Soy Nutrition Institute Research Plan In

Defense of SoyProposal by Soy Nutrition Institute

Spring, 2019

Concept: Research in strategic areas of consumer interest will provide substantiation of the health benefits and defense of soy to consumers. This is a multi-year, staggered plan for a research strategy that enables a

healthy pipeline of research generating publications and positive news about soy and health, and evidence-based information that can be helpful in the defense of soy.

The Soy Nutrition Institute, under the leadership of executive director Mark Messina, PhD, MS, proposes a robust pipeline of research on consumer-relevant health outcomes that will promote the benefits of consuming soy and provide defense against unfounded claims about adverse health effects.

The proposed prioritized health outcomes include skin health, microbiome, heart health, metabolic syndrome or prediabetes, muscle health for aging/sarcopenia, and concerns that soy adversely affects breast cancer patients and causes male feminization.

Mission Alignment The Soy Nutrition Institute

identifies soy and health research priorities

provides evidence-based information on the impact of soybeans and soy components on human health

through a variety of education and outreach efforts which must be fueled and substantiated by research findings.

Desired project outcomes The impact of soy on human health is constantly under attack, through

misinformation and disinformation fueled by old or flawed studies using inappropriate methods and/or designed to demonstrate soy’s inferiority.

This proposed research will fuel positive discussions of research related to health effects of soy and provide evidence-based ammunition that can be used to defend soy.

Lasting Impact

Research published in peer reviewed journalsThrough this initiative, the Soy Nutrition Institute will be able to provide value to the soy industry as it: Provides a robust pipeline of research

findings that add to the understanding of the role of soy for health.

Provides a process for the review and discussion of emerging soy research.

Provides a forum for discussion within the industry and academia.

Provides evidenced-based messaging through blogs, social media and other outreach platforms.

Serves as a credible resource for information on soy nutrition.

Marketing and/or information dissemination plan Findings from studies will be

published in peer-reviewed journals, translated for practical recommendations to practitioner audiences and be utilized in resources provided to both practitioners and media influencers to share the latest research on soy with consumers.

Thank you

Context: Global consumer survey fielded in the following countries:

Age:Under 21 years old and over 70

years old were screened outIncome:

Low income respondents were screened out in developing countries

Grocery Shopping:Female: Had to do at least half of

the grocery shopping for their household

Male: Had to do at least half of the grocery shopping or have “a lot of influence” on the grocery shopping decisions

Global Respondents were sampled based on screening criteria:

US sample included 34% Millennials, 29% Gen X and 37% Boomers

Millennials (21 to 36) represent nearly half of the global sample.

Respondents in developing countries are more likely to be “actively trying to consume more protein.”

Which of the following statements best describes your current protein consumption habits?

28%20%

35% 35%

18%

16%

20% 15%6%

5%

6%3%

48%59%

39%47%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Global Avg. Developed Countries Developing Countries US ConsumersTrying to consume more protein Aware that I should consume more proteinTrying to consume less protein Happy with protein consumption

46%36%

55% 50%

Why are you actively trying to consume more protein in your diet?

USTop 3 reasons for consuming more protein include: Support Healthy Lifestyle, Lose Weight, Manage Hunger

Europe – fairly consistent by countryAll three EUR countries had Support Healthy Lifestyle in their top three reasons for consuming more protein.

Other reasons for consuming more protein include:Build Muscle Mass (France, Germany)Improve Metabolism (France)Lose Weight (UK, Germany)Manage Hunger (UK)

Asia-Pacific – fairly consistent by country

All four APR countries had Support Healthy Lifestyle in their top three reasons for consuming more protein.

Other reasons for consuming more protein include:Build Muscle Mass (Australia, Thailand & India)Improve Metabolism (China)Lose Weight (Australia)Improve Immunity (Thailand, China & India)

Latin America – very consistent by country

Top 3 reasons were the same for all countries: Build Muscle Mass, Improve Metabolism,Support Healthy Lifestyle

Most global respondents (who are “trying to consume more protein”) believe protein consumption supports a healthy lifestyle

Consumers associate “plant-based proteins” with heart health, weight management and energy maintenance.

63% - Tastes Good48% - Muscle Building

51% - Healthy Growth/Development for Kids38% - Maintain Energy & Tastes Good

30% - Muscle Building27% - I don’t know

24% - Maintain Energy

36% - Heart Healthy29% - Manage Weight 18% - I don’t know*

27% - Maintain Energy26% - Heart Healthy25% - I don’t know*

42% - Heart Healthy36% - Manage Weight

Milk or DairyMeat, Poultry, Seafood Whey Protein

Pea ProteinSoy Protein Plant Protein

*Note: ”I don’t know” generally higher in developed countries than in developing countries

What benefits do you associate with protein sources?

What benefits do YOU associate with protein sources?FoodFluencer input

High Quality ProteinProvides Vitamins

Vitamins & MineralsSupports Bone Health

Muscle BuildingLeucine/Fast Digestion

I don’t know

High qualityPlant-based

Plant-basedAllergen-friendly

too vague for me to have an opinion. Is often

think it's "healthier."

Milk or DairyMeat, Poultry, Seafood Whey Protein

Pea ProteinSoy Protein Plant Protein

DuPont Nutrition & Health Proprietary Global Research Study Examining Protein Perception and Messaging; N=522 (Online survey)

43% 43%41%

37%35% 34%

27% 27% 26%

21%

Brown RiceProtein

Oat Protein Soy Protein Rice Protein Lentil Protein ChickpeaProtein

Pea Protein Hemp Protein EdamameProtein

CanolaProtein

Agreement across surveys that Canola, Algal, Insect sources are of least interest

Brown Rice, Oat, and Soy Protein score highest in consumer interest among plant proteins

How interested are you in trying foods or beverages that contain the following proteins?

