
to control heating and air-conditioning remotely to save energy. Zipcar makes use of
remote sensors for its pay-as-you-go rental pricing structure.
Proponents argue that eventually the Smartphone will be all that people need with
them. Along with the personal assistant role described above, it could take on
payments, keys, identity cards, club memberships, coupons and voucher
management, home controller, security passes, etc. Costs of chips and sensors are
coming down, but a move towards common standards or interoperability between
computers, sensors and actuators would help. Progress could be hampered by
security or privacy concerns.
Each machine can monitor its
environment, communicate its
status and take instructions
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3D printing
The latest 3D printers can create almost anything by building up plastic, metals or
even human tissue (known as bioprinting) via ‘additive manufacturing’ according to a
digital blueprint or from a 3D scan. The product can include moving parts (already
inside and working) and can make some items traditional or ‘subtractive’
manufacturing cannot. A key advantage is the ability to customise. However the
process takes time (many hours, though it is speeding up) and is usually limited to a
handful of copies so it is unlikely to replace mass production for many goods. Still,
many observers believe that with prices coming down and the technology developing
considerably, 3D printing is at an inflection point.
Worldwide shipments of 3D printers are forecast at 217,350 units in 2015, up from
108,151 in 2014 according to Gartner, an IT research company (Gartner, 2014).
They are expected to continue to double annually over the next few years, reaching
2.3mn by 2018. Most of these will be for consumer use, with machines now available
for well under USD 1000. For industrial use, printers typically cost much more, but
are also falling in price rapidly. 3D printers are already being used for customised
consumer products such as ear-pieces for hearing aids and artificial limbs. The
process is also widely used for testing prototypes and designs, which previously
required an expensive ‘workshop facility’ or else cost time while the plans were sent
outside (sometimes abroad) for producing.
3D printing may have important implications for emerging markets. Some argue that
it facilitates re-shoring back to developed countries as it makes it cheaper and easier
to marry design and manufacturing (with the help of robots for assembly-line
manufacturing). However it also makes it easier for companies to obtain spare parts.
A problem in many emerging countries is down-time when a machine breaks.
Sometimes bureaucracy at customs can hold up delivery of a spare part for days or
weeks in addition to the transit time required. 3D printing allows the part to be
produced on the spot, or at least in the country, with an overnight turnaround time.
Robotics
Industrial robots have been around for decades and, depending on how robots are
defined, many other automated products exist (Figure 15). Most robots in factories
today are programmed to follow entirely pre-set movements and are often kept in a
cage for safety reasons, as they will keep on doing the same thing even with a
person in the way. But increased computing power, improved sensors, better motors
and hydraulics and in some cases greater connectivity are opening up the potential
for machines that do not need comprehensive pre-programming and are able to learn
as they go along. These would be able to move around in the work place, home or
even street and interact safely with people. Costs are coming down rapidly. The
International Federation of Robotics (IFR) thinks, on a quality-adjusted basis, robot
prices are falling at about 10% p.a.
The IFR estimates that there are between 1.3mn and 1.6mn operational industrial
robots, with sales of 178,132 units in 2013. About 150,000 professional service
robots have been sold worldwide, mostly in recent years, with sales of 21,000 in
2013. Service robots are defined as robots used by businesses other than on
production lines. Outside the auto industry, which still accounts for the largest
numbers of robots, the largest business category is farm milking machines, counted
as service robots. In addition to robots bought by businesses, consumers have
purchased millions of robotic vacuum cleaners; robotic mops, window-cleaners and
gutter cleaners are also becoming popular.
A key advantage is the ability to
customise
Robots are expected to be able to
move around successfully in the
work place, home or even street
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Korea has the highest density of industrial robots, calculated at 437 per 10,000
manufacturing workers in 2013, with 323 in Japan, 282 in Germany and 152 in the
US. The IFR projects that the operational stock of industrial robots globally will rise
from 1.33mn in 2013, to 1.95mn in 2017, or 10% p.a. While fast, this growth is not
going to revolutionise the world short-term. Even assuming robots replace three
shifts of workers and accounting for the fact that they do not take vacations or
celebrate holidays, the number of human jobs replaced would still be fewer than
10mn, compared with c700 million industrial jobs worldwide.
Cost has been a barrier to robot adoption. Most industrial robots still cost six-figure
sums and so require considerable capital investment as well as process revision.
Prices are falling (for the same capability) but most functions they can take over are
currently occupied by low-wage workers, so it will take time. Adoption is fastest in
dangerous or heavy jobs, ranging from bomb disposal to radioactive clean-up. However
cheaper, more capable robots are expected to emerge in the next few years.
Figure 15: Korea leads the way in robots
Multipurpose industrial robots in manufacturing per 10,000 employees, 2012
Source: World Robotics 2013, Standard Chartered Research
0
50
100
150
200
250
300
350
400
KR JP DE SE IT DK BE US ES FR TW FI AT CA NL CH AU GB
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Seven areas where robots may soon make a big difference
1. The assembly line
Robots are being developed for the assembly line that can be trained simply by
moving their arms, ‘showing’ them what to do, or even with verbal instructions, rather
than requiring reprogramming every time a task changes. This makes it feasible to
use robots for much more limited batches of items than was typical before. Such
robots can also be introduced piece-meal, not requiring the complete reconfiguration
of assembly lines that full automation would require.
2. Warehouse systems
Robot delivery systems for bringing parts to the assembly line or goods items to
packers in warehouses are a current growth area. Amazon uses robots to pick up
whole racks of items (including the one item required), bringing them to a human
packer who then selects the one required and packs it. The robot then removes the
rack and goes looking for the next one (or a charger). Humans are still needed but
some of the process can be automated, given careful planning and sufficient scale.
3. Consumer robots
The effectiveness of robots for vacuuming, mopping and mowing is steadily
improving and, since they do not need to be especially smart, they may be close to a
tipping point where adoption becomes widespread. They have proven they can
navigate the house or garden effectively; arguably the challenge now is for them to
clean or mow better.
4. Drones: Flying robots
Drones have the advantage over ground-based robots in that there are fewer
obstacles to navigate. They have potential applications in security, surveying
(including monitoring pipelines and managing traffic) and goods delivery. Consumers
seem to be keen, with products for taking ‘selfies’ and ‘selfie’ videos already popular.
Safety and privacy concerns mean that drones above a certain size will require new
regulations in most countries.
5. Elder care
Another area where robots may soon take off is in elder care, particularly given the
ageing populations in the industrial countries and China. Robots can help elderly
people with tasks such as getting out of bed and walking while being on hand to call
help if needed. As well as saving money spent on care givers, they can help people
to remain in their own homes and give them greater independence. Coupled with
Smartphone technology, robots could also make it easier for family care givers to go
out to work and still care for an elderly person at home.
6. Fast-food restaurants
Automation can replace people who are order takers as well as food preparers.
Machines are available now that perform the whole process of making a hamburger
and proponents argue that they are faster, more hygienic and can be designed to use
freshly cut ingredients (in contrast to the pre-preparation frequently employed).
Coffee machines are making better coffee too and could replace barristas. Conveyor-
belt sushi has become a common sight and these restaurants are automating more
and more of the process, including ordering, delivering and making the sushi.
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7. Robot cars
An exciting area of robotics is driverless or autonomous cars. The Google car is the
most famous, though prototypes from several manufacturers are already in testing.
Proponents believe that cars that do not require human driving will be on sale by the
end of the decade and become widespread in the 2020s. Enthusiasts argue that they
will be safer than human-driven cars and will be able to travel closer to other cars
(perhaps in a ‘convoy’ arrangement) reducing traffic congestion. Some believe that
eventually humans will not be allowed to drive, or at least will need to pay much
higher insurance premiums to do so.
Sceptics argue that driverless cars still struggle with some situations, such as mixing
with pedestrians as they turn; current versions sometimes fail to make ‘reasonable
progress’ in busy cities as they tend to stop any time a pedestrian is on the road.
They may also be poor at dealing with unusual situations such as police directing
traffic. Enthusiasts believe that rising computing power can deal with these situations,
though it is possible that traffic rules and procedures may have to be modified; after
all, they were substantially changed when cars took over from horse-drawn vehicles.
Before they become completely autonomous for all driving, there will likely be a
period when they drive themselves only on highways, rather than on city roads.
The economic consequences of driverless cars
Once humans can safely leave the car in control, they could work or play while
travelling, freeing up enormous amounts of time. For some this would make car travel
more attractive than trains or planes for short to medium distances and could enable
or encourage longer commutes. Perhaps cars with desks or beds will be the must-
have products of the 2020s. Driverless cars could lead to a huge demand surge at
some point from those currently stuck with a long commute, though the first models
are likely to be priced initially with a large premium over standard cars.
Longer-term, autonomous cars could lead to fewer cars. Already, car clubs are
encouraging many city dwellers to rent cars by the hour or journey rather than own a
vehicle. If a driverless car can be summoned to pull up at your door, in effect, the car
club and taxi converge into one business model, leaving little justification for having
your own in the garage.
The driverless vehicle could eliminate many jobs for commercial drivers including taxi
drivers and many truck drivers. Delivery and courier drivers may still have a role (but
not the actual driving), though a change in protocols such as requiring the recipient of
a delivery to go to the vehicle to retrieve the object (upon notification via
Smartphone) could eliminate this need.
The net consequences depend both on how widely such cars are adopted and what
knock-on effects they have. Car sales could surge at some point, but not likely before
the early 2020s, though partially autonomous cars that offer an ‘autopilot’ option on the
highway could be available earlier. These may still require the driver to be ‘in charge’
and not talking on their mobile or asleep. Eventually the car industry could be smaller
than today, as fewer cars are needed. This decline might be partially offset by the
likelihood that travelling by car becomes more attractive for many people if they do not
have to drive and if ‘convoy’ systems speed up traffic. Productivity could increase, with
fewer drivers and more free time for other activity. Proponents believe that driverless
cars will reduce the economic cost of car accidents including the costs of deaths and
injuries as well as car repairs, and insurance claims will be much reduced.
Driverless cars could be the must-
have products of the 2020s
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In addition to the seven areas discussed above there is also a range of specialised
areas where robots will gain importance including robotic surgery, robotic prosthetics
and exoskeletons (for use with paralysed people), military drones, bomb disposal,
underwater exploration, etc. While these are important and useful there will be limited
economic effect until a product becomes very widely used by consumers or business.
What is a robot, anyway?
The Oxford English Dictionary defines a robot as “a machine capable of carrying out
a complex series of actions automatically, especially one programmable by a
computer”. Based on this definition, modern washing machines could be robots. But
most people would not think so because they imagine robots as more mobile, and
possibly resembling humans. There are surgical robots, though some are more like
avatars, directly manipulated by human surgeons. Neither these, nor the robot arms
on the assembly line are anything like R2D2, C3P0, or Wall-e, favourites from
science fiction that inform our images of robots.
Eagerness to use the word robot has blurred the distinction between automation and
robotics; it would probably have been better to reserve the word for machines that
actually move through space, independently of human direct manipulation, though
even this is a slippery concept. The good news is that robots are going to begin to
resemble the robots in science fiction over the next few decades. Meanwhile
automation of all forms will continue to expand.
Other technologies
ICT-based technologies are themselves transforming other technologies, for example
through better computer control systems, using the cloud or ‘Internet of things’, or by
enhanced methods of research such as computer simulation. Partly for these
reasons, but also often reflecting their own internal dynamics, several other fields of
technology look very promising.
Energy
Research and development in the energy sector received a huge boost from high oil
prices over the last decade as well as government efforts to reduce carbon
emissions. New supplies of oil and gas from shale, using enhanced fracking,
horizontal drilling and deep-water technologies have exploded onto the scene in
recent years, taking many by surprise. As recently as 2009 the US was starting to
plan for liquid natural gas terminals to import gas; now permits are being issued for
export terminals. And the sudden expansion of oil production has played a significant
role in the current over-supply in the market.
Renewable energies including wind, solar and biomass have also taken significant
leaps forward, with costs declining and technology improving. Hybrid engines and all-
electric vehicles have been developed while technology is once again working to
dramatically reduce fossil fuel consumption in vehicles and buildings, as it did during
the last oil price cycle in the 1970s and 1980s. Digital technologies play an important
role here in monitoring performance and adjusting machines to conditions.
One key area of research is battery technology, where improvements could make
electric vehicles more attractive as well as support the investment in intermittent
renewables like wind and solar. There are improvements in train, though unlike digital
technology, chemistry is not subject to Moore’s Law.
High energy prices and government
action to combat climate change
have driven progress in energy
technologies
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All these developments are very encouraging. That said, the high cost of energy due
to high market prices and, in many developed countries, government choices to use
cleaner energies (paid for with subsidies or higher consumer prices) have imposed
significant costs on the economy over the last decade and likely damaged
productivity growth.
Ultimately energy is the key to everything. If sufficient energy is available at a low
price, without negative environmental effects, many problems are more easily solved.
For example modern agriculture is largely about applying energy in the form of
fertilisers to grow food. And if energy prices are low enough, desalination becomes
less costly, helping solve the problem of water shortage.
Genomics, another digital technology
Life in the form of DNA is expressed digitally. In the long run this means that digital
technologies and biological technologies are likely to converge. Right now it means
that progress in computing power is transforming genomics, with important
implications for health care and agriculture. In particular the cost of sequencing a
person’s DNA has come down from around USD 100mn in 2001 to a few thousand
dollars currently. Indeed the cost has fallen far faster than implied by Moore’s Law in
recent years and it looks to be on track to go below USD 1000 before long.
Genetic variations are associated with a significant number of conditions including
heart disease, cancer, schizophrenia, and Crohn’s disease. The next step is to
develop treatments based on an individual’s genome. For example currently cancer
patients are often given a cocktail of five or more different drugs. Each one might
effect a cure for a few patients but there is no way of knowing which one will work for
any particular patient. Knowing would save money and also reduce side effects.
That said, early hopes that the linkages would be simple, in the form of a gene for
each condition have proved overly simplistic except in a few cases. Often many
genes are involved in human variation and the connections are complex. Now hopes
are turning to big data as a way to understand these linkages better.
Genomics also has important applications in agriculture. Genetic engineering or
genetic modification is controversial in Europe and China but is routine in North
America. Enthusiasts believe that it will hold the key to increasing the world’s food
supply to meet increasing needs. And that it can also help improve nutrition by
‘adding’ vitamins or minerals or other good things to crops.
The economic impact of genomics is hard to evaluate. In agriculture it could be
considerable in raising yields and lowering labour and energy inputs. In the health-
care field there is an argument that the new treatments will mainly benefit the old,
who are often already retired and so the effect will be to add costs to health care and
to pension requirements, without adding to productivity. There may be something to
this, but some of the treatments will doubtless benefit younger people, while many of
them could lower costs of health care by targeting treatments more effectively.
Digital technologies and genomics
will eventually converge
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Nanotechnology
Nanotechnology refers to techniques to manipulate matter at the level of atoms or
molecules, i.e., far smaller than normal. Materials using nanotechnology often have
better properties than traditional materials and are lighter for the same strength.
Nanotechnology is expected to allow improvements across a broad spectrum of
products and processes including new materials (with graphene a famous example),
improved manufacturing methods including use of less material but also different
processes, new water purification methods, nanomedicine, improved food production
and physical enhancement.
Digital applications in finance
Financial institutions have been early adopters of digital technology since
mainframes replaced ledgers. The new digital technologies are fuelling a surge of
activity in three main areas − mobile, big data and payment protocols. They offer the
potential to reach customers more effectively, to offer more individualised or tailored
products and to better monitor customer activity. But as well as requiring major
spending on technology they also raise issues around security and privacy.
Users, both consumer and business, now expect real-time access to their accounts
and to be able to make transactions on mobile devices. Many predict that this will
eventually lead to a dramatic reduction of bank branch networks and an increasing
number of ‘virtual’ banks, though this remains to be seen. Retail bank customers are
also engaging in an increasing range of specialist services from foreign exchange to
mortgages to investment products, many of which do require or at least go more
smoothly at a branch. Small businesses often require branch services too. But the
branch could be small and make use of video-conferencing or virtual reality
technology enabling specialists in a central office to ‘meet’ the client.
Big data provides an opportunity for firms to know and understand far more about
their clients than before, though it may also offer opportunities to data-owning
companies to step into finance. While this may be a threat to established institutions
in some cases, frequently the pattern is that new companies partner with existing
financial institutions with the expertise, infrastructure and licenses required.
There are experiments where companies are offering personal loan underwriting
services based on analysing the data on a person’s Smartphone, (with their
permission). By analysing phone calls, texts, emails, social network friends and
searches, etc., it is possible to build up a picture of a person, to authenticate that they
are who they say and to assess whether or not they are a good credit risk. The
system is built not by guessing what the links might be or testing for possible patterns
but by making a set of loans, seeing who pays and who doesn’t and then allowing the
AI system to identify the patterns and work out its own algorithm, which can then
continuously improve.
For payment protocols, mobile payment is one area of activity. Many institutions are
also very excited about the technology behind Bitcoin – the distributed ledger or
block-chain approach. Most financial transactions are about tracking the movement
of money from one ledger to another and currently each ledger is held in a set of
computer servers somewhere (with one or a few backups). Distributed ledger means
that ledgers are not held in one place but across thousands of computers. The block-
chain system then provides a verification process, almost equivalent to a notary’s
stamp, to confirm that the transaction is valid. It is early days but such technology
could be cheaper and also less vulnerable to hacking than existing approaches.
The small technology that could
eventually be very big
Mobile, big data and payment
protocols are the main focus
currently
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For emerging markets, the new technologies in finance have already brought mobile
payment systems to some countries as well as Internet banking. Together with the
use of agents (such as general stores) they have allowed financial products to
spread more quickly and more widely than otherwise might have happened. The use
of video-conferencing and later virtual reality could bring sophisticated products even
to the most remote branch.
Big data will also likely allow banks and insurance companies in EMs to more quickly
acquire information about clients and potential clients, again potentially reducing the
time required to build up a financial infrastructure. Moreover, digital technology
makes it cheap to experiment with new products across a subset of clients, perhaps
exploring the ideas generated by big-data analysis.
New technologies at the tipping point
Technology optimists argue that many of the technologies discussed above are at
the tipping point. The speed of decline in costs of computing power and
communications has already set Smartphones and the cloud on a steep adoption
path, following personal computers and the Internet in the 1990s. They argue that
smart AI, drones, robotics, the ‘Internet of things’ and 3D printing – all of which are
small now but growing quickly – are set to take off.
In a fascinating study, McKinsey attempted to measure the likely relative importance
of the new technologies out to 2025, offering a low estimate and a high estimate
(Figure 16). Its estimate is intended to include consumer surplus as well as GDP
impact. The most important technologies based on their estimates are mobile
Internet, the automation of knowledge work, the ‘Internet of things’, cloud technology
and advanced robotics. Autonomous vehicles, genomics and advanced materials are
seen as likely smaller in that timeframe. That said, McKinsey is sensibly cautious
about interpreting these estimates, suggesting that there are numerous applications
for each technology that they have not sized, which likely means the impact is much
greater for each and the relative rankings may not be comparable.
Figure 16: McKinsey estimates for the impact of new technologies
Impact including consumer surplus, USD tn
Source: McKinsey 2013, Standard Chartered Research
Low High
0 2 4 6 8 10 12 14 16
Renewable energy
Advanced materials
Advanced oil and gas recovery
3D printing
Energy storage
Genomics
Autonomous vehicles
Robotics
IOT
Cloud
Automation of knowledge
Mobile Internet
Gains in computing power and
improved sensors are driving rapid
change
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Adoption of technologies
Just because something is technically possible does not mean it will be widely
adopted. Otherwise we might all have our own personal helicopter by now. Adoption
is a function of usefulness, price and practicality. Even then, a new technology only
has a major economic impact if it either boosts productivity significantly or becomes
widely distributed.
The pace of adoption also depends heavily on the overall economic and business
environment. There are a number of factors that are important for influencing the rate
of innovation (Figure 17). Compelling new products or sharp declines in the price of
existing products are important. For companies, production technologies that reduce
costs in a major way are highly likely to be introduced, though only if companies do
not already have large ‘sunk costs’ with low marginal costs. Many large companies
today are struggling with when and how to replace ‘legacy’ computer systems with
new ones, perhaps using the cloud or built more directly around mobile. The problem
is complicated by the need to continue to meet immediate demands, even if it means
grafting new systems onto the old, and the fear that systems are changing so fast
that anything adopted today could be outdated in a few years. But fear of disruptive
new companies − either start-ups or backed by the large technology companies − is
a powerful motivator.
An ‘innovation bias’ is a powerful driver and seems to have emerged recently, with
the strong business and media focus on technology and current boom in Silicon
Valley, echoing that in the late 1990s. A healthy start-up environment is important,
not just for developing new technologies but also for adoption. A common pattern
today is that new business models appearing in one place are quickly replicated
around the world, helped by the easy transmission of ideas, especially digital ideas.
Sometimes they may need adapting in different environments; for example, in some
emerging markets credit cards are not widespread, so Internet shopping companies
use a cash-on-delivery model.
Figure 17: Drivers of technological adoption
Compelling new products
Sharply lower prices
Competitive pressures for cost reduction
Fear of disruptive new competitors
‘Innovation bias’
Scale – large companies can more easily finance new investment
Scale – start-ups may be more likely to innovate
Absence of ‘sunk costs’
Healthy start-up environment
Entrepreneurial talent Easy to start a business Venture capital available Low stigma to failure
Fast economic growth and high investment – easy to include new technologies
Flexible labour and product markets
Government support Specific incentives Support for research in universities Constructive/permissive approach to new technologies
Growth of cities
High level of education
Source: Standard Chartered Research
Adoption is a function of
usefulness, price and practicality
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The ease of starting a business, and the availability of entrepreneurial talent and of
skilled people are also important. Finance is a problem in many countries, though it
may be more easily available if the model is clearly working elsewhere. Still, there are
typically several companies aiming at the same model and often only a few will
succeed. One advantage commonly asserted for the US is the lack of stigma for
failure; indeed in Silicon Valley, failure is almost a mark of success.
Fast economic growth and a high investment rate are important drivers, if innovation
is to be important at the macro level. Innovation can drive economic growth, but very
often the direction is the other way round: new investment incorporates innovations.
The overall business environment is also important. Economists have long argued
that rigid labour and product markets impede economic growth. Arguably these
rigidities matter even more in a period of rapid technological change. If factories are
not able to easily reorganise working patterns or make workers redundant, they are
much less likely to embrace new technologies. While this may give workers
protection in the short run, it implies lower living standards in the long run.
The controversy over ‘picking winners’
The role of government is controversial. Governments as well as companies see
technological innovation as a competitive issue and so often provide special
incentives. The social benefits of innovations, in the form of lower prices and new
products, are generally much greater than the producer gains (profits and wages of
those employed) so there is a case for incentives to encourage investment, such as
investment depreciation allowances. The controversy arises over the extent to which
governments should try to ‘pick winners’. Identifying and trying to encourage
innovation clusters in fields where the country already has a base or which is highly
relevant to other successful industries in the country may make sense, but trying to
create something from scratch is questionable.
Government approaches to regulating the new technologies also matter. Digital
technologies have given rise to issues of privacy, data protection and intellectual
property. Drones, genomics, genetic modification and nanotechnology have raised
safety fears. Rules and procedures around electronic hailing of taxis have hit the
headlines in recent months. Legislation around the requirements and limitations for
flying drones is a key issue currently while the rules around the sale and use of
autonomous cars will likely arise soon. Technology is generally going to be adopted
faster where regulations are permissive and where issues are settled relatively quickly.
