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Spanner partnered with

The Spanner System

The Team

Team Strength

Creative and Communication Strategy 4

Planning and Communication 3

Copy 4

Art and Design 5

Digital content production 6

Strategic planning 3

Social 5

Digital / Tech 30

Production 7

Case Study #1

Godrej Locks

155 years old Godrej Locks decided to break traditions built by

them over the years.

Locks are to be looked upon as

aesthetical acquisition and not just rational.

They planned to launch modern design lock.

Client Brief

Life is comfortable and easy when the door is locked.

A locked door gives you a sense of security and freedom

to be yourself.

Agency

Market Research and

Competitor AnalysisGodrej Locks have no competition from the organised sector. However, there is a strong

competition from the unorganised sector and a probability of foreign competition in future.

Client Market Study

and Professional

Market Research

Brand World

The world outside your door is unpredictable and unsafe

Brand Tone of Voice

Strong and confident

Verbal Brand Driver

Protecting lives and property since1897

Existing Brand Property

Derived from qualitative and quantitative research by IMRB and in-depth consultation with client.

Consumes Insight

Locks need to be strong and long lasting

Aesthetic is the second thing considered by a buyer

Life behind a secured door

Securing Personal SpaceCREATIVE

HOOK

Based on

Consumer Insight

COMMUNICATION

STRATEGY

To establish communication

objectives in stages - create

awareness and/or demonstrate

and/or convince and convert

Communication Strategy

Phase 0

Refresh the Visual Identity of the Brand

Phase 1

Prepare Internal audience ready for the new marketing strategy

Phase 2

Inform Trade partners, and Influencers about the changed stance

Phase 3

Prepare the End Consumer for new modern locks

Target Groups

Internal Audience

Trade Partners & Influencers

(Architect, Interior Designer, Carpenter),

Consumer

Refresh the Look

Refresh the Look

Internal Audience

Refresh the Look

External Audience

Internal Audience

Refresh the Look

Architect Calendar

External Audience

Internal Audience

Refresh the Look

Carpenter Diary Carpenter Calendar

External Audience

Internal Audience

Refresh the Look

End Consumer

External Audience

Internal Audience

Refresh the Look

External Audience

End Consumer

Internal Audience

Case Study #2

HCC

Brand Book

Brand Wall Inside Office

Internal News Letter

Recruitment Leaflet

Recruitment Banners

Case Study #3

DIGISOL

Packaging

Case Study #4

HCC REAL ESTATE

Marketing Collateral

Brand Wall Inside Office

Marketing Collateral

Project Identity

Case Study #5

Vivacity

Vivacity’s identity is developed on the value that it brings to the

consumer’s life. Among the largest malls in India, it offers

multiplicity on a scale that’s rare to witness.

Thus, the Sky is used as a metaphor to express the brand promise

of Endless Discoveries.

Just as the sky reflects different colors in every hue through the

day, representing limitless possibilities,

Vivacity Mall offers a shopping experience which is equally

diverse and ever-evolving.

B2B Communication

Case Study #7

WRITER RELOCATION

Social Case Study #8

THE TELEGRAPH & Friends FM

Web Case Study #9

Capital Numbers created

Vogue India is the Indian edition of the monthly fashion and lifestyle magazine called Vogue and

is published by Condé Nast India Pvt. Ltd.

Condé Nast Traveller is India's leading luxury travel brand. Through its magazine, website and

social media channels, Condé Nast Traveller provides over 4,00,000 readers premium travel

inspiration and information.

GQ is the Indian edition of the American monthly men's magazine called GQ. It is the 15th

international edition of GQ and is published by Condé Nast India Pvt. Ltd.

mobile app

Synopsis:

This application is a real time application which allows users to

take a picture using device camera or select any image from

gallery, crop the image and also define the orientation of the image

they wish to keep. The modified and edited image can be also be

shared via email.

Apple Store :

No Link is available as the client has chosen to keep it private with

enterprise

mode of distribution.

Synopsis:

A hair stylist and an image makeover professional wanted this application to be

developed that allows clients to book appointments with any hair stylist that is

signed up to this service. The purpose of this app is to save time for the client as

well as the service provider by allowing them the option of booking

appointments directly from the hair care providers’ schedule of appointments.

Apple Store :

https://itunes.apple.com/us/app/cutculator/id919503534?mt=8

Android Store :

https://play.google.com/store/apps/details?id=com.cutculator1

Mobile

Synopsis:

The concept of this application is simple. Read a book (any book) to

your newborn / infant. The goal is to have to read 1,000 books (yes

you can repeat books) before your precious one starts kindergarten.

The 1000 Books Before Kindergarten app lets you keep track of your

reading activity quickly and easily.

Apple Store :

http://goo.gl/z6vDGL

Thank You

Flat no. 601, 6th Floor

Rocky Hill,Shirley Rajan Road, Rizvi Complex,

Bandra west

Mumbai - 400050

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