special olympics unified champion schools branding...

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Special OlympicsUnified Champion Schools Branding Guidelines

FOR USE IN THE UNITED STATES ONLY

2 Special Olympics Unified Champion Schools Brand Guidelines for Accredited Programs in the United States

With sports as the foundation, Special Olympics Unified Champion Schools is a strategy that offers a unique combination of sports, education and leadership activities to equip young people with tools and training to create sports, classroom and school climates of acceptance and inclusion.

The activities and opportunities provided through the program help to reduce bullying and exclusion, promote healthy activity and interactions, combat stereotypes and stigma, eliminate hurtful language in schools and engage people in social activities that lead to personal growth.

The Special Olympics Unified Champion School program is a comprehensive model of the Unified Schools strategy that combines Unified Sports, Inclusive Youth Leadership and Whole School Engagement to create the greatest impact. This model is primarily implemented in the United States.

Special Olympics Unified Champion Schools Introduction

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Brighton HighUnified Cup

Brighton BulldogsUnified ClubColorado

ColoradoSPECIAL OLYMPICS

COLORADO

BRIGHTONPLEDGE

TO SHOWRESPECTTO EVERYONE

EE

BRIGHTON HIGH SCHOOL


SPECIAL OLYMPICS

COLORADO

BRIGHTON

Special OlympicsYoung Athletes at Brighton Elementary

Colorado

These guidelines explain how the Special Olympics Unified Champion Schools identity should be implemented. Examples of the identity in action are supplied along with guides on how to use the supplied artwork files.

The guidelines should be used in conjunction with the Special Olympics Brand Identity Guidelines to ensure we create consistent and engaging communications in line with the Special Olympics Master Brand.

Guidelines Introduction

Official Correspondence

Official Correspondence/Landscape

Special OlympicsUnified ChampionSchools

Colorado


Colorado


Colorado


Colorado


Official Correspondence/Landscape


Colorado


Colorado


Colorado


Colorado

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Visual identity elementsThis section of the guidelines introduces you to the basic building blocks of the visual identity such as our Unified Champion Schools logo and the localized school club logo. By using this kit, we can create a consistent look and feel that is unified while having the flexibility to create diverse messages.


Identity GuidelinesSection 1

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Visual Identity Logotype Unified Champion Schools Logo

UNIFIED CLUBS

YOUTHACTIVATION

COMMITTEES

Inclusive Youth Leadership Whole School EngagementInclusive Sports

Tools for a Special Olympics Unified Champion School

UNIFIED SPORTS

YOUNG ATHLETES GET INTO IT R-WORD

CAMPAIGNFANS IN THE

STANDS

Special Olympics Unified Champion

Schools is aimed at promoting social

inclusion through intentionally

planned and implemented activities

affecting systems-wide change.

Implementation of the Unified

Strategy for Schools in the United

States is the three component

model of programming known as

a Unified Champion School and

includes inclusive youth leadership,

whole school awareness, and

inclusive sports.

Special Olympics Unified Champion Schools refers to the program implemented within the United States that is supported by the US Department of Education and falls under the larger Special Olympics Unified Schools global name

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Visual Identity Language Guides Terms & Definitions

UNIFIED CLUBS

YOUTHACTIVATION

COMMITTEES

Inclusive Youth Leadership Whole School EngagementInclusive Sports

Tools for a Special Olympics Unified Champion School

UNIFIED SPORTS

YOUNG ATHLETES GET INTO IT R-WORD

CAMPAIGNFANS IN THE

STANDS

Special Olympics Unified Schools refers to the larger global schools

strategy to engage youth. It is the strategy for promoting social inclusion

among youth with and without ID, reaching out to youth where they

spend the majority of their time – schools.

A fully-inclusive sports or fitness program that

combines an approximately equal number of

students with and without intellectual disabilities.

Examples include such things as: Interscholastic

Unified Sports, Unified PE or Unified Intramurals.

Special Olympics Unified Sports and Special Olympics Young Athletes are examples of inclusive

sports.

Awareness and education activities that promote

inclusion and reach the majority of the school

population. Examples include such things as Spread the Word to End the Word (R-Word) Campaigns,

Pep Rallies or “Fans in the Stands” for Unified Sports

teams, Respect Campaigns or student fundraising.