Are we better at innovating?
For a variety of reasons we may have become better at innovating. Just as
Gutenberg’s printing press accelerated the spread of knowledge and helped drive the
scientific revolution in the 16th
and 17th
centuries, so the spread of information via the
Internet may be another significant accelerator. Globalisation, including the opening
up of former Communist countries and the development of global supply chains, with
greater specialisation of production also helps. The power of computers to analyse
and simulate as well as to provide prototypes via 3D printing is improving rapidly with
the development of AI. Video-conferencing, now a fast-growth industry and virtual
reality technology could also lead to greater productivity in research.
Digital technology itself, policy
changes and the growth in EMs
have all boosted innovation
Building on existing clusters can be
a good strategy but trying to create
a new one is risky
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The open source model for software has jump-started software development. There is
also a move towards the ‘open innovation’ model, the idea that given the increasingly
disbursed and fast-changing innovations, firms should not try to develop everything in-
house but instead collaborate and share technology with partners, even competitors. A
related concept in publishing is ‘open research’ where new papers are provided free,
with the government paying the costs. As well as reducing development costs these
approaches make it easier to be at the forefront of technology, though many companies
will probably still think it valuable to protect intellectual property.
Organisational changes
There are also organisational changes. Many governments have learnt how to
incentivise universities to work with start-ups and venture capital to commercialise
new ideas, something only the US was good at a few decades ago. Meanwhile
governments and companies are spending more on research and development than
ever before, reflecting the rise in GDP and the increased number of countries at
middle income or above. The number of researchers in so-called STEM fields –
science, technology, engineering and maths – has ballooned in the last 20 years.
Governments are targeting the new technologies. For example China is reported to
have over 400 robot makers and 30 industrial parks for robotics. Japan recently
established a ‘robot revolution realisation council’ to boost Japan’s industry. The US,
Germany and Korea are also focusing heavily on robotics.
Governments, companies and philanthropists have also become cleverer at
stimulating research. The US Defense Advanced Research Projects Agency
(DARPA) has been prominent in encouraging and helping to finance competitions, for
example in autonomous vehicles and in robotics. The Xprize foundation offers prizes
for challenges including developing a moon rover, a Star Trek style ‘tricorder’ medical
device and a global learning prize – free apps to spread reading, writing and
arithmetic skills in Africa. Of course prizes are not new: Lindberg collected the Orteig
Prize for his non-stop flight from New York to Paris. But more and more countries are
following the US example. And the impact is magnified by digital connectivity.
Investment is the key
Invention and innovation are ultimately based on investment, whether it is the
gentleman inventor of the 19th century, the student in the garage, or the university or
the large corporation with its research and development facilities. People have to
spend time and money on research, experimentation, design and development. More
investment, as we are seeing, and the greater effectiveness of this investment, as
just argued, should accelerate innovation. Finance also has a role to play and there
is an increasingly sophisticated system of venture capital and start-up support.
The Silicon Valley start-up process
Developing start-up businesses has been taken to a sophisticated level in California’s
Silicon Valley and the model is spreading to other innovation clusters. First, an
entrepreneur or founder must come up with an idea and start initial research and
experimentation to develop the concept, probably self-funding or with the help of an
‘angel investor’, often family or friends (frequently successful entrepreneurs). At some
point the founder likely takes the business to an ‘incubator’ a company that specialises
in helping new companies by developing the concept and providing guidance for the
necessary programming, design, legal, accounting and other work that will be
necessary. Incubators typically provide training modules as well as facilities.
Founders, incubators, accelerators
and funding rounds all play a role
Incentivising universities and
offering prizes have become
effective ways to stimulate
innovation
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19 January 2015 38
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Later the start-up may use an ‘accelerator’, a company that specialises in helping the
founders present the idea to investors. The first round of funding, ‘Round A’, will
typically provide enough money to allow the company to develop further for 12-18
months, e.g., USD 1-2mn. If the idea survives to Round B, (by which time it will
usually be operating and growing) a multiple of that money may be available.
Typically around this time companies will either fail, evolve into niche or lifestyle
businesses (i.e., a comfortable living for the founders) or start to look like a potential
IPO or private-sale candidate. Incubators and accelerators usually take equity stakes
in the business, as do the venture capitalists in the financing rounds, and each is
looking for a big winner 10-20% of the time.
The venture-capital business itself has been fuelled by the spectacular success of a
number of tech companies in the last 20 years as well as the speed with which it has
been achieved. Silicon Valley is full of wealthy founders of successful firms, often
relatively young and keen to be involved in the next big start-up. With so much
emphasis on starting new companies and with executives from large companies
trawling for ideas, there is a huge focus on innovation. Those with experience of the
process emphasise two things. First, the eventual business is often significantly
different from the first idea, a phenomenon known as ‘the pivot’ in Silicon Valley.
Second, failure is a normal part of the innovation process and is regarded as good
experience.
‘Gamification’, the ‘flipped classroom’ and ‘mastery learning’
The new technologies are both an opportunity and a challenge for education. On-line
video has already transformed the delivery of educational material, and interactive
learning programmes including ‘gamification’ and testing are growing rapidly. The
cost of learning is coming down and the new technologies are particularly valuable
for people in remote areas.
The education sector is debating how best to use the new technologies. One concept
is the so-called ‘flipped classroom’. Instead of being introduced to a topic through
formal group teaching and then reinforcing the learning with homework such as
solving problems or answering written questions, students can watch a video or
engage with an interactive learning system at home, then use the classroom for the
follow up. The teacher’s role then is to coach, answer questions and ensure the topic
is understood. Students can also help each other in class.
Another concept is ‘mastery learning’. Instead of the whole class moving on to the
next topic according to a timetable, each student has to first master the topic, using
interactive materials to teach and test. This concept works best alongside the flipped
classroom and materials for gauging mastery are being developed. Neither of these
approaches is entirely new; students are routinely asked to look at textbooks before
classes, while mastery teaching was popular during the 1920s. But digital technology
has opened up far greater possibilities than before and many new systems are being
developed.
What to teach?
There is also a lively debate over what to teach. If computers are good at arithmetic,
grammar and spelling, is there so much value in the old ‘3Rs,’ reading, writing and
arithmetic? It seems unlikely that reading will become obsolete, though Smartphones
can now speak and also translate simultaneously. Learning to type may become
Education is being transformed by
the new technologies
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19 January 2015 39
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redundant as voice recognition becomes increasingly capable. The discussion on
jobs above suggests that problem-solving and interactions with people may be
especially important to develop in future. Creativity is also going to be even more
important as the number of jobs in design of all forms is likely to rise.
On balance, new technologies improve sustainability
There are important concerns about the impact of new technologies on sustainable
development. The technologies bring economic growth (implying more resource use),
extra energy use (all those machines) and a widening distribution of income. They
also are distributed very unequally currently, with many people having no access to
computers, though this is changing rapidly as Smartphones proliferate. ICT is
estimated to account for about 2.25% of total carbon emissions but emissions are
growing at 6% p.a., faster than other emissions (Souter, 2012). Also, digital hardware
often includes toxic materials as well as batteries, which may be hard to keep from
harming the environment.
But many of the new technologies also offer promise for improving sustainability. For
example taking advantage of the ‘Internet of things’, new sensors and big data can
radically improve energy use in buildings and vehicles. Telecommuting, video-
conferencing or virtual reality may also reduce the number of journeys people make.
However, the telephone clearly did not reduce the number of journeys overall
because it opened up new possibilities for trade and commerce. Digital technologies
could also reduce goods transport (saving energy) if 3D printing and robotics lead to
a major revision of global supply chains, though we believe this is a long way off.
New materials technologies will be important in making goods lighter, which saves
energy in use and in transport, as well as lowering the need for metals. Renewable
energy itself will be a critical technology for the long term in reducing greenhouse gas
emissions and enabling continued economic growth and catch-up in emerging
countries.
There are both good and bad effects
Special Report
19 January 2015 41
Technology in developed markets
Life at the frontier
To remain at or near the technology frontier, developed countries need to
continuously adopt new technologies and, through invention and innovation, help to
push the frontier outwards. The new developed economies of Singapore, Hong Kong,
Korea and Taiwan are taking the lead in many areas, challenging the old developed
economies, particularly in southern Europe where some countries are in danger of
being left behind. The US is still a strong dynamic innovator, though there are
concerns it is losing its edge.
The new technologies make a dynamic and flexible economy more important than ever,
an area in which many European countries fall short. Countries also may require new
policies to encourage adoption and innovation. But fears of job losses and worries
about privacy and safety sometimes discourage innovation and constrain policy. That
said, life in developed countries has already been transformed by digital technology in
the home and workplace and is now being transformed by mobile. And, high education
levels foster an enormous amount of research, development and innovation.
The productivity puzzle
Despite the spread of digital technology, productivity growth in developed countries
has been weak in recent years. Both TFP growth and labour productivity growth have
been on a declining trend since the global financial crisis (Figures 18 and 19). US
productivity growth peaked in the early 2000s and has slowed since (Figure 20),
while Europe generally performed relatively poorly throughout the 2000s. Is weak
technological progress to blame or are other factors? To the extent that other factors
are responsible, could a surge in technological innovation provide some relief?
There are still considerable differences between the levels of productivity among
developed countries, with the US well ahead. Europe, Japan and Singapore
narrowed the gap with the US from the 1950s to 1990s but have stagnated or fallen
back since then. Over the past decade, the US has increased labour productivity
14% while the UK and Germany have increased productivity by less than 7%. Spain
has shown a better performance in recent years but Korea is the only country to have
continued to narrow the gap throughout the last 20 years, though it is still behind
(Figure 22).
Figure 18: Total factor productivity growth
Annual average, % (5-yr moving average)
Figure 19: Labour productivity growth
GDP per person, annual average, % (5-yr moving average)
Source: The Conference Board Total Economy Database (Jan 2014) Source: The Conference Board
US
Europe
Japan
World
-1.0
-0.5
0.0
0.5
1.0
1.5
2.0
1995 1997 1999 2001 2003 2005 2007 2009 2011 2013
US
Europe
Japan
World
-0.5
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
1995 1997 1999 2001 2003 2005 2007 2009 2011 2013
DMs need to continuously adopt
new technologies to push the
frontier outwards
Samantha Amerasinghe +44 20 7885 6625
Economics Research
Standard Chartered Bank
Special Report
19 January 2015 42
The US has long been in the lead
The US took the overall lead in technological adoption in the late 19th century and
drew well ahead of Europe in the first half of the 20th century. For example, in 1938
the average US employee in manufacturing was using more than twice as much
electricity as the average German employee (Ristuccia, 2010). In 1938 German
electricity use was at the same level as the US in 1921, 17 years behind; Britain and
France were slightly behind Germany while Japan was still far behind.
Rapid US adoption was likely partly due to the combination of relatively expensive
labour encouraging labour-saving technologies, and cheap land which made it easier
to reconfigure factories and cities. But it also reflected greater economic dynamism,
encouraged by the US’ size, entrepreneurial spirit and (relatively) laissez faire
regulatory environment.
Higher US labour productivity reflects both more capital per worker and more
advanced capital per worker. The US is far from being ahead in all areas of
technology but it usually catches up relatively quickly when it falls behind in a major
area, as we have seen for example with mobile over the past 10 years.
Figure 20: US labour productivity
Annual output per hour %, 5-yr moving average
Source: Bloomberg
Figure 21: Top IT companies globally
Within the global Top 100 companies 2014
Company Country Rank 2014
Market cap (USD bn)
2014
Market cap (USD bn)
2009
% Change 2009-14
Apple Inc United States 1 469 94 399
Google Inc United States 3 409 110 271
Microsoft Corp United States 4 318 163 95
IBM Corp United States 24 193 130 48
Oracle Corp United States 27 176 90 96
Facebook Inc United States 29 175 n/a -
Tencent Holdings Ltd China 38 149 13 1046
Qualcomm Inc Untied States 47 127 64 98
Intel Corp United States 49 123 84 46
Cisco Systems Inc United States 59 112 98 14
SAP AG Germany 73 99 44 125
TSMC Ltd Taiwan 82 92 39 136
MasterCard Inc United States 83 92 22 318
Source: Bloomberg and PwC analysis
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
1952 1958 1964 1970 1976 1982 1988 1994 2000 2006 2012
The US is well ahead overall on
labour productivity
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19 January 2015 43
The US is also the clear leader for quoted technology companies. 13 of the top 100
global companies by market cap are in technology and 10 of those 13 are US
companies including the 6 largest (Figure 21). However some of the fastest-growing
large technology companies are now in China, including Tencent Holdings (Internet,
mobile, e-commerce, etc.) and Alibaba (Internet infrastructure, e-commerce, online
financial and Internet content), which raised USD 25bn in September 2014 in the
largest-ever US IPO.
The golden age of US productivity growth was from the 1930s to 1973. Productivity
growth slumped after 1973 in the wake of the oil crises and only picked up for a while
during 1995-2004 before falling back again. One reason could be the shift of IT
manufacturing from the US to foreign locations; IT manufacturing has seen
extraordinary productivity growth. It could also be because by 2004 the initial benefits
of personal computers and Internet connections had worked through (Byrne, 2013).
Secular stagnation?
In late 2013 former US Treasury Secretary Larry Summers suggested that the US
and other countries might be facing a period of ‘secular stagnation’. This term was
first used in 1938 by leading US economist Alvin Hansen. He argued that the US
economy then was facing a difficult period due to underinvestment and poor
aggregate demand owing to declining population growth, a restrictive immigration
policy, slowing technological change and a tendency to a Keynesian-style under-
employment equilibrium (Crafts, 2014). The thesis was hotly disputed at the time and
history proved it unfounded as the population rose with the post-war baby boom and
the US enjoyed several decades of fast growth.
Today, many of the reasons for worrying about secular stagnation are similar: slower
population growth, low productivity growth and an inadequacy of demand. In addition,
two growth-supporting trends of the last few decades, the rise in female work-force
participation and the increase in numbers of people with a college degree, have now
been achieved. Some also argue that higher welfare payments, government health
insurance and higher minimum wages in the US are lowering the participation rate
(Glaeser, 2014). The US may be becoming more like Europe, though the risk of
secular stagnation may be even greater in Europe, with its less favourable
demographics and greater burden of fiscal consolidation.
Figure 22: Labour productivity
GDP per hour worked (% of US), PPP, 2013 USD
Figure 23: ICT goods exports from developed markets
% of total exports
Source: The Conference Board Source: WDI
DE
IT ES GB
JP SG
KR
0
10
20
30
40
50
60
70
80
90
100
1950 1955 1960 1965 1970 1975 1980 1985 1990 1995 2000 2005 2010
DE ES
GB
IT
JP
KR
SG
US
0
10
20
30
40
50
60
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
The risk of secular stagnation may
be even greater in Europe than in
the US
Special Report
19 January 2015 44
The slowdown in labour-force growth in the US and other developed countries seems
to be unavoidable and it is unclear how to encourage higher participation, unless via
greater participation of older people. Hence most forecasts of ‘trend’ or potential
growth now are lower than 10-20 years ago. But what to forecast for productivity
growth is a big uncertainty.
Slowdown in investment
Developed countries have seen a fall in the share of investment in GDP since the
early 1980s (Figure 24). And not just because the share is depressed after the global
financial crisis; it was already lower by several percentage points for most developed
countries in 2007. Korea is the main exception. Since the crisis US investment has
risen, but remains below pre-crisis levels while European investment has been very
sluggish. In contrast, Korea and Singapore have seen a nice lift. Hopes for faster
growth in developed countries in 2015-16 rest heavily on strong investment.
The slowdown since the early 1980s may be partly due to the lower cost of new
capital. IT hardware and software is cheaper than old-technology factory equipment,
while globalisation means that much old-technology heavy investment has gone into
emerging markets such as China. Digital equipment and software have been
continuously falling in price. The slowdown could also be due to lower government
investment in infrastructure. Some argue it also reflects ‘short-termism’, particularly in
the US and UK, where corporate managements are rewarded by raising profits in the
short term rather than the long term (Smithers, 2012). Finally it could also be due to
poor measurement of investment. In a digital service economy the investment
required to expand or offer new products is often more in staff training than in new
hardware or software equipment. Training and coaching, especially ‘on the job’, is not
well measured.
As noted earlier there are grounds for optimism on investment. As well as
opportunities to invest in new technology there are signs of resurgent optimism or
higher ‘animal spirits’ in the US. And short-termism could be trumped by fear, if
companies recognise they must invest just to stay in business, as new technologies
and business models transform their markets. Governments are also moving towards
higher infrastructure investment, recognising the legacy of under-investment, though
this might only emerge slowly.
Figure 24: Investment trends in DMs
% of GDP
Figure 25: European countries lag behind the US in ICT
investment (% of total investment)
Source: IMF WEO Source: OECD (2014)
DE
JP
KR SG
TW
GB
US
10
15
20
25
30
35
40
45
50
1980 1984 1988 1992 1996 2000 2004 2008 2012
DE IT
JP
KR
ES
GB
US
0
5
10
15
20
25
30
35
1985 1989 1993 1997 2001 2005 2009
Hopes for faster growth in DMs rest
heavily on strong investment
Special Report
19 January 2015 45
Businesses in Europe and Japan do not appear so confident however; they are still
concerned about underlying weak demand and geopolitical uncertainties. Some
countries, such as Spain and Greece, are making progress on reforms while others,
such as Italy and France, are beginning to try harder. The fall in oil prices, if
sustained, could be an encouraging factor for business.
Does Europe have a productivity problem?
Europe’s poor productivity performance is a serious threat to economic stability. With
government debts high in many countries and the labour force set to stagnate or fall,
Europe urgently needs higher productivity growth to make debt burdens sustainable.
Some of the recent weakness is cyclical. But some is likely structural and related to
weak take-up of new technologies.
European countries tend to invest far less in ICT capital than does the US (Figure
25). The UK is an exception: its share of ICT capital has risen since the 1980s to a
level closer to that in the US. Europe’s disappointing ICT investment is likely due to a
number of factors – excessive regulation of product and labour markets; tax policy (a
high consumption tax on ICT products); the fragmentation of European markets,
which limits economies of scale; and possibly less effective management styles than
in the US, where good management is facilitating IT transformation (Crafts, 2014).
Regulating product markets limits competition, particularly in the services sector.
Regulating labour markets is likely also an important factor in technology adoption. If
workers have a high degree of security they may be less open to change, while
employers will be reluctant to implement major changes in work practices because of
the difficulty of handling redundancies. Countries with more flexible labour markets
can manage change more effectively via switches in headcount and job roles. They
can also more easily make use of temporary and contract workers and outsourcing,
utilising the ability of the networked digital economy to manage these more flexible
arrangements.
Continental European countries perform poorly on the WEF’s measure of labour-
market efficiency (Figure 26). Italy’s score is particularly low, though Spain and
France are also much less efficient than the US or UK. Prompted by the euro crisis,
countries are trying to reform labour markets; Spain in particular has made good
reform progress, though the improvement has not shown up in this indicator yet.
Singapore and Hong Kong score best on this measure, with the US and UK not far
behind. Worryingly, quite a number of countries have seen a significant drop in
labour efficiency since 2007, including Japan, Australia and Korea among developed
countries. Several emerging countries have also been going in the wrong direction,
including Thailand, Indonesia and India.
Countries’ openness to new technology
The Networked Readiness Index
The World Economic Forum produces a Networked Readiness Index (NRI) to
measure ICT readiness, using 54 indicators to assess the overall environment, the
readiness to adopt, actual usage and the impact. While most items are specific to IT,
such as mobile network coverage, broadband coverage and Internet; some are more
general environmental factors such as judicial independence and the time taken to
start a business. The indicators are listed in the table below, showing also which of
our 36 countries comes in first in each category (Figure 27).
Continental European countries
perform poorly on labour-market
efficiency
Europe tends to invest far less in
ICT capital than does the US
Special Report
19 January 2015 46
Singapore, Hong Kong, Sweden, Korea and the UK take the bow for first place most
often. In many ways it is unfair to compare cities with countries; San Francisco, New
York and Tokyo would doubtless appear high in a ranking of cities. Nevertheless, this
measure underlines the attractiveness of the business environments in Singapore
and Hong Kong.
Singapore and Sweden are the top two countries on the overall index, with the US,
Hong Kong, the UK, Korea, Germany and Taiwan a little way back (Figure 28).
France and Spain lag while Italy is far behind, ranking slightly below Turkey in the
overall list. Italy ranks even lower on the environment sub-index, which covers the
political, regulatory, environment, business and innovation environment, next to
Russia and below China.
Figure 26: Labour-market efficiency
Score (1-7), 2014 vs 2007
Source: WEF, Global Competitiveness Index
2007
2014
2.5
3.0
3.5
4.0
4.5
5.0
5.5
6.0
SG HK US GB NZ CA AE MY SE JP KE UG TW DE CN NG RU VN AU FR SA TH KR PH ES BR ID IN ZA MX BD TR PK IT EG
Singapore and Sweden are the top
two countries on the NRI
Special Report
19 January 2015 47
Figure 27: The top-ranked countries in the Networked Readiness Index
Ranked out of our 36 country list (including 12 developed economies)
INDICATOR Top-ranked
1st pillar: Political and regulatory environment
Effectiveness of law-making bodies* Singapore
Laws relating to ICTs* Singapore
Judicial independence* Hong Kong
Efficiency of legal system in settling disputes* Singapore
Efficiency of legal system in challenging regs* Hong Kong
Intellectual property protection* Singapore
Software piracy rate, % software installed United States
No. procedures to enforce a contract Singapore
No. days to enforce a contract Singapore
2nd pillar: Business and innovation environment
Availability of latest technologies* Sweden
Venture capital availability* Hong Kong
Total tax rate, % profits Hong Kong
No. days to start a business Australia
No. procedures to start a business Canada
Intensity of local competition* Japan
Tertiary education gross enrolment rate, % Korea
Quality of management schools* United Kingdom
Gov’t procurement of advanced tech* Singapore
3rd pillar: Infrastructure and digital content
Electricity production, kWh/capita Canada
Mobile network coverage, % pop. Hong Kong
Int’l Internet bandwidth, kb/s per user Hong Kong
Secure Internet servers/million pop. Korea
Accessibility of digital content* United Kingdom
4th pillar: Affordability
Prepaid mobile cellular tariffs, PPP $/min. Hong Kong
Fixed broadband Internet tariffs, PPP $/month United States
Internet & telephony competition, 0–2 (best) Australia
5th pillar: Skills
Quality of educational system* Singapore
Quality of math & science education* Singapore
Secondary education gross enrolment rate, % Australia
Adult literacy rate, % Australia
INDICATOR Top-ranked
6th pillar: Individual usage
Mobile phone subscriptions/100 pop. Hong Kong
Individuals using Internet, % Sweden
Households w/ personal computer, % Sweden
Households w/ Internet access, % Korea
Fixed broadband Internet subs./100 pop. France
Mobile broadband subscriptions/100 pop. Singapore
Use of virtual social networks* United Kingdom
7th pillar: Business usage
Firm-level technology absorption* Sweden
Capacity for innovation* Germany
PCT patents, applications/million pop. Japan
Business-to-business Internet use* Sweden
Business-to-consumer Internet use* United Kingdom
Extent of staff training* Japan
8th pillar: Government usage
Importance of ICTs to gov’t vision* Singapore
Government Online Service Index, 0–1 (best) Korea
Gov’t success in ICT promotion* Singapore
9th pillar: Economic impacts
Impact of ICTs on new services & products* Korea
ICT PCT patents, applications/million pop. Japan
Impact of ICTs on new organisational models* Sweden
Knowledge-intensive jobs, % workforce Singapore
10th pillar: Social impacts
Impact of ICTs on access to basic services* Singapore
Internet access in schools* Singapore
ICT use and gov’t efficiency* Singapore
E-Participation Index, 0–1 (best) Korea
Note: Indicators followed by an asterisk (*) are measured on a 1-7 (best) scale, based on a survey of leaders.
