SOUTH ASIANPOPULAR CULTUREVOLUME 9 NUMBER 3 OCTOBER 2011

SPECIAL ISSUE: INTENSIVE BOLLYWOOD: MEDIA AND NONLINEAR HISTORY IN SOUTH ASIA

SPECIAL ISSUE EDITORS: PRIYA JHA AND AMIT S. RAI

Editorial

Intensive Bollywood: Media and nonlinear history in South Asia Priya Jha and Amit S. Rai 233

Articles

Bollywood and neonationalism: The emergence of nativism as the norm in Indian conventional cinema Shoba Sharad Rajgopal 237

Locating the diaspora: Delhi 6 and its challenge to Bollywood’s image of the transnational Indian Sai Bhatawadekar 247

Shifting the gaze: Colonial and postcolonial portraits of the zenana in Hindi and Euro-American cinema Angma D. Jhala 259

Re-viewing Her Nights: Modes of excess in Indian cinema Navaneetha Mokkil Maruthur 273

Remembering Nargis, retelling Mother India: Criticism, melodrama, and national mythmakingPriya Jha 287

Predicaments of history and mimetic agency: Postcolonial return, repetition and remediation in Rang De Basanti Parvinder Mehta 299

For an ethnography toward the virtual: Deleuze’s transcendental empiricism and nonlinear ImMedia Amit S. Rai 313

Working Note

Cinemas outside texts: The mise-en-scene in publicity images and theaters of spectacle Madhuja Mukherjee 327

SOUTH ASIANPOPULAR CULTURE

VOLUME 9

NUMBER 3

OCTOBER 2011

ISSN 1474-6689

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SOUTH ASIAN POPULAR CULTURE

EDITORSRajinder Kumar Dudrah, University of Manchester, UKK Moti Gokulsing, University of East London, UK

US EDITORGita Rajan, Fairfield University, USA

ADVISORY BOARD

South Asian Popular Culture is an interdisciplinary journal designed to respond to the growinginterest in South Asian popular culture within the different subject disciplines in the social sciences and humanities. ‘South Asian popular culture’ is defined in a broad and inclusive way toincorporate lived and textual cultures, the mass media, ways of life, and discursive modes ofrepresentation. Central to the formation of popular cultures are articulations of the economic,social and political spheres and the journal will especially welcome contributions that willhighlight these issues.

South Asian Popular Culture will be of interest to cultural, media, and film studies, as well associal geography, history, diaspora studies, postmodern and postcolonial theoreticalformulations, and contributions are invited from these fields. The journal will critically examinefrom theoretical and empirical perspectives the production, distribution, and consumption ofSouth Asian popular cultural forms within the subcontinent and across international borders.Attention to the use of popular cultures in the South Asian diasporas as well as the developmentof traditional cultural practices in forging hybrid forms will also be an important focus. As suchthe journal will be a forum for authors from around the world.

The journal of South Asian Popular Culture seeks to serve as an innovative and informative venueto discuss and debate the emergence and vibrancy of new forms of social, economic cultural andpolitical strategies and representations including those in film, music, radio, television, the press,fiction, sports, visual and cyber cultures, visual cultures, fashion, dance and sexuality. Theseforms, in fact, pose a challenge to be understood within a context of culture that enshrines atransnational focus and open attitude towards difference and diversity. The journal alsoencourages the exploration of how South Asian cultural practice has developed within widerparameters of transnational policies of art and culture.

South Asian Popular Culture will also feature a regular section entitled ‘Working Notes’ that willinclude contributions from cultural practitioners within South Asian popular culture (film, radio,and television makers, musicians, artists, personnel, cultural activists, fashion designers, andsexuality campaigners). It will offer original insights into their work and current debates by wayof interviews, diary notes, short essays, visual images and discussions.

ISSN 1474-6689 © 2011 Taylor & Francis Ltd

Instructions for AuthorsNote to Authors: Please sure your contact address information is clearly visible on the outside of all packages you sendto the editors.Manuscripts to be considered for publication should be sent to Dr Rajinder Kumar Dudrah, Department of Drama, Schoolof Music and Drama, University of Manchester, Oxford Road, Manchester M13 9PL, UK; Email: rajinder.dudrah@man-chester.ac.uk or Dr Gita Rajan, English department, Fairfield, CT 06824, USA; Email: grajan@mail.fairfield.edu. Threecopies of each manuscript should be submitted as well as a copy on disk. Three sets of photocopies (not glossy repro-ductions) of suggested illustrations should also be sent to the editor. Manuscripts should be printed on one single sideof A4 or 8 x 11 inch white good quality paper, double-spaced throughout with ample margins, and bear the title of thecontribution and name(s) of the author(s). The full postal and email addresses of the author who will check proofs andreceive correspondence and offