spanning over twenty years, camarilla’scamarillamedia.com/cm-automotive.pdf · our work has seen...

Our work has seen us undertake a varied role for clients:

Spanning over twenty years, Camarilla’s

team has huge experience of working

within the automotive and motorsport

sectors for leading global brands

and major sporting events.

Revitalising a client’s USP and presenting a fully packaged story to the media

Media managing regional, national and international automotive projects

Organising and executing car launches to the automotive media

Targeting specific automotive and lifestyle publications with tailor made features

Operating a seamless ‘in-house’ press office, becoming a known first point of contact

for media and responding immediately to media enquiries.

Launching new technologies and organising major media announcements

Introducing new automotive projects to a range of non-media audiences, such as local

communities, politicians and business leaders

Operating a full press and PR service for motorsport teams, commercial partners and drivers

Clients, past and present...

Proud of our track record

Case studies

Camarilla Media Credentials [email protected]

We were appointed by the Circuit of Wales to handle all

of the public relations, political communications and

community engagement for the project in Wales. This

saw us take responsibility for all business and investor

interaction and lead discussions with major brands

looking to get involved in the project.

The £425m Circuit of Wales

Represents the largest investment in UK automotive infrastructure for 50 years.

Will put Wales at the heart of the UK automotive sector.

Will attract 750,000 visitors per annum and act as a major destination for Wales

and also extreme sports.

Deliver approximately £50m per annum to the Welsh economy.

Circuit of Wales

We created and operated a media strategy for Strakka

Racing in the FIA World Endurance Championship and

at the Le Mans 24 Hours, aimed at raising the profile of a

previously unknown privateer team. In addition to operating

a full on-event press service, we also:

Strakka Racing

Took Strakka Racing to the Cannes Film Festival, courtesy of a 3D film trailer,

filmed exclusively with Strakka team footage

Organised for The Sun newspaper to be the team’s media partner, accompanied

by regular reports, videos, competitions and features published online and

in the newspaper

Highlighted the plucky British privateer team theme with a ‘Pimm’s at 5 o’clock’

media reception at race circuits around the world, which were great interview

opportunities

Organised both international features and regular UK national news, including

pre- and post-race coverage on BBC Oxford (TV) and BBC Radio Northampton

Organised and produced driver columns for various outlets, including Michelin’s

global motorsport website, technical features and all social media activation

Produced a monthly team newsletter, distributed to media, partners and stakeholders

Helped to develop new commercial partnership relationships with high profile

brands such as Henri Lloyd (clothing), Relentless (energy drink), Michelin and Honda

Raised the profile of team owner/driver Nick Leventis – organising for him to

abseil down The Shard and acquiring him membership of the exclusive

Automobile Club de Monaco



Our experience includes creating and delivering a global

motorsport PR campaign for the Ford Motor Company in

the FIA World Rally Championship. In addition to attending

all events and operating a dedicated media service, we

initiated and co-ordinated PR events for national media

and Ford importers:

Ford Motorsport

Eden Park reception with media, Ford NZ and All Blacks rugby players, followed

by rally driver Juha Kankkunen taking Sean Fitzpatrick for a high-speed passenger

ride on a rally stage – which was front page headline news in the NZ Herald

Media drive event with Juha Kankkunen and Ford Finland guests on a Rally Finland stage

New team unveiling with Ford France at the Café de Paris in Monte Carlo

Organised for top British sports journalist Mike Calvin to co-drive for Ari Vatanen

on the RAC Rally for daily features in The Telegraph

Rally driver Carlos Sainz swaps Escort Cosworth with 500cc Motorcycle champion

Alex Crivillé’s race bike at the F1 circuit in Barcelona, for Ford Spain and Repsol

