speaking up when it counts ted ted oberg, abc13 investigative reporter
TRANSCRIPT
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SpeakingSpeaking UpUpWhen It CountsWhen It Counts
TedTed Oberg, ABC13 Investigative Reporter
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After 9-1-1 It’s Too LateAfter 9-1-1 It’s Too Late• Come up with a plan now – not just for crisisCome up with a plan now – not just for crisis
• Who will be responsible for communicating Who will be responsible for communicating your message?your message?
• Collect Contacts TodayCollect Contacts Today
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Say Say Something !!!Something !!!
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Say itSay itFast!!!Fast!!!
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Say itSay itAgainAgain
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It’s OKIt’s OKif it hurts… and it willif it hurts… and it will
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You Can’t Control the MessageYou Can’t Control the Message@SpringISD@SpringISD #SpringHS#SpringHS
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First StepsFirst Steps• Tell parents what happenedTell parents what happened
• Doesn’t have to be completeDoesn’t have to be complete
• It has to be HONEST!!!It has to be HONEST!!!
• Establish a person and place for media & parentsEstablish a person and place for media & parents
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Second StepsSecond Steps• Make sure staff on site know where PIO is & Make sure staff on site know where PIO is &
direct media theredirect media there
• Start answering questionsStart answering questions
• Be HONEST about what you know & don’t Be HONEST about what you know & don’t knowknow
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Let’s Say it TogetherLet’s Say it Together
““I don’t know the answer to I don’t know the answer to that question, but I will do my that question, but I will do my best to get you an answer right best to get you an answer right away.”away.”
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This won’t end on Day 1• Prepare for follow-ups• Media will want to be on campus – you DON’T
have to let us in – but should provide some photos
• Reinforce the managed message that school is a safe place
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This will be your story…• Tell your story
• Let the police tell theirs
• Make sure your students & parents know school was and will be a safe place
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Thanks to...Thanks to...John WilsonJohn WilsonSenior ConsultantSenior ConsultantCenter for Safe and Secure SchoolsCenter for Safe and Secure SchoolsHarris County Department of EducationHarris County Department of Education
www.safeandsecureschools.orgwww.safeandsecureschools.org
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Thanks to...Thanks to...National Association of Independent SchoolsNational Association of Independent Schoolswww.nais.org
National Association of School PsychologistsNational Association of School Psychologistswww.nasponline.org