speaker: joão ribeiro, portugal

Link "In" your company

Michael Leander Company – www.michaelleander.com

Presentation Overview

1)Why create a Company Page?

2)Components of a Company Profile

3)Case Study – Hewlett-Packard

Link "In" your company

Setting up a company page on Linkedin - Link "In" your company


Why create a Company Page"

1)Make your presence felt

2)Grow and engage your followers

3)Benefit from the buzz about your products


Components of a Company Profile

1)Overview

2)Products & Services

3)Analytics

What kind of content is on your Company Page?




Overview

Overview Tab provides a friendly introduction to your brand

• Follow companies to stay in the loop on key updates.

• Read through a high-level overview of your company.

• See who in their network is employed by your company.

• Latest news about your company through your blog posts and Twitter feeds.

• Quick summary of other key company data that you choose to provide.

• “Employee Statistics” section to get an analytical perspective on employees.



Member’s Network at your Company

High-level Overview

Data Summary

Follow Company



Products & Services

Building your showcase of recommendations

• Featuring products and services

• Describing each product or service

• Showcasing recommendations of your products and services

• Defining your target audiences



Product &Service Spotlight

Description of your company offers.

Your company services



Analytics

The Analytics Tab is a source of

tremendous insights to give you a

better understanding of member

behaviour, including who is visiting

your page(s), where are they

coming from and how often. You

also get to see a comparative

snapshot of your company’s

followers vs. followers of other

similar companies.



Case Study – Hewlett-Packard

Challenge

• Engage commercial clients on LinkedIn

• Encourage business professionals to recommend HP products and

services to their peers

• Quickly build a critical mass of recommendations




Solution

• Establish LinkedIn Company Page to engage

professionals in a business context

• Activate LinkedIn recommendation capability, inviting visitors to

endorse HP products and services

• Use LinkedIn Recommendation Ads to accelerate results

Why LinkedIn?

• Resource for career-minded professionals

• Precise targeting by seniority, industry, job function, and geography




Results

• 2,000 product recommendations in two weeks

• 20,000 new followers on HP Company Page

• 500,000 viral updates about HP products and services



Thank You

Get in touch?

[@] [email protected]

[linkedin] http://pt.linkedin.com/in/jfribeiro[web] www.michaelleander.com

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speaker: joão ribeiro, portugal

Business