SpeakerHub MasterClass: "Make your message stick" with András Baneth

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Post on 16-Apr-2017

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TRANSCRIPT

  • The elevator pitch

    Telling a stranger about your speaking topic or

    yourself... ...in 60 seconds

  • The elevator pitch

    Is it even possible to tell a compelling message in

    1 minute?

  • The elevator pitch

    Its possible to tell one in fewer than 140

    characters, actually.

  • The elevator pitch

  • How to make a pitch or speech memorable?

  • 1.Simple

  • 1.Simple

    Simple

    ?

  • 1.Simple

    The curse of knowledge

  • 1.Simple

    You are a student and youre writing an article for the school newspaper.

    What headline would you use for this story?

    All teachers are required to attend workshops each year to keep up with the latest educational methods. When they join this annual event tomorrow, the focus will be on how social media affects student attention span. Though students will stay at home, teachers will have many stories to share.

  • 1.Simple

    School is off tomorrow!

  • 1.Simple

    At the end of the 19th century when the car was invented, it wasnt easy to explain what it was...

  • 1.Simple

    ...a steam-driven engine that transports people fast sounded way too complex

  • 1.SimpleSolution:

    horseless carriage

  • 2.Unexpected

  • 2.Unexpected

    Which are the 3 biggest economies in the world? (in descending order)

    1.European Union, China, USA 2.China, European Union, USA 3.China, USA, European Union 4.USA, China, European Union

    Or: really?

  • 2.UnexpectedOr: who wouldve

    thought?!

  • 2.Unexpected Is it, really?

    Our company wants to forge new economic opportunities that will sustain and grow jobs in the face of significant global challenges

  • 2.UnexpectedOr: I wouldnt have

    guessed

  • 2.UnexpectedOr: another perspective

  • 3.Concrete

  • 3.ConcreteI speak about energizing the audience and help them achieve their goals.

    My approach is bold and I deliver an innovative way of helping minority groups. Type in c

    hat:

    Concrete?

  • 3.Concrete

    Use figures: Ive spoken about this topic to 82 groups

    Use known names: Angelina Jolie was our goodwill ambassador

    Use proportions: They grew faster than Google did in their first two years of operation

    Give an example of what you do, or say Do you remember in the news when... Well, I was dealing with that issue on a daily basis

  • 4.Credible

  • 4.CredibleAuthentic?

  • 4.Credible

    Type in chat: What makes you a credible speaker?

    You, as a person

    (Esther: lets show these one by one)

  • 4.Credible

    Your company's reputation Your academic background Your personal knowledge Your publications or online presence Authenticity (general/situational)

    You, as a person

    (Esther: lets show these one by one)

  • 4.Credible

  • 4.Credible

  • 4.Credible

    Lets put here the formula from the Coke presentation, abou the coefficient, OK?

  • 5.Emotional

  • 5.Emotional

    Remember the scary Twitter story?

  • - [Anger] - Outrage - [Sadness] - Fear

  • 5.Emotional

    Which emotion does this trigger?

  • 5.Emotional

    Its humbling to know that my work changes peoples lives.

    When I deliver a 30-minute talk, most of what I say is forgotten. But I managed to convince only one kid not to do drugs as a result, its worth it.

  • 6.Story

    Forget Hollywood. Remember the Tweet. Anything can be a story.

  • 6.Story

    Type in chat: What makes a story?

  • 6.StoryA few days ago I met a colleague, he looked at me and said...

    When I was at university, I thought Id never be a speakers. But then I had this amazing professor...

    Last time I met a government official, he asked me: dont you just want to let this issue go? So I said...

  • The 6 elements