southstart 2016 - how to build a minimal viable product

16
Kickstart your MVP John Kamuchau, Multiplier Technologies

Upload: john-kamuchau

Post on 14-Apr-2017

135 views

Category:

Small Business & Entrepreneurship


2 download

TRANSCRIPT

Page 1: SouthStart 2016 - How to build a minimal viable product

Kickstart your MVP

John Kamuchau, Multiplier Technologies

Page 2: SouthStart 2016 - How to build a minimal viable product

Learning outcomes for today• Understand what is an MVP is or isn’t?• Have enough knowledge to start building your MVP.• Eliminate blocks and fears that are holding you back from launching

your product

Page 3: SouthStart 2016 - How to build a minimal viable product

Outline• Understanding your audience• What is an MVP• Types of MVP• Common MVP mistakes and how to avoid them• Q&A

Page 4: SouthStart 2016 - How to build a minimal viable product

Tools

• Who is your customer?• Who is your early adopters?• What problem are you solving for them?

Understanding your audience

• Perfect customer avatar• Lean canvas

Page 5: SouthStart 2016 - How to build a minimal viable product

Perfect Customer Avatar

Page 6: SouthStart 2016 - How to build a minimal viable product

Lean Canvas

Page 7: SouthStart 2016 - How to build a minimal viable product

Lets do some customer research• Facebook Audience Insights

www.facebook.com/ads/audience_insights • www.semrush.com • www.similarweb.com • Google keyword planner

https://adwords.google.com.au/KeywordPlanner

Page 8: SouthStart 2016 - How to build a minimal viable product

What is an MVP?The version of a new product that brings back the maximum amount of validated learning about your customers with the least effort.

Page 9: SouthStart 2016 - How to build a minimal viable product

Let’s break it down further• Minimal - Least amount of work you need to do• Viable – Functional and usable• Product – Something that can be sold

Page 10: SouthStart 2016 - How to build a minimal viable product

What an MVP is not• Misconception #1:MVP is just an experiment for putting your

assumptions to the test• Misconception #2: MVP is a half-finished product that your will help

you shape into something great• Misconception #3: MVP is building something on the cheap, throwing

it against the wall, and seeing if it sticks

Page 11: SouthStart 2016 - How to build a minimal viable product
Page 12: SouthStart 2016 - How to build a minimal viable product

What will your MVP look like• How can you perform a services or offer a product

to real customers• How will you get them to pay?• How close will your MVP be to the final product?• What can you do manually (hint: probably almost

everything)• What can you do yourself rather than delegation• How can you make your offer as real real as

possible for the end customers

Page 13: SouthStart 2016 - How to build a minimal viable product

Types of MVP

Page 14: SouthStart 2016 - How to build a minimal viable product

Types of MVP• Explainer video• Landing pages• Wizard of OZ (e.g Zappos)• Concierge MVP (e.g. Food on the table)• Piecemeal MVP (Hacking sheet

together)• Pre-orders / Kickstarter / Fundraising• Ad campaign • Using SAAS, open source & Pass

• Blog• Digital prototypes• Paper prototypes• Single feature MVP

Page 15: SouthStart 2016 - How to build a minimal viable product

MPV Mistakes• Perfectionism• Too minimal• Not tracking / tracking the wrong metrics• Being to obsessed/proud of your idea at the expense of learning• Building what you really don’t need to (Avoid feature creep please)