MADHYA PRADESH STATE RURAL LIVELIHOOD MISSION

MADHYA PRADESH STATE RURAL LIVELIHOOD MISSION3rd Floor, Beej Bhavan, Arera Hills,

Bhopal - 4622004, M.P. (INDIA)

Phone: +91-755-27668712, +91-755-2766814-15

Fax: +91-755-2766818 | Email: srlm@mpraf.nic.in

Web: www.mpraf.nic.in

SpecialSpecialInitiativesInitiativesSpecial

Initiatives

VISION

Socio economically empowered and prosperous people of Madhya Pradesh.

We are an autonomous organiza�on for poverty allevia�on by crea�ng opportuni�es for

sustainable livelihoods through an enabling environment for the deprived sec�ons by

process oriented and demand driven approach. Development of strong self reliant

community ins�tu�ons with focus on women empowerment an employability support.

Developing community based service providers who manage and maintain their

ins�tu�ons.

MISSION

L M Belwal - CEO, MPSRLM

It gives me great pleasure to present this book on Special Ini�a�ves by Madhya Pradesh

State Rural Livelihood Mission. Apart from the rou�ne works, MPSRLM has ini�ated

several interven�ons for the benefit of the target families. These ini�a�ves have been

greatly admired by the community. The interven�ons are scalable, replicable and

sustainable.

Special Ini�a�ves are pilots undertaken by the mission with an objec�ve of scaling them

up and also replica�ng them to other areas in later phase. These ini�a�ves also include

projects undertaken with partners-other government departments, NGOs etc, sharing

resources and experiences with them.

This book gives an insight into our leading edge endeavors and it would not have been

possible without ac�ve par�cipa�on of the community. My sincere thanks are to the

Hon'ble Minister, Panchayat and Rural Development and ACS of the Department for their

guidance and my en�re team members of MPSRLM for their dedica�on and

commitment.

L M Belwal

AWordfromtheCEO

District Block

Barwani Rajpur

Dindori Samnapur

Sheopur Karahal

MODELBLOCKS

One block each of three districts Barwani,

Dindori and Sheopur have been selected to

be developed as model blocks. . Here the

focus is on developing them as resource

blocks and learning centers with scalable,

replicable and sustainable ac�vi�es.

Various pilot projects and interven�ons have

been undertaken in these blocks, which will

be scaled up to other blocks in later phase.

To name a few among them are

Comprehensive Livestock Development

Programme, Integrated Small Orchard

Development Programme, Sanjhi Sehat,

Digital Green and e-bookkeeping.

1

TABLE OF CONTENTS

MODEL BLOCKS ...................................................................................................................... 1

MODEL VILLAGES ................................................................................................................... 2

AAJEEVIKA FRESH ................................................................................................................... 3

GENDER PILOT ........................................................................................................................ 4

PARTNERSHIP WITH DIGITAL GREEN ....................................................................................... 5

COMMUNITY MANAGED SUSTAINABLE AGRICULTURE .......................................................... 6

SLACC PROJECT ...................................................................................................................... 7

CBMFI (COMMUNITY BASED MICRO FINANCIAL INSTITUTIONS) ............................................ 8

COMPREHENSIVE LIVESTOCK DEVELOPMENT PROGRAMME ................................................. 9

INTEGRATED SMALL ORCHARD DEVELOPMENT PROGRAMME ............................................ 10

COMMUNITY TRAINING CENTRES ........................................................................................ 11

COLLABORATION WITH HAND IN HAND ............................................................................... 12

DATABASE OF UNEMPLOYED YOUTH .................................................................................... 13

DEFENCE RALLIES ................................................................................................................. 14

PRODUCER COMPANIES ....................................................................................................... 15

PLANTATION ON FIELD BUNDS ............................................................................................. 16

BPL TO LAKHPATI .................................................................................................................. 17

CLUSTER BASED ACTIVITIES .................................................................................................. 18

COMMERCIAL VEGETABLE PRODUCTION ............................................................................. 19

COMPUTER LITERACY TO CRPS ............................................................................................ 20

AAJEEVIKAFRESH

Aajeevika Fresh, a significant step towards

organized vegetable marke�ng

These are vegetable outlets owned and

managed by SHG members. Vegetables

available at these outlets are grown using

organic manures and no chemical or

fer�lizers are used. There are 76 Aajeevika

Fresh in 9 intensive districts of the mission.

At present the Annual Income of the most

of the owners of Aajeevika fresh is more

than 1 lakh rupees.

District Aajeevika Fresh

Jhabua 7

Dhar 11

Barwani 11

Dindori 6

Sheopur 12

Alirajpur 4

Shahdol 6

Mandla 15

Anuppur 4

Total 76

Beneficiary: Ammava� Barmaiya

Contact no: 9669653363

Village: Ramnagar

Cluster: Madhopur

District: Mandla

Daily income: Rs 500/-

Beneficiary: Mangala Bai Bherusingh

Contact no: 9179717298

Village: Singhana

Cluster: Singhana

District: Dhar

Daily income: Rs 300/-

2 3

MODELVILLAGES

MPSRLM is developing one village per PFT (a DPSU member) as model villages apart from

the villages of Model blocks. The idea is to promote comprehensive economic and social

development of one village per PFT member, so that 4-7 villages can be developed as models

in each cluster. Various ac�vi�es to be carried out in such villages include:

Provision of monitoring by district and state team, of work done in model villages is there.

Open defeca�on free by March 31st

2016 Ensure par�cipa�on of women in gram

sabhas To form commi�ee to look into the

issues related to gram sabhas To prepare livelihood plans for families,

depending on available resources and interest

To ensure awareness regarding all social security schemes

To commercialize vegetable produc�on Monitoring of various ins�tu�ons like

schools, aaganbadi kendra, PDS shops etc. by VO shall be done

Convergence with other departments Planta�on of economically viable

species on field bunds

Aim to saturate 100% target families by 31st March 2016

All school going children shall be going to school by 30th June 2015

Job opportunity to all unemployed youths by 31st March 2016

Ensured pensions and government en�tlements to all the beneficiaries

At least 1 ac�vity based cluster will emerge in each block before 31st March 2017

Before 31st March 2017, all BPL families will be earning an annual income of Rs. 1 lakh

All SHG members shall a�end gram sabhas

100% toilet construc�on before 31st March 2016

Access to all government schemes 100% seed replacement in agriculture

sector

PARTNERSHIPWITHDIGITALGREEN

The project is to build and use informa�on

and communica�on technologies. Digital

Green combines technology and social

organiza�on to share locally relevant

livelihood prac�ces among rural communi�es

in a cost effec�ve manner. Community cadre

for video produc�on and screening has been

created.

The project dura�on is of 3 years, from

January 2014 to January 2017 and coverage

is in 3 model blocks.

We have partnered with Digital Green to tailor the use of video based methodology in

livelihood content. Videos focusing on locally relevant prac�ces are prepared and shared by

trained community agents among small community on a regular basis using highly

portable, ba�ery-operated projectors.

4 5

GENDERPILOT

The training tools employed in this programme

includes

Mahila Kisan ki Pehchan: This exercise aims to dis�nguish between women’s social, poli�cal, cultural roles and their occupa�onal roles

Pehchaan Patra: This tool is used for assessment and ac�on around en�tlements in public programs to reinforce women’s independent access, control and ownership over resources

Dana Kothi Khali Kyu: The tool demonstrates the various inputs in the household through livelihood ac�vi�es, ou�lows in the household and contribu�on of public programs as en�tlements

Kamal-Kamli: Social construc�on of Gender

Gender Pilot is being carried out in

collabora�on with organiza�ons Anandi and

UN Women in 1 block each of Barwani,

Sheopur, Dindori, Alirajpur, Mandla and

Jhabua.

Ac�on Plan has been developed for conduc�ng

gender modules “Hamare Adhikar-Hamari

Pahchan” in 6 districts. 1st module has been

completed.

