spar hyper markets and supermarkets in india is the result of a license agreement between the dubai...
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SPAR Hypermarkets and Supermarkets in India is the result of a license agreement between the Dubai
based Landmark Group’s Max Hypermarkets India Pvt. Ltd. and SPAR International. SPAR is the world’s
largest independent food retail chain and is present in 34 countries.
Max Hypermarkets is responsible for the entire business operation – from capex outlay to day to day
operations. Management control also rests with Max Hypermarkets. SPAR provides knowledge transfer
and brings with it best practices in international retailing and technical expertise to ensure that thebrand is being accurately represented, whilst ensuring that the local partner retains their financial
independence to deliver the best solution in each market. SPAR International will play an integral
support role in the development of the hypermarket format in India.
SPAR currently has 10 stores in India, 3 stores in Bangalore, one in Mangalore, two in Hyderabad, one
in Coimbatore, one in Delhi,one in pune and one in Gurgaon. Shoppers have the option to choose from
a wide variety of quality products in every category ranging from grocery, fruits and vegetables,
bakery, dairy and take away foods, meat, poultry and fish, wine, beer and spirits, home textiles,
personal care, crockery utensils and kitchen appliances, electronics and IT accessories and much
more. In Bangalore alone, SPAR has 14,000 SKUs in the food and grocery category alone which is
unparalleled. Between the three stores, SPAR serves 3 million customers annually.
SPAR promises to elevate shopping from a daily chore to a world class shopping experience that alsooffers value for money. SPAR offers the freshest quality, widest choice, greatest value for money along
with a personalized and friendly service all packaged together to create a truly enjoyable shopping
experience. SPAR’s tag line “Live Life Better” epitomizes this philosophy. To ensure freshness,
vegetables and fruits are sourced directly from the farmers and maintained at controlled temperatures
till they reach the store, within an 18 hour timeframe. State of the art technology is used to keep the
produce fresh while in-store. The emphasis on fresh food is unique and unparalleled and SPAR is
committed to bring value to the consumer by increasing the number of fresh lines across all its food
and beverage concepts.
SPAR assures excellent value for money throughout the year. The stores have an 'EDLP' or 'Every Day
Low Price' concept. This simply means that SPAR offers the lowest retail price on certain products that
are fast moving and are an integral part of the housewife’s shopping list. SPAR also has Best Deals that
run every fortnight and offer the customer the best bargains of up to 75%. In conjunction with the
Landmark Group’s corporate loyalty programme, SPAR launched 'The Inner Circle', a loyalty program
for its customers in March 2009 which offers shopping and saving benefits in all stores across the
group.
In addition to freshness, choice and value, SPAR also assures world class service.Wide aisles for easy
and seamless trolley movement, from entrance to the parking area, fast billing process at the
numerous billing tills and even small details like the token system at the fish counter where consumers
get freshly cut and cleaned fish,packaged with ice. The stores are customer focused and aim to
improve the quality of the shopping experience by bringing tried and tested solutions in lighting and
visual merchandising. The intention is to move beyond meeting the product needs of the customer to
providing an unmatched shopping experience.
Max Hypermarket India Pvt. Ltd. opened its sixth store in Delhi January 2011, seventh store in PuneApril 2011, eighth store in Hyderabad June 2011, ninth store in Coimbatore August 2011 and tenth
store in Gurgaon september 2011.
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Big Bazaar is a chain of hypermarket in India. Currently,[when? ] there are 210 stores across 80 cities and
towns in India. Big Bazaar is designed as an agglomeration of bazaars or Indian markets with clusters
offering a wide range of merchandise including fashion and apparels, food products, general
merchandise, furniture, electronics, books, fast food and leisure and entertainment sections.
Big Bazaar is part of Future Group, which also owns the Central Hypermarket, and is owned through a
wholly owned subsidiary of Pantaloon Retail IndiaLimited(BSE: 523574 523574), that is listed on Indian
stock exchanges.
The Big Bazaar at Esplanade, Kolkata.
Contents
[hide]
• 1 History
•
2 Operations
• 3 Innovations
○ 3.1 Wednesd
ay Bazaar
○ 3.2 Maha
Bachat
• 4 Timeline
• 5 References
• 6 External links
[edit]History
Big Bazaar was launched in September, 2001 with the opening of its first four stores
in Calcutta, Indore, Bangalore and Hyderabad in 22 days. Within a span of ten years, there are now 150
Big Bazaar stores in 80 cities and towns across India.
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Big Bazaar was started by Kishore Biyani, the Group CEO and Managing Director of Pantaloon Retail.
Though Big Bazaar was launched purely as a fashion format including apparel, cosmetics, accessory and
general merchandise, over the years Big Bazaar has included a wide range of products and service
offerings under their retail chain. The current formats includes Big Bazaar, Food Bazaar, Electronic
Bazaar and Furniture Bazaar.
[edit]Operations
The Big Bazaar Store in Nagpur.
Most Big Bazaar stores are multi-level and are located in stand-alone buildings in city centers as well as
within shopping malls. These stores offer over 200,000 SKUs in a wide range of categories led primarily
by fashion and food products.
Food Bazaar, a supermarket format was incorporated within Big Bazaar in 2002 and is now present within
every Big Bazaar as well as in independent locations. A typical Big Bazaar is spread across around
50,000 square feet (4,600 m2) of retail space. While the larger metropolises have Big Bazaar
Familycentres measuring between 75,000 square feet (7,000 m2) and 160,000 square feet (15,000 m2),
Big Bazaar Express stores in smaller towns measure around 30,000 square feet (2,800 m2).
Big Bazaar has the facility to purchase products online through its official web page, and offers free
shipping on some of their products.[1]