southeast bank limited
TRANSCRIPT
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SOUTHEAST BANK LIMITED A BANK WITH A VISION…
Management of Southeast Bank LTD…
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Sub: Principles of management
Sec:B
Faculty: Munsura Rahamatullah
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PREPARED BY…
Name Id
Shuvo,Sk Mashudul Amin
07-09153-2
Rahman, Farzana 07-08518-2
Irin, Sultana Mili 07-09098-2
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OBJECTIVE OF THIS REPORT… To gather important and valuable
information about management of Southeast Bank.
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LIMITATIONS…There was not enough data in the bank’s web site…..
Executives were more than busy…
We could not able to collect all the information about their management…
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INTRODUCTION…
Southeast Bank Limited has a long and relishing heritage. It is a second Bank which was established in 1995. The bank and its 1st branch at the busiest commercial area, Dhaka was opened on march 25,1995.
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AN OVERVEIW OF THE BANK…
Southeast Bank LTD.emerged in 1995.
Its vision is to stand out as a premier banking institution.
The bank has 32 branches across Bangladesh.
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CONTI…
A huge product basket.
The bank is effectively managed by efficient professionals.
Conducts the business in a ethical manner.
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CUSTOMERS OF THE BANK… Customers are
their 1st priority.
Different types of customers. Like businessmen, students, housewives, etc.
Unique customer service.
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ADVANTAGES & DISADVANTAGES OF THE BANK…
Advantages:
1. Sound & effective corporate governance.
2. Transparent & quick decision making.
3. Employees are their most valuable resource.
4. Well defined chain of command.
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Chain of commandChain of command MANAGING DIRECTOR
D.MANAGING DIRECTOR D.MANAGING DIRECTOR
Senior ExecutiveFor HRD
Senior ExecutiveFor Marketing
Senior ExecutiveFor Finance
Senior ExecutiveFor Research&Development
Supervisors Supervisors Supervisors Supervisors
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CONTI…
Disadvantages:
1. Technologically backdated.
2. Backdated banking system.
3. Very few branches.
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Risk analysis
Lack of experience.
Successor.
Team work.
Compliances of the managers&clients.
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Competitors’ analysis….
Competitors of the bank…like DBBL, First Security Bank, EXIM bank LTD, ETC.
Why are they risky for South East Bank LTD????
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Functional area:
Functional areas are divided mainly 4 categories…
1. HRM2. MARKETING DEPARTMENT3. FINANCE DEPARTMENT4. RESEARCH&DEVELOPMENT……
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Chain of commandChain of command MANAGING DIRECTOR
D.MANAGING DIRECTOR D.MANAGING DIRECTOR
Senior ExecutiveFor HRD
Senior ExecutiveFor Marketing
Senior ExecutiveFor Finance
Senior ExecutiveFor Research&Development
Supervisors Supervisors Supervisors Supervisors
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Problem identification:
Slow service
Very few corporate branches
Backdated banking system
Very brittle in competition
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Conclusion:
The bank has already earned a good operating profit and a good image in the market. They are aiming to consolidate the progress already made. They plan to introduce a comprehensive and robust new software for the bank that emerged the service for the customer and they take plan to open 10 new branch.
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Reference…
1. Annual report of 2006…
2. www.sebankbd.com…
3. Senior manager
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