MPSRLM has been working with rural poor

women from10 districts of Madhya Pradesh

since 2012. Forming women’s ins�tu�ons and

working towards changing the nature and

direc�on of systemic forces which marginalize

women has been an integral component of

our work. The empowerment approach

concentrates on training and capacity building

beyond a narrow focus on technical skills.

Gender pilot is a step further in that approach.

6 7

SLACC PROJECT

SLACC will be implemented in threetracks as described below.

Track 1 – Resource Villages:A community-based climate adapta�on approach will be demonstrated

in about 50 villages of Madhya Pradesh from the first year of project implementa�on. The key project inputs provided for developing

resource villages are field implementa�on support, training and an adapta�on grant. The resource villages will enable the development of a

range of knowledge products (including a community adapta�on planning tool, training curricula, CRPs), as well as policy briefs based on

the intensive implementa�on experience.

Track 2 – Expansion Villages:Demonstra�ve implementa�on of community-based climate adapta�on approach will be expanded to 50 more villages in state from the second year of project implementa�on. The key project inputs provided to the

expansion villages are field implementa�on support, training and a limited CCA Grant. The expansion villages will also contribute to the development of knowledge products and policy briefs based on the

expanded implementa�on experience.

Track 3 – Scaling-up:Scaling up of the approach into NRLM's livelihood interven�ons in the

other blocks in the state will be the focus in the third and fourth years of project implementa�on. Scaling-up will be facilitated through policy

inputs, training and dissemina�on of knowledge products.

Sustainable Livelihoods and Adapta�on to Climate Change

Project aims to enhance improve adap�ve capacity of the rural poor to climate variability and change in sustainable livelihoods of the poor

through community based interven�ons on agriculture,

increasing adap�ve capacity towards extreme climate change events,

water, fodder, livestock and other financial and ins�tu�onal measures

for mi�ga�on of Climate change.

Approach of this projectincludes crea�ng a cadre of

environment CRPs and prepara�on of climate adapta�on plan

at VO levelThe project recognizes the

importance of gender equity, because climate change adversely

affects the women more due to poverty and subsistence

dependence on climate sensi�ve livelihoods. It is being implemented

in Sheopur and Anuppur.

COMMUNITYMANAGEDSUSTAINABLEAGRICULTURE

This ini�a�ve aims to address the major

causes of agriculture distress which are

extensive use of chemical inputs, high costs of

agriculture, displacement of local knowledge

and unsustainable agricultural prac�ces like

monocropping. With an objec�ve of

sustaining agriculture based livelihood

op�ons, this method makes best use of natural

resources by using local knowledge skill and

labour. The mission’s special focus is on small

and marginal farmers, women, tenants and

agriculture workers. Heretofore, 1225 acres of

land under cul�va�on and 2,068 such

beneficiaries of CMSA are there in MPSRLM.

District Cluster Village Beneficiary Area

Shahdol 20 24 238 119

Anuppur 14 14 141 106

Mandla 35 90 350 175

Sheopur 10 10 101 101

Dhar 41 41 412 206.25

Jhabua 23 23 230 105

Dindori 26 74 296 230.5

Alirajpur 10 20 100 53.25

Barwani 20 20 200 129

Total 199 316 2068 1225

Organic manures, prepared from

solid wastes generated in various

household ac�vi�es are used in the

field. With li�le expenditure and land

a sustainable source of livelihood is

generated.

COMPREHENSIVELIVESTOCKDEVELOPMENTPROGRAMME

The objec�ve of this program is employment

genera�on through be�er livestock management and

dairy husbandry. This includes control and preven�on

of infec�ous, parasi�c and deficiency diseases in

animals, capacity building of animal rearers and

developing a sustainable system of breed

improvement.

The approach is to establish 2 livestock development centers in each block which includes

breed improvement, fodder development, animal health camp and depu�ng a technical

person for providing livestock related services. Working area of these centers is within 10

to 15 km of radius and the animals covered are ca�le, buffalo, goats, poultry and pigger y.

The project coverage is about 2000 families and 5000 animals per LDC.