Students with and without intellectual disabilities

working together to lead and plan advocacy,

awareness, inclusion and other Special Olympics and

related inclusive activities throughout the school

year. Examples include such things as: Unified Clubs or a similar type of inclusive student group.

GLOBAL USE UNITED STATES USE

Special Olympics Unified Champion Schools is a comprehensive

program of the Unified Schools strategy that combines Unified Sports,

Inclusive Youth Leadership and Whole School Engagement to create the

greatest impact. This model is implemented in the United States.

After the first use, it can be referred to as Unified Champion Schools.

THE FULL LANGUAGE GUIDELINES CAN BE FOUND ON RESOURCES

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http://media.specialolympics.org/resources/brand-awareness-and-communication/marketing/Unified-Champion-Schools-Language-Guidelines.pdf


WHOLE SCHOOL ENGAGEMENT INCLUSIVE YOUTH LEADERSHIP

INCLUSIVE UNIFIED SPORTS

AT THE LOCAL LEVEL

PLEDGETO SHOW

RESPECTTO EVERYONE

EE



Colorado

SPECIAL OLYMPICSCOLORADO

BRIGHTON

Brighton HighUnified ClubColorado

Colorado

Special OlympicsUnified ChampionSchoolsColorado

Identity In Action Unified Champion Schools Coming to Life

This diagram shows what branded

assets to use when schools implement

all three components of the Unified

Champion Schools program – inclusive

youth leadership, whole-school

engagement and Unified Sports.

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Visual Identity Logotype Unified Champion Schools

Special Olympics Unified Champion Schools

is the logo to represent the strategy being

implemented in schools that combines youth

leadership, inclusive sports, and whole school

engagement.

This consists of the program name set in

Ubuntu Light and Bold and endorsed by the

Special Olympics symbol.

This logotype is used within the United States and is for the three component model that

is implemented in United States schools, as

supported by the United States Department

of Education.

Minimum size In certain situations when the space is limited,

the logo can be reduced to a minimum size

of ⅓ inch or 8mm in height (eg., a USB key).

Full color horizontal lock-up

One color horizontal lock-up

Minimum size

USB key

MIN

: 1/

3 In

ch

or 8

mm

Unified ChampionSchools

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Visual Identity Logotype Accredited Program Logo Customization

The above logo provides the Accredited Programthe chance to customize the Unified Champion Schools logoand link it to their Accredited Program logo

The use of this logo is for material created by Accredited Programs

M A I N L O G O

ACCREDITED PROGRAM CUSTOMIZATION


Unified ChampionSchools

The Special Olympics Unified Champion Schools is the logo to represent the strategy being implemented in schools that combines youth leadership, inclusive sports, and whole school engagement.

The use of this logo is for material created by SOI

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Visual Identity Logotype Accredited Program & Localized Club Name Logo Customization

The above club logos provide the chance for schoolsto customize the logo with their name and shows the leadership component of clubs within the schools

LO C A L I Z E D S C H O O L N A M E



The above logo provides the Accredited Programthe chance to customize the logo and link it to their Accredited Program logo

The use of this logo is for material created by Accredited Programs

The use of this logo is for material created by schools

ACCREDITED PROGRAM CUSTOMIZATION


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Visual Identity Approved Colors

Dark PurplePantone® 2695CProcess: 80C/100M/0Y/40KRGB: 61R/16G/99BHEX: #3D1063

Mid PurplePantone® 267CProcess: 70C/100M/0Y/0KRGB: 111R/44G/145BHEX: #6F2C91

Light PurplePantone® 2587CProcess: 50C/100M/0Y/0KRGB: 146R/39G/143BHEX: #92278F

Dark OrangePantone® 159CProcess: 0C/60M/100Y/45KRGB: 152R/80G/6BHEX: #985006

Mid OrangePantone® 1505CProcess: 0C/70M/100Y/5KRGB: 230R/106G/31BHEX: #E66A1F

Light OrangePantone® 137CProcess: 0C/50M/100Y/0KRGB: 247R/148G/30BHEX: #F7941E

Dark TurquoisePantone® 3302CProcess: 90C/0M/50Y/50KRGB: 0R/105G/94BHEX: #00695E

Mid TurquoisePantone® 3282CProcess: 80C/0M/50Y/20KRGB: 0R/151G/132BHEX: #009784

Light TurquoisePantone® 3262CProcess: 70C/0M/50Y/0KRGB: 57R/187G/157BHEX: #39BB9D