Source: WEF, Standard Chartered Research
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19 January 2015 48
Use of technology in developed markets
Developed markets are ahead of emerging markets in technology to varying degrees
(Figures 29-34). Adoption of fast broadband and Smartphones is quite recent for much
of the population and the economic impacts of recent technological innovations are
still likely to be working through. More than 60% of households have personal
computers or Internet access across all developed countries in our subset. Sweden,
UK and New Zealand are at the forefront of computer and Internet usage. Korea and
Singapore are also among the highest ranking countries on these measures. Italy and
Spain are the laggards.
The World Economic Forum produces a separate innovation index as part of its
Global Competitiveness report (Figure 35). This measures how conducive a country’s
environment is to innovation and the level of support from both the public and private
sectors. It looks at aspects such as private-sector investment in R&D, the presence
of high-quality scientific research institutions, collaboration in research and
technological developments between universities and industry and the protection of
intellectual property. Japan, the US, Germany and Sweden lead on this index, closely
followed by Singapore Taiwan and the UK.
Figure 28: Networked readiness in developed markets
NRI score (1-7), USD
Source: WEF GCI
Figure 29: Households with Internet access
%, 2014
Figure 30: Households with personal computers
%, 2014
Source: GITR (2014) Source: GITR (2014)
AU
CA
DE
FR
GB HK
JP KR
SG SE
TW
US
ES
IT
NZ
4.0
4.5
5.0
5.5
6.0
6.5
10,000 20,000 30,000 40,000 50,000 60,000 70,000
Net
wo
rked
Rea
din
ess
Ind
ex (
1 -
7)
GDP per capita (USD)
60
65
70
75
80
85
90
95
100
KR SE GB SG NZ JP DE CA AU FR HK US TW ES IT
60
65
70
75
80
85
90
95
SE NZ SG DE GB CA AU KR FR HK JP US TW ES IT
Japan, US, Germany and Sweden
lead on the innovation index
Over 60% of households have
computers or Internet access
across our DM subset
Special Report
19 January 2015 49
Figure 31: Mobile cellular tariffs
PPP USD/min
Figure 32: Individuals using Internet
%
Source: GITR 2014 Source: WEF GCI
Figure 33: Mobile broadband subscriptions
Per 100 population
Figure 34: Fixed broadband Internet subscriptions
Per 100 population
Source: GITR 2014 Source: WEF GCI
Figure 35: Innovation index
Scores (1-7)
Source: WEF GCI
2012
2014
0.0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
GB FR JP CA TW US SG KR DE AU SE HK
2008
2014
30
40
50
60
70
80
90
100
SE GB JP CA KR US DE AU FR TW HK SG
2012
2014
0
20
40
60
80
100
120
140
160
SG JP AU KR SE HK US GB TW FR DE CA
2008
2014
0
5
10
15
20
25
30
35
40
45
FR KR GB DE CA SE HK JP US SG AU TW
2008
2014
3.0
3.5
4.0
4.5
5.0
5.5
6.0
JP US DE SE SG TW GB KR FR CA AU HK
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19 January 2015 50
Optimal policy for developed countries
Staying at the frontier
A high rate of innovation is a key comparative advantage for developed economies.
In part it arises naturally from a well educated population together with well managed
firms and a competitive environment. Policy plays a key role both in maintaining
these attributes and by directly promoting innovation. Governments aim to create and
nurture a successful national innovation system (NIS) for diffusion of new
technologies (Ezell, 2014). An NIS includes all the economic, political and social
institutions affecting innovation; for example, a country’s financial system,
educational system, labour markets and regulatory policies.
An NIS is sometimes conceived as an innovation success triangle, made up of three
elements – the business, regulatory and innovation policy environments (Figure 36).
Business environment factors include high-quality executive management, strong IT
adoption and vibrant capital markets. The trade, tax and regulatory environment
includes open trade, transparency and the rule of law; protection of intellectual
property; and an effective patent system. A good innovation policy environment
should provide strong support for public investment in innovation infrastructure –
science and technology, digital technology infrastructures, R&D, high-skill
immigration; science, technology, engineering and math (STEM) tertiary education;
support for regional industry technology clusters and so on.
Optimal policies
The innovation triangle outlines where countries want to be. Getting there requires a
mix of policies, some strictly free-market and some interventionist, though there is
disagreement about the best balance of the two.
Figure 36: Government innovation policies
The innovation policy triangle
Source: Ezell and Atkinson (2014) – ITIF
Business environment Regulatory environment
Technology policy environment
Vibrant capital markets
Churn and change are accepted, even embraced
High level of entrepreneurship
Cooperation and collaboration is part of the culture
Strong ICT adoption
Strong managerial skills
Pro-innovation tax system
Competitive and open trade regime
Ease of starting a business
Transparency and rule of law
Support for competitive product and labour markets
Limited regulations on the digital economy
Government procurements based on performance standards
Education and skills
Technology research and commercialisation infrastructure
Digital technology infrastructure and ecosystem
A high rate of innovation is a key
comparative advantage for
developed markets
Special Report
19 January 2015 51
Many of these policies are standard free-market recommendations promoting
competition and the protection of property rights. But some involve government
interventions such as research funding, or special tax incentives. There is a strong
economic case for promoting innovation, because the social benefits of successful
innovations are far greater than the profits achieved by the innovators themselves.
For example it is estimated that only 2-5% of the value of innovations is captured by
innovating firms (Crafts, 2014). Most goes to the users, ultimately consumers, in the
form of lower prices and higher real wages.
At the same time it is easy for governments to waste money since not all innovations
are successful. Nobody can easily pick winners and governments are notorious for
backing losers for too long. Government spending has to come from higher taxes,
which lower living standards and distort incentives. Free-market proponents emphasise
that the government should aim to support general research and provide general
subsidies and not try too hard to target expected winners. That said, especially for
smaller countries, it may be advantageous to identify potential winning areas based on
established companies and industries and to focus government efforts there.
Adoption is more important than innovation
A critical point is that a country can be at the technology frontier, with a very high
standard of living, without necessarily inventing anything, or very much. Smaller
countries are naturally in this position. What matters is that companies and
governments embrace new ideas, processes and technologies, wherever they are
Figure 37: Optimal innovation policies
Policy initiative Wins (to achieve optimal outcomes)
Skills, education and immigration policy
High rates of secondary and tertiary educational attainment
Open immigration policies appealing to internationally mobile, highly skilled workers
Strong support for STEM education
Achieving better labour-skill matching in countries
University policies (innovation vouchers, specialised colleges, cluster-based higher education, entrepreneurial education, professional Masters Degrees, Industrial PhD programs)
Scientific research policies
Governments funding pre-competitive research
Openness to inward FDI
Advance manufacturing innovation – funding public-private research partnerships and innovation clusters
Commercial innovation promotion agencies (with participation open to all firms)
ICT policy Country’s investments in digital infrastructure platforms such as broadband, the smart grid, ITS, mobile
payments etc
All national policies designed to promote the adoption and use of technology
Tax policy
High R&D tax credit levels (to service industries, refundable and collaborative)
Low effective corporate tax rates
Preferential tax treatment for young companies (so long as uniformly available to all start-ups)
Cutting effective tax rates by providing more generous incentives for investment in R&D, new capital equipment and skills
Knowledge tax credits
Trade policy Removing restrictions on trade and foreign direct investment
Allowing markets to determine currency rates
Intellectual property policy Recognising domestic and foreign firms’ intellectual property rights
Patent boxes
Government procurement policy
Fully considering bids from foreign firms when awarding government procurement contracts
Governments leading by example and making performance and innovation an explicit goal of their procurement processes
Standards policy
Membership in the International Standards Organisation
Eliminating standards barriers by aligning technical regulations through trade agreements (e.g., NAFTA, Trade-Related Aspects of Intellectual Property Rights (TRIPS) Agreement, the Government Procurement Agreement (GPA) and the Information Technology Agreement (ITA)
Regulatory policy Aligning countries’ anti-trust policies to address conflicting anti-trust regimes and accelerate time-consuming
approval processes
Source: Ezell and Atkinson (2014) – ITIF, Standard Chartered Research
Social benefits of innovation are
always far greater than the profits
Special Report
19 January 2015 52
created. Otherwise countries fall behind in competitiveness and living standards. Still,
emphasising innovation means in practice that some companies will be at the
forefront, which can generate extra profits and jobs. Even small developed countries
usually have some leading-edge companies and products.
Arguably governments sometimes focus too much on manufacturing. The digital
revolution means that the big improvements in productivity will often come from
greater competition and innovation in the services sector, including the non-traded
services sector. Digital technology has transformed office work and commerce and is
transforming other areas of services too. A key reason for lower income levels in
Europe and Japan compared with the US is over-restrictive rules in services. But
reducing restrictive practices in areas such as legal work, pharmacy, taxis and retail
is often resisted by the companies and workers affected and is hard politically.
The rows over new taxi systems in cities around the world are a good example of
political resistance to technological change. Vancouver city councillor Geoff Meggs
was recently reported as saying, “I don’t think elected officials should be enabling
change that destroys small business” (Macleans, 2014). Yet not accepting such
change, and not changing regulations where appropriate makes it hard to gain the
benefits of new technology. Consumers are usually the best judge.
Immigration can help promote innovation
Another hard area politically is immigration policy. Skilled immigrants play a critical
role in contributing to a country’s creative ability, skills and knowledge base and
hence its capacity for innovation. Evidence from the US also suggests that they are
about twice as likely to start a new business as the general population. Making it
reasonably easy for foreign students to remain and work after graduation also adds
to skills and bolsters the university system, enabling colleges to attract the best
overseas students. Many will return to their native countries at some point anyway,
and this helps to promote innovation and skills globally. For emerging countries it is
particularly helpful to have returnees who are not just academically educated but
have work skills from a developed country too.
It appears that countries such as Japan that have been less open to high-skilled
talent have suffered declining performance of the ICT industry as a result. US ICT
firms have been better positioned due to large-scale importation of highly skilled
labour from foreign countries, though the US system is arguably still unnecessarily
restrictive (Litan, 2015). Countries like the UK and Singapore, now inclining towards
limiting immigration, could lose out. Finding a way to maintain skilled immigration,
even if less-skilled immigration is restrained, is important.
Research and development spending is critical
Tax policies can be structured to encourage innovation, through low corporate tax
rates and R&D tax-credit generosity. In the US, R&D tax credits stimulate
approximately two dollars in private R&D spending for every dollar they cost the
government (Ezell, 2014). Korea, Japan and the UK also provide for collaborative
R&D tax credits against spending with a university, government organisation or
consortium of companies. Meanwhile high corporate tax rates can deter both
production and R&D activities and adversely impact foreign direct investment and
investment rates. Corporate tax rates have been coming down in most developed
countries, with the US now among the highest.
Digital technology has transformed
office work and commerce
Special Report
19 January 2015 53
R&D spending as a share of GDP almost doubled in Korea between 2000 and 2012
(Figures 38 and 39), while in Japan, Germany and the US, R&D expenditure has
steadily increased since 1996 with a blip in 2009 due to the global financial crisis.
Japan’s success story is one of rapid catch-up, through robust investment in R&D
coupled with a strong focus on high value-added manufactured exports of electronic
hardware and components. Japan’s weakness is in the services sector where
restrictions limit the potential for technology adoption.
Finally, education is a critical area and in most countries is dominated by
government. Digital technology itself is transforming the way education can be
delivered, as discussed above, but this requires innovative and creative approaches.
Further, education needs to provide the skills to create and work with new
technologies. Many countries are putting an increased emphasis on STEM subjects.
Asia’s developed economies are leading
Singapore, Hong Kong, Korea and Taiwan have achieved high-income status
through innovation and knowledge-based economic development. Strong policy co-
ordination from governments has played a fundamental role in Singapore and Korea
especially, aimed at promoting the use of the latest technologies along with a sense
of urgency. A recent Asian Development Bank (ADB) report highlights three key
areas for policy and public investment in becoming a knowledge-based economy
(KBE); ICT infrastructure, human capital and high-quality institutions (ADB, 2014).
Korea is now the leading country for R&D expenditure at 4% of GDP in 2012, up from
2.3% in 2000. Singapore’s R&D expenditure is currently 2.3% of GDP and the
government aims to raise it to 3.4%. The Korean government is currently drawing up
a 10-year plan to promote its 3D printing industry, which is seen as a new growth
engine to bring about innovation in the manufacturing sector. The global 3D printing
market is currently dominated by US firms, with Korea’s share of the global market at
just 2.3%. But, according to government estimates, Korea has the potential to
generate about 15% of global 3D printing output by 2020.
Education reforms have also played a significant role in building the human capital
base. Currently Korea’s higher education enrolment is among the highest globally
(Figure 40). Singapore has invested heavily in higher education, as well as, until
recently, promoted immigration of skilled labour. Singapore has also shifted to giving
the services sector more priority.
Figure 38: R&D expenditure in DMs
% of GDP, 2000 vs. 2012
Figure 39: R&D expenditures as a share of GDP
% of GDP
Source: GITR 2014 Source: WDI
2000 2012
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
KR SE JP DE US AU FR SG CA GB ES IT HK
DE
GB
JP
KR
US
SG
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
1996 1998 2000 2002 2004 2006 2008 2010 2012
R&D spending as a share of GDP
almost doubled in Korea between
2000 and 2012
Korea has the potential to generate
about 15% of global 3D printing
output by 2020
Special Report
19 January 2015 54
Korea and Singapore achieved a rapid growth in the number of researchers
(Figure 41) and research spending faster than their GDP growth rates
(Fernald, 2014). It is not surprising that Singapore and Korea still have the highest
high-tech exports (% of total manufactured exports), even though it has been on a
declining trend (Figures 42 - 43).
Conclusion: Innovate or stagnate
Developed countries need to encourage adoption and innovation in new technologies
if they are to stay at or near the frontier. In the tradables sector, failure to do so
lowers competitiveness and causes a fall in the exchange rate over time, leading to
lower incomes. In areas which are not traded, failure to embrace change keeps living
standards lower than they could be. Digital technology means more services now are
tradable and some of the non-tradable services face new business models. Countries
with flexible labour and product markets and relaxed regulatory policies will be faster
adopters.
In Japan and in much of Europe, inflexible regulatory and business environments
hinder innovation. In Europe, labour-market rigidities are a particular problem. For
companies to have the incentive to innovate; for example, with robots, AI and even
outsourcing, they need the freedom to reorganise processes. In the US, business
Figure 40: Tertiary education gross enrolment rate
%, 2014
Figure 41: Researchers in R&D
Per mn people
Source: GITR (2014) Source: WDI Note: 2012 or latest available data
Figure 42: ICT goods exports from DMs
% of total exports
Figure 43: High-tech exports from DMs
% of manufactured exports
Source: WDI Source: WDI
40
50
60
70
80
90
100
110
KR US TW AU ES NZ SE SG IT GB HK JP CA FR DE
2000
2012
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
SG KR SE JP CA AU DE GB US FR NZ HK ES IT
DE ES
GB
IT
JP
KR
SG
US
0
10
20
30
40
50
60
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
1990
2000
2012
0
10
20
30
40
50
60
70
SG KR FR GB US JP HK DE SE AU CA IT ES
Countries with flexible labour and
product markets will be faster
adopters
Special Report
19 January 2015 55
and regulatory environments are reasonably flexible and both companies and the
government are willing to take risks and accept change. Developed countries in Asia
generally offer a similar environment with the added advantage of low taxes. In Korea
and Singapore governments play a very active role in promoting innovation, with a
particular emphasis on education.
Despite fears of technology creating mass unemployment, business is worried that it
cannot find qualified workers, especially with the baby boomers retiring and labour
forces starting to decline. In the US the Conference Board has emphasised this point
while in Europe one study found that in 2015, there will be a shortage of 700,000
qualified technicians and engineers (General Electric, 2014). Competition from the
US and Asian countries as well as the financial crisis has brought proposals for
reforms in Japan and Europe. There have been improvements in some European
countries in labour-market efficiency in recent years.
As well as making the general business environment more flexible, many new
technologies will require changes in regulations, whether it is the regulation of taxi
services, new rules for drones, or for driverless cars. These will create battles with
established businesses. For governments, the bias should be to encourage and
embrace change. For business the trick is to get out in front of change.
Special Report
19 January 2015 57
Technology in emerging markets
The impact so far
Growth and income differences between countries can be attributed to differences in
capital, labour and TFP of an economy. The consensus view is that while human
capital and physical capital are important, it is TFP that accounts for between 50%
and 70% of the differences in income between countries (Hsieh, 2010). Economists
attribute differences in TFP largely to variations in technological achievement, though
other factors such as culture, climate and geographical location have a role to play.
The creation of new technology remains a limited source of growth and productivity
for emerging markets, even though the number of patents applied for by China and a
few other emerging economies has risen in recent years.
Figure 44: Technology adoption has accelerated over time
Years following discovery until technology reached 80% of reporting countries
Source: CHAT database, Standard Chartered Research
0 20 40 60 80 100 120 140
Rail (passenger)
Vehicle (private)
Telephone
Electrification
Radio
Television
PC
Internet use
Mobile phone
Figure 45: India’s urban and rural teledensity (fixed and mobile)
Number of subscribers per 100 people
Source: TRAI, Standard Chartered Research
Urban
Rural
0
10
20
30
40
50
60
1998 1999 2000 2001 2002 2003 2004 2005 2006 2007
Adoption of existing technology will
remain the main source of TFP
growth for EMs
Madhur Jha +44 20 7885 6530
Economics Research
Standard Chartered Bank
Special Report
19 January 2015 58
The adoption of existing technology is much more important for productivity and growth
performance. Historical data on technology diffusion suggests that the technology gap
between advanced and emerging economies has shrunk and technology adoption has
accelerated over time. This is based on data covering 100 technologies in 157
countries during the period 1750-2003 included in the Cross-country Historical Adoption
of Technology (CHAT) database (Comin and Hobijn, 2004).
Emerging markets are adopting newer technologies such as ICT faster than some of
the older technologies such as electricity, roads and railways. For example, it took
nearly 100 years for the telephone to be initially used in 80% of the 156 countries; it
took only 16 years for similar diffusion of mobile phone technology across 150
reporting countries (Figure 44).
There are several reasons for this acceleration. First, the existence of old
technologies makes it easier to introduce new technologies. For example,
electrification has made it easier to adopt personal computers and Internet. Second,
older innovations required huge investment in infrastructure and economies of scale
to be cost effective or even useful. As a result, the adoption of many innovations
depended heavily on government promotion and investment, for example
electrification and the building of roads. Newer technologies are much cheaper in
comparison and are being increasingly introduced by private-sector players. Higher
per capita income levels in emerging markets are also making technology goods
more accessible than before. Finally, improvements in education as well as technical
literacy together with the more user-friendly technological innovations seen recently
(such as Smartphones and laptops) have also made it easier to adopt newer
technology in emerging markets.
The CHAT data shows that adoption lags help explain variations in country income
since the 1800s. But as these lags have fallen, they contribute less and less to cross-
country income differences. Such differences persist because of variations in the
scale of penetration of technologies within emerging markets (Comin, 2010). While
some countries have been quick to adopt newer technology, it has remained
concentrated in the more urban areas, with limited gains for the wider economy.
Penetration rates have fallen for newer technologies. This is very evident for
Figure 46: Net FDI inflows
% of GDP
Source: World Bank, Standard Chartered Research
1990
2013
-1
0
1
2
3
4
5
6
7
8
CL GH UG VN PE CO CN MY CA BR TH AU MX ZA ID EG GB AR VE TR IN PH US LK SA KE BD NG KR DE PK
EMs have been quick to adopt new
technologies but penetration rates
are still very low
Special Report
19 January 2015 59
countries such as India where there is a huge gap between technological
advancements in certain sectors as well as a large gap between urban and rural
areas even in the older technologies (Figure 45).
Technological progress has spurred rapid growth in EMs
Globalisation and the opening up of economies have powered the development of
EMs since the 1980s. As emerging economies opened up, they were exposed to and
adopted technologies existing in the developed world to become more integrated with
global supply chains.
This transfer of technology has happened through three main channels: trade,
foreign direct investment (FDI) and labour migration. In particular, imports of capital
goods and high-tech products have assisted in the development and efficiency gains
of local manufacturing and services sectors, as well as served as the backbone of a
growing export sector in countries such as China.
Countries have also benefited from the transfer of technically advanced goods,
expertise and best practices that has accompanied higher FDI (Figure 46).
Increasing FDI inflows have also facilitated greater investment in capital stock, one of
the major constraints on growth in the initial stages of development of a country.
Finally, the presence of a strong diaspora as well as immigration of foreigners from
developed parts of the world has aided both technology transfer as well as global
best practices to emerging markets. Digital technologies, especially email, search
and social media such as Youtube and Facebook, have helped make this easier.
TFP surged in the mid-1990s
The impact of technological advancement has been felt directly through a sharp rise
in TFP levels in emerging countries beginning in the mid-1990s (Figures 47 and 48).
This rise in TFP growth came as economies opened up, imported, adopted and
competed with better foreign technology. TFP growth was particularly strong in the
erstwhile soviet countries of the Commonwealth of Independent states (CIS) and in
Asia, but other emerging countries in Sub-Saharan Africa (SSA), the Middle East and
North Africa (MENA) and Latin America saw higher TFP levels as well.
Figure 47: TFP growth picked up sharply in the 1990s
Trend growth %
Figure 48: TFP growth by major regions
Annual change %
Source: Conference Board, Standard Chartered Research Source: Conference Board, Standard Chartered Research
Mature economics
World
Emerging and developing economies
-2.0
-1.5
-1.0
-0.5
0.0
0.5
1.0
1.5
2.0
2.5
1971 1975 1979 1983 1987 1991 1995 1999 2003 2007 2011
1997-2006
2007-2011
2012 2013
-3
-2
-1
0
1
2
3
4
5
World OECD CN IN MENA LatAm SSA CIS
EMs access technology through
trade, FDI and labour migration
Special Report
19 January 2015 60
Despite the surge in productivity growth, productivity levels in emerging markets
remain only a fraction of those in the developed world. According to productivity
statistics put together by the Conference Board, labour productivity levels in SSA are
particularly low, less than 5% of the US level in 2013 (Figure 49). MENA and Latin
America have much better overall labour productivity levels but this is partly
attributed to very strong mining sectors that are highly mechanised.
Productivity growth appears to have slowed in recent years
More worryingly, productivity growth has slowed markedly since the global financial
crisis across emerging markets, led by Asia. We believe this is more a cyclical than a
structural story. Strong growth and easy liquidity conditions lowered the pressure on
EMs to continue with structural reforms that aid improvements in productivity. At the
same time, some countries such as China spent heavily in building capital stock
(particularly real estate development and construction) immediately after the crisis,
causing TFP and labour-productivity levels to fall.