The various interven�ons under this project are Ar�ficial Insemina�on, Pregnancy

Diagnosis ,Calving follow up, Infer�lity cum Animal health Camp , Vaccina�on, Fodder

Development (Dry and Green), Deworming , Mineral Mixture, Calf Starter, Ca�le

mangers Vermi Compost, Induc�on of Breeding Buck, oat Pla�orm, Wall pain�ngs,

Backyard Poultry, Farmer mee�ngs, Exposure Visits , IEC material , Wall Pain�ngs

It is being carried out by implemen�ng

agency BAIF research founda�on in the

model blocks of the state. The project

dura�on is of 5 years from 2014-2019

8 9

CBMFI(COMMUNITYBASEDMICROFINANCIALINSTITUTIONS)

As it has been seen that even small loans

which are taken frequently, if taken from the

money lenders proves fatal as the rate of

interest is extremely high; it became essen�al

to think of an effec�ve arrangement for

provision of easy financial services at right

�me, right interest and as per the need of the

villagers.

The community of Pa� block in Barwani and

Para block of Jhabua have established their

Community Based Micro Finance Ins�tu�ons.

These CBMFIs Samridhi (Pa� block) and

Praga� (Para blo ck) with 2150 and 1435

members have been running successfully.

These ins�tu�ons are providing door step financial services to their members –the low-

income earners, for whom access to official banking services is impossible or nearly so.

Moving a step further they are now providing loans to NRLM compliant SHGs.

COMMUNITYTRAININGCENTRES

Fee Structure of various trainings

These centers meet the training needs of the

community ins�tu�ons and community resource

persons and are run by the expert community

members. Establishment of these centers save the �me

and cost of hiring an external agency and training is

imparted in a community friendly manner.

These are established in government buildings and are

well equipped with accommoda�on facili�es, mess,

toilets, library, computer and internet facili�es and

recrea�onal ac�vi�es for elderly and children.

Provision of demonstra�on of CMSA model and organic

farming is also there. Management of mess and hostels

is done by SHG members. These centers are now

moving towards solar electrifica�on and biogas

installa�on.

At present there are 5 Community Development

Training Centers, each in Barwani, Dindori, Alirajpur,

Mandla and Sheopur. In future these all districts will

have one center to meet the unending demand of

capacity building of the community members.

10 11

INTEGRATEDSMALLORCHARDDEVELOPMENTPROGRAMME

The implemen�ng partner is BAIF and the

project coverage is three model blocks.

The project dura�on is of 5 years from

2014-19.

The project will cover 500 beneficiaries in

each block and they will start earning Rs.

10,000/month from the 3rd year onward

(combined income from both the

interven�ons of BAIF).

The objec�ve of this program is to stabilize the

livelihoods of selected families through holis�c wadi

approach and off farm livelihoods for reducing

poverty and migra�on through various socio-

economic interven�ons. This includes

implementa�on of environment friendly income

genera�ng ac�vi�es in the iden�fied area and

promo�on of improved sustainable agriculture

prac�ces in project area.

The various interven�ons of this program are establishment of orchard of the selected

fruit variety, u�liza�on of border of orchard for plan�ng of mul�purpose forestry and

economic species, development of water resources individually/community basis,

adop�on of local soil conserva�on measures, adop�on of improved farming techniques

by capacity building of the par�cipa�ng farmers .

Placement Linked Program

22.15%

Self Employm

ent 30.32%

Job Fair 47.53%

DATABASEOFUNEMPLOYEDYOUTH

MPSRLM is probably the first mission to

maintain database of rural unemployed

youth and classify them into three categories

on the basis on their capabili�es and desire.

Job Fair- unskilled and semi-skilled youth

Training and Placement- Unskilled youth

R-SETIs - Self employment

Database of unemployed youths

Placement linked

program 18%

Direct placement

21%

Self employment

61%

Database of about 2 lakh unemployed youths

has been prepared in 46 NRLP blocks. Out of

total registered youths, 23% are girls.

The database is known as Gram Yuva Panji at

the village level. It is prepared and

maintained by Village organiza�ons.

