spanish peaks resort retreat from the ordinary! brian dolan rob salaki frank j. bruno chris joyce...
TRANSCRIPT
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Spanish Peaks ResortSpanish Peaks ResortRetreat from the Ordinary!Retreat from the Ordinary!
Brian DolanBrian DolanRob SalakiRob Salaki
Frank J. BrunoFrank J. BrunoChris JoyceChris Joyce
Erin FlanaganErin Flanagan
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HistoryHistory Founded in 2002Founded in 2002
Private Golf/Ski Private Golf/Ski CommunityCommunity
Old Indian Crow legendOld Indian Crow legend
Abraham LincolnAbraham Lincoln
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Situation AnalysisSituation Analysis Second/Third HomeSecond/Third Home
Social Appeal for “Montana”Social Appeal for “Montana” Untamed westUntamed west
Escape from Busy life to serenityEscape from Busy life to serenity ““Get Away”Get Away”
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ProspectProspect Who: Philip VanderwallWho: Philip Vanderwall
Where: From ConnecticutWhere: From Connecticut
Why: (same as in Situation Analysis)Why: (same as in Situation Analysis)
How: Informed through Direct Mail How: Informed through Direct Mail
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Why Spanish Peaks?Why Spanish Peaks? Last undeveloped western ski marketLast undeveloped western ski market
First Entry, unspoiled MontanaFirst Entry, unspoiled Montana
Heritage – Yellowstone National ParkHeritage – Yellowstone National Park
Hotness, great appealHotness, great appeal
Remote but not removedRemote but not removed
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Marketing MixMarketing Mix ProductProduct
PricePrice
PlacePlace
PromotionPromotion
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Promotional PlanPromotional PlanAdvertisingAdvertising
Use New and Current AdsUse New and Current Ads MagazinesMagazines Wall Street JournalWall Street Journal Painted PostersPainted Posters ““Built-out” ski areasBuilt-out” ski areas
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Sales PromotionSales Promotion General MotivesGeneral Motives
GMC Celebrity Pro-Am Golf TournamentGMC Celebrity Pro-Am Golf Tournament
Bottom LineBottom Line
Attraction + Awareness = AdvancementAttraction + Awareness = Advancement
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Marketing ObjectiveMarketing Objective Past/PresentPast/Present
July 2004 July 2004 80 members80 members
Clubhouse CompletionClubhouse Completion
$37 mil. Infrastructure $37 mil. Infrastructure Improvements Improvements Summer 2004Summer 2004
FutureFuture
Spring 2006Spring 2006 296 members296 members
Lodge CompletionLodge Completion
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