southern african citrus
DESCRIPTION
Southern African Citrus. CITRUS GROWERS’ ASSOCIATION. Established in 1997 after deregulation Members are all citrus growers in South Africa, Swaziland and Zimbabwe Main focus is research and market access Other focus areas include transformation, information, market development and logistics - PowerPoint PPT PresentationTRANSCRIPT
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Southern African Citrus
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CITRUS GROWERS’ ASSOCIATION
• Established in 1997 after deregulation• Members are all citrus growers in South
Africa, Swaziland and Zimbabwe• Main focus is research and market access• Other focus areas include transformation,
information, market development and logistics
• Have representatives in Washington, Brussels and Moscow
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386 registered exporters moving 2.5 million tonnes of fruit per year to 70 countries around the world
Export value of nearly $2 billion , with industry employing 465 000 people full time with 2
million dependents
Fruit is 50% of agricultural exports accounting for 1.5% of the country’s GDP
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Market Distribution
USA 2.7%
South America
UK 12%N&S Europe 38%
Middle East 17%
Japan 6%
South East Asia 9%
Australia
E Europe & Russia 12%
Africa 1.1%
Canada 2%
China 0.2%
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Exports by ProductPRODUCT %
VALENCIAS 47
NAVELS 23.1
GRAPEFRUIT 12.6
LEMONS 9.7
SOFT CITRUS 7.6
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Strengths of Southern African Citrus
• Well managed food safety environment• Excellent plant health record• Quality assurance• Spread of products • Long supply season• Excellent logistics infrastructure• Institutional memory and knowledge
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Major destination ports of RSA fruit(34 Ports = 1,4m pallets)
PORT PALLETS (X 1000)
ROTTERDAM 219
ST PETERSBURG 176
JEBEL ALI 135
VLISSINGEN 94
TILBURY 76
HONG KONG 52
JEDDAH 42
PHILADELPHIA 38
TOKYO 38
DAMMAM 35
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Challenges in the Russian Market
• Perishable nature of our products• Infrastructure – cold stores at ports• Credit guarantees• Competition (northern and southern
hemisphere)• Swaziland/Mocambican/Zimbabwe
documentation and trade agreements• Developing contacts• Visa formalities
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THANK YOU
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