For most emerging economies however, a lack of adequate capital stock as well as
still-poor technology levels remain the big constraints on further growth. More gross
capital formation (together with investment in human capital) would help boost not
only labour productivity but also TFP levels.
The Standard Chartered Technology Achievement Index
shows progress
There are various measures of technological development, including the Networked
Readiness Index (NRI) described above. But these measures do not go back very
far. To see the change in technological progress over time we put together a
modified version of the technology achievement index introduced by Desai et al in
2002 (TAI-2002).
The index has four dimensions: creation of new technologies, diffusion of recent
technologies, diffusion of old technologies and human skill development. We include
diffusion of both old and new technology because technological progress is still
largely cumulative. While there is some scope for bypassing old technologies with
new, countries still need basics such as electricity to make use of newer technology
Figure 49: Huge labour-productivity gap in emerging markets compared to the US
GDP per person employed, % of US level 2013
Source: Conference Board, Standard Chartered Research
0
5
10
15
20
25
30
35
40
CN
IN
OT
HE
R A
SIA
ID
MY
PK
LK
TH
VN
BD
LAT
AM
AR
BR
CH
CO
MX
PE
VE
ME
NA
EG
SS
A
AO
GH
KE
NG
ZA
UG
CE
E&
CIS
RU
TR
TFP levels surged in 1990s as EM
economies opened up but have
fallen since the Great Recession
and stay well below DM levels
Developed countries dominate the
TAI , with Singapore, the US and
Korea taking the top three spots in
our index
Special Report
19 January 2015 61
such as computers. Each of these dimensions is specified by two indicators. These
include measures such as patents granted to residents, Internet use, electricity
consumption and mean years of schooling (full details in the Appendix).
Developed countries take top spots in the Standard Chartered TAI
For the latest levels, Singapore and the US took the top two spots. Singapore is ranked
first (Figure 50), scoring strongly on all measures, but particularly on the receipt of
royalties and license fees, high-technology exports and education (see detailed table in
the Appendix). The US is strong in all areas, especially creation of new technologies
and human skills. Korea ranks third and has made progress on almost all components.
Developed countries dominate the TAI, with countries such as Japan, Australia, the UK
and Hong Kong also in the top 10. South Asian and African economies lie towards the
lower end of the index rank, with Bangladesh last. Compared to Singapore,
Bangladesh does poorly on almost all indicators (Figures 51-52), with the exception of
telephone usage. Pakistan and Kenya also perform poorly on the overall TAI score.
India, despite a very sophisticated ICT exports sector, ranks among the bottom five in
terms of technological achievement, with low scores for the diffusion of new
technology and human skill development. Mean years of schooling in India also
remains abysmally low. China lies towards the middle of the chart below, boosted by
creation and diffusion of new technology but constrained by still-poor grades for
education and diffusion of old technology.
Developed countries dominate the creation of new technology, as might be expected,
with Canada, Korea and Singapore showing significant improvements over time
(Figure 55). Emerging countries tend to be closer to developed markets in the
adoption of old technologies than they do with new technologies, suggesting that
while emerging markets have been quick to adopt the new technologies, actual
penetration rates remain low (Figures 53-54).
Significant improvements in emerging markets
While emerging markets still greatly lag behind developed countries in terms of
levels, almost all have made good progress since 2000 (Figures 53-55). Sub-
Saharan African countries have made particularly good progress, more than their
Figure 50: Emerging markets have improved technological achievement scores but still lag advanced economies
Technology achievement Index, 1 is best
Source: Standard Chartered Research
2000
2012
0.0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
BD PK KE NG IN GH UG VN ID EG BR MX ZA TR TH CN AE VE PH SA CL AR RU MY HK FR GB CA DE AU SE JP KR US SG
Bangladesh, Pakistan and Kenya lie
towards the bottom of the TAI
Special Report
19 January 2015 62
South Asian counterparts. Nigeria improved the most compared to 2000, followed by
Venezuela, Saudi Arabia, China and Chile, while India and Pakistan have made the
least progress among the South Asian economies. Interestingly, Singapore continues
to be one of the strongest improvers despite being technologically very advanced
already, suggesting that in technology there is no upper bound to improvement. For
countries such as Saudi Arabia and Venezuela, the improvement compared to 2000
largely comes from a comparison to a very low base, a sharp rise in human skill
levels as well as better diffusion of old technology.
Another way to measure how countries have fared over time is to look at the change
in rank for countries for the overall TAI score as well as individual measures between
2000 and 2012. Figure 56 shows a heatmap of which countries have seen
improvements on the ranks of all measures compared to their 2000 levels. China
stands out, improving its rank on three out of four measures (excluding human skills
where it remains similarly ranked as in 2000).
Saudi Arabia improves its ranks on the diffusion of old and new technologies, having
started from a very low base. Nigeria also does well on two measures, with the
improvement in human skills being particularly encouraging. Russia does well with
better education levels (tertiary education) as well as creation of new technology
ranks. The UAE has significantly improved its rank for creation and adoption of new
technology, with the government pushing through its plan to make Dubai a smart city
with a focus on e-services. Brazil and Mexico drop rank compared to 2000, while
India sees no improvement compared to 2000. Among developed countries,
Singapore remains impressive with further improvements in human skills and
creation of new technology, despite its already high level of technological
achievement.
Figure 51: Singapore has improved on almost all
indicators
Technology achievement Index, 1 is best , 2012 versus 2000
Figure 52: Bangladesh versus Singapore
Technology achievement Index, 1 is best , Singapore versus
Bangladesh, 2012
Source: Standard Chartered Research Source: Standard Chartered Research
0.0
0.2
0.4
0.6
0.8
1.0 Royalties
Patents
Electricity
Telephone
Internet
High-tech
Mean years schooling
Tertiary education
-0.2
0.0
0.2
0.4
0.6
0.8
1.0 Royalties
Patents
Electricity
Telephone
Internet
High-tech
Mean years schooling
Tertiary education
China has improved its TAI rank on
almost all indicators compared to
2000; Nigeria, Russia, Saudi Arabia
and UAE also are doing better
Special Report
19 January 2015 63
Figure 53: Emerging countries are catching up in the diffusion of old technologies
Technology achievement Index, 1 is best,
Source: Standard Chartered Research
Figure 54: EMs still lag behind in the diffusion of new technologies
Technology achievement Index, 1 is best
Source: Standard Chartered Research
2000
2012
0.0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1.0
NG KE BD UG PK GH IN PH ID VN MX EG TR TH CN BR VE AR CL MY ZA GB RU FR DE JP SA SG HK AU KR AE US CA SE
2000
2012
0.0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
0.8
0.9
1.0
BD PK GH IN ID KE NG VN TR EG VE UG ZA SA TH BR AR MX CL RU AE CN HK AU CA DE US JP SE FR PH GB KR MY SG
Figure 55: Developed countries dominate the creation of technology
Technology achievement Index, 1 is best
Source: Standard Chartered Research
2000
2012
0
0.1
0.2
0.3
0.4
0.5
0.6
0.7
BD GH VN UG PK NG KE EG IN MX PH SA ID TR AE VE CN BR CL TH RU AR ZA MY FR GB AU HK DE CA SE KR JP US SG
Special Report
19 January 2015 64
Figure 56: Performance on 2012 TAI ranks relative to 2000
Ranks out of 35. Highlights indicate changes
Country TAI Index
Creation of technology
Diffusion of old technology
Diffusion of new technology
Human Skills
SG 4 2 -2 0 9
US -1 -1 0 -4 0
KR 1 2 7 1 1
JP -1 -1 -3 1 -2
SE -3 -1 0 -1 -2
AU 0 1 -1 -2 -1
DE 2 -2 -1 3 6
CA -1 5 0 -3 -4
GB -1 -2 -6 3 2
FR 0 -2 -3 8 -6
HK 0 -1 4 -2 -2
MY 0 1 0 1 -3
RU 1 6 2 2 3
AR 1 1 2 1 2
CL 1 -1 0 5 1
SA 6 -1 5 9 1
PH -4 -13 -2 -3 -7
VE 5 -3 -1 2 6
AE -2 14 0 6 -2
CN 5 7 3 3 1
TH -3 2 1 -9 -2
TR 2 2 -4 -2 5
ZA -4 1 -2 1 -4
MX -4 -6 -3 -3 -2
BR -4 1 1 -4 1
EG 0 -6 1 6 -5
ID 0 5 0 -12 6
VN 0 -2 3 -5 -1
UG 2 -2 0 4 -2
GH 0 -1 1 -3 -1
IN -2 0 -1 -6 2
NG 3 2 0 4 3
KE 0 -4 -1 -1 -4
PK -2 -2 -1 0 0
BD -1 -1 1 0 1
Source: GITR 2014, IMF, Standard Chartered Research
Note, Colour coding based on difference between rank on NRI indicator and GDP per capita
Dark red – worst, dark green – best; a negative number implies a loss of rank in 2012 compared to 2000
Special Report
19 January 2015 65
Technology — a threat to emerging markets?
While emerging countries are still struggling to catch up with developed countries on
existing technologies, new technologies are transforming business and the world
economy. Overall we believe that they provide advantages to emerging countries and
we discuss the opportunities below. First, however, we look at three potential threats.
Threat 1: Technology could widen income inequality
Technology pessimists argue that the link between technology and income growth
between countries has broken. Newer technology has the potential to disrupt the
pace of convergence with the West and slow the absorption of the less productive,
agrarian work force into more productive manufacturing and services.
The concern is that the latest technological advances are perpetuating and possibly
widening income inequality both across and within countries. Newer technology is not
as accessible as electricity and telephones were. Digital technology favours higher
education and skill levels and is dependent upon better infrastructure. As a result, it
favours those that are already rich and well educated and potentially excludes those
that come from less privileged backgrounds. This is evident from the slower
penetration of new technology within countries, with urban areas adopting new
technologies faster than their rural counterparts (Comin, 2010). This has the potential
to perpetuate and widen income inequality within an economy. This is particularly
problematic for emerging markets where a large proportion of the population still
works in the low-skill, low-productivity primary sector.
In addition, a large part of the urbanisation process in emerging markets happens
through a move from the agricultural to the urban informal sector. These informal
enterprises do not have the skills, ability or funds to deal with new technology,
making it harder for their employees to make the transition to the formal
manufacturing or services sector. For example, a study conducted in the Gauteng
province of South Africa on the use of digital technology in the informal sector
showed very low levels of technology use, bordering on ‘technological starvation’
(Van der Vyver, 2010). The study also found that the technology gap was not just a
result of the infrastructural constraints but also the lack of computing and e-skills that
need to be bridged. The emphasis in many economies has to be to raise education
and skill levels that would make newer technologies more accessible to wider
segments of the labour force. The spread of Smartphones in EMs in the last couple
of years, providing easy access to the web to many people for the first time, could
accelerate this process.
Threat 2: Technology will destroy the global supply chain
Another concern is that disruptive technologies such as additive manufacturing (3D
printing) and intelligent robotics could end the need to set up manufacturing units in
low-labour-cost developing countries, unravelling the global supply chains which
have benefitted many emerging markets.
3D printing allows production on a small scale at the end-user location which can
replace the more complicated current global supply chains (WTO, 2014). So far, 3D
printing has largely been used for prototyping but advances are making it
increasingly possible for wider use (though still on a small scale). 3D printing makes it
easier and cheaper to fill smaller order requirements and is likely to spur a surge in
customisation, shifting demand away from mass-produced goods. However, with low
wages and low transport costs, it will still be far cheaper to make most goods using
mass production methods, for the foreseeable future.
Skill-biased technological change
favours the rich and educated and
could slow the absorption of low-
skilled workers
3-D printing could encourage
customisation, shifting demand
away from mass-produced goods
Special Report
19 January 2015 66
The greater risk is that intelligent robots in developed countries replace cheap labour
in emerging markets. The number of robots sold has risen significantly over the last
few years, with China leading the way in sales of multipurpose robots (20% of total
world supply in 2013), according to the latest data available from the International
Federation of Robotics. Emerging markets lag behind their Western counterparts in
the use of robots, with typically less than 30 per 100,000 employees compared with
closer to 350 in Japan and Korea (Figure 57). This reflects the still-high cost of robots
compared to the abundance of cheap labour in these economies, as well as the
difficulties of operating high-tech machines in the emerging-market environment.
At present even cheap robots such as Baxter cost around USD 22,000 compared
with annual wages in a country such as the Philippines of around USD 3,000. A robot
could work more than one shift, does not need holidays and would not go on strike.
But it could break down, and for the next few years at least will not be as flexible and
adept at many tasks as a human (though it may be stronger and more precise). In
emerging markets, the effectiveness of adopting robots is further complicated by
infrastructure problems such as electricity blackouts, lack of technical skills and poor
organisational design. Robots are likely to be introduced faster in the developed
world; annual pay for a manual worker in the United Kingdom is about USD 44,000.
Middle-income economies such as China and Mexico, with wages in between those
in the Philippines and UK, will need to include robots in production to stay
competitive. For countries with a rapidly growing work-force this will make the
problem of finding enough jobs more challenging. At the same time it is an
opportunity to achieve faster productivity growth. For China, with a shrinking work
force, robotics is a huge opportunity, raising productivity and also providing a major
new area for investment in a country struggling with overcapacity in many sectors.
In practice, the use of robots in the developed world to replace EM labour is likely to
go slowly because of the changes needed to set up a suitable work environment.
This may include reconfiguring production lines, changing suppliers, providing
materials in a certain way and re-designing firms’ infrastructure (MIT 2012).
Moreover, Western firms like to offshore production to firms in countries such as
China because they can provide a whole gamut of services. The Chinese company
organises production, management, logistics, packaging etc., which is still costly to
replicate in the developed world even if production is cheaper with the use of robots.
Figure 57: Number of multi-purpose industrial robots in manufacturing
Per 10,000 employees, 2012
Source: World Robotics 2013, Standard Chartered Research
0
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Robots are still expensive and do
not provide all the benefits that EM
outsourcing can
World average robot density: 58
Special Report
19 January 2015 67
We expect the expansion in robots to occur alongside a continuing expansion of
global supply chains. According to the WTO, the import content of exports has risen
from 20% in the 1980s to around 40% currently and is expected to rise further to 60%
by the 2030s (Special Report, 9 April 2014, Global trade unbundled). Other
developments in digital technologies, including the spread of Smartphones, greater
broadband speeds, the ‘Internet of things’, greater use of video conferencing, and the
use of virtual reality will make outsourcing manufacturing even easier than before,
facilitating growth in that area.
Threat 3: Services cannot absorb manufacturing job losses
While the widespread use of robots or 3D printing seems to be some years away,
this threat underlines the emphasis in some countries on expanding the services
sector. Another reason for this emphasis is the dominance of China in so many
manufacturing areas. But some economists argue that services cannot replace
manufacturing as an economic growth driver, partly because services are not
tradable and partly because productivity gains in services are not as widespread as
in manufacturing (Rodrik, 2014). Also, as the more modern services are high-skill
oriented, they exclude large sections of the work force that still have low skills.
This is possibly one reason why the large ICT services sector in India has failed to be
a larger growth driver, particularly for employment, as unlike China’s manufacturing
sector, it has not absorbed a huge low-skilled worker pool. Still, India’s services
sector has raised GDP: services account for 60% of GDP, boosted by the value of
traded services even though only 30% of the labour force is in services (Economic
Survey of India 2013-2014).
Other economists argue that the services sector could be a growth and employment
engine (Ghani, 2010). Figure 58 shows that services can be a strong growth driver
across a broad range of countries. Even in terms of employment generation, India is
an outlier. Of the top 15 countries (determined by % of services GDP), with the
exception of India, almost all countries have nearly equal shares of GDP and
employment for the services sector.
Figure 58: Services dominates both GDP and employment in many countries
Services as a % of total GDP and total employment
Source: India Economic Survey 2013-2014, Standard Chartered Research
Employment
GDP
20
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US CN JP DE FR GB BR RU IT IN CA AU ES MX KR
There is a major debate over
whether services can drive growth
Special Report
19 January 2015 68
Another concern is that the services sector itself is facing increasing automation.
Many outsourced services such as call centres, medical diagnostics, dictation and
tech support have elements which are repetitive, where people can be trained to
follow processes and scripts. Increasingly, some of this routine work may be taken up
by artificial intelligence. This is a valid concern, but at least in the short to medium
term this trend is likely to be swamped by the benefits of more and more services
becoming tradable as the digital innovations described above make it easier to
conduct business virtually.
Technology − An opportunity for emerging markets?
Opportunity 1: Technology is propelling services-sector expansion
Despite the reservations just discussed, the transformation of the services sectors
through digital technologies could provide a better opportunity for development than
previously. Traditional services such as hotels, retail trade, real estate and public
administration, being labour-intensive, have usually been associated with lower
productivity growth than the manufacturing sector. Economists have worried that a
shift to these areas risks slowing the rate of economic growth during early stages of
EM development – hence the emphasis on developing a strong manufacturing
sector. But the digital developments of the last 25 years are transforming productivity
in traditional services in developed countries and many emerging countries have
enormous scope to follow. What holds many back is inflexible labour and product
markets and low education levels.
Meanwhile modern services such as ICT, finance and professional business services
such as marketing, design and management support have much higher productivity
levels and wages. As these services are either technology-based or use technology
more intensively, moving up the technology achievement index would make it easier
for economies to grow faster in these areas too.
Technological innovations often create new opportunities in related or new sectors of
the economy. For example, the success of mobile money or M-PESA in Kenya (itself
a service) has spawned a host of related businesses. These include mobile gaming
platforms such as Ma3Racer as well as services aimed at helping parents keep track
of school-fee payment schedules. In addition, crowd-sourcing platforms such as
Ushahidi have benefited from the spread of mobile technology (Economist, August
2012).
Figure 59: Services contribution to GDP has grown
% of total GDP
Figure 60: Share of services in employment is growing
% of total employment
Source: World Bank, Standard Chartered Research Source: World Bank, Standard Chartered Research
1990
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Technology is helping improve
productivity in services while also
creating opportunities in new or
related sectors
Special Report
19 January 2015 69
Technology-based services trade could be the game-changer
Improvements in technology have allowed services to become more tradable (Ghani,
2014). Services trade is growing faster than manufacturing trade, fuelled by sharp
falls in digitisation costs as well as lower barriers to services trade. At the same time,
manufacturing is yielding lower gains for those countries that are attempting to follow
China, primarily because China is so dominant in the global value chains.
Many emerging markets are now focusing on pushing services trade to drive growth
(Figure 61). Vietnam, for example, is trying to develop its services sector (especially
services trade) through a three-year programme to liberalise the services sector with
the help of a United Nations Development Programme (UNDP). Many new bilateral
and multilateral free-trade agreements now focus on services.
Technological advances are also helping emerging markets to more easily trade
traditional services. Medical tourism is one area of growth. Countries such as Mexico
and Thailand lead in this field but Brazil, Costa Rica, India, Malaysia and the
Philippines are also seeing a strong rise in the number of medical tourists. The key to
how much of a boost the services sector turns out to be for growth seems to be tied
to the level of technological advancement in an economy.
Opportunity 2: Affordable technology lowers hurdles for development
Technological improvement often takes the form of reductions in prices of existing
technology, making it more easily affordable for people living in emerging markets to
reap the benefits. Digital technologies have fallen in price particularly quickly and
lower prices for Smartphones, tablets, computers, displays, etc., make it easier for
them to penetrate emerging markets. New technology lowers the cost of setting up
new businesses, with cheaper computers, Internet, and cloud facilities enabling even
small companies to reach customers in other locations. This also allows these
companies to gather knowledge through access to information and technology and
by connecting them in real time with diasporas. Emerging markets are not as cut off
as they once were. As broadband spreads to rural areas, these can access new
urban centres, even in the absence of infrastructure such as roads.
Figure 61: Services exports can drive economic growth
Source: World Bank, Standard Chartered Research
AU
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Modern services that are more
technology dependent are highly
tradable; technology is also making
traditional services more tradable
Newer, cheaper technology allows
EM integration into the global
economy
Special Report
19 January 2015 70
New technologies can link EM individuals to companies in developed countries,
whether it is Ukrainian programmers or Indian web designers. For example, people
with Smartphones in Nigeria collect data to help construct a food-price index (On the
Ground, 7 October 2014, Nigeria – Real-time price trends).
New technologies also can be geared for EM use. For example, ChotuKool, a
portable refrigerator launched in India in 2009, was at the time one of cheapest
refrigerators globally at USD 69. The refrigerator is intended for storage of household
perishables in India’s rural villages. The refrigerator uses high-end insulation to stay
cool for hours without requiring electricity and consumes only half the energy of
regular refrigerators. This is particularly useful for a country such as India where
power shortages have led to huge perishable waste; the FAO estimates that nearly
40% of India’s fresh fruits and vegetables – worth about USD 8.5bn, perishes before
reaching consumers (FAO, August 2013).
Opportunity 3: Leapfrogging stages of development
A big advantage of newer innovations is that they can allow an economy to leapfrog
development stages. This is evident from the low time lag between the launch of new
technology, such as mobile phones and computers, in the developed world and their
adoption in emerging markets. The success of online shopping sites such as Flipkart
and Snapdeal in India are testimony to how retailers are avoiding the huge investment
and related infrastructure costs of setting up retail outlets by using the latest computer
and mobile phone technology. Similarly, the use of mobile money in Kenya has avoided
the need to set up expensive ATMs, bank branches or landline infrastructure.
Some pioneering work is helping to overcome the lack of road and rail infrastructure
for the more rural and landlocked areas of the continent. Independent research by
the Gates Foundation or students at Singularity University (Matternet) is aimed at
initially dropping medicines and vaccines to remote, rural areas in emerging markets
but later should evolve to carry both goods and people. The Flying Donkey Challenge
from Switzerland’s Federal Institute of Technology has created the world’s first
commercial cargo drone network in Kenya, set to be operational in 2016 (the original
date of 2015 was pushed back after security concerns prompted the Kenyan
government to ban all private-sector drones). The drones initially will be used to carry
critical blood supplies and mail, but later to literally replace the work done by donkeys
carrying cargo in areas with limited road and rail connectivity.
Opportunity 4: Hurdling the resource constraint barrier
Using new technology to leapfrog stages of development could prove critical in
dealing with some of the biggest concerns around the EM growth story: resource
constraints and climate change. According to a study conducted by McKinsey Global,
meeting future demand for steel, water, agricultural products and energy would
require roughly USD 3tn of average new capital investment per year (in the absence
of productivity-raising technological innovation).
One response is to more efficiently use available resources by reducing waste, which
can be done through better use of technology. In addition, firms are increasingly looking
to increase innovation to deal with resource constraints (Mckinsey, 2010) (Figure 62).
The network provider Orange is using solar panels at 200 radio stations in rural Africa
where there is no electricity grid, in an effort to power Africa’s telecommunications
networks (Africa Economic Outlook, 2009). Almost all emerging markets are in latitudes
New technology is helping
overcome lack of traditional
infrastructure such as roads,
telephones and retail outlets
Increasingly using new technology
is used to meet EM resource
constraints such as energy, and
deal with climate change
Special Report
19 January 2015 71
favourable for solar power. The government in the UAE is trying to reduce its energy
dependence on gas and move towards clean energy with plans to build the largest
solar-powered desalination plant that will process more than 22mn gallons of potable
water per day and generate 20MW of electricity (World Bank, 2014).
It can be argued that being late adopters of technology is advantageous for emerging
markets as they can choose technology and set up infrastructure that is better suited
for sustainable development and growth. Some countries have already recognised
this and are basing their development strategies on more sustainable means.
