southstart 2016 - how to build a minimal viable product
TRANSCRIPT
Kickstart your MVP
John Kamuchau, Multiplier Technologies
Learning outcomes for today• Understand what is an MVP is or isn’t?• Have enough knowledge to start building your MVP.• Eliminate blocks and fears that are holding you back from launching
your product
Outline• Understanding your audience• What is an MVP• Types of MVP• Common MVP mistakes and how to avoid them• Q&A
Tools
• Who is your customer?• Who is your early adopters?• What problem are you solving for them?
Understanding your audience
• Perfect customer avatar• Lean canvas
Perfect Customer Avatar
Lean Canvas
Lets do some customer research• Facebook Audience Insights
www.facebook.com/ads/audience_insights • www.semrush.com • www.similarweb.com • Google keyword planner
https://adwords.google.com.au/KeywordPlanner
What is an MVP?The version of a new product that brings back the maximum amount of validated learning about your customers with the least effort.
Let’s break it down further• Minimal - Least amount of work you need to do• Viable – Functional and usable• Product – Something that can be sold
What an MVP is not• Misconception #1:MVP is just an experiment for putting your
assumptions to the test• Misconception #2: MVP is a half-finished product that your will help
you shape into something great• Misconception #3: MVP is building something on the cheap, throwing
it against the wall, and seeing if it sticks
What will your MVP look like• How can you perform a services or offer a product
to real customers• How will you get them to pay?• How close will your MVP be to the final product?• What can you do manually (hint: probably almost
everything)• What can you do yourself rather than delegation• How can you make your offer as real real as
possible for the end customers
Types of MVP
Types of MVP• Explainer video• Landing pages• Wizard of OZ (e.g Zappos)• Concierge MVP (e.g. Food on the table)• Piecemeal MVP (Hacking sheet
together)• Pre-orders / Kickstarter / Fundraising• Ad campaign • Using SAAS, open source & Pass
• Blog• Digital prototypes• Paper prototypes• Single feature MVP
MPV Mistakes• Perfectionism• Too minimal• Not tracking / tracking the wrong metrics• Being to obsessed/proud of your idea at the expense of learning• Building what you really don’t need to (Avoid feature creep please)
Any further [email protected]
Twitter @johnkevin