Dark RedPantone® 202CProcess: 0C/100M/100Y/55KRGB: 130R/0G/0BHEX: #820000

Mid RedPantone® 1945CProcess: 0C/100M/100Y/20KRGB: 196R/22G/28BHEX: #C4161C

Light RedPantone® 186CProcess: 0C/100M/100Y/0KRGB: 255R/0G/0BHEX: #FF0000

Dark BluePantone® 294CProcess: 100C/80M/0Y/25KRGB: 1R/59G/130BHEX: #013B82

Mid BluePantone® 300CProcess: 100C/50M/0Y/15KRGB: 0R/99G/165BHEX: #0063A5

Light BluePantone® Process BlueProcess: 100C/20M/0Y/0KRGB: 0R/149G/218BHEX: #0095DA

Dark YellowPantone® 1255CProcess: 0C/25M/100Y/35KRGB: 177R/137G/6BHEX: #B18906

Mid YellowPantone® 110CProcess: 0C/30M/100Y/10KRGB: 229R/168G/18BHEX: #E5A812

Light YellowPantone® 109CProcess: 0C/15M/100Y/0KRGB: 255R/212G/0BHEX: #FFD400

Dark MagentaPantone® 222CProcess: 0C/100M/40Y/50KRGB: 139R/0G/55BHEX: #8B0037

Mid MagentaPantone® 215CProcess: 0C/100M/20Y/20KRGB: 196R/0G/99BHEX: #C40063

Light MagentaPantone® Process MagentaProcess: 0C/100M/0Y/0KRGB: 236R/0G/140BHEX: #EC008C

Dark GreenPantone® 370CProcess: 70C/0M/100Y/45KRGB: 40R/117G/43BHEX: #28752B

Mid GreenPantone® 376CProcess: 40C/0M/100Y/20KRGB: 136R/172G/46BHEX: #88AC2E

Light GreenPantone® 382CProcess: 35C/0M/100Y/0KRGB: 178R/210G/53BHEX: #B2D235

While the Special Olympics Unified Champion

Schools logo can only be used in two colors or

reversed out, branded assets and marketing

material can use a varied palette of colors to

create branded and marketing material. The

range of colors allows for schools to be able

to find their unique expression and use the

color that best defines their school and their

identity.

Please use process color (CMYK) mix created for artwork. Colors should be visually matched to an up-to-date Pantone® Swatch.

Please choose from the color breakdowns as provided here.

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Visual Identity Approved Color Gradients

When creating gradients make sure to

graduate between process colors (CMYK).

If blending between spot colors, special

artwork should be created.

When using gradients, move from the dark

to the light tone.

Color gradients may also be used to create greater dynamism within the designs. Gradients are created by using different depths of the same color.

Mid Turquoise

Mid Green

Dark Yellow

Mid Orange

Mid Red

Dark Red

Mid Magenta

Dark Magenta

Mid Purple

Dark Purple

Mid Blue

Dark Blue

Mid Turquoise

Dark Turquoise

Mid Green

Dark Green

Mid Yellow

Dark Yellow

Mid Orange

Dark Orange

Light Red

Light Red

Light Magenta

Light Magenta

Light Purple

Light Purple

Light Blue

Light Blue

Light Turquoise

Light Turquoise

Light Green

Light Green

Light Yellow

Light Yellow

Light Orange

Light Orange

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Identity in ActionThis section shows you how the elements of the identity are brought together. When looking at the various examples, please consider the context in which each one might be applied. The examples found herein are not intended to be an exhaustive guide to how to bring the Special Olympics Unified Champion Schools to life, but representative of what is possible


Program Identity GuidelinesSection 2

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Powerpoint


Colorado


Indiana


Colorado


Colorado

Identity In Action Accredited Program Customization United States Department of Education Recognition

Accredited Programs can customize the Special Olympics Unified Champion Schools lockup to reflect localization. The material they can create will vary from official correspondence, to PowerPoint presentation, to brochures and collateral.

To all Programs receiving federal funds from the US Department of Education for Unified Champion School programming: Please include the Special Education (OSEP) logo - Ideas that Work – along with the disclaimer language on documents created as a part of the Special Olympics Unified Champion Schools work (examples: documents and materials created or developed for use with schools, educational materials, handbooks, brochures, informational presentations). When using the logo on documents, the disclaimer language must also be used:

The contents of this (insert type of publication; e.g., report, presentation, brief) were developed under funding from the US Department of Education, #H380W140001. However, those contents do not necessarily represent the policy of the US Department of Education, and you should not assume endorsement by the Federal Government.