According to China’s 12th Five-Year Plan for Economic and Social Development, the
country will spend USD 473.1bn on clean-energy investment, with the target of
meeting 20% of its total energy demand from renewable sources by 2020.
Opportunity 5: New technologies can transform agriculture
According to the UN’s Food and Agriculture Organization (FAO), as emerging
markets grow and urbanise, the world’s average daily calorie availability is likely to
rise by around 11% over the 2005-07 level. This means agricultural production must
increase by nearly 60% by 2050 (FAO, 2009), with around 90% of the increase
having to come from developing countries. Most of this production increase (80%)
would have to come from increasing yields and higher crop intensity rather than an
expansion of arable land.
The big challenge and benefit for EMs still lies in faster technology adoption in the
agriculture sector to improve productivity levels and yields. Innovations such as
modern irrigation, disease-resistant crops and pesticides have helped to improve
agricultural productivity. The African Development Bank estimated that the use of
high-yield variety seeds and fertilizers would increase cereal production 75% in Africa
(African Economic Outlook 2009).
Figure 62: Firms are investing more in technology to meet resource constraints
% of respondents
Note: The topic was ‘Actions companies are taking to ensure access to their natural resource needs’; Source: McKinsey Global
Survey 2010 ‘Five forces reshaping the global economy’, Standard Chartered Research
Total firms Manufacturing firms
Energy firms
0 10 20 30 40 50 60 70
Direct investment
Hedging
Building government relationships
Influencing industry standards
Backup sourcing
Developing innovations
Conserving energy
Technology could help meet
growing EM food requirements
through higher yields
Special Report
19 January 2015 72
In addition, new technologies are being used to improve farmers’ income levels. In
Ghana, cashew farmers can use a phone application to compare trader bid prices
under the Peace Corps Ghana Cashew Initiative. And since 2008, the Ethiopia
Commodity Exchange has granted farmers access to real-time information via text
messages, electronic display boards and a website. In Rwanda, mobile services such
as E-Soko allow farmers to check the market price for their products, reducing
potential exploitation by middlemen (GITR, 2013).
Opportunity 6: Technology against inefficiency and corruption
Corruption is a big hurdle in many emerging markets. It not only discourages foreign
investors but also undermines fiscal policies aimed at reducing poverty and
inequality. Many governments are now focusing on using technology to fight
corruption, to improve the ease of doing business and enhance fiscal effectiveness.
In Nigeria, crowdsourcing techniques such as Stopthebribe are being used to report
incidents of bribe or corruption with similar initiatives in Cameroon (No bakshish) and
India, Pakistan and South Africa (ipaidabribe.com). Governments themselves are
starting to use e-governance tools to improve transparency and reduce corruption
such as the Online Procedures Enhancement for Civil Applications (OPEN) initiative
in Seoul in South Korea (Figure 63). Similarly, under the Bhoomi (land) project – an
e-governance initiative of the state government of Karnataka (India) – farmers are
able to obtain a printed copy of their land records online for a nominal fee of INR 15.
Public-sector bureaucracies are often over-staffed with a low-productivity labour force.
The use of new technology can reduce such inefficiencies. At the same time, the
effectiveness of government welfare schemes can be raised by increasing transparency,
cutting out middlemen and paying benefits directly to beneficiaries. The new Indian
government is attempting to push through rapid financial inclusion so that benefits can
reach citizens directly with a lower risk of money being intercepted by middlemen
(Special Report, 4 September 2014, Financial Inclusion: Reaching the Unbanked).
Technology is also increasingly being used to combat crime in developing markets.
The UN Organisation Stabilisation Mission launched the use of drones in the
Democratic Republic of Congo in August 2014 as part of its peacekeeping efforts in
the Central African Republic. In the Indian capital of New Delhi, police plan to use
Figure 63: EM governments’ online services are only just developing
Rank among 142 countries, 1 is best
Source: Global Innovation Index 2014, Standard Chartered Research
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US SG UK JP AE AU MY DE CL MX BR RU EG IN AR CN PE TH ID PH TU ZA BD KE VN PK GH UG NG
Crowdsourcing techniques are
being used to fight corruption while
drones are being deployed to
maintain law and order
Special Report
19 January 2015 73
drones for surveillance at night after the huge outcry over lack of security for women.
These drone cameras will be linked to Quick Response Teams that will address any
detected incidents.
Opportunity 7: New technology can save lives and educate the masses
Technology has already brought a big improvement in medical standards and
education for many people in many emerging countries. Yet, both life expectancy and
mean years of schooling remain low compared to the developed world. New
technology, such as the drones mentioned above, could further improve medical and
educational standards in emerging markets. In Zambia, digital phone photography is
being used increasingly as a diagnostic tool for cervical cancer prevention. Mobile
phones in Tanzania are also being used to gather information for redistributing
supplies needed to cure malaria (Guardian, June 2013).
For many emerging countries developing public health systems comparable with
those in the developed world is unaffordable. Nigeria, for example, has only 14% of
the doctors per capita of OECD countries. To reach OECD levels by 2030, Nigeria
would need 12 times as many doctors or to spend 10 times its current annual public-
health spending. E-learning courses for nurses in Kenya or the ability to use video
conferencing to get second opinions from doctors and medical practitioners in the
developed world are helping to bridge the gap in medical skills in EMs (WEF, 2014).
E-learning is also increasingly being promoted across emerging countries, both
formal courses such as the massive open online courses (MOOCs) and informal
how-to-do-it videos. For students, these offer a huge new resource in countries
where schools often lack textbooks and even teachers.
Hurdles to technological advancement in EMs
Why have some countries been more successful in embracing technological
development than others? In part, lower incomes mean fewer resources and usually
go along with lower education levels. But even at fairly similar per capita income,
technology achievement differs among emerging markets, indicating the presence of
other factors (Figure 64). There are three big constraints to technological progress:
lack of infrastructure, poor education and structural rigidities that constrain the free
movement of capital – ideas as well as labour.
Figure 64: Technological achievement differs at the same income level
Source: World Bank, Standard Chartered Research
KE
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Online courses and technologies
such as video conferencing are
helping bridge the skills gap in
education and health
Special Report
19 January 2015 74
Infrastructure constraints
New technology adoption is severely hampered by the absence of infrastructure such
as roads, railways and telephones. Lack of electrification is seen to be the biggest
bottleneck for not only greater penetration of older technologies such as refrigerators
and computers but also the adoption of newer technologies such as mobile phones.
According to the World Bank, 2.5bn people in the world today (out of 7.0bn) have
unreliable or no access to electricity (Global Economic Prospects 2008). Figure 65
shows the close link between technology achievement and the level of electrification.
The IEA estimates that more than two-thirds of the population (or 620mn people) in
Sub-Saharan Africa live without electricity (Africa Energy Outlook 2014). Electricity is
a particularly big problem in rural areas with electrification rates at only 11.9%
(compared to 57.5% in urban areas). Rural electrification rate in countries such as
Uganda, Malawi and the DRC are rated far lower, between 2% and 3% (IEA, 2010).
Education and skill constraints
Earlier in the report, we highlighted the rising importance of skills-biased
technological change. While it is easy to use a refrigerator without much education, it
would be difficult to use the worldwide web without some literacy. The difference
between advanced and emerging markets in terms of education levels is striking.
While the mean years of schooling in countries such as the US, Germany and the UK
are around 12-13, in Ethiopia and Gambia it is as low as 2-3 years. While countries
have made progress on this indicator (Figure 66), education and skills remain
particular concerns for countries in South Asia and Sub-Saharan Africa. This is
particularly relevant as these two regions together are likely to provide more than
80% of the increase in the world’s labour force over the next 15 years.
Figure 65: Electricity is a major determinant of technological achievement
Source: World Bank, Standard Chartered Research
AU
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BR
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CL
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Macro and business environment
rigidities, infrastructure constraints
and lack of skills are major
constraints to technology diffusion
Special Report
19 January 2015 75
Business and macro-regulatory environment constraints
This sub-heading is a catch-all for a very wide range of structural bottlenecks that limit
technology adoption and its EM penetration. Weak governance structures owing to
political instability, limited rule of law, lack of legal redress and high or rising inflation
create uncertainties that dissuade businesses and consumers from pursuing
investment or expansion involving new technologies. In addition to the macroeconomic
constraints, technology spread is contingent on the prevailing business environment.
Poor intellectual property rights and labour-market rigidities make it difficult to re-
organise the work force essential for technology adoption and innovation.
The Networked Readiness Index in emerging markets
The NRI discussed earlier is a comprehensive measure not only of the technological
achievements across countries but also of the structural factors such as the business
and innovation environment, political and regulatory environment, infrastructure, and
digital content and skills that determine technology use. Emerging markets lag
behind industrialised countries on nearly all of these indicators.
But compared to their ranking on GDP per capita (Figure 67), some EM countries are
doing much better on the environment – and structural factors. While they fared
poorly on our updated TAI index, Sub-Saharan African countries such as Kenya,
Ghana and Uganda stand out with more supportive regulatory and political
environments than their GDP per capita suggests. For the major emerging markets,
Russia is ranked highest in our sub-set but is doing poorly compared to its GDP per
capita levels on these scores, which suggest that further technological advances
might be slow to come there. The political and regulatory environment is a challenge
for Brazil, which otherwise is doing relatively well on business and innovation and
usage of technology at an individual and business level. China does well on a range
of indicators but lags behind in terms of the business and innovation environment.
Infrastructure once again is the big problem for the Indian economy, but the Indian
government is doing particularly well in adopting technology
Figure 66: Human skills are improving but still lag in emerging markets
Human skills component of the TAI, 1 is best
Source: Standard Chartered Research
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SSA countries rank better on the
NRI than their GDP rank suggests,
while Saudi Arabia and Russia do
worse
Special Report
19 January 2015 76
Figure 67: Performance on NRI ranks relative to GDP per capita rank
Ranks out of 35
Country
Current GDP per capita
NRI Index Political and regulatory
environment
Business and innovation
environment
Infrastructure and digital
content
Individual usage
Business usage
Government usage
SG 1 1 1 1 9 4 7 1
AE 2 12 12 8 13 13 14 2
US 3 3 10 5 2 8 4 7
HK 4 4 5 2 11 5 8 12
SA 5 15 14 12 14 14 16 4
AU 6 11 7 11 5 6 11 10
DE 7 7 4 14 6 9 3 14
SE 8 2 3 9 1 1 1 5
CA 9 10 6 3 4 11 12 13
TW 10 8 15 4 3 12 6 8
FR 11 13 11 18 12 10 10 15
JP 12 9 8 16 10 7 2 11
GB 13 5 2 6 8 2 9 9
KR 14 6 18 10 7 3 5 3
RU 15 17 30 22 16 15 28 25
MY 16 14 13 13 20 16 13 6
CL 17 16 16 7 15 17 21 16
TR 18 18 19 15 17 19 22 24
VE 19 31 35 35 26 25 33 35
MX 20 25 22 23 22 26 26 18
BR 21 22 26 34 18 18 18 22
TH 22 21 27 17 21 24 25 28
ZA 23 23 9 19 19 21 15 31
CN 24 19 20 31 24 22 20 17
EG 25 28 32 32 28 20 32 33
ID 26 20 21 20 23 28 17 21
PH 27 24 28 24 25 27 19 26
NG 28 33 31 28 32 30 27 32
IN 29 26 24 27 33 32 23 19
VN 30 27 29 25 34 23 29 23
PK 31 32 33 26 29 33 31 34
GH 32 30 17 21 35 29 30 29
BD 33 35 34 30 30 34 35 27
KE 34 29 23 29 27 31 24 20
UG 35 34 25 33 31 35 34 30
Note, Colour coding based on difference between rank on NRI indicator and GDP per capita; dark green: relatively much stronger, yellow: in line with GDP per capita rank, dark red: relatively
much weaker; Source: GITR 2014, IMF, Standard Chartered Research
Special Report
19 January 2015 77
Optimal policies
The need for policy action to promote the adoption of technology, described in
Section 2 of this report, is especially essential for the developing world. However,
emerging markets face a more complex set of constraints on technology adoption
than developed countries. The emphasis in developed countries is now on supporting
stronger innovation as they have already reached a certain level of technological
attainment. In developing countries, however, adoption and more widespread
penetration of existing technology is of greater importance.
The policy prescriptions for enabling wider diffusion of old technology include greater
trade openness, especially the import of capital technology. In addition, an emphasis
on greater knowledge and information flow through policies aimed at attracting FDI
and immigration of skilled personnel would help boost EM ability to leverage
technology for growth over the coming years.
The constraints to the adoption of existing technology adoption described above—
political and macroeconomic instability, lack of infrastructure, lack of human skills – all
need tackling, in various ways. Depending upon the institutional set-up, optimal policy
is likely to differ based on the existing capabilities and resources of the economy.
Low education levels, weak law–and-order conditions or business-climate
uncertainty, lack of basic infrastructure such as roads, electricity and telephones as
well as the absence of financial intermediation through banks or deep capital markets
make it difficult for emerging markets to innovate or adopt technological progress.
The process is further complicated by the presence of large informal sectors in both
rural and urban areas, which are slower to adopt new technology, and which
government policy agendas might not be able to reach.
For large and complex economies such as China and India, optimal policy might
differ from region to region depending upon the level of income and technological
advancement in each area. These countries have large parts that are poor and
technologically backward, together with a small concentration of urban areas that are
technologically more advanced with higher income levels.
One framework for thinking about different responses divides countries according to
their technology and institutional capabilities (Autor 2005; Figure 68). Governments in
low-income economies that have weak institutional frameworks and low education
(science and technology education in particular) levels, should focus on enhancing
technology in the health and agricultural sectors primarily to demonstrate the benefits
of technology that would then encourage greater interest of both consumers and
enterprises in technology adoption (Autor, 2005). Those low-income countries that
have some institutional capabilities but low education levels can focus on boosting
technology aimed at developing non-traditional low-value-added goods exports.
Middle-income countries with low education levels but some institutional capability
could focus on developing services sectors, while those with relatively good
institutional and educational capability could focus on boosting innovation through
greater emphasis on R&D clusters and policies aimed at encouraging
entrepreneurship. Those middle-income countries that enjoy high levels of education
and relatively sound institutional capabilities would benefit most from improving
science-based education.
More widespread penetration of
existing technology should be the
main policy focus in EM countries
For large, populous countries such
as China and India, optimal policy
could differ from region to region
Special Report
19 January 2015 78
The debate continues on whether state-sponsored research and development activity
or setting up industrial parks or special economic zones (SEZs) is a good idea. In some
countries, particularly in East Asia (SEZs in China, Korea, Singapore), they have been
successful; in others (SEZs in India, Nigeria), they have failed, with many instances of
government intervention leading to a drop in efficiency and competitiveness of such
state-sponsored enterprises (Global Economic Prospects 2008). One alternative is to
ensure that such state-sponsored enterprises are exposed to market competition, with
subsidies and other incentives provided by the government being based on the market
performance (for example profitability) of these enterprises.
Easier in the ‘development state’
Most technology success stories over the past century, including in East Asia and
Japan, have been the result of strong national-level leadership and policies that
foster stability and transparency, encouraging the private sector to innovate and
adopt new technology. This is sometimes known as the ‘development state’, as
pioneered by Japan, Korea and Singapore. Development states seem to be able to
implement state-led development and innovation particularly well.
Without playing the dominant role of some development states, governments can
drive technology adoption in three major ways. The first is by supporting technical
education and skills that private-sector participants are unwilling to undertake given
the possibility of trained staff leaving the firm. The second is by developing and
implementing well-defined product and process standards that increase consistency
and quality, encouraging firms to adopt technology aimed at becoming more
competitive both locally and in the global markets.
The third way is for governments to play a larger part in adopting technology in their
own operations. A large proportion of infrastructure and technology such as
electricity, roads and telephone lines are provided by public enterprises. Adopting the
latest technology can greatly enhance governments’ ability to provide these public
services and utilities more efficiently and in a more cost-effective manner.
Governments can also reduce corruption and improve transparency through adopting
technology in their own operations such as through e-procurement.
Figure 68: Innovation systems and policy agendas should differ depending upon human and institutional capabilities
Science and Technology capabilities
Weak or fragile institutions Limited Institutional capabilities Strong institutions
Low
Creation of demonstration effect to show that innovation does matter, in particular in health, agriculture, education and crafts Relevant for: Sub-Saharan African countries
Developing a non-traditional exports as entry point for institutional and technology development Relevant for: Vietnam, Traditional urban and rural economies in India and China
Medium
Increase in business R&D through recombination of science and technology capabilities through clusters, etc. Relevant for: China, Chile, Mexico, Brazil, Turkey, South Africa
Increase in R&D investments Relevant for: India (IT clusters), Malaysia
High Creating a diversity of autonomous business-led innovation organisations Relevant for: Argentina, Russia
Increase in business R&D through recombination of science and technology capabilities
Development of proprietary technology through promotion of innovation clusters Relevant for: Korea, Singapore, Taiwan
Source: Autor (2005), Standard Chartered Research
How much direct government
intervention there should be to
promote technology is debateable,
but governments can promote
technology in their own operations
Special Report
19 January 2015 79
Conclusion: Adoption is everything
For emerging markets we have emphasised the importance of adopting both old and
new technologies. Without doubt the new technologies are raising awareness in
emerging markets and making it easier to adopt technology. This is a huge benefit
and should allow development to accelerate, if the structural rigidities discussed do
not block change. There is still no substitute for the broad development-oriented
policies that have allowed successful countries to move from low to middle income
and for some to go on and beat the middle-income trap. There is also no substitute
for education, to tap into new technologies.
One characterisation of economic development is that it is a race between men and
machines. As machines take on more tasks that humans do – manual labour,
precision assembly, answering questions, etc. – humans retain their ability to benefit
from machines by finding new things they can do better than machines. But this
requires education.
In the next section our regional economists review the state of technological
development and policy in selected countries, both developed and emerging.
Special Report
19 January 2015 81
Australia
Summary
Australia is among the top 20 countries globally (based on NRI rankings) for
technological innovation and adoption, and its primary advantage is similar to the
other major technologically advanced countries – top-notch universities with a strong
focus on research and innovation. World-class institutes that attract and nurture
talent from around the world, continued funding and support from the government
and policies that are starting to recognise and promote the importance of Science,
Technology, Engineering and Mathematics (STEM) and innovation have enabled
Australia to stay close to the top of the pile in research. However, most of the
research has been restricted to academia; collaboration with industry has been quite
poor, both for large firms and SMEs. Strengthening the links between strong
academic research and business could lead to fast-tracking innovation to the real
world, likely increasing business activity.
Strengths
Research, particularly in academia, has consistently been a strong positive for
Australia. Australia’s STEM researchers produced almost 430,000 publications in the
10 years to 2012, according to the Australian government’s benchmarking report
published in November 2014. While ranked 10th in the world, behind the US, UK,
China, Japan, Germany and India, it exceeds these countries on a per-capita basis.
Australia published 18.5 articles per 1,000 people, far higher than the US (12.7) and
the UK (16.5). Unsurprisingly, most of these publications were in either biomedical
sciences or biological sciences, accounting for over 40% of the publications. In
addition, Australia ranks 7th for the share of the top 1% of citations in natural science
and engineering – its share increased from 2010-12, the highest increase among the
top 10 countries.
Weaknesses
Despite Australia’s strong academic research, the amount of industrial research is
quite low. Based on the government’s estimate, only around 32% of its researchers
are employed in business, the lowest proportion among comparable developed
countries and almost half the OECD average. This leads to a significant difference in
the impact of research, destination of impact and the time from ‘table to field’.
Australia ranks only 81st as a converter of raw innovation capability to business
output, according to the government’s STEM report in September 2014. The report
also notes that fewer than one in two Australian firms identify themselves as
innovators – just 1.5% of Australian firms developed new innovations in 2011,
compared with 10-40% in other OECD countries.
Australia also ranks poorly on business to research collaboration – only 32 for SMEs
and 33 for large firms as per the government’s STEM report. Only 13.7% of large
Australian firms collaborated with research organisations, slightly higher than
SME’s 9.6%.
Hurdles
The manufacturing sector makes up only 6.3% of Australia’s GDP, down from almost
11% in the 1990s. This lack of competitiveness might lead to reduced industry
funding for research and development (R&D) as most manufacturers now set up
factories abroad.
Australian STEM researchers
produce more publications per
capita than those from the US or
Germany
Chidu Narayanan +852 3983 8568
Macro Research
Standard Chartered Bank (HK) Limited
Special Report
19 January 2015 82
In addition, only 3.1 researchers per thousand employed are in the manufacturing
and services sectors in Australia; this is less than one-third of the 10.5 in the United
States. The lack of innovation, particularly in light of rising wages due to the mining
boom, has severely constrained Australia’s manufacturing industry, partly
contributing to the declining importance of the sector in the economy.
Policy
The government has recognised the importance of research and innovation in STEM
in providing a competitive edge to industry – it estimates that 65% of economic
growth per capita from 1964 to 2005 can be ascribed to improvements made
possible by STEM research. While funding for R&D has always been strong, it has
often been spread across a wide range of programmes. The government recognises
this and aims to clearly articulate national STEM goals and focus on priority areas so
funding has the maximum impact. Australia’s Chief Scientist, who advises the
government on STEM policies, has recently recommended that the government build
strategic relationships with industry and other countries, and adopt best practices
from comparable countries, particularly the US and the UK, which have had success
in innovation in industry.
Figure 69: Australia technology snapshot
Indicators
NRI rank
Venture capital availability (rank)
Quality of math and science education (rank)
Capacity for innovation (rank)
Internet access in schools (rank)
Total investment (% of GDP)
Tertiary education gross enrolment rate, %
Mobile network coverage, % pop.
Mobile phone subscriptions/100 pop.
Individuals using Internet, %
Households with personal computer, %
Households with Internet access, %
Fixed broadband Internet subscriptions/100 pop.
Mobile broadband subscriptions/100 pop.
Research and development expenditure (% of GDP)
Researchers in R&D (per mn people)
Note: Left-hand scale is worst amongst 36 countries; Rank is out of 148 countries; Source: GITR 2014, WDI, IMF WEO, The Conference Board
18th SG BD
19th HK IT
37th SG ZA
23rd DE BD
17th SG EG
28 CN EG
83 KR KE
99 TW VN
106 HK UG
82 SE BD
85 SE UG
81 KR BD
24 FR NG
96 SG TH
2.0 KR PK
5157 SG PK
The Australian government aims to
clearly articulate national STEM
goals and focus on priority areas
for funding
Special Report
19 January 2015 83
Germany
Summary
Germany is a global leader in technology innovation and adoption, ranking number 3 in
the NRI’s capacity for innovation index. The German education system, its strong SME
culture and progressive government policies are its main strengths. Its main weakness is
that it is difficult to access capital due to the traditional financial system and risk-averse
and highly procedural culture. A hurdle for digital innovation is that many government
policies are directed towards manufacturing, which has left digital technology slightly
behind that of other advanced countries. The government’s Industry 4.0 and ‘Digital
Agenda 2014-2017’ are significant steps in supporting the digital economy.
Strengths
The German model of innovation is considered to be exemplary. By keeping ahead in
innovation, Germany became a global leader in manufacturing, despite relatively high
wages and stringent labour regulations. Some studies argue that more labour-market
flexibility leads to less innovation, mainly because workers do not feel long-term
security and loyalty, which hampers innovation. However, there is not enough
evidence to reach this conclusion.
