space
DESCRIPTION
Space. Apple iPod Ads. Space is the size, scale, and relationship between objects in both two & three dimensions. Space involves. Format (i.e. size, scale, and presentation ) Relationships among objects and the areas surrounding them: positive and negative space - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Space](https://reader035.vdocuments.us/reader035/viewer/2022062422/56812ca7550346895d914ed2/html5/thumbnails/1.jpg)
Space
Apple iPod Ads
![Page 2: Space](https://reader035.vdocuments.us/reader035/viewer/2022062422/56812ca7550346895d914ed2/html5/thumbnails/2.jpg)
Space is the size, scale, and relationship between objects in both two & three dimensions
![Page 3: Space](https://reader035.vdocuments.us/reader035/viewer/2022062422/56812ca7550346895d914ed2/html5/thumbnails/3.jpg)
Space involves
1.Format (i.e. size, scale, and presentation)
2.Relationships among objects and the areas surrounding them: positive and negative space
3.Perceived third dimension: illusionary space
![Page 4: Space](https://reader035.vdocuments.us/reader035/viewer/2022062422/56812ca7550346895d914ed2/html5/thumbnails/4.jpg)
Space Considerations
Size of media object in relation to display size (width & height)
Monitor resolutions (not the same as monitor size) for media objects
Format = size, scale, & presentation
![Page 5: Space](https://reader035.vdocuments.us/reader035/viewer/2022062422/56812ca7550346895d914ed2/html5/thumbnails/5.jpg)
Space Considerations
An image that takes up a tiny amount of space draws attention to itself
An image that takes up the whole space allows the viewer’s eye to wander around the image
![Page 6: Space](https://reader035.vdocuments.us/reader035/viewer/2022062422/56812ca7550346895d914ed2/html5/thumbnails/6.jpg)
Positive space are parts of the image are perceived to be solid, such as an object (re: volume)
Relationships among objects and the areas surrounding them
Positive & Negative Space
Negative space is everything else
![Page 7: Space](https://reader035.vdocuments.us/reader035/viewer/2022062422/56812ca7550346895d914ed2/html5/thumbnails/7.jpg)
Negative space
is not “left over” space but can enhance your design
![Page 8: Space](https://reader035.vdocuments.us/reader035/viewer/2022062422/56812ca7550346895d914ed2/html5/thumbnails/8.jpg)
Working with Negative Space
The use of texture for filling negative space with the perception of volume; limit use of texture when working with smart devices
![Page 9: Space](https://reader035.vdocuments.us/reader035/viewer/2022062422/56812ca7550346895d914ed2/html5/thumbnails/9.jpg)
Illusionary Space
Create the illusion of a third dimension by varying placement: lower = closer
![Page 10: Space](https://reader035.vdocuments.us/reader035/viewer/2022062422/56812ca7550346895d914ed2/html5/thumbnails/10.jpg)
Illusionary Space
The illusion of a third dimension is created by using lighter or purer colors for foreground objects
Background objects seem less sharp or distinct than foreground objects