It is also requested that Programs use the logo whenever possible to recognize the funding support, such as on banners or Program websites, but in these instances the disclaimer language is NOT necessary, you can simply use the logo.

The contents of this (insert type of publication; e.g., (report, presentation, brief) were developed under funding from the US Department of Education, #H380W140001. However, those contents do not necessarily represent the policy of the US Department of Education, and you should not assume endorsement by the Federal Government.

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15 Special Olympics Unified Champion Schools Brand Guidelines for Accredited Programs in the United StatesHigh School Correspondence Unified Club Presentations




Brighton BulldogsUnified Club

Brighton BulldogsUnified Club

Colorado

Colorado



Identity In Action Accredited Program Customization Unified Clubs Customization

Unified Clubs within schools can use

their customized lockup in business

correspondence.

The correspondence should reflect the

Accredited Program and the Unified

Club lockup and the school name. The

Play Unified roundel can also be used

to reference the Special Olympics Play

Unified campaign.

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BRIGHTON


BRIGHTON


BRIGHTON

Identity In Action Accredited Program Customization Unified Clubs Activation

Unified Clubs should celebrate their school pride when creating school based material. The choice of typeface and design of these element are at the discretion of the unified club within the school.

Choose to represent your school through your school mascot, or an element iconic to your school.

The name of the Accredited Program to which the Unified Club is affiliated is set in all capitals in Ubuntu Bold with the Special Olympics symbol endorsing it.

1

2

Use the Play Unified roundel on branded school material to illustrate the full potential of playing unified

School Mascot and Name Local Expression

Special Olympics posters can be customized with the school’s name to foster school pride

Accredited Program Customization

Please refer to the

complete Play Unified

campaign guidelines for

additional guidance on

assets and resources.

Click to view the Play Unified Guidelines

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http://media.specialolympics.org/resources/brand-awareness-and-communication/campaign-resources/play-unified/Play-Unified-Campaign-Assets.pdf


SPECIAL OLYMPICS

COLORADO

BRIGHTON



Colorado




BRIGHTON

S P O N S O R S

Athlete competition wear should feature their club design on the front of the jersey and use the Play Unified Roundel on the sleeve

Generic shirts can use the red unified ball design and Play Unified with the ability to customize with the Accredited Program logo in the upper left side

Local Sponsors can be recognized on banners

Identity In Action Accredited Program Customization Unified Sports® Activation

Special Olympics Unified Sports is a program within Special Olympics and uses specific assets for branding sports events happening in schools. Choose to represent your school by including your school mascot, or an element iconic to the Unified Sports branding material.

Unified Sports branding is used for sports events that are taking place within a school environment. Check the full Unified Sports Guidelines

The Play Unified roundel is used to promote our call to action for all people to come together in a spirit of enjoyment to create a more inclusive world. Check the full Play Unified Guidelines.

The event name can be set in Ubuntu text and endorsed by the localized school name

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http://media.specialolympics.org/resources/brand-awareness-and-communication/branding/brand-guidelines/Unified-Sports-Identity-Guideline-Final.pdf

http://media.specialolympics.org/resources/brand-awareness-and-communication/campaign-resources/play-unified/Play-Unified-Campaign-Assets.pdf


Unified Clubs should celebrate their school pride when creating school based material. The choice of typeface and design of these element are at the discretion of the unified club within the school.

Schools can create different shirt designs to refelct their school mascot and school pride.

Samples of additional t-shirt designs for inspiration can be found on Special Olympics Pinterest Page

Click to view the full board on Pinterest

Identity In Action Accredited Program Customization Sample T-shirt Designs

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https://www.pinterest.com/specialolympics/merchandize-for-programs/

https://www.pinterest.com/specialolympics/merchandize-for-programs/




PLAYINGUNIFIED

ON THE FIELDAND IN LIFE




WE'RELOUDWE'REPROUDWE AREBRIGHTONbulldogso


BRIGHTON HIGH SCHOOL WE’RE LOUDWE’RE PROUD

Unified Clubs should celebrate their school pride when creating school based material.