Germany contributed 29.4% of the total scientific R&D services in the EU in 2012, the
highest share of all members. The government spends more than most governments
globally on public R&D, about 2.9% of GDP (Figure 70). Patent registrations in
Germany are the highest in the EU. These are results of the world-class quality of the
German education system and an innovation network on which German SMEs rely.
In contrast to the UK, where high-quality education is concentrated in the tertiary
level, in Germany high-quality education begins earlier. For example, its
apprenticeship system provides large numbers of highly skilled technical workers for
German industry. Furthermore, training does not stop at school. Germany’s
manufacturing work force constantly undergoes training, enabling it to use the latest
methods to improve efficiency and produce cutting-edge output.
An element not found in many other countries is that non-governmental organisations
in Germany play a key role in promoting R&D. For example, the Fraunhofer Society,
an independent non-governmental organisation, provides access to high-quality
applied research that SMEs could not otherwise afford.
Figure 70: Germany leads in R&D expenditure
R&D expenditure, by source of funds, % of GDP
Figure 71: But bureaucracy holds back young firms
Number of procedures required to open a new firm (rank)
Source: Eurostat Source: WEF, Standard Chartered Research
Government
Business
Other
0.0
0.5
1.0
1.5
2.0
2.5
3.0
Germany France Italy UK
107
58 58 58
34
10
0
1
2
3
4
5
6
7
8
9
10
Germany Italy UK US France Sweden
Education, lifelong employee
training, and a culture that fosters
innovation are Germany’s key
strengths
Achilleas Chrysostomou +44 20 7885 6437
Global Research
Standard Chartered Bank
Special Report
19 January 2015 84
With regard to access to capital, Germany is more traditional than the UK. The public
KfW Bank provides financing on favourable terms to SMEs and promotes capital-
market innovations such as the development of mezzanine finance to fund
commercialisation of R&D. However, this is not as effective as having a network of
private capital, such as venture capitalists that provide technical expertise as well.
Technology adoption in Germany is high. German factories are highly automated and
make extensive use of robotics, especially for complicated tasks. Robot density for
industrial purposes was at 282 per 10,000 employees in 2013, ranking third after
Korea and Japan. But technology adoption still lags other advanced countries,
especially in the public sector. Germany ranks 15th in the ‘percentage of households
with Internet connection’ metric (85% households report having an Internet
connection) and 16th in firm-level technology absorption.
Various government programmes also support technology. The most prominent plan
recently is ‘Industry 4.0’. This project promotes the computerisation of the
manufacturing industry, envisioning a factory where machines, sensors, computers,
etc., are connected, applying the idea behind the ‘Internet of things’.
Germany probably has the most advanced green energy technology in the world,
mostly as a result of green-energy subsidies and high targets for renewable energy
production. The success is reflected in renewable energy manufacturing exports:
according to the German Renewable Energy Agency, about 68% of renewable
energy manufactured goods, solar panels, wind turbines, etc., are exported.
Germany is also the home of world-class car manufacturers. US car-technology
advances of the past few years – such as Google’s self-driving car and Tesla’s
electric cars – have prompted German manufacturers to speed up their research
significantly. Recently, Audi tested a self-driving car at speeds as fast as 300kph.
2015 will bring several hybrid and electric cars from German manufacturers.
Weaknesses
Risk-aversion, conservatism and hierarchical tradition are characteristics of German
culture that make it harder for companies to start and flourish. For example, Germany
ranks 75th with regards to the number of days required to start a business and 107th
in the number of procedures that have to be followed before starting a business
(Figure 71).
Recent disputes between the German government and American tech companies such
as Amazon and Google have prompted some to question whether Germany’s
government is trying to limit the domination of American companies. Some believe the
government is making life hard for American companies because of the failure of
German companies to achieve similar status. It is more likely that the traditionally more
conservative German regulators are very concerned about issues such as privacy,
where US regulators may be more willing to sacrifice privacy for security reasons.
Germany does not score as well on government tech adoption as on industry tech
adoption, ranking 27th in the NRI for government usage. By investing in government
technology, Germany could reduce the red tape which slows down new businesses
and innovation and at the same time reduce the long-term cost of its government
sector. The use of ICT in schools is also limited in Germany, ranking 42nd in the
Internet access in schools measure.
Rigid culture and bureaucracy
makes it hard for young companies
to flourish
Government programmes are aimed
at maintaining Germany’s
leadership in manufacturing
German auto manufacturers are
catching up fast and even
surpassing US innovations
Special Report
19 January 2015 85
Hurdles
Heavy regulation and bureaucracy are seen as the main hurdles for innovation in
Germany. Due to its more conservative culture, Germany is more concerned than
most advanced countries about protecting consumers. However, overly restrictive
regulation hampers the entry of new firms and constrains competition, ultimately
holding back innovation. Also, government support is seen as skewed towards
manufacturing, neglecting the IT sector, as reflected in the lack of German
companies in the recent boom in web services and phone applications.
Policies
The government is not complacent about Germany’s technology industry and is on
the right path regarding innovation policy. With policies such as Industry 4.0 and the
Digital Agenda 2014-2017, the government aims to maintain its lead in innovation.
Steps that would support technology innovation are the promotion of entrepreneurial
culture; for example, by arranging young entrepreneur exchanges with other
countries and encouraging the immigration of entrepreneurs and highly skilled
workers from abroad. Other helpful policies would be those that reduce red tape,
encourage private investment in young companies, and put more emphasis on digital
technologies than manufacturing. That said, diversity in innovation systems might be
a good thing; trying to adapt Silicon-Valley style entrepreneurism might not be the
right direction for every region. German institutions are seen as protectors of ethical
standards, including privacy; everyone might benefit if these ideas were maintained.
Figure 72: Germany technology snapshot
Indicators
NRI rank
Venture capital availability (rank)
Quality of math and science education (rank)
Capacity for innovation (rank)
Internet access in schools (rank)
Total investment (% of GDP)
Tertiary education gross enrolment rate, %
Mobile network coverage, % pop.
Mobile phone subscriptions/100 pop.
Individuals using Internet, %
Households with personal computer, %
Households with Internet access, %
Fixed broadband Internet subscriptions/100 pop.
Mobile broadband subscriptions/100 pop.
Research and development expenditure (% of GDP)
Researchers in R&D (per mn people)
Note: Left-hand scale is worst amongst 36 countries; Rank is out of 148 countries; Source: GITR 2014, WDI, IMF WEO, The Conference Board
12th SG BD
33rd HK IT
21st SG ZA
3rd DE BD
42nd SG EG
17 CN EG
57 KR KE
99 TW VN
112 HK UG
84 SE BD
87 SE UG
85 KR BD
34 FR NG
41 SG TH
2.9 KR PK
4139 SG PK
Government policies are aimed to
maintain Germany’s lead in
manufacturing; more emphasis on
digital technologies is probably
needed
Bureaucracy is holding early stage
companies back
Special Report
19 January 2015 86
India
Summary
Technology has played a pivotal role in putting India on the global map over the last
decade. The rise of information communication technology (ICT) positioned India as
one of the fastest-growing knowledge-based economies, despite its lagging
manufacturing sector, infrastructure challenges and uneven technology adoption.
Recently the landscape has changed drastically. A broad-based growth slowdown,
domestic-policy challenges, structural bottlenecks and other countries’ more rapid
development of technology have pushed India’s rank in technology readiness from
69 in 2008-09 to 121 in 2014-15. The government realises the importance of
technology and aims to develop it by reducing inefficiencies and increasing
transparency. The vision of a digital India is clear, but persistent and co-ordinated
efforts will be required to hasten domestic technology adoption.
Strengths in technology and its adoption
India’s dominant position in IT and IT-enabled services is well established. The AT
Kearney Global Services Location Index has ranked India as the preferred country
for offshore IT services for a decade (Figure 73). Despite a decline in India’s share in
global sourcing services over the last two to three years, it still provided more than
50% of such services in 2013 (Figure 74).
The industry (broadly comprised of four sub-components – IT services, business
process outsourcing (BPO), engineering services and R&D, and software products)
grew exponentially to USD 118bn in 2013-14 from c.USD 5bn in the 2000s according
to NASSCOM (Figure 76). Skilled labour, entrepreneurship, cost advantages and a
supportive policy environment have allowed India to move up the value chain to
provide a wide array of services across sectors.
With more than 100mn English-speaking people – second in number only to the US –
India has a clear competitive advantage in the services space. Despite some cost-
advantage erosion recently, India still offers the most attractive cost propositions to
the world (Figure 75). With the domestic population now increasingly digitally
connected and the introduction of government measures aimed at further hastening
it, technology diffusion is likely to increase domestically.
Figure 73: India has been ranked first by AT Kearney
Global Services Location Index (Scores)
Figure 74: India dominates global services outsourcing
%
Source: A.T.Kearney, Standard Chartered Research Source: PWC India – A destination for sourcing of services, Standard Chartered Research
Financial attractiveness
People and skills
availability
Business environment
0
1
2
3
4
5
6
7
2005 2007 2014
RoW share
India's share
0
20
40
60
80
100
2005 2009 2010 2011 2012 2013
India provided more than 50% of
global IT sourcing services in 2013
Anubhuti Sahay +91 22 6115 8840
Macro Research
Standard Chartered Bank, India
Despite India’s emergence as a
global software brand, its
technology readiness has
deteriorated in the past few years
Special Report
19 January 2015 87
Weakness in technology and technology adoption
Despite India’s dominant position in IT and IT Enterprise Solutions (ITES) services,
its digital divide is pervasive. First, domestic absorptive capacity for IT and ITES
services remains low, as more than 70% of such services are generated for export.
Second, with low internet penetration levels, access and usage between
urban/rural areas, less developed/more developed states, and large/small
industries remains highly uneven. According to India’s 2011 census, in developed
states such as Maharashtra/Haryana, more than 5% of households had computers
with internet facilities, while the number is less than 1.5% for less developed states
such as Bihar. Only 0.7% of rural households have computers with internet
facilities versus 8.3% of urban households. Similarly, while larger companies have
adopted IT to various degrees, this has not filtered through to SMEs.
Third, technology penetration remains very low in the domestic manufacturing
sector. Despite being the one of the largest markets for Smartphones/computers,
India’s production capacity remains low. According to the government’s Twelfth
Five Year Plan report, while India is the second-largest mobile subscriber market, it
imports c.77% of total equipment demand. According to MAIT (the industry body
representing the hardware industry) India's IT hardware industry was worth USD
12.5bn in 2013-14. This is almost one-tenth of the USD 118bn value of the IT &
Figure 75: India still has a cost advantage
Operating cost per FTE for BPO services; transactional F&A
2012, USD ’000/per annum
Figure 76: Domestic absorptive capacity of IT& ITES
services is low
USD bn
Source: PWC India – A destination for sourcing of services , Standard Chartered Research Source: NASSCOM, Standard Chartered Research
Figure 77: India’s rank has slipped on technology
readiness
Figure 78: Import intensity remains high
USD bn, FY14
Source: Various Global competitiveness reports, Standard Chartered Research Source: DGFT, Standard Chartered Research
88-90
58-60
40-42
37-39
32-34
29-31
29-31
28-30
19-21
15-16
0 20 40 60 80 100
US Tier 11
Sao Paulo
Prague
Budapest
Montennery
Kuala Lumpur
Shanghai
Bucharest
Manila Metro
Bangalore
Exports
Domestic
0
20
40
60
80
100
120
2008 2012 2013
0
20
40
60
80
100
120
140
2008-09 2011-12 2012-13 2013-14 2014-15
Exports
Imports
0 10 20 30 40 50
Machinery
Electronic goods
Project goods
Mfg of metals
Defence
India’s digital divide
Technology penetration in the
manufacturing sector remains low
Special Report
19 January 2015 88
ITES services industry. Value-added to IT hardware meant for domestic
consumption remains low, as major global companies still use India as an
assembly point. Imports of electronic goods were c.USD 30bn in FY14 (ended
March 2014), while machinery imports’ share of total imports remained high at 12%
on the lack of locally available technology. Lack of technological and manufacturing
capability in India leads to an annual defence imports bill of USD 10-15bn.
Hurdles in technology and technology adoption
Other factors constraining technology adoption are the lack of basic infrastructure
such as regular power supply, digital infrastructure and wide skill gaps. According
to Nasscom & Mckinsey (2009), employability of graduates in business services
remains low at 10-15%, while it is 26% for engineers in technology services.
Inadequate infrastructure in nine cities that generate 95% of IT& ITES services in
India, means these cities are already overburdened, which can further limit the
adoption of technology. While India’s R&D spend is inching towards c.1% of GDP,
it remains extremely low versus other counties and most is focused on defence,
agriculture and health.
The recent slowdown in global GDP growth has inhibited technology adoption by
smaller firms in India, where limited awareness has led to the perception of cost as a
major barrier. Policy uncertainty is another issue: the recent closure of a mobile
handset manufacturing unit by a major global player in India because of tax-related
issues has added to this. From consumers’ perspective, while very competitive
mobile phone tariff rates and the availability of low-cost mobile handsets improve the
prospects for technology adoption, poor broadband Internet connectivity limits it.
Figure 79: India technology snapshot
Indicators
NRI rank
Venture capital availability (rank)
Quality of math and science education (rank)
Capacity for innovation (rank)
Internet access in schools (rank)
Total investment (% of GDP)
Tertiary education gross enrolment rate, %
Mobile network coverage, % pop.
Mobile phone subscriptions/100 pop.
Individuals using Internet, %
Households with personal computer, %
Households with Internet access, %
Fixed broadband Internet subscriptions/100 pop.
Mobile broadband subscriptions/100 pop.
Research and development expenditure (% of GDP)
Researchers in R&D (per mn people)
Note: Left-hand scale is worst amongst 36 countries; Rank is out of 148 countries; Source: GITR 2014, WDI, IMF WEO, The Conference Board
83rd SG BD
27th HK IT
32nd SG ZA
41st DE BD
77th SG EG
31 CN EG
23 KR KE
83 TW VN
70 HK UG
13 SE BD
11 SE UG
10 KR BD
1 FR NG
5 SG TH
0.8 KR PK
SG PK
Hurdles include a lack of basic
infrastructure and low employability
of graduates in business services
Special Report
19 January 2015 89
Policies to move towards a digital economy
The new government has renewed its focus on technology adoption. In July 2014,
the government launched the ‘Digital India’ drive centred on three key areas: digital
infrastructure for every citizen, governance and services on demand via e-platforms,
and digital empowerment of citizens. Specific aims include providing broadband for
all rural areas by December 2016, universal access to mobile connectivity by 2018,
training people in smaller towns and villages for IT jobs over the next five years and
targeting net zero electronic imports by 2020. These targets are ambitious and will
require persistent and well co-ordinated efforts to be realised. Some measures have
been announced in recent months but more will be required.
More relaxed FDI policies in e-commerce and defence manufacturing, the
government’s emphasis on the development/adoption of solar technology instead
of thermal power, and digitally connected government departments are a few of the
recent measures taken to allow faster technology adoption.
The ambitious Digital India drive
requires persistent and co-
ordinated efforts
Special Report
19 January 2015 90
South Korea
Summary
Korea’s technology sector is poised at a critical juncture, in our view. Following the
past four decades as Asia’s manufacturing powerhouse, South Korean now strives to
maintain its leadership position in technology, especially in information and
communication technology (ICT). Having leapfrogged predecessors such as Japan,
Korea’s technological development has secured the leading position in the high-end
mainstream market since mid-2000. However, while major technology firms have
secured frontrunner positions in the industry, they now find themselves squeezed by
fierce competition, mainly from China and India. As the Korean government
recognises the technology sector as the main engine of economic growth, we think
there will be increased investment and higher funding for R&D in coming years, as
well as technology sector-accommodative policies.
Strengths
South Korea’s technology sector has thrived owing to the development of various
manufacturing industries. The electronics, automobile, chemical, steel and
shipbuilding sectors have been especially successful since the 1970s in utilising
high-technology production. Korea started as a labour-intensive industry base for
developed countries during the 1970s-80s. Then a few domestic conglomerates
rapidly caught up with global industry leaders through a capital-intensive industry
strategy. Samsung Electronics, in particular, has maintained the largest global
market share in mobile distribution (34% in 2013). Its leading edge stems from the
ICT industry – mainly network platforms and mobiles.
The ICT industry emerged as the core growth driver in the sector. A Financial Times
article cited Korea as the ‘most advanced broadband internet market’ and the Wall
Street Journal wrote, ‘Koreans are the world’s most active and sophisticated Internet
users…’. With the production volume of USD 105.9bn, or 5.7% of global production,
Korea ranked fourth in ICT production after China, the US and Japan in 2013; in
2012 it was ranked first as a display producer and third in semiconductor
development and production.
Figure 80: Human capital in R&D more than doubled in
the past decade
Number of researchers (LHS), number of researchers for
every 1,000 economically active members of population
Figure 81: Korea is the leading producer in global IT
markets
Number of smart phone (LHS) and tablet PC users in
Korea, ’000
Source: Invest Korea, Standard Chartered Research Source: Invest Korea , Standard Chartered Research
4.9
6.2 6.7
8.3
9.7 10.7
11.3
12.4
0
2
4
6
8
10
12
14
0
50,000
100,000
150,000
200,000
250,000
300,000
350,000
400,000
450,000
2000 2002 2004 2006 2008 2010 2011 2012
Number of researchers
7,330
18,830
27,060
33,240
38,200
42,130
180
1,800
3,830
5,830
7,440
9,820
0
2000
4000
6000
8000
10000
12000
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
45,000
2010 2011 2012 2013 2014 2015F
Smart phones
Tablet PCs
Chong Hoon Park +82 2 3702 5011
Macro Research
Standard Chartered Bank Korea Limited
Kathleen B. Oh +82 2 3702 5072
Macro Research
Standard Chartered Bank Korea Limited
Leading position in ICT industry
secured by top conglomerates
Special Report
19 January 2015 91
The fundamental strength of Korea’s technology development is its high-value
human capital, which supports technology education. Some 72.5% of high school
students enter university and Korea has the highest college graduation rate among
OECD peers at 65% (Japan 60%, Canada 57%). Engineering college graduates
reached 3,555 out of 100,000 students in 2013. According to a report by the World
Intellectual Property Organisation (WIPO), the number of Patent Co-operation Treaty
(PCT) applications filed by Korea in 2012 was 11,848, or 6.1% of the global total. The
domestic think tank, the Electronics and Telecommunications Research Institute
(ETRI), won first place for US patent evaluation in 2014. Korea is in fifth place
globally in terms of patent co-operation treaty applications and it reported the
second-highest R&D expenditure-to-GDP ratio in the world in 2012.
Weakness
Korea leapfrogged advanced countries in technology in the 2000s. The key to
Korean technology companies’ success has been commercialisation and technology
adoption or utilisation from tech-advanced countries. Put another way, Korea has
been highly successful at tweaking others’ innovative ideas and developing them. For
example, Samsung’s success came after Apple’s Smartphone revolution with the
iPhone series; gains in the consumer electronics sector were derived from Japanese
companies such as Sony or Panasonic. Now that Korean companies have surpassed
previous top industry names, it needs to maintain its market leadership position.
We think Korea stands at a crossroads where either emerging countries such as
China or India could overtake Korea, or Korea could maintain its top position by
making a breakthrough. Korea caught up with Japan by matching its high quality with
cheaper products; now China and India are rapidly catching up with cheaper prices
and improving quality. Korea’s technology firms are under pressure. Samsung
Electronics’ operating profit declined more than 60% y/y in Q3-2014 due to the
mobile division’s slowdown. China’s rising mobile producers, such as Xiaomi, have
designs on Samsung’s territory, and even the Korean market.
Figure 82: Korean mobile manufacturers face fierce
competition
Major smart phone makers’ market share changes, %
Figure 83: Software production lags behind compared to
hardware production
ICT production between hardware and software, %
Source: Strategy analytics, Standard Chartered Research Source: IT Statistics of Korea, Standard Chartered Research
31.1 Samsung electronics,
25.2
Apple
Huawei
Xiaomi 0
5
10
15
20
25
30
35
Q2-2012 Q2-2014
73% 73% 78% 76% 73%
14% 14% 10% 12%
15%
2008 2009 2010 2011 2012
Hardware/parts Software
Stepping up to become an
innovative leader from being a
‘leapfrogger’ is a challenge
Special Report
19 January 2015 92
Hurdles
Korea’s technology sector faces both internal and external hurdles. Internally, the
chaebol (family-run conglomerates) business model hinders the development of
venture capitalists and innovative smaller firms. In the past, Korea’s successful
technology development has depended on the chaebol corporate structure. Since the
1960s, the government has supported a few strong corporates such as Samsung or
LG, which contributed to high industrial production and economic growth for decades.
However, their vertical corporate structure is the main hurdle to generating ‘out-of-box’
thinking, along with Korea’s conservative culture, which is evident in the small size of
the software industry compared to hardware production. In 2012, software production
contributed only 15% of total production while hardware parts and machinery
accounted for 73%. We think software business, such as digital content development,
requires higher levels of creativity and this area falls behind in the technology race due
to a rigid corporate culture and standardised working practices at large corporates.
External hurdles include fierce global competition. First, China’s economies of scale
dominate the market, with product standardisation. Given Korea’s high dependency
on Chinese machinery parts (rising to 28.4% in 2014 from 25.6% in 2012) Korean
firms are expected to develop only within the standardised product lines of Chinese
goods. Second, Japan’s weakening yen (JPY) enhances the relative price
competitiveness of Japanese companies against Korean companies. The outlook for
prolonged JPY weakness saw Japanese corporates expand global exports by c.10%
y/y in 2014 and they are now focusing on strengthening business fundamentals
through aggressive R&D investment and M&A strategies.
Figure 84: South Korea technology snapshot
Indicators
NRI rank
Venture capital availability (rank)
Quality of math and science education (rank)
Capacity for innovation (rank)
Internet access in schools (rank)
Total investment (% of GDP)
Tertiary education gross enrolment rate, %
Mobile network coverage, % pop.
Mobile phone subscriptions/100 pop.
Individuals using Internet, %
Households with personal computer, %
Households with Internet access, %
Fixed broadband Internet subscriptions/100 pop.
Mobile broadband subscriptions/100 pop.
Research and development expenditure (% of GDP)
Researchers in R&D (per mn people)
Note: Left-hand scale is worst amongst 36 countries; Rank is out of 148 countries; Source: GITR 2014, WDI, IMF WEO, The Conference Board
10th SG BD
115th HK IT
20th SG ZA
22nd DE BD
13th SG EG
29 CN EG
101 KR KE
100 TW VN
109 HK UG
84 SE BD
82 SE UG
97 KR BD
37 FR NG
105 SG TH
4.0 KR PK
5928 SG PK
Korean technology sector faces
internal structure and external
competition
Special Report
19 January 2015 93
Policies
Given the intention to transform the current chaebol-centric economic model, we
think structural reform in the technology sector will be one of the Korean
government’s top priorities for 2015. The Park administration’s commitment to
promoting a ‘creative economy’ guides further technology development in Korea. The
government plans to create an environment in which smaller firms start businesses
with new ideas and government-supported capital investment. The total budget for
such a creative economy in 2015 is proposed at KRW 8.3tn (c.USD 8.0bn), more
than 50% of the total R&D budget (5% of the total budget proposed). At the core of
this creative economy agenda is a technology ecosystem in which small firms’ new
ideas can be developed through large firms’ production lines and capability.
