spa marketing plan by vision raval
TRANSCRIPT
By Vision Raval
Index
- Introduction of Planning Methodology- Methodology details- Marketing Plan [Domestic & International]- Domestic Geo Planning- Strategy of Key Zone focus as per Spa and Hospitality
Industry- International Geo Analysis- International Marketing plan- Country focus- Estimated business planning
By Vision Raval
Introduction Of Methodology used for this Marketing Plan STP [Situation Target Path]
SWOT Analysis DMA [Six sigma]
MA [Market Analysis] MR [Market Research]
GA [Geographic Analysis] EA [Economic Analysis] CA [Competitor Analysis]
By Vision Raval
Methodology DetailsSTP
Situation - evaluate the current situation Target - define goals and/or objectives Path - map a possible route to the goals/objective
SWOT Analysis• Strength – Brand – Modules – Cost-effective • Weakness – No international approach • Opportunity – Spa offering Geographical areas• Threats – Competition and Open source code
Define Measure Analyze-Strategy of approach end users-Marketing Plan-Data and Lead generation-Implementation strategy-Marketing tools and contents-Geographical focus
-Current strength-Proactive and Reactive business and client base ratio-Marketing team and their strength-Capabilities and branding power of product
-Market Analysis-Competitor Analysis-Economical Analysis-Spa Awareness Analysis-SWOT Analysis for defining strategy.
By Vision Raval
Marketing Plan [Domestic & International]
1- First approach will be Five star resorts and Hotels with spa canter2- second target will be four star SPA clinic and health centers3- Third priority will be three star SME in Spa .
By Vision Raval
Domestic Geo PlanningLicen
ceFrom
Team Region City Target
BDE1 8 Aug 2 Gujarat & DD Surat, baroda, A’bad, Div Daman, rajkot
600000
BDE2 8 Spt 2 Maharashtra Pune , Mumbai,NasikNew Mumbai
600000
BDE3 8 Oct 4 Karnataka Bangalore & Maisor 600000
BDE4 8 Nov 4 Kerala TN Kerela:KochiTamilnadu: Chennai
600000
BDE5 8 Dec 6 Goa-Rajesthan
Rajasthan: JaipurUdai pur Abu
600000
BDE6 8 Jan 6 Delhi, Punjab Delhi:Gurgaun, NoidaPunjab:Amritsar,Ludhiyana Candigarh:Chandigarh
600000
BDE7 8 Feb 8 MP & UP Bhopal, Khajuraho, AgraLakhnow. Varanasi
600000
BDE8 8 Mar 8 WB/OR/AP West Bangal: KolkataOrissa:Bhuvneshwar,GopalpurAndhra Pradesh:Hyderabad
600000
Total 48,00,000 INRBy Vision Raval
Strategy of Key Zone focus as per Spa and Hospitality Industry
We can define the state to focus base upon spa awareness and lead we have generated from enquiries and business acquisition.EG: Kerala is a hub for spa and health care industries so we can start our first phase of marketing from there. And gradually we can focus on other stared area of the map.
By Vision Raval
International Geo Analysis
Link: http://www.google.com/insights/search/#cat=44&q=spa&date=today%2012-m&cmpt=q
By Vision Raval
International Planning
E - mailers Cold calling SEO Google search Membership with spa Associations to have access of end clients Marketing by tie up with marketing agencies on commission bases Affiliation program to have captive wing and enrich portfolio Bidding portals for customize solution and market our spa expertise
By Vision Raval
Country focus
We will not focus on the market who have maximum number of SPA , but we will chose the market where ratio between SPA and Spa software provider have maximum difference to avoid computation and bring faster result.
We are panning to focus on key four countries for SPA software.
- Malaysia - Singapore- Thailand- Africa- Canada- USA- UK
By Vision Raval
Estimated Business from International marketing
# Country Month Licenses Affiliation Revenue
1 Malaysia Aug 1 3 300000
2 Singapore Sept 3 5 600000
3 Thailand Oct 3 5 600000
4 Africa Nov 3 5 600000
5 Canada Dec 3 5 600000
6 USA Jan 3 5 600000
7 UK Feb 3 5 600000
Total 4500000
By Vision Raval
Thank You….
Mr. Vision Raval
Strategist and Analyst, NTPL .