Different sized banners can be created. Vertical banners can be hung in corridors and on gym walls. Horizontal banners can be hung around the gym or field.

Identity In Action Accredited Program Customization Sample Banner Designs

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SPECIAL OLYMPICS

COLORADO

BRIGHTON



Colorado




BRIGHTON

S P O N S O R S

Identity In Action

Sponsor recognition can be displayed on specific collateral to show the support of local or national sponsors.

Collateral ranging from banners, flags, posters to printed material can use the sponsor logos. Note: sponsor logos can not be placed on jerseys or athlete competition wear but are allowed on non-competition apparel.

Please refer to the complete Unified Sports guidelines

for additional guidance on assets and resources

Click to view the Unified Sports Guidelines

Sponsor logos can be placed along side the school mascot and the Unified Champion School customized logo

Banners can accommodate the inclusion of multiple sponsors





Accredited Program Customization Sponsor Recognition

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http://media.specialolympics.org/resources/brand-awareness-and-communication/branding/brand-guidelines/Unified-Sports-Identity-Guideline-Final.pdf


ChampionsTogetherServant Leadership . Changing Lives

Special OlympicsUnified ChampionSchoolsIndiana

Special OlympicsUnified ChampionSchoolsIndiana

SPECIAL OLYMPICSINDIANA

championsTOGETHER

Badge:Cobranding betweenAccredited Program and IHSAA

ChampionsTogetherServant Leadership . Changing Lives

Co-branding between the Accredited Program logo and the partner at the local level

Local Sponsors can be recognized on banners

Identity In Action Accredited Program Customization Partner Sponsorship at the Accredited Programs Level

At the local level, Accredited Programs can choose to recognize their partners by co-branding between the Accredited Program logo and the Partner logo

Communication material such as newsletters should be endorsed by the Unified Champion Schools logo alongside the Accredited Program logo. The partner logo can also be placed on communication to show the support at the local level.

Use large headers to communicate an idea or message

Co-branding should be between the Accredited Program logo and the local Partner.

Co-branding between the Unified Champion School mark and the local partner, however is not acceptable.

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Young Athletess

Young Athletes

Special OlympicsYoung Athletes at Brighton Elementary

Colorado

Young Athletes

Branded t-shirt can either use the school badge design or the Play Unified t-shirt designs

Identity In Action Accredited Program Customization Young Athletes Activation

Special Olympics Young Athletes program can be implemented in schools to involve children ages 2-7.

Choose to represent your school Young Athletes initiative through accessing the Special Olympics Young Athletes guidelines.

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Identity In Action

Schools creating Respect campaign

material can customize designs to

reflect their identity and mascot.

All Spread The Word To End The Word

resources can be found at R-word.org

School Club Customization Respect Campaigns - Whole School Engagement

SPREAD THE WORD TO END THE WORDExamples of T-shirt applications

03.01.17

FRIENDSHIPINCL

USIO

NACCEPTANCE

www.r-word.org

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http://www.r-word.org/r-word-resources.aspx


Identity In Action

Events and news related to Special

Olympics Unified Champion

Schools can be shared using the

Accredited Program handle.

This way Special Olympics North

America as well as Special Olympics

International can easily spot great

stories to share with the rest of the

movement.

Use these main hashtags in the

social media channels

#SOUnified or #PlayUnified.

School Club Customization Social Media Activation

SOUnified_CO Our #SOUnified Champion Schools program has grown and currently has a presence in over 4,500 schools across 48 US states #PlayUnified

Our #SOUnified Champion Schools program has grown and currently has a presence in over 4,500 schools across 48 US states #PlayUnified

ACCREDITED PROGRAM USE

LOCAL SCHOOL USE

Our #SOUnified Champion Schools program has grown and currently has a presence in over 4,500 schools across 48 US states #PlayUnified

Accredited Programs are encouraged to promote information relating to Unified Champion Schools. All Unified Champion School posts should use #SOUnified to differentiate them from others on an Accredited Program handle.

Schools are encouraged to post about Unified Champion Schools by using the hashtags #SOUnified or #PlayUnified

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Management Contact & Resources

These guidelines and templates are available for all to download from resources.SpecialOlympics.org/brand

We encourage you to contact [email protected] with any questions, queries or comments you may have at any stage. Also please feel free to share any case studies and images of any successful brand campaigns or execution in your program or region.

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