SOUTHERN CALIFORNIAACADEMY OF GENERAL DENTISTRY

BIG CASE MARKETING

Case Acceptance Frustrations?Who Else Wants Predictable Case Acceptance for Elective Dentistry Right Now and

Be Ready to Massively Profit in the Emerging New Dental Economy?

Order Dr. McAnally’s Introduction to the Maxi-mum Case Acceptance System™ DVD for $297 (40% off the full price of $497.00) by June 15th and get $283.95 in FREE Marketing and Case Ac-ceptance Tools!

$29.95 FREE!!

$254.00 FREE!!$497 $297 (40% off!)

trusted management, marketing and sales advisor to the most successful Elite Dentists,James commands $14,997 for his one day practice makeover sessions. HE’LL DARE YOU to think differently and more creatively about your case acceptance possibilities AND PRE-SENT THE TOUGH-MINDED, PRAGMATIC STRATEGIES NECESSARY to put more of your skills to full use helping more patients. Take advantage of this special offer and get the DVD that reveals what’s behind the “dirty dozen” frustrations preventing predictable case acceptance for you. Don’t let your competi-tors get to it before you. Take your first step for success in the new dental economy and let the Intro. DVD start putting into place your Maximum Case Acceptance System™ today!

“Within 3 weeks of starting to Implement the Maximum Case Acceptance System™, I closed 2 cases for $30,000! I just opened my practice in February and don’t even have all my Systems in place yet!!!”

Dr. Ivan Terrero, Bonita Springs, Fl “The first presentation where James’ told his marketing and case acceptance insider secrets, resulted in two cases over $50,000 being closed in my prac-tice.”

Dr. Wes Moore, Fellow, ICOI “As a long-time student of sales as both dentist & lab owner, I’ve been around long enough to know whose telling it like it is or simply filling the room with re-cycled ‘hot air.’ James’s Case Acceptance System is the Real Deal. Sales in dentistry has evolved. In the 70’s, it was Walter Hailey, then Paul Homoly, and now for the 21st century, Dr. James McAnally. For dentists who want accep-tance on more comprehensive treatment plans AND at higher fees, James is their man, and this is THE System to deliver it.”

Dr. Larry Brooks, CEO, Smile-Vision

DeadlineTo Reserve June 15th!

See Other Side

A Revolutionary New System for Gaining Case Accep-tance. Just for Us Dentists, Specifically for 21st

Century Fees & Treatment Plans Beyond Insurance. De-veloped by a Fellow ‘in the trenches’ Dentist

Who is this Dentist and why is he tell-ing the harsh truth about the secrets to case acceptance in YOUR practice?

Fellow Clinician,

Have You Experienced ANY of These “Dirty Dozen” Case Accep-

tance Frustrations?1. Not knowing what to present (photos, technology,

models, etc.) to get to yes?2. Patients not “owning” problems or “valuing” oral health?3. Seeing financially unqualified patients or patients having “sticker shock”

at the fee?4. Presenting to patients not ready for treatment? 5. Poor case acceptance with big $$ cases? 6. Hygiene patients not accepting more complete care? 7. Work-up, diagnosis, and preparing for case presentations is a time in-

vestment drain?8. Counseling patients who aren’t ready emotionally or financially for treat-

ment?9. Patients always pick the cheapest option?10.Your recommendations overwhelm the patients? 11.Patient’s not trusting the options you give? 12.Not knowing how or when to follow-up ?