Organise for Jay Kay (Jamiroquai) to drive a Ford rally car at Silverstone

Organising for rally driver Gwyndaf Evans to take his Institute of Advance Driving

test, finishing with a live Radio 5 Drivetime interview with John Inverdale

at the BBC studios


Operated a full media service on all events

Invited and hosted media to selected events

Organised drive and ride days for media in the UK and overseas

Sponsored The Sun Online Motorsport section, with a logo on all stories,

including F1 (Motorsport section received 5 million unique monthly visitors), and

placed features and stories

Introduced ŠKODA UK to the Goodwood Festival of Speed and facilitated for

them to become an official event partner

Delivered £8M of media coverage for each of the three years of the project

ŠKODA UK approached us to manage all its media

activation in the Intercontinental Rally Challenge – to make

the brand more attractive to a younger audience and bring

passion into the normal ‘sensible’ ŠKODA car buying

process. We did this by employing a good looking young

driver called Andreas Mikkelsen and:

ŠKODA UK


Liaising with SEAT importers globally and organising events for local media

Working with a total of 78 young British drivers (Cupra Championship), creating

and issuing individually tailored press releases and overseeing the production of

a Channel 4 TV series entitled Racing Rivals (presented by Nell McAndrew and Jason Plato)

Organising lifestyle media events in the UK – racing driver Jason Plato on TV

programmes such as ‘Ready Steady Cook’ and putting a London taxi into a

racing car livery and driving it around the Brands Hatch circuit

Creating a weekly tech review feature on talkSport radio

Managing SEAT’s involvement as official car suppliers to the WRU, Scottish FA,

Aston Villa FC and Birmingham City FC

Producing a monthly internal dealership newsletter entitled SEAT News and

other internal comms

We worked for SEAT UK and SEAT SA for 11 consecutive

years, working in the role as international motorsport

media manager in the FIA World Rally Championship and

FIA World Touring Car Championship and as national

motorsport media manager in the MSA British Rally

Championship, SEAT Cupra Championship and British

Touring Car Championship. Tasks involved included:

SEAT


Hyundai UK

An example of the high-profile events logistics and

management capabilities of the Camarilla Media team

was when it organised for the Hyundai World Rally Team

to make its debut at the Goodwood Festival of Speed.

Rally star Dani Sordo drove the Hyundai i20 WRC on the

Hillclimb and on the Forest Rally Stage, with invited guest

passengers. We then created a ‘sports swap’ PR stunt

involving Sordo’s team-mate Thierry Neuville and Nicola

Adams OBE (double Olympic gold medal winning boxer

and Hyundai UK ambassador) – which included the rally

car and a boxing ring. We organised all the logistics,

including travel, accommodation, passes, created a

minute-by-minute daily schedule, invited and hosted

media, etc.


Goodwood Festival of Speed

The Camarilla Media team helped the Goodwood Festival

of Speed’s key main partners exploit the event’s commercial

opportunities, with the aim of ensuring maximum exposure

and creating a desire for them to expand their already

sizeable investment in the event for the following year.

Companies we liaised with on behalf of the Goodwood Estate

included TAG Heuer, Mercedes Benz, McLaren, Porsche,

Peugeot and Volkswagen.


The Camarilla Media team helped Lord March raise

awareness of his Goodwood Flying School, developing a

‘Go-Solo in 15 Hours’ press and PR campaign.

Working closely with Goodwood Aviation General Manager

Rob Wildeboer, we used the flying school’s fleet of Cessna

172 Skyhawks and its historic Harvard T6, plus the venue’s

rich history (Sir Douglas Bader flew his last sortie out of

Goodwood) to gain significant media coverage in high-end

publications in very targeted regions.

Goodwood Aviation


The Camarilla Media team has experience at the highest

level with electric vehicle technology, having worked with

Lord Paul Drayson in Formula E, on his World Electric Land

Speed Record-breaking Drayson B12/69 EV project and

on his pioneering wireless charging technology.

Work included organising interviews at the Formula E global

launch, organising a test of the B12/69 at Silverstone and

hosting invited media, and organising technical features with

targeted publications, such as BBC Focus magazine, CNET

and Ingenia (Royal Academy of Engineering magazine).

We also organised for BBC Newsbeat to visit Drayson Racing

headquarters and produce a feature on electric vehicles,

aimed at its younger view audience.

