southeastern food processors association eastman dudas presentation
DESCRIPTION
Presentation on Eastman Innovation Lab\'s encouragement of "high-order" colaborationTRANSCRIPT
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Collaboration for Packaging Innovations
M. Dudas October 21, 2011
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A typical Eastman value chain
EastmanConverter
1Converter
2Brand Retailer Consumer
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Commanding Value With Innovative Packaging
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Source: Jason Husk, Strategic Growth & Alliances Architect
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The intersection of …
• Design Thinking
• Open Innovation
• The Speed of Trust
What is High-Order Collaboration?
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Basic vs. Higher Order Collaboration
Traditional collaboration• Narrow description of problem
• Currently available solution offerings
• Justify pursuing the lesser of several evils
High-order collaboration • Collective decision on big-picture objective
• Identify solutions on the horizon
• Readiness to explore for unforeseen options
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What High-Order Collaboration
Feels Like
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Characteristics of High-Order Collaboration
Playful Exploring
“Enjoy what you are doing and the energy and good ideas always come.”
Rome Busa, Progressive Plastics
“The real act of discovery consists not in finding new lands but in seeing with new eyes.”
Marcel Proust, French novelist
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Characteristics of High-Order Collaboration
The ladder of high-order collaboration
“High- Hanging” fruit
Value-Focused
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Characteristics of High-Order Collaboration Patience
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Characteristics of High-Order Collaboration Trusting
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RAS (Roll-Applied Shrink Label)
• Inspired unmet needs discovery
• Assembling able collaborators
• Catalyzing the value chain
Recent Eastman Example
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Inspired Unmet Needs Discovery
Look for what’s missing
Don’t over-focus on
what you can provide
Share insights that
others can profit from
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Assembling Able Collaborators
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Catalyzing the Value Chain
Cheerleaders & champions
Keeping eyes on the prize
Help with the heavy lifting
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Set parameters
Evaluate your contributors
Make a start!
Inspiring High-Order Collaboration
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Set Parameters… or Lack thereof
• Instill a sense of play
• No bad ideas
• Build on ideas
• Think beyond “the product”
• Ask “what if…”
• Prototype early and often
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Evaluate Your Contributors… Think Synergy
Move beyond
the usual suspects
Personality & cooperativeness
Skills & experience
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Make A Start!
Make a list right now
of potential collaborators
Schedule time on Monday
to call & set meetings
Initiate discussion of these
ideas and go for it !!
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Your Company
Distributor Retailer Consumer
Designers
Ingredient Suppliers
Packaging Suppliers
Equipment Suppliers Advertising
Agencies
Cross Pollinate Ideas with High-Order Collaboration!
Win!
Win!
Win!
Win!
Win!
Win!
Win!
Win!
Win!
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For additional stories to
help inspire your own
higher order
collaboration, innovation,
and idea catalyzing,
check out the
Eastman Innovation Lab:
www.innovationlab.eastman.com