If you said yes to one or more of the above, there’s good news. James has put together a System that eliminates every one of the 12 frustrations. A successful restorative clinician whose cases average over $38K per patient, Dr. James McAnally has taught dentists in over 40 countries and 6 continents how to supercharge and systematize their case acceptance (sales) process for complex care patients (implants & reconstructions). At any time, only 5 dozen Elite dentists, each investing $15K-$25K per year, are allowed entry into his top level Programs for their marketing and case acceptance success. For doctors fed-up with the ‘dirty dozen’ case acceptance frustrations and who are ready for a solution by a real 21st century clinician, his trademarked Maximum Case Acceptance System™ is being made available to you via a one of a kind Program that doesn’t require travel or attending live meetings. This Introductory DVD to the Maximum Case Acceptance System™ is the first step for you to gain predictable case acceptance for large elective cases. On it, James reveals the dark underbelly of the major MYTHS circulating in dentistry related to case acceptance and dental “sales.” You’ll be pleased to find that none of the solu-tions for case acceptance with elective cases requires the use of high-pressure sales techniques, memorizing a bunch of “sales closes,” making any major changes in your clinical procedures, or spending time revisiting the ineffective model of “educating” patients. The Intro. DVD will immediately improve your current case acceptance by revealing two dentist behavioral patterns that if ignored automatically reduce acceptance and success, the 3 dirty little secrets that labs, supply houses, CE courses, and equipment manufacturers are hiding from you, why credentials, CE, logic, and “sales closes” aren’t critical to case acceptance, the biggest clinical opportunity that exists in every market and the one capability used to harvest it, why ‘big ticket’ items like dental implants, cosmetic dentistry and reconstructions require a systematic sales process, ways to eliminate all competitors and finally get the fees you deserve and how “change or die” is a critical concept for practice success in the new dental economy emerging outside your front door right now—which will leave many dentists by the wayside.

Like it or not, the new dental economy forming around your practice is allowing only those dentists with access to the powerful concepts in the Maximum Case Ac-ceptance System™ to maximize their cases going to treatment, help more patients with serious problems, remain free of insurance constraints and experience high levels of PROFIT. If you’re too “professional” to apply the science of persuasion to help patients needing your advanced skills, you’ll hate James. But if you’re ready for a fresh, frank voice encouraging and empowering you to get more return on your efforts and to get the insider’s truth on what “sells” major elective treatment plans, you’ll be thrilled to have discovered him. Every month over 26,000 dentists worldwide devour his writings. The most suc-cessful dentists take his concepts and elevate their success to even higher levels. As a

Intro. to Maximum Case

AcceptanceProgram™ DVDDental Trader

DeadlineJune 15th

2009

___YES! James, I want to get started on the road to better case acceptance on ALL my cases big and small. Send Me the Intro. to the Maximum Case Acceptance System™ DVD for only $297 +S/H (40% off the $497.00 regular price) plus My FREE Marketing and Case Acceptance Boosters—Your Book & 2 FREE Months of the Gold Elite Docs Strategies™ Letter; All Written Just for Implant & Cosmetic Dentists Like Me with Advanced Skills. I Understand My Investment is Tax Deductible and Fully Guaranteed!

$29.95 FREE!!$254.00 FREE!!$497 $297 (40% off!)

Acceptance Form

Card holder’s name: ____________________________________________________

Business Name: _______________________________________________________

Business Address: _____________________________________________________

____________________________________________________________________

Telephone: _________ Doctor’s Eyes ONLY E-Mail: ______________________________

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Date: _____________________ My signature authorizes Dental Idea Lab/Big Case Marketing to apply the above sum to my card.

Agreement Not to Distribute: My signature above attests to my agreement and acknowledgement that I’m am purchasing a trademarked system and that the materials provided by my purchase of this System are for use in one practice, are not to be copied, distributed, transferred or resold.

Please fax this page to 617-924-8163 Call 617-600-4520 TO ORDER OVER THE PHONE

EXCLUSIVE DENTAL SUITES

AMERICAN BUSINESS CARD

Would you like a professional design like this for your dental practice?

www.AmericanBusinessCard.com800-555-2234

• Business Cards• Letterhead• Envelopes• Postcards• Notepads• Folding Cards

* Look inside for a special gift from American Business Card• Appointment Reminders

• Die-Cut Appointment Reminders• Peel & Stick Appointment Reminders• Magnet Business Cards• Magnet Calendars• New Patient Folders

Visit our website or call American Business Card and enhance your professional image today with foiled, embossed, full

color marketing materials on premium linen paper.

Letterhead and Envelope customized for your practice with full color design on premium linen

paper. Now available in boxes of 250.