Database of unemployed girls’ youth

12 13

COLLABORATIONWITHHANDINHAND

MPSRLM has collaborated with “Hand in

Hand India”, an NGO that works for

economic and social empowerment of the

poor and most marginalized people by

suppor�ng the development of businesses

and jobs, to provide orienta�on and skill

development training on energy based

ac�vi�es to the SHG members. Training on

integrated energy modules, chemical

bangle and tailoring, dona making and

enterprise development trainings etc are

provided to the SHG members for

strengthening their livelihoods. This

ini�a�ve is in progress in 5 blocks (4 in

Jhabua and 1 in Alirajpur) of MPSRLM.

Progress in Jhabua

Subject Two -Days Integrated

Energy Module Training

Chemical Bangle & Tailoring

No of trainings 33 3

No of trainees 741 29

Progress in Alirajpur

Subject Dona Making Integrated Enterprises Module

No of trainings 19 1

No of trainees 409

No of SHGs 48 2

DEFENCERALLIES

In coordina�on with armed forces namely

Indian Air Force, Indian Navy and Indian

Army, MPSRLM organized several defense

rallies for unemployed youth.Special

orienta�on and training programs are

conducted before their par�cipa�on in

rallies. For the purpose of conduc�ng

trainings the mission has established “the

Aajeevika School Prashikshan Kendra” in

Anuppur.

About 7000 youths have already

been placed in these rallies in

last 3 years in the state under

RAF, DPIP and SRLM.

PRODUCERCOMPANIES

To help small holder farmers par�cipate in

the emerging high value markets and to

increase their compe��veness MPSRLM

helped strengthen Farmer Producer

Companies (FPC). These producer

companies were established for the

purpose of produc�on and trading and

around 3000 farmers are associated with

these companies.

At present there are 6 FPCs, dealing with agro products in the mission. FPCs are established

in Sheopur, Dindori, Mandla, Dhar, Barwani and Shahdol districts. These FPCs are

opera�onal with long term business plans focused on crea�ng sustainable income

genera�ng enterprises.

FPC in Barwani is engaged in turmeric and chilly produc�on and trading; in Dhar the

beneficiaries of FPC are potato cul�vators; in Sheopur and Shahdol FPCs are NTFP based; in

Dindori FPC is dealing with dairy products, fer�lizers & minor millet and in Mandla with

minor millets & rice .

The establishment of these Farmer Producer Companies has paved the way for farmers

turning traders to market their products at a remunera�ve price.

14 15

Some of the species that are being grown in

various districts

Drums�ck

Bamboo

Gra�ed Aonla

Pomegranate

PLANTATIONONFIELDBUNDS

Plan�ng economically beneficial species like

drums�ck, bamboo, gra�ed aonla etc is a profitable

business for farmers. At the same �me they can play

significant role in keeping the environment clean.

Since these species have different gesta�on period

and it is extremely difficult for common farmers to

take a quick decision about plan�ng them on good

lands. However, they do not mind plan�ng these

species on field bunds without affec�ng arable crops.

With this background in mind, MPSRLM started

making efforts in this direc�on a couple of years back

and result of the efforts can be seen now. The

objec�ve was to increase in economic gains along

with climate change adapta�on and mi�ga�on.

Farmers are encouraged to take up

planta�on on field bunds. Technical

assistance and is provided by the mission.

BPLTOLAKHPATI

District wise list of Lakhpa� families

Before Aajeevika Mission (in2012) Annual income: 44,000 INR

Occupa�on: Laborer A�er interven�ons of Aajeevika Mission

Annual income in 2014: 1, 46,000 INR Occupa�on: Lark bangles making

Before Aajeevika Mission (in 2012) Annual income: 30,000 INR

Occupa�on: Housewife A�er interven�ons of Aajeevika

Mission Annual income in 2014: 1,10,000 INR

Occupa�on: Entrepreneur

District Non agricultural

ac�vi�es

Other agricultural

ac�vi�es

Commercial

vegetable

cul�va�on

Alirajpur

100

76

19

Anuppur

166

05

62

Barwani

200

1929

80

Dhar

100

504

2125

Dindori

100

343

1545

Jhabua

115

00

2104

Mandla

100

308

10223

Shahdol 101 5000 5818

Sheopur 155 2690 2392

Total 1137 10855 24368

Apart from financial

and social inclusion,

NRLM in Madhya

Pradesh has been

striving to bring BPL

families to income

level of at least Rs 1

lakh/annum (Rs

8500/month) through

various interven�ons.

