sparkling teeth edited
TRANSCRIPT
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Welcome to the
Product launch ofGUM!! FE
LAZY TO BRUSH ?? JUST CHEW A GUM!!! FE
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CONCEPT
First ever Toothpaste cum chewing gum in Indiaintroduced by Innovative Foods Ltd.
Performs the task of a toothpaste and chewing Gum
Acts as a cleansing agent
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Introduction
In 1870, a man named Thomas Adams came up with theidea and opened the worlds first chewing gum factory inU.S
Gum base is the main ingredient in the modern chewinggum
Recipes were guarded safely
Popular softeners are Glycerin or vegetable oil based
One of the oldest candies in the world3
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Do you know ?
Almost every culture has chomped gum from the ancientGreeks to the Red Indians on tree resin
Chewing gum industry is growing at approximately 7%
Relieves stress, improves focus and alertness
Sugar free gum demands are accelerating
World wide females consumes more chewing gums thanmales
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Competitors
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Orbit
Wrigley's Spearmint
Chiclets
Big BabolMentos
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Competitors
Ferndale Confectionery Pty. Ltd
Haribo GmbH & Co. Kg
Kraft Foods, Inc
Leaf Holland B.V
Mars, Incorporated
The Wm. Wrigley Jr. Company
Perfetti Van Melle The Hershey Company
Zed Gum.
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Salient Features
Relatively bigger in size
Chewing gum cum toothpaste
Avoids bad breath Keeps teeth white and sparkling
Reduces chances of tooth decay
Easy to carry Gives a feel of tasty flavours
Economical
Moisture proof packaging 7
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FLAVOURS
STRAWBERRY
ORANGE
GREEN MINT
LEMON
NEEM
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INGREDIENTS
SORBITOL
SODIUM HYDROXIDE
TRICLOSAN
SODIUM FLUORIDE PIGMENT GREEN
CARRAGEENAN GUM
MENTHOL ASPARTAME
MINT / Orange / Lemon / Strawberry/ Neem
SOYBEAN LECITHIN9
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GENERALBENEFITS
MULTI TASKING
IT KEEPS YOUR MOUTH FRESH
IT KEEPS YOUR TEETH WHITE AND SPARKLING
PREVENTS BAD BREATH
EASY TO CARRY ANYWHERE10
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PRODUCT PRICING
MAIN PACKET CONSISTS OF 5 PIECES:
PRICED AT RS. 18 PER PACKET
MINI PACKET CONSISTS OF 1 PIECE:
PRICED AT RS. 5 PER PACKET
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UNIQUE SELLING POINT
TOOTHPASTE -CUM- GUM
BIG IN SIZE THAN A NORMAL GUM
LASTS LONGER IN THE MOUTH
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BENEFITS
Available in small pack at RS. 5
Available in large pack at RS. 18
Cost effective as no middle man is required
Easily available at all general stores
Water proof packaging
Approved by the Indian Dental Association 13
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PRODUCT PLACE
It will be sold in major cities across India such as
Mumbai, Delhi, Kolkata, Chennai Bangalore, Hyderabadetc.
Use of selective distribution through authorised dealers.
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CUSTOMER COST
REASONABLE AND MANAGEABLE
ECONOMICAL
SUITABLE FOR AN AVERAGE MIDDLE CLASS PERSON
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SEGMENTATION
DEMOGRAPHIC
AGE & LIFE
CYCLE
INCOME
LIFESTYLE
PERSONALITY
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Promotion
ADVERTISEMENT
OFFERS
SAMPLES
OUTDOOR PUBILICITY
PERSONAL SELLING
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Evolution
Changes the way people brush their teeth
A new dimension of a chewing gum
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THANK YOU
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