ALL COUNTY CONSTRUCTION

MOVING OR EXPANDING YOUR OFFICE? LEARN HOW YOU CAN SAVE THOUSANDS OF DOLLARS IN COSTLY MISTAKES

As a Certified Interior Designer specializing in dental office design I have encountered many doctors who lost thousands of dollars because they were unaware of the pitfalls involved in building a new office. Had they been forearmed with knowledge of the complexities in the building process they would have known what questions to ask to avoid these additional costs. Some questions for you to consider are:

Will the current building codes allow me to build a dental office in this location?

Am I aware of the hidden costs in buying or leasing this property? How much financial help will my landlord provide, will it be sufficient? Do I have enough square footage to meet my needs and still meet

code requirements? Does this building meet the current mechanical, electrical and

plumbing codes?

GEORGE FEDYNA

Certified Interior Designer

Unique Interior Designs Specializing In Dental Office Design For Over 25 Years

Bid Plans (Guaranteed to go through Plan check) and Decorating

(818) 606-5664 www.uniqueinteriordesigns.com

JIM JORDAN

ALL COUNTY CONSTRUCTION Specialists In Dental Office Construction for Over 20 Years

T.I’s, Remodels, Expansions, Free-Standing Buildings, Packages, Free Estimates & Consultation 100% FINANCING AVAILABLE

(714) 240-7179 www.allcountyconstruction.com

LICENSED - BONDED – INSURED Lic.#669244

Turn-Key

MOVING OR EXPANDING YOUR OFFICE? LEARN HOW YOU CAN SAVE THOUSANDS OF DOLLARS IN COSTLY MISTAKES

As a Certified Interior Designer specializing in dental office design I have encountered many doctors who lost thousands of dollars because they were unaware of the pitfalls involved in building a new office. Had they been forearmed with knowledge of the complexities in the building process they would have known what questions to ask to avoid these additional costs. Some questions for you to consider are:

Will the current building codes allow me to build a dental office in this location?

Am I aware of the hidden costs in buying or leasing this property? How much financial help will my landlord provide, will it be sufficient? Do I have enough square footage to meet my needs and still meet

code requirements? Does this building meet the current mechanical, electrical and

plumbing codes?

GEORGE FEDYNA

Certified Interior Designer

Unique Interior Designs Specializing In Dental Office Design For Over 25 Years

Bid Plans (Guaranteed to go through Plan check) and Decorating

(818) 606-5664 www.uniqueinteriordesigns.com

JIM JORDAN

ALL COUNTY CONSTRUCTION Specialists In Dental Office Construction for Over 20 Years

T.I’s, Remodels, Expansions, Free-Standing Buildings, Packages, Free Estimates & Consultation 100% FINANCING AVAILABLE

(714) 240-7179 www.allcountyconstruction.com

LICENSED - BONDED – INSURED Lic.#669244

Turn-Key

MOVING OR EXPANDING YOUR OFFICE? LEARN HOW YOU CAN SAVE THOUSANDS OF DOLLARS IN COSTLY MISTAKES

As a Certified Interior Designer specializing in dental office design I have encountered many doctors who lost thousands of dollars because they were unaware of the pitfalls involved in building a new office. Had they been forearmed with knowledge of the complexities in the building process they would have known what questions to ask to avoid these additional costs. Some questions for you to consider are:

Will the current building codes allow me to build a dental office in this location?

Am I aware of the hidden costs in buying or leasing this property? How much financial help will my landlord provide, will it be sufficient? Do I have enough square footage to meet my needs and still meet

code requirements? Does this building meet the current mechanical, electrical and

plumbing codes?

GEORGE FEDYNA

Certified Interior Designer

Unique Interior Designs Specializing In Dental Office Design For Over 25 Years

Bid Plans (Guaranteed to go through Plan check) and Decorating

(818) 606-5664 www.uniqueinteriordesigns.com

JIM JORDAN

ALL COUNTY CONSTRUCTION Specialists In Dental Office Construction for Over 20 Years

T.I’s, Remodels, Expansions, Free-Standing Buildings, Packages, Free Estimates & Consultation 100% FINANCING AVAILABLE

(714) 240-7179 www.allcountyconstruction.com

LICENSED - BONDED – INSURED Lic.#669244

Turn-Key

Come see George Fedyna, C.I.D. and Jim Jordan of All County Construction at Booth #216and at “The Spot” so we can provide you with the important information you need.

ESTHETIC PROFESSIONALS