One way to close the gap between the two large conglomerates and SMEs is the
application of ICT technology ideas from small firms to larger firms in various sectors
to increase productivity. Not only the manufacturing industry, but also agriculture
could utilise high-tech production. Also, the government aims to create a Long Term
Evolution (LTE)-based rail system, driverless automobiles, and plans heavy
investment in the ‘Internet of things’. The government’s R&D allocation to science
and technology is expected to expand to 40% of the total budget by 2017 from 36%
now. Also, we expect the government to play the role of primary client in using and
adopting new technology developed by smaller firms to create a captive market for a
new generation’s local-technology market.
‘Creative economy’ campaign aims
to boost the domestic economy via
revitalising the technology sector
Special Report
19 January 2015 94
Taiwan
Summary
Technology has been a driving force behind Taiwan’s economic development and
success. The island has shown keen interest in embracing new technology as a
means of upgrading industry/economy and improving the standard of living. It is
therefore little surprise that Taiwan is ranked top among Asia’s economies in
leveraging knowledge-based industries to drive economic growth, according to a
report released by the Asian Development Bank (ADB) in September 2014,
outperforming Hong Kong, Japan, Singapore and South Korea. Officials from the
National Development Council (NDC) also cited the ADB’s report as a strong vote
of confidence in the government’s drive towards building an ‘intelligent’ economy
as the key to industrial transformation and sustainable economic development.
Strengths and the role of the government
Taiwan’s strength in technology innovation and adoption is best illustrated by its rapid
emergence and dominance in the global IT manufacturing supply chain. Taiwan’s
transformation to a world-class IT manufacturing powerhouse is not accidental; the
government has played an active role.
The emergence of Taiwan’s IT industries began in the 1980s. Dr iven by upward
pressure on wages, rising land costs and a stronger Taiwan dollar (TWD), many
labour-intensive industries moved overseas in search of cheaper production bases,
including to mainland China. Concerned that the rapid hollowing out of
manufacturing industry would have a severe socioeconomic impact, Taiwan’s
government began to promote the use of technology to enhance industrial
competiveness and sustain economic growth. As a result, since the 1980s-90s
Taiwan has undergone several industrial upgrades that helped establish the
foundation of its IT industry today.
In a bid to accelerate the development of IT industries and encourage local
companies to adopt the latest technology, the government (during the 1980s-90s)
established several science parks to attract foreign investment in high-tech, high-
value-add industries. By 2013, the total output value of Taiwan’s IT industry stood at
TWD 4.3tn (USD 140bn), representing one-third of overall manufacturing output, up
considerably from the mere 10% recorded in the early 1980s. In 2013 it was also
more than twice the size of chemical manufacturing output (i.e., c.TWD 2.0tn, or USD
67bn), the second-largest industry segment in Taiwan. The number of people
employed in the IT sector was 899,000 in 2012. This was more than twice the
482,000 employed in the chemical industry at that time, according to data provided
by the Ministry of Economic Affair (MOEA).
The government has provided financial assistance, including low-interest-rate loans
for R&D, the purchase of automated equipment, energy-conserving machinery, etc.
The ‘Statute of Upgrading Industries’ was implemented in 1991, providing tax
incentives to encourage local manufacturers to undertake industrial R&D and
innovation programmes to strengthen competitiveness. Additionally, the Ministry for
Labour (MoL) also offered incentive programmes to assist firms and businesses to
train and retain talent.
Taiwan‘s strength in knowledge-
based industries is a result of
supportive government policies
Tony Phoo +886 2 6603 2640
Macro Research
Standard Chartered Bank (Taiwan) Limited
Special Report
19 January 2015 95
Taiwan’s government has set ambitious goals for the high-tech sector up to 2020. It has
identified several industries in which overall output value is expected to rise
substantially from 2012 to 2020. These include semiconductors, flat panel displays,
digital content, communications, bio-technology, information services, design services
and intelligent electric vehicles. The government expects these will help facilitate the
next phase of industrial transformation, increase employment and improve income
distribution. It has also introduced several measures to promote the development of
these industries, mainly aimed at setting up platforms, eliminating (regulatory)
obstacles and fostering the right environment to attract talent and investment.
During 2011-12 the government introduced the ‘Outline for Industrial Development’
programme, which was the blueprint for upgrading Taiwan’s industrial structure into
a high-tech, specialty, services-oriented manufacturing economy (Figure 85).
Earlier, in 2005, the Development Fund of the Executive Yuan set aside a special
fund to provide low-interest-rate loans, and financing for major investment projects.
The government also promulgated the ‘Statute for Industrial Innovation’ in May
2010, providing tax credits to qualifying business enterprises for R&D expenses.
Weaknesses and hurdles to technology adoption
Taiwan’s overall performance in terms of networked readiness has lagged behind
that of Singapore, Hong Kong and South Korea, according to The Global Information
Technology Report (GITR). Taiwan is particularly weak in terms of the regulatory
environment (law making, settling disputes, etc.), affordability (tariffs) and usage
(virtual networks, etc). This shows there is further room for improvement in terms of
technology adoption to help enhance domestic economic and social welfare.
The challenge for the government will be on how to reassure the general public given
rising concerns over cyber-security, protection of consumer rights, enforcement of
rules of law, etc. This suggests that both market players and regulators will have to
ensure security features are adequate in handling new-age financial crimes, fraud
prevention, information/data leakage, etc. It also indicates the need for less complex
rules to ensure legal rights and claims involving disputes arising from on-line, e-
commerce transactions, especially cross-border activity.
Policies to move towards an ‘intelligent’ economy
In a bid to push Taiwan towards a knowledge-based ‘intelligent’ economy, the
government launched the ‘e-Government’ programme in 1998. By seeking to
broaden and deepen on-line access to government services, it hoped to raise
awareness of the potential benefits the integrated public-service network could bring
in terms of improving standards of living and promoting sustained economic
development. There have been some positive results. For example, on-line personal
income tax filing rose to 79.9% of the total number of filings, from 14.46% in 2004,
while on-line business tax applications topped 99.6% in 2013. This has vastly
reduced the manpower and paperwork required during tax filing season, as well as
enabling the general public to file income tax returns at their own convenience.
The government expects a significant rise in e-commerce activity, owing mainly to
widespread acceptance and use of on-line, wireless services and rapidly increasing
digital content and applications ranging from shopping, entertainment, health care
and financial services. As a result, Taiwan has earmarked the use of digital
content, wireless broadband applications, cloud computing, e-commerce and
intelligent automation as the next wave of technology to help promote and upgrade
Cyber-security and the protection of
consumer rights are the main
challenges for the government
Special Report
19 January 2015 96
the domestic services sector with hi-tech, high value-added content. The aim is to
establish a platform for an ‘intelligent’ economy to promote Taiwan’s services
sector’s overall development and international competitiveness.
According to local media reports, Taiwan’s e-commerce transactions (i.e., business
to business (B2B), business to consumer (B2C) and consumer to consumer (C2C))
are expected to overtake traditional retail stores, driven by the growing
convenience of wireless connection, changing consumer behaviour, and rising
competition (local and overseas). Already, the local e-commerce market is
expected to reach TWD 1.0tn (USD 33bn) in 2015, up by more than 10% y/y and
accounting for over 25% of estimated total domestic retail sales (USD 133bn). To
enable the local-banking sector to fully explore the new market potential, Taiwan’s
government has embarked on a ‘Bank 3.0’ reform programme that aims to provide
the infrastructure to further streamline banking operations and improve overall
efficiency and productivity by leveraging the latest mobile gear and bio-technology.
Figure 85: Key high-tech industries identified under ‘Outline for Industrial Development’ programme
Category Status 2012 Goals for 2020
Semiconductor Production value in 2012: TWD 1,540bn
12-inch fabrication plants: 17 fabs in operation
Production value in 2020: TWD 1,650bn
12-inch fabrication plants: 17 fabs in operation
Flat panel displays Production value in 2012: TWD 1,430bn
G5 to G6 production facilities: 14
G7.5 production facilities: 3
G8.5 production facilities: 3
Production value in 2020: TWD 1,570bn
G5 to G6 production facilities: 14
G7.5 production facilities: 3
G8.5 production facilities: 3
Digital content Production value in 2012: TWD 633.8bn
Amount of investment, including direct and indirect
investment: TWD 28.1bn
Combined value in international collaboration
projects: TWD 5.5bn
Medium-/long-term talent cultivation: 266 people; on-
the-job training: 850 people
Production value in 2020: TWD 1,200bn
Amount of investment, including direct and indirect
investment: TWD 240bn
Fostering five international large digital content
companies to invest in Taiwan
Talent cultivation: Over 1,000 people annually
Communications Production value in 2012: TWD 433.2bn
(communications equipment and components)
WiMAX production value in 2012: TWD 4.4bn
Production value in 2020: TWD 610.1bn
(communications equipment and components)
100Mbps speed broadband internet connected to 80% of
households
Biotechnology Production value in 2012: TWD 263.3bn
Amount of investment: TWD 39.5bn
Production value in 2020: TWD 500bn15 new drugs
approved for the market
One flagship company whose annual revenue is more
than TWD 30bn
Information services Production value in 2012: TWD 281bn
Amount of investment, including direct and indirect
investment: TWD 5.7bn
One Taiwan IT company has achieved the top charge
card market share in the Thai
circulatory industry and financial industry
Production value in 2020: TWD 500bn
Assisting five domestic companies to establish channels
in five countries
At least two Taiwanese information services firms ranked
among the top-three in specific
segments in the Asia-Pacific region
Design services Production value in 2012: TWD 66.8bn
1,675 winners in four major international design
competitions
Production value: TWD 98bn
2,200 winners in four major international design
competitions
Intelligent electric
vehicles
Production value in 2012: TWD 3.84bn
Investment amounts: TWD 16.2bn
Production value: TWD 65bn
Accumulated sales: 28,000 for domestic market;15,000
for exports
Source: MOEA Industrial Development Bureau
Taiwan’s e-commerce businesses
are expected to overtake traditional
retail stores
Special Report
19 January 2015 97
Driven by the rapidly expanding e-commerce market, Taiwan launched its third and
largest mobile commerce and payment platform in December 2014, enabling
subscribers to make payments at more than 30,000 local stores and more than
2.6mn participating shops overseas. So far, 18 financial institutions are known to
have signed up for the latest online electronic wallet system during its opening, while
14 more are expected to join in 2015.
Figure 86: Taiwan technology snapshot
Indicators
NRI rank
Venture capital availability (rank)
Quality of math and science education (rank)
Capacity for innovation (rank)
Internet access in schools (rank)
Total investment (% of GDP)
Tertiary education gross enrolment rate, %
Mobile network coverage, % pop.
Mobile phone subscriptions/100 pop.
Individuals using Internet, %
Households with personal computer, %
Households with Internet access, %
Fixed broadband Internet subscriptions/100 pop.
Mobile broadband subscriptions/100 pop.
Research and development expenditure (% of GDP)
Researchers in R&D (per mn people)
Note: Left-hand scale is worst amongst 36 countries; Rank is out of 148 countries; Source: GITR 2014, WDI, IMF WEO, The Conference Board
14th SG BD
9th HK IT
11th SG ZA
19th DE BD
7th SG EG
19 CN EG
83 KR KE
100 TW VN
126 HK UG
76 SE BD
75 SE UG
72 KR BD
24 FR NG
50 SG TH
KR PK
SG PK
Special Report
19 January 2015 98
Thailand
Summary
To capitalise on opportunities arising from regional economic integration, Thailand
aims to further promote technology development and adoption in both the private and
public sectors. The country’s technology readiness remains relatively low, as gauged
by the IMD World Competitiveness Centre Scoreboard, (Figure 87). Lack of
sufficiently skilled workers in electronics design and accessibility to digital technology
are key hurdles to technology adoption. As a result, the government recently unveiled
policies to move towards a digital economy. These include the development of hard
infrastructure, such as a national broadband network, and soft infrastructure involving
related regulations. The policies aim to promote technology development and enable
Thailand to position itself as a future regional trading hub.
Strong biotechnology industry
Thailand’s biotechnology industry has played a key role in driving the economy
towards being more tech-savvy, and will remain important in the future. The industry
is divided into four key segments – agricultural, food, health and medicine, and
environmental. Medicine is the industry’s flagship: notably, the World Health
Organization (WHO) has approved Thailand to manufacture the H1N1 flu vaccine.
The biotechnology industry’s success is mainly owing to the government’s ongoing
support through R&D funding, numerous institutes and policy incentives to promote
foreign investment in this industry. The National Center for Genetic Engineering and
Biotechnology (BIOTEC) was established in 1983, and is now a pillar of the country’s
biotechnology industry.
To promote foreign investment in this industry, the Board of Investment (BoI)
provides special incentives, including both tax and non-tax. Tax-based incentives
include exemption or reduction of import duties on equipment and raw materials, and
corporate income tax exemptions and reductions. Non-tax incentives include
permission to bring in foreign workers, own land and take or remit foreign currency
abroad, according to the BoI.
Figure 87: Thailand’s technology readiness IMD ranking
2009-14
Figure 88: Thailand’s R&D investment, 2001-13
% of GDP
Source: IMD Source: Ministry of Transportation, Standard Chartered Research
36
48 52
50 47
41
0
10
20
30
40
50
60
2009 2010 2011 2012 2013 2014
0.15
0.20
0.25
0.30
0.35
0.40
2001 2003 2005 2007 2009 2011 2013
Thailand is approved by the WHO
as a manufacturer of the H1N1 flu
vaccine
Usara Wilaipich +662 724 8878
Macro Research
Standard Chartered Bank (Thai) Public Company Limited
Special Report
19 January 2015 99
Overall technology readiness remains low
Apart from the biotechnology industry, Thailand’s overall technology readiness
remains relatively low. According to the IMD’s competitiveness measure, out of 59
countries, Thailand’s technology readiness was 41st in 2014, falling from 36th in
2009. Thailand’s ratio of R&D investment to GDP was relatively low at only 0.37% of
GDP in 2013. This suggests that progress in technology development and adoption
is greatly needed, in both the private and public sectors. Technology advancement is
a pre-requisite for promoting the development of a knowledge-based economy, and
enhancing competitiveness.
Hurdles to technology adoption
Lack of sufficiently skilled workers and accessibility to digital technology are key
hurdles to technology adoption not only in Thailand, but also in other developing
countries. In Thailand’s case, there is much room for improvement, especially in the
electronics design industry and information & communications technology (ICT).
Electronics design is an important area that could propel Thailand up the global value
chain, given its importance in creating new technology and innovation in the
automotive, electronics, electrics and ICT industries, among others. As a result, the
National Science and Technology Development Agency (NSTDA) and related
institutes have established the ‘Thailand Electronics Design Industry Human
Resource Development Project’. The primary aim is to produce skilled workers by
educating and training university students. Integrated circuit design for the
automotive software industry is a pilot project.
Thailand’s telecommunication services meet international standards. Fixed
telephone lines, mobile telephones, dial-up internet, and broadband services are all
available. However, Thailand may need to strengthen its ICT infrastructure, which
is crucial for further technology adoption. Under a national broadband plan,
Thailand planned to expand broadband infrastructure coverage to 80% of the
country by the end of 2014 (data still pending on whether this target was met), and
to 90% coverage by end-2020. The mobile network is expected to be upgraded
from 3G to 4G in 2015.
Policies to move towards a digital economy
To capitalise on opportunities arising from regional economic integration, Thailand
plans to position itself as a regional trading hub. To this end, it plans to move
towards a digital economy, which will play an increasing role in moving from a
physical-based to a digital-based business model. The move reflects consumers’
more complicated demands and changes in social interaction through social media
and online networking.
On 12 September 2014 Prime Minister Prayut Chan-ocha delivered his policy
statement, with plans to lay the foundations for the digital economy and ICT
development. Policies include the development of hard infrastructure such as a
national broadband network, a digital gateway and an integrated data centre; and
soft infrastructure involving related regulations, e-commerce and paperless public
services. An auction for the 4G network is scheduled to take place in 2015.
Thailand’s technology readiness
was ranked 41st in 2014, falling
from 36th in 2009
Digital technology will play an
increasing role in the transition to a
digital-based business model
There is still much room for
improvement, especially in
electronics design and ICT
Special Report
19 January 2015 100
To support the government’s plan to move towards a digital economy, the BoI
provides an additional one to two years of tax exemption incentives for both
investment and expenditure on research, development, design, advanced technology
training, funding for educational and research institutions and contributions to science
and technology development funds.
In November 2014, the BoI also approved its ‘Seven-Year Investment Strategy’
offered to SMEs, aimed at promoting investment in high-technology and creative
industries, in order to support the development of a digital economy. The investment
incentives include an additional two-year corporate income-tax exemption, effective
1 January 2015.
Figure 89: Thailand technology snapshot
Indicators
NRI rank
Venture capital availability (rank)
Quality of math and science education (rank)
Capacity for innovation (rank)
Internet access in schools (rank)
Total investment (% of GDP)
Tertiary education gross enrolment rate, %
Mobile network coverage, % pop.
Mobile phone subscriptions/100 pop.
Individuals using Internet, %
Households with personal computer, %
Households with Internet access, %
Fixed broadband Internet subscriptions/100 pop.
Mobile broadband subscriptions/100 pop.
Research and development expenditure (% of GDP)
Researchers in R&D (per mn people)
Note: Left-hand scale is worst amongst 36 countries; Rank is out of 148 countries; Source: GITR 2014, WDI, IMF WEO, The Conference Board
67th SG BD
41st HK IT
80th SG ZA
87th DE BD
65th SG EG
29 CN EG
51 KR KE
100 TW VN
127 HK UG
27 SE BD
27 SE UG
18 KR BD
8 FR NG
0 SG TH
KR PK
SG PK
Special Report
19 January 2015 101
United Kingdom
Summary
According to the NRI index, the UK is among the top countries globally for
technological innovation and adoption. Its main strengths are its world-class
universities that attract and nurture talent from around the world, the ease of
access to pools of capital, and government policies that support innovation. Its
main weaknesses are the lack of a strong SME network that shares research
capabilities, and risk aversion on the part of entrepreneurs compared to the US.
Technology adoption is more widespread for individual usage than business usage,
which reflects hurdles such as financing and entrepreneurs who are not sufficiently
equipped to run a modern business. A key hurdle is the lack of sufficient
employees with strong STEM skills. The government could jump this hurdle by
adopting progressive migration policies.
Strengths
The UK is among the top countries in terms of technological readiness, ranking 9th
in the overall NRI. UK universities’ research quality consistently ranks among the
top globally. This, together with the widespread use of the English language,
makes UK universities attractive to top talent from around the world. Many foreign
students stay in the UK to work in tech- or R&D-related industries (Figure 90).
Many business ideas emerge from academic research, deepening the link between
academia and business. One example is Imperial Innovations, a company owned
by Imperial College, which commercialises research carried out in the university.
In terms of technology adoption, the UK scores very well according to NRI.
However, we see a divergence between individual usage (ranking 8th) and
business and government usage (ranking 17th in both). The UK ranks 1st in the
use of business-to-consumer technology (e-commerce), a sign that consumers
have embraced such technologies. The use of technology to improve public-sector
efficiency has huge potential, especially in public health care. To promote this goal,
the government launched a National Health Service Technology fund in 2013 with
GBP 500mn worth of capital to support the shift from manual to electronic systems.
Figure 90: UK leads the EU in high-tech employment
Employment high-tech sector in 2010 and 2013, % of total
Figure 91: But lags behind in R&D expenditure
Total R&D expenditure, % to GDP
Source: Eurostat Source: WDI
2010 2013
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
5.0
UK Germany EU France
0
1
2
3
4
Korea Japan Germany US France UK
The UK ranks 1st in the use of
business-to-consumer technology
(e-commerce)
Achilleas Chrysostomou +44 20 7885 6437
Global Research
Standard Chartered Bank
The higher education system is one
of the UK’s key strengths
Special Report
19 January 2015 102
A major advantage of the UK as a place to start a hi-tech business is the ease of
access to capital. Several of the world’s largest venture-capital funds are based in
the UK or have an office there, which usually covers the whole of Europe. Other
sources of capital, such as pension funds, private-equity firms, and recently several
angel investors (affluent individuals who provide capital to start-up companies in
exchange for equity ownership) also have a strong presence in the UK. Access to
capital allows start-ups to obtain the funds needed to support initial growth.
Moreover, venture-capital firms and angel investors bring the necessary expertise
and networks to support these start-ups.
The government plays an active role in promoting technological innovation and
adoption. Organisations such as Innovate UK and TechCity UK provide real financial
and technical support to SMEs and start-up companies. The government is also
trying to adapt education to market needs: from 2014, primary school students as
young as five will learn how to write a computer programme.
Financial sector
The financial technology (FinTech) sector is experiencing a boom in the UK. The
UK’s technologically sophisticated customer base, London’s position as a leading
global centre for institutional financial services, combined with the advantages of
starting up a business in the UK make it a globally attractive place for a FinTech
start-up. British banks have been laggards in adopting new technology in recent
years. The financial crisis has left the banks with no choice but to reduce costs by
utilising technology, therefore raising demand for innovative financial technology
services. We have recently seen decisions by high street banks to close branches
and invest more in online and mobile banking instead.
Estimates put the number of people working in FinTech in the UK at c.44,000, more
than Silicon Valley and New York combined. Their spectrum is very broad, from
mobile payments to data security and peer-to-peer lending platforms. Many aspects
of banking, including data management, compliance, credit risk and stress testing,
offer plenty of opportunities for UK FinTech companies in the near future.
Weaknesses
The main weakness of the UK in technological innovation is the weak R&D activity by
SMEs in the technology and engineering sector. In contrast to German’s Mittelstand,
most UK innovation is undertaken by multinationals. The reason is the lack of
resources by SMEs to fund R&D and the absence of a network that creates
economies of scale in R&D and distributes research for commercial purposes, such
as the Fraunhofer Institute in Germany. However, this is changing; and given the shift
in mentality of entrepreneurs and investors, as well as government support, we
should see a greater number of SMEs working closely with universities and
improving their innovation rates.
Another problem common across Europe, including the UK, is aversion to failure. In
the US, when a start-up fails, it is not regarded so much as failure but as a learning
process. In contrast, in Europe would-be entrepreneurs prefer more secure career
paths to riskier entrepreneurial ones. This is changing gradually, though, as the
community between Europe and the US becomes more integrated, with Europeans
spending time in the US and Americans moving to Europe.
Closer co-operation between SMEs,
academia and non-profit
organisations may improve SME
innovation rates
Ease of access to pools of capital is
also a key advantage of starting a
tech business in the UK
The government promotes tech
entrepreneurialism through several
programmes
The financial-technology sector is
going through a boom, benefiting
from London’s prominence as a
global financial centre
Special Report
19 January 2015 103
Hurdles
The two main hurdles to the UK’s technological innovation are the lack of sufficient
STEM skills and the low level of public R&D funding. The STEM-skill deficit is broad,
ranging from basic IT skills to highly specialised technical jobs. Recent research
published by the BBC has found that 21% of the UK’s population lacks the basic
digital skills to realise internet benefits. Also, that 30% of SMEs do not have a
website. The government has launched a Digital Inclusion Strategy to support parts
of the population to improve their digital skills. This strategy also targets civil
servants’ capabilities, in order to improve government services.
Public expenditure on R&D remains a hurdle for the UK’s innovation capabilities
(Figure 91). Unlike universities in the US, British universities have insignificant
endowments, which leaves no choice but to rely on government funding for research.