Electric Vehicle Technology


Other OEM

Nissan GB: organised and hosted journalists on the Paris-Dakar Rally

to follow Colin McRae through the Sahara Desert

Hyundai UK: plan and activate a year long feature with Top Gear magazine –

taking a road i20 and making it into a rally car, doing a number of rallies,

culminating in contesting Britain’s round of the World Rally Championship;

where it won its class on Wales Rally GB

Peugeot UK: write press releases for its driver in the European Rally Championship

Hyundai UK: organising all the logistics, from start to finish, of Hyundai

Motorsport’s first appearance at the Goodwood Festival of Speed, with

international rally driver Dani Sordo.

Hyundai UK: create, plan and manage events with ambassador Nicola Adams

MBE (2012 and 2016 Olympic gold medal winning boxer)

Proton: media manage its participation in the FIA World Rally Championship –

the year when Malaysia’s number one driver became Production class

world champion


Other OEM

Special motorsports projects for Crowne Plaza Hotels (with Andy Priaulx,

BMW Motorsport and the DTM)

Media Manager for Drayson Racing (electric vehicle pioneers)

Race of Champions: race drivers, teams and staff logistics and the

management and co-ordination of all VIP passenger rides in Beijing,

Bangkok, Dusseldorf, Barbados, London, Portimao and Miami

Mobil 1: internal incentives around its motorsport programme and VIP/media

tours of Coryton Oil Refinery. Also organised a UK national forecourt competition

to win a Ford Escort, featuring Murray Walker

Eurosport Events: 2015 FIA European Rally Championship Press Officer

Proud of our track record

Coverage

We haven’t just got a very long and established network of

automotive and daily newspaper media contacts, we have

close friends who are editors and publishers of some of the

leading car industry publications and supplements – enabling

us to place bigger features and better articles for clients.

We also have systems and techniques to engage with

non-specialist and lifestyle publications – and have gained

coverage for automotive clients in such diverse publications

as Marie Claire, Highlife (British Airways inflight magazine),

Barometer (Met Office magazine), Flight Time

(Flybe inflight magazine), Loaded, The Player, Living Well

(Hilton Hotels magazine), Stuff, etc., as well as on regional

and national television. We also have strong automotive

media contacts in Asia, South America, USA, South Africa,

Australasia, Russia and Europe.

“Camarilla Media goes out of its way to come up with

editorial ideas tailored to individual titles, greatly

increasing the chances of publication and giving

audiences something genuinely interesting to read about.

It's always a pleasure to hear from Pauland the team.”

Will Dron, Driving.co.uk

“I’ve known the director of Camarilla Media for over twenty

years, and over that time we’ve worked together on some

innovative and memorable automotive and motorsport

features for a variety of Haymarket titles. With such a

depth of experience, Camarilla Media really knows what a

journalist needs to create a good story – and it goes out

of its way to turn great PR ideas into published reality.”

Jim Holder, Editorial director, Autocar, PistonHeads, What Car?

The Sunday Times

The Daily Telegraph

The Daily Mail

The Daily Express

The Sun

The Mirror

Metro

Top Gear magazine

Autocar

EVO

Car

Auto Express

Octane

Autosport

Motor Sport

Motorsport News

CarSport

Western Mail

South Wales Argus

South Wales Echo

Gwent Gazette

Carmarthen Journal

Wales Online

Marie Claire

Highlife

New Scientist

BBC Focus

Quartz

Barometer

Loaded

Nuts

Zoo

The Player

Living Well

Stuff

BBC Newsbeat

BBC Wales

ITV Cymru

S4C

Bloomberg

BT Sport

Red Bull TV

Placements with...

“The Camarilla Media team has been involved with the project from the beginning, leading

on community and business engagement in Wales, and acting as spokesperson for the project within

Welsh communities. They always provide clear and thoughtful guidance and can be trusted

to represent the development and deliver results in a professional manner.”

Martin Whitaker, Chief Executive, Circuit of Wales

[email protected]

Call us on +44 (0) 7710 743 167

www.camarillamedia.com

Thank You

spanning over twenty years, camarilla’scamarillamedia.com/cm-automotive.pdf · our work has seen...

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