spas: refurbishment trends and reasons to add one to your property
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t h e s p a p e o p l e VOASA 2010 presentation
SPAS: REFURBISHMENT TRENDS AND REASONS TO ADD SPAS: REFURBISHMENT TRENDS AND REASONS TO ADD ONE TO YOUR PROPERTYONE TO YOUR PROPERTY
t h e s p a p e o p l e VOASA 2010 presentation
What are some common themes/ styles of spas? What is current?
t h e s p a p e o p l e VOASA 2010 presentation
What are the most common materials currently being used, and why? What are their
benefits?
t h e s p a p e o p l e VOASA 2010 presentation
More elements to take into consideration when refurbishing a spa
t h e s p a p e o p l e VOASA 2010 presentation
Building, marketing and operating a spa is really not that different than building, marketing and
operating a hotel or resort.
t h e s p a p e o p l e VOASA 2010 presentation
Should you make the decision to refurbish your property and add a spa to the development, do not skimp – plan for every
Rand that you invest in your spa.
t h e s p a p e o p l e VOASA 2010 presentation
Spas have unique demands for water, lighting, equipment, sounds and
smells so it is imperative to pay close attention to mechanical, electrical
and plumbing requirements.
t h e s p a p e o p l e VOASA 2010 presentation
The treatment menu will be based on the product selected for the spa. The treatment menu then
determines the equipment required
t h e s p a p e o p l e VOASA 2010 presentation
When considering building a spa or achieving a higher performance standard from an existing spa, the hotel owner needs to treat the spa as
they would any other venue: there needs to be a focus on accountability and profitability
t h e s p a p e o p l e VOASA 2010 presentation
A few statistics are worth considering when considering adding spa services to a hotel:
o The spa business is today the 4th largest leisure industry in the United States with over $11 billion in annual revenues
o There are an estimated 12,000 spas in the United States (inclusive of hotel and resort spas) which is up 25% from
2006
o Women account for slightly more than 70% of the market, but spa utilization by men has been growing at a
rapid rate over the past several years
o Currently, about 20% of all spa goers are 55 years of age and older, but the average age of the spa consumer is 40. Average income of this group is in excess of $70 000 per
annum and over 50% have college degrees
t h e s p a p e o p l e VOASA 2010 presentation
Spas are an important component of a hotel. Hotel owners should not underestimate their
contribution to the guest experience and financial potential of their property. Spas are about giving personalized service, enhancing the vacation and meeting experience, and providing an enjoyable
venue that helps people look and feel better.
t h e s p a p e o p l e VOASA 2010 presentation
Thank You
The Spa People
Sheila Otieno-OsanyaC: (083) 636-3461F: (086) 628-0919
E: [email protected]: www.thespapeople.co.za