These interven�ons

include commercial

vegetable cul�va�on,

Aajeevika Fresh,

potato cul�va�on

among others.

Till 31st Dec 2014,

36,360 families have

started earning more

than Rs 8500/month.

16 17

CLUSTERBASEDACTIVITIES

Over the period of �me many livelihood clusters have emerged in project districts and is

supported with the aim to provide sustainable income genera�on to the community. These

are Turmeric cluster in Barwani and Shahdol and Potato cluster in Dhar district.

Turmericcluster

Potatocluster

Coverage is about 800 families in Shahdol and

600 families in Barwani. Farmers were mo�vated

to take up turmeric cul�va�on and trainings were

given to them. Keeping in view market demand

and price, a turmeric processing unit was

established in Barwani and now Producer

Company has been registered. Processed

turmeric is being sold in the market under the

brand name of ‘Aajeevika’.

Coverage is about 614 families in 3 clusters of district Dhar. These beneficiaries

of 37 SHGs of 3 different blocks of the district have taken up potato cul�va�on

in1437acres of land. Technological interven�ons were introduced by the

mission for increasing yield and quality of potato. Producer Company has been

registered.

A MoU with Sidhi Vinayak towards

providing technical support and

market linkage to households

engaged in potato cul�va�on has

been signed.

COMMERCIALVEGETABLEPRODUCTION

POMEGRANATECULTIVATION

71,495 farmers engaged in commercial

vegetable cul�va�on in 9 districts

24,368 farmers are earning Rs 1 lakh per

annum from commercial vegetable

cul�va�on

In Indian markets pomegranate is being sold

for Rs 80-100 per kg because of his high

nutri�onal value. The farmer who grows

pomegranate can earn up to Rs 3-4 lakh per

annum.

769 farmers have been selected from 7

districts of Madhya Pradesh for

demonstra�on purpose. This will be later

adopted by the other farmers of the villages.

Beneficiaries have taken up pomegranate

cul�va�on in 491 acres.

With an objec�ve of providing a

sustainable source of income,

farmers were mo�vated for

commercial vegetable produc�on

in the project districts.

18 19

COMPUTERLITERACYTOCRPS

It is paradoxical that IT is associated mainly with

developed countries or capital intensive market

and there is dubiousness in the minds about the

role IT would play in the regions that lack basic

needs. Nonetheless, MPSRLM has put in efforts to

familiarize the rural women with computers and

also is making efforts to provide IT services to the

rural poor with the goal of faster development of

rural MP.

MPSRLM has taken the ini�a�ve to create a cadre of computer literate CRPs, who will be u�lized in

spreading digital awareness among communi�es.

Due to low computer literacy villagers o�en fail to avail benefits of services available online. They

need to visit government offices every now and then, many �mes just for informa�on. Being

computer literate can save them �me and money.

900 CRPs have been iden�fied and provided computer training. These computer literate CRPs will

be deployed to work at village level to work on the following:

Provide computer training to new CRPs.

Perform online bookkeeping and MIS entry at village level through computer and table PCs.

Provide informa�on about various Govt. schemes to villagers and also help villagers to register themselves for the schemes through internet.

Connect villagers with a livelihood related helpdesk which will be provided by MPSRLM.

Promote the products being developed by the villagers.

Besides, the mission has developed an

online bookkeeping system for SHGs, in

which data is being entered by these

computer literate CRPs. The idea behind

this ini�a�ve is to develop at least one

computer literate person per village. The

response and the results so far have been

very encouraging but s�ll a long way to go.

20

GUIDANCE BY:L M Belwal

CEO, MPSRLM

COMPILED BY:Divya SinghYP, MPSRLM