Developing countries have a more positive perception of every protein queried than developed countries.

93%

68%

80% 80%

90%86%88%

58%

69% 67%

83%76%

96%

77%

88% 90% 95% 94%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Milk Protein Caseinate/Casein Whey Protein Pea Protein Plant Protein Soy ProteinGlobal Developed Developing

Please indicate your perception of this protein ingredient, with one meaning “I have an extremely negative perception” and seven meaning “I have an extremely positive perception.”Percentages = Neutral + Positive ratings (excludes ‘1’ or ‘2’ ratings and “Don’t know”)

8% ∆

19% ∆

19% ∆ 23% ∆12% ∆ 18% ∆

Protein benefit messaging/education positively impacts perception.

86%97%

76%

95%94% 99%

0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Soy Protein (pre-messaging) Soy Protein (post-messaging)Global Developed Developing

Please indicate your perception of this protein ingredient, with one meaning “I have an extremely negative perception” and seven meaning “I have an extremely positive perception.”Percentages = Neutral + Positive ratings (excludes ‘1’ or ‘2’ ratings and “Don’t know”)

18% ∆

4% ∆

How can information/education help to fill the knowledge gap?

How does clean eating/clean label impact choices? Are there proteins/plant sources that are avoided because of this concern?

2017 Ipsos Survey - Consumer perceptions of natural vs. artificial ingredients

Tailoring the message to the audienceMeeting people where they are…

Health Helpers

Weight Strugglers

HealthWise

TasteDriven

GoodLife

Just Food

Managing health issues

Wrestling with weight control

All about health and wellness

Food must taste good or why eat it

Good health is a means to

achieving a good life

Eat to satisfy hunger

Nutrition is Primary Nutrition is Secondary

“The sauce has tomatoes and onions. The crust is basically a big crouton. Technically, pizza is a

salad!”

Which consumer segments are most interested in plant?DuPont Health & Wellness Segments

Q5a. Which of the following describes your use of plant products or plant ingredients in foods? (Check all that apply)

About half the consumers in all segments cite that eating plant foods makes them feel healthier whereas Health Wise consumers are more likely to have experienced a positive health impact

… what about beverages?

Increasing Use Total HealthHelpers

WeightStrugglers

HealthWise

TasteDriven

GoodLife

Just Food

Including more plant foods in my diet makes me feel

healthier.54% 56% 53% 58% 54% 43% 51%

I have experienced a positive health impact from using

plant or plant-based ingredients in foods.

31% 31% 28% 39% 25% 21% 31%

Q14. Which of the following are the main things that keep you from using plant-based foods/beverages more often (Check all that apply)

Taste, Convenience, and Cost are the most cited barriers holding back consumers use of plant-based foods and beverages

Total HealthHelpers

WeightStrugglers

HealthWise

TasteDriven

GoodLife

Just Food

Taste and enjoyment 48% 48% 52% 34% 61% 44% 57%Convenience 38% 36% 41% 36% 38% 33% 42%

Maintaining that diet would be too expensive 34% 32% 39% 28% 41% 26% 35%

Availability or variety of products where I shop eat 28% 38% 32% 26% 25% 22% 31%

Need to change eating habits 25% 23% 38% 19% 23% 20% 32%Concerns about nutritional

sufficiency 17% 24% 22% 23% 11% 9% 11%

Not sure how to cook plant-based meals 16% 19% 22% 8% 19% 14% 18%

Allergies 6% 11% 7% 6% 8% 2% 7%I always follow a plant-based diet 3% 3% 1% 5% - 3% 1%

Where are consumers learning about eating plant sources?

Q22. From which of the following do you receive the most useful information about plant-based diets?

All consumers cite the internet as their #1 information source for plant-based diets followed by food labels and friends/relatives

Total HealthHelpers

WeightStrugglers

HealthWise

TasteDriven

GoodLife

Just Food

Internet 45% 52% 42% 48% 47% 36% 45%Food labels 33% 36% 35% 36% 32% 20% 32%

Friends/relatives 21% 22% 20% 21% 21% 23% 21%Health magazines 16% 22% 16% 18% 16% 11% 11%

Grocery stores 15% 12% 15% 15% 13% 17% 17%TV 13% 14% 17% 11% 16% 10% 12%

Physicians/doctors 13% 11% 15% 15% 12% 10% 11%Advertisements 8% 7% 11% 5% 10% 9% 9%

Mobile smartphone or tablet apps 7% 5% 6% 6% 7% 8% 7%Dietitian or nutritionist somewhere

other than my grocery store 6% 5% 10% 6% 5% 3% 6%

Women's/general interest magazines 6% 10% 6% 7% 3% 4% 4%

Dietitians and other practitioners are a resource to those who consider Nutrition as primary driver

Q22. From which of the following do you receive the most useful information about plant-based diets?

Total HealthHelpers

WeightStrugglers

HealthWise

TasteDriven

GoodLife

Just Food

Other 5% 8% 7% 2% 4% 9% 5%Food companies 4% 8% 6% 4% 3% 2% 3%

Physician’s assistant or nurse 4% 5% 4% 4% 5% 2% 3%Fitness club or fitness club trainer 4% 1% 3% 6% 3% 3% 1%

Dietitian or nutritionist at my grocery store 3% 3% 4% 3% 2% 3% 1%

Other health practitioner 3% 3% 3% 3% 1% 3% 3%Radio 3% 1% 3% 3% 3% 3% 1%

Vegetarian magazines 2% 2% 4% 2% 1% 2% 3%Retailers 2% 1% 3% 2% 2% 2% 3%

Celebrities 1% - 1% - 2% 1% 2%

Nutrition is Primary