The UK government’s current expenditure on R&D is about 1.2% of the total, while in
Germany and the US it is above 2%. The government is moving in the right direction,
with initiatives to increase R&D spending.
Policies
The government ideally should focus on policies that lower the UK’s hurdles to
technology innovation and adoption: STEM-skill deficiency, the comparative
weakness of the SME sector to innovate, and low public R&D funding. Supporting the
study of STEM subjects from primary school to the post-graduate level is a step in
the right direction, but it is too slow to address the skills gap. Progressive immigration
policies should be adopted to allow for more highly skilled migrants to move to the
UK. SME culture can be addressed by encouraging UK entrepreneurs to travel to the
US; this is already being done via the Entrepreneur First programme.
Figure 92: United Kingdom technology snapshot
Indicators
NRI rank
Venture capital availability (rank)
Quality of math and science education (rank)
Capacity for innovation (rank)
Internet access in schools (rank)
Total investment (% of GDP)
Tertiary education gross enrolment rate, %
Mobile network coverage, % pop.
Mobile phone subscriptions/100 pop.
Individuals using Internet, %
Households with personal computer, %
Households with Internet access, %
Fixed broadband Internet subscriptions/100 pop.
Mobile broadband subscriptions/100 pop.
Research and development expenditure (% of GDP)
Researchers in R&D (per mn people)
Note: Left-hand scale is worst amongst 36 countries; Rank is out of 148 countries; Source: GITR 2014, WDI, IMF WEO, The Conference Board
9th SG BD
20th HK IT
50th SG ZA
8th DE BD
10th SG EG
14 CN EG
61 KR KE
100 TW VN
135 HK UG
87 SE BD
87 SE UG
89 KR BD
34 FR NG
72 SG TH
1.7 KR PK
4024 SG PK
There is a shortage of workers
trained in STEM subjects at all
levels
Progressive immigration policies
and development of an SME
innovation support network are the
two key policies needed to keep the
UK at the top of technology
rankings
Special Report
19 January 2015 104
United States
Summary
The US remains at the forefront of technology and innovation globally, exemplified by
California’s Silicon Valley (and now increasingly, San Francisco’s downtown), which
continue to lead computer, software and digital innovation. According to some
academics (e.g., Caselli and Coleman 2000) the US marks the “world technology
frontier”, with other countries trying to catch up. Nevertheless, there are mixed feelings
domestically about the degree of innovation and its spillover into growth and incomes.
Doubts are also increasing over whether the US can maintain its leadership.
In contrast with newspaper stories of successful tech start-ups, mostly originating
from the high-tech centres of California (and to a lesser degree New York), and a
flurry of new products – particularly in the information and communication sector –
statistics offer a mixed picture of how new technology affects US growth. Recent
years have seen a slowdown in productivity growth, particularly since the ‘dot-com’
bubble burst. US growth overall has been relatively tepid, averaging only 2.3% since
mid-2009; new business creation has also been on a downtrend. Academics are
debating whether there are better times ahead and the current weak performance
should be ignored, or whether this weakness is a sign of a more protracted
moderation in the coming years.
Strengths
The degree of innovation in the US is attributed to a combination of elements: (1) the
quality of higher education and university research; (2) the availability and low cost of
capital; (3) a cultural environment prone to entrepreneurship and risk-taking; (4)
strong institutions and a solid legal framework.
The US financial sector (‘Wall Street’) provides a strong competitive advantage as it
allocates capital to high-growth and innovative sectors, via seed investment, private
equity or initial public offerings; this also explains why innovative foreign firms
continue to line up to tap the US financial markets.
Figure 93: US research is undisputedly ahead
Number of Nobel laureates by country of birth (1901-2014)
Figure 94: US total factor productivity has more than
halved in 2007-13 from 1995-2000
Percentage point contributions to growth in output per hour in
the private sector, 1987- 2013
Source: Nobelprize.org, Standard Chartered Research Source: BLS, Standard Chartered Research
0
50
100
150
200
250
300
US UK Germany France Sweden Russia Poland Japan
0.9 0.7 0.7
1.2 1.0
0.7
0.3 0.4 0.5
0.2 0.2
0.3
0.9
0.5 0.5
1.4 1.4
0.6
0.0
0.5
1.0
1.5
2.0
2.5
3.0
1987-2013 1987-1990 1990-1995 1995-2000 2000-2007 2007-2013
Contribution of capital intensity
Contribution of labor composition
Multifactor productivity
Thomas Costerg +1 212 667 0468
Macro Research
Standard Chartered Bank NY Branch
US innovation strength is due to an
exceptional university system, the
abundance of capital and the US’
cultural and institutional framework
Special Report
19 January 2015 105
The Silicon Valley-San Francisco area is also important for new technologies. There,
ideas meet capital. This cluster fosters innovation and new businesses. Innovation
and new ideas are “in the air”, as Economist Alfred Marshall famously remarked
when referring to such positive ‘externalities’, including the unintended transmission
of knowledge among individuals and organisations within the area. Economists have
noted that the established strong network effects of such clusters mean that creating
another tech cluster somewhere else from scratch would be difficult; this may explain
the continued appeal of California globally.
But areas of industrial concentration can also have disadvantages: aggregate costs
can outweigh benefits. Such costs can include over-crowding and congestion,
infrastructure inefficiency and high land costs. In recent years, California has posted
particularly rapid house-price growth, leading to debate over whether expensive
housing may be discouraging entrepreneurs from moving there or making it less
attractive to potential workers.
California is also far from some important emerging tech markets, such as China,
where demand for tech services has been growing strongly, and has immense
potential. Longer-term, the rise of China’s market could affect California’s strategic
dominance, particularly in web-based services and technology.
Weaknesses
The main hurdle to further innovation lies in the adoption and use of technology –
particularly information technology – due to uneven education standards. Although
US university-level education is world class, the quality of high-school education
remains uneven. This is particularly true of the so-called STEM subjects, where US
pupils continue to lag many global peers. According to the OECD’s authoritative
PISA survey (PISA stands for Programme for International Student Assessment), the
US scored 481 in maths, lower than the OECD average of 494, and a broadly
stagnant score compared with previous surveys.
Funding for primary and secondary education occurs mostly at the state and local
level in the US and remains relatively heterogeneous. Some commentators have
stressed that, due to its reliance on local tax funding, the US school system
Figure 95: Contributions to the growth of US potential GDP, 1950 to 2024
Percentage change in potential GDP (and projections according to CBO)
Source: Congressional Budget Office
Labour hours
Capital
Total factor productivity
0.0
0.5
1.0
1.5
2.0
2.5
3.0
3.5
4.0
4.5
1950-1973 1974-1990 1991-2001 2002-2013 2014-2024 (Projected)
Reforming US education could help
to increase adoption of technology
Special Report
19 January 2015 106
perpetuates inequalities between wealthy and less wealthy areas; others have
pointed out rigidities within the teaching profession, such as its unionisation and
resistance to new pedagogical techniques. The uneven performance of US schools
remains a matter of debate.
Another issue is the displacement of jobs by technology; for instance, the effect of
communication technology on ‘routine’ jobs due to automation. This has led to
downward wage pressure in some sectors and rising inequality. Also, lower
purchasing power and skill attrition can undermine the adoption of new technology.
According to media reports, 100mn Americans live where fast internet broadband is
available, but prefer not to subscribe either because of the cost or lack of interest
(and lack of adoption prevents a faster fall in costs).
Hurdles
Although the US remains a global manufacturing powerhouse, its manufacturing
share has eroded in recent years, which could discourage wider adoption of
innovation, especially at the business level. Services can be a source of productivity
growth due to new organisation, delivery or communication methods (think of the
supermarket versus the street market; or internet over in-store purchases). Still,
much innovation, including process improvements, new products or new materials,
happens within factories, and the location of production facilities close to design or
engineering labs has been documented as a source of additional innovation. This is
particularly the case in electronics, where even if products are designed in the US,
they are often manufactured elsewhere (mostly in Asia).
More broadly, the US manufacturing base remains fragile and relatively narrow, with
a limited presence in some sectors, such as electronics assembly, household
appliances, textile products or furniture, which have increasingly been moved
offshore in the past three decades. Although US manufacturing has experienced a
cyclical pick-up since the financial crisis (led by automobiles), the sector still faces
structural challenges. The ‘US manufacturing renaissance’ often portrayed in the
press is still being debated: for now signs of such a phenomenon are scant and
mostly anecdotal. The US trade deficit with Asia continues to increase, for instance,
led by manufactured goods.
But, as we argue in this report, new technology such as 3D printing could help to
make production more local. Furthermore, the top-down manufacturing situation
hides wide geographical discrepancies within the US. The lid on labour costs in
manufacturing in the southern US states, combined with the ‘open-for-business’
attitude of many local policy makers, has led to growing attractiveness particularly for
automobile, aircraft and chemical manufacturing.
Policies
The US government adopts a light touch in terms of spurring innovation, preferring to
let the private sector lead the way. Most R&D is undertaken by the private sector, for
instance. However, the US government provides support for innovation via two main
channels: (1) spending on research at government institutes and the spillover from
defence spending; (2) the promotion of a sound legal and institutional framework
friendly to innovation (particularly regarding patents). Meanwhile, tax policy includes
tax credits for R&D; certain legal requirements also favour domestic firms over
foreign firms in some government contracts.
Looser immigration rules could help
attract talent to the US, at a time
when engineers and IT experts are
in high demand
The declining share of
manufacturing in the US may be a
hurdle to the wider adoption of
technology and incremental
innovation
Special Report
19 January 2015 107
One area of debate is whether the US should loosen its strict immigration rules to help
attract talent. While the US faces a severe skills mismatch in STEM, there are
numerous impediments to educated or specialised workers’ immigration. According to
the Congressional Budget Office, 13% of the US population is foreign-born; yet they
account for 27% of all full-time workers specialising in science and engineering. In
2013, only 160,000 immigrant visas related to employment were granted (almost half of
which were to those already living in the US when the visa was issued). President
Obama has sought to relax immigration rules lately, although these measures target
undocumented workers (already in the US) and mostly do not address the question of
skilled immigration. Looser immigration rules, especially for skilled labour, would help
alleviate an acute shortage of engineers and IT experts, particularly in California.
Figure 96: United States technology snapshot
Indicators
NRI rank
Venture capital availability (rank)
Quality of math and science education (rank)
Capacity for innovation (rank)
Internet access in schools (rank)
Total investment (% of GDP)
Tertiary education gross enrolment rate, %
Mobile network coverage, % pop.
Mobile phone subscriptions/100 pop.
Individuals using Internet, %
Households with personal computer, %
Households with Internet access, %
Fixed broadband Internet subscriptions/100 pop.
Mobile broadband subscriptions/100 pop.
Research and development expenditure (% of GDP)
Researchers in R&D (per mn people)
Note: Left-hand scale is worst amongst 36 countries; Rank is out of 148 countries; Source: GITR 2014, WDI, IMF WEO, The Conference Board
7th SG BD
3rd HK IT
49th SG ZA
5th DE BD
18th SG EG
19 CN EG
95 KR KE
100 TW VN
95 HK UG
81 SE BD
79 SE UG
75 KR BD
28 FR NG
88 SG TH
2.8 KR PK
3979 SG PK
Special Report
19 January 2015 108
Country Code
Country Country Code
Angola AO
Argentina AR
Australia AU
Austria AT
Bangladesh BD
Belgium BE
Brazil BR
Canada CA
Chile CL
China CN
Colombia CO
Cyprus CY
Czech Republic CZ
Egypt EG
Finland FI
France FR
Germany DE
Ghana GH
Greece GR
Hong Kong HK
India IN
Indonesia ID
Italy IT
Japan JP
Kenya KE
Korea, Republic of (South Korea) KR
Malaysia MY
Mexico MX
Netherlands NL
New Zealand NZ
Nigeria NG
Pakistan PK
Peru PE
Philippines PH
Poland PL
Portugal PT
Russian Federation RU
Saudi Arabia SA
Singapore SG
Slovakia SK
South Africa ZA
Spain ES
Sri Lanka LK
Sweden SE
Switzerland CH
Taiwan, Province of China TW
Thailand TH
Turkey TR
Uganda UG
United Arab Emirates AE
United Kingdom GB
United States of America US
Venezuela VE
Vietnam VN
Special Report
19 January 2015 109
Appendix
The Technology Achievement Index
The TAI-2002 was an attempt to capture the ability of an economy to create and use
technology, rather than an index measuring the technological prowess of an
economy (Desai, 2002). The underlying rationale for the index was that while not
every country can drive advances in technology, its economic progress and growth
will depend on how well prepared it is to access and use (or even create) technology.
It also focused on outcomes and achievements (number of patents granted) rather
than effort or inputs (number of patents applied for) as the causal relation between
inputs and outputs is not well known.
The TAI-2002 index focused on four dimensions of technological capacity, with two
indicators measures for each dimension. We have followed the same measures and
these include:
1) Creation of technology
a. Royalties and license fee payments (USD/pop)
b. Patents granted by USPTO/mn people, avg for five-year period
2) Diffusion of old technology:
a. Telephones (telephone lines and mobile cellular subscriptions), per 100
people
b. Electric power consumption (kWh per capita)
3) Diffusion of new technology
a. Internet users (per 100 people)
b. High-technology exports (% of manufactured exports)
4) Human skills
a. Mean years of schooling (age 15 and older)
b. Gross tertiary enrolment ratio (%)
Our index differs from the original TAI index in a few ways. We include a measure of
Internet users rather than Internet hosts. Another major difference between our index
and the original 2002 TAI is in the human skills development factor. The TAI 2002
uses the gross tertiary enrolment in science. However, many countries in our list do
not report data for this variable so we have used the gross tertiary enrolment ratio
instead. The indicators for the diffusion of old technology are expressed as
logarithms in keeping with the original TAI 2002 index.
The index calculation is fairly simple:
Indicator index=(actual value-observed minimum value)/(observed maximum value-
observed minimum value)
One of the drawbacks of the TAI-2002 index was that it did not lend itself to
comparison over time. This was because the maximum value for any variable is not
fixed and can change over time. We, however, are not only interested in where
emerging markets stand in the pecking order of technological development, but also
in how much they have been able to improve over time. As a result, we have
modified the way the index is calculated to make it comparable over time,
recalculating it for the years 2000 and 2012. To do this, we have taken the observed
maximum value for both 2000 and 2012 as the maximum value of each variable in
2012 (under the general assumption that there has been progress on each of these
factors over the last decade).
TAI measures capacity to create
and use technology and not the
technological prowess of a country
Our updated index differs from the
TAI 2002 in a couple of ways
Special Report
19 January 2015 110
This index still has its limitations and should be used only as an indicative guide of
what is happening across a broad range of countries. For some countries we have
had to make assumptions about developments on a variable if data was not
available. These have included assuming that the data is close to that for the nearest
year for which data is available or assuming that the data is similar to that of another
comparable country for which data is available. We believe these assumptions are
reasonable, but they could distort the picture.
At the same time, this index assumes that a higher number is better in most cases.
This can be fallacious as it does not take into account possible efficiency gains. For
example, lower use of electricity per capita might reflect more efficient use of
Figure 97: Technology Achievement Index 2012
Index and actual values
Country
Royalties Patents Electricity Telephone Internet use High-tech exports
Mean schooling Tertiary
enrolment
Index Actual Index Actual Index Actual Index Actual Index Actual Index Actual Index Actual Index Actual
SG 1.00 2343.1 0.31 97.0 0.88 8404.2 0.93 192.0 0.77 73.0 0.93 45.3 0.75 10.2 1.00 41.4
KR 0.06 144.6 0.49 151.2 0.91 10161.9 0.91 172.6 0.89 84.8 0.53 26.2 0.90 11.8 0.85 35.2
US 0.04 82.2 1.00 308.8 0.96 13246.3 0.88 137.8 0.89 84.2 0.36 17.8 1.00 12.9 0.38 15.8
JP 0.06 132.0 0.92 284.9 0.86 7847.8 0.91 165.6 0.91 86.3 0.35 17.4 0.87 11.5 0.44 18.1
DE 0.07 172.3 0.40 123.9 0.84 7081.0 0.92 177.9 0.89 84.0 0.32 15.8 1.00 12.9 0.78 32.3
GB 0.07 153.6 0.21 64.8 0.80 5472.1 0.92 176.6 0.95 89.8 0.44 21.7 0.94 12.3 0.54 22.2
SE 0.08 197.0 0.45 138.1 0.97 14030.2 0.91 165.0 1.00 94.8 0.27 13.4 0.89 11.7 0.23 9.3
AU 0.06 141.2 0.22 68.9 0.92 10712.2 0.89 151.2 0.88 83.0 0.26 12.7 0.99 12.8 0.46 19.0
MY 0.02 41.3 0.02 5.6 0.75 4246.5 0.90 159.9 0.71 67.0 0.89 43.7 0.68 9.5 0.56 23.0
CA 0.10 228.7 0.39 119.6 1.00 16473.2 0.87 128.1 0.91 85.8 0.25 12.4 0.94 12.3 0.00 -
HK 0.10 230.8 0.32 98.6 0.81 5948.9 1.00 301.7 0.78 74.2 0.33 16.2 0.73 10.0 0.00 0.0
AE 0.00 0.0 0.01 1.6 0.90 9388.6 0.93 194.2 0.93 88.0 0.00 0.0 0.64 9.1 0.57 23.4
CL 0.01 27.1 0.00 1.1 0.72 3568.1 0.89 152.5 0.70 66.5 0.09 4.6 0.71 9.8 0.57 23.5
MX 0.00 0.0 0.00 0.8 0.62 2091.7 0.83 102.7 0.46 43.5 0.33 16.3 0.58 8.5 0.77 32.0
SA 0.00 0.0 0.00 0.9 0.87 8161.2 0.93 192.9 0.64 60.5 0.00 0.0 0.60 8.7 0.51 21.1
RU 0.01 29.0 0.00 1.3 0.83 6486.0 0.92 181.3 0.65 61.4 0.17 8.4 0.89 11.7 0.00 -
AR 0.01 33.0 0.00 1.1 0.68 2967.4 0.92 182.3 0.63 59.9 0.15 7.7 0.71 9.8 0.22 9.1
PH 0.00 4.6 0.00 0.3 0.40 647.0 0.84 107.7 0.39 37.0 1.00 48.9 0.62 8.9 0.00 -
CN 0.00 8.3 0.00 1.2 0.70 3298.0 0.84 108.0 0.48 45.8 0.54 26.3 0.49 7.5 0.00 -
ZA 0.01 33.6 0.01 2.5 0.76 4603.9 0.90 156.6 0.52 48.9 0.11 5.5 0.72 9.9 0.00 -
TR 0.00 5.2 0.00 0.4 0.67 2709.3 0.85 111.1 0.49 46.3 0.03 1.8 0.50 7.6 0.42 17.5
BR 0.01 13.0 0.00 0.7 0.65 2438.0 0.90 157.6 0.54 51.6 0.21 10.5 0.46 7.2 0.00 -
VE 0.01 12.4 0.00 0.5 0.70 3312.7 0.87 127.2 0.58 54.9 0.00 0.0 0.59 8.6 0.00 -
TH 0.01 33.2 0.00 0.5 0.64 2316.0 0.89 147.0 0.30 28.9 0.42 20.5 0.47 7.3 0.00 -
ID 0.00 6.7 0.00 0.1 0.41 679.7 0.88 137.6 0.17 15.8 0.15 7.3 0.49 7.5 0.39 16.1
EG 0.00 3.4 0.00 0.1 0.58 1742.9 0.87 129.8 0.52 49.6 0.01 0.6 0.39 6.4 0.00 -
VN 0.00 0.0 0.00 0.0 0.49 1073.3 0.88 141.0 0.46 43.9 0.02 1.0 0.30 5.5 0.00 -
GH 0.00 0.0 0.00 0.0 0.28 343.7 0.84 109.2 0.13 12.3 0.15 7.3 0.44 7.0 0.00 -
KE 0.00 0.5 0.00 0.1 0.14 155.0 0.78 71.1 0.41 39.0 0.00 0.0 0.38 6.3 0.00 -
IN 0.00 1.6 0.00 0.5 0.41 684.1 0.78 73.1 0.16 15.1 0.13 6.6 0.20 4.4 0.00 -
NG 0.00 1.4 0.00 0.0 0.13 148.9 0.78 73.5 0.40 38.0 0.03 1.9 0.27 5.2 0.00 -
PK 0.00 0.5 0.00 0.0 0.33 449.3 0.78 73.6 0.11 10.9 0.03 1.7 0.23 4.7 0.00 -
BD 0.00 0.1 0.00 0.0 0.23 258.6 0.77 67.8 0.07 6.5 0.00 0.0 0.26 5.1 0.08 3.3
Source: Standard Chartered Research
Special Report
19 January 2015 111
electricity and not just unavailability of electricity. But it was difficult to incorporate any
meaningful measure of efficiency gains in the index. Despite these limitations, the
index is a useful way of summarising the improvement in different countries over the
last decade and the areas that need further improvement.
We include the actual data for 2012 and the index values used for calculating the
overall score of the index (Figure 97), along with a heatmap of how the country ranks
on each of the four measures of technology achievement compared to its GDP per
capita rank (Figure 98). Sub-Saharan African countries, in particular Uganda and
Kenya, stand out as creating technology and diffusing new technology at a level
much higher than would be expected given their GDP per capita rank. In Asia, China
and the Philippines are performing better than their GDP ranks would suggest, while
Korea, Japan and the UK show that technological advances can be made even at a
more developed income levels. Countries in the Middle East have to do more to
ensure that technological progress is in line with relatively high income levels.
Figure 98: Performance on 2012 TAI ranks relative to GDP per capita rank
Ranks out of 34
Country
Current GDP per capita
TAI Index Creation of technology
Diffusion of old
technology
Diffusion of new
technology
Human Skills
SG 1 1 1 8 1 13
AE 2 18 20 4 15 25
US 3 2 2 3 9 1
HK 4 11 8 7 13 14
SA 5 15 23 9 21 16
AU 6 6 9 6 12 3
DE 7 7 7 11 10 5
SE 8 5 5 1 7 6
CA 9 8 6 2 11 8
FR 10 10 11 12 6 11
JP 11 4 3 10 8 9
GB 12 9 10 14 4 7
KR 13 3 4 5 3 2
RU 14 13 14 13 16 4
MY 15 12 12 16 2 17
CL 16 14 16 17 17 10
TR 17 21 21 22 26 15
VE 18 17 19 18 24 12
MX 19 23 25 24 18 21
BR 20 24 17 19 19 23
TH 21 20 15 21 20 18
ZA 22 22 13 15 22 19
CN 23 19 18 20 14 24
EG 24 25 27 23 25 26
ID 25 26 22 26 30 22
PH 26 16 24 27 5 20
NG 27 31 29 34 28 30
IN 28 30 26 28 31 29
VN 29 27 32 25 27 28
PK 30 33 30 30 33 34
GH 31 29 32 29 32 27
BD 32 34 34 32 34 31
KE 33 32 28 33 29 33
UG 34 28 31 31 23 32
Source: GITR 2014, IMF, Standard Chartered Research
Note, Colour coding based on difference between rank on TAI indicator and GDP per capita
Dark green: relatively much stronger, yellow: in line with GDP per capita rank, dark red: relatively much weaker
SSA countries rank better on the
TAI than their GDP rank suggests
as do China and the Philippines
Special Report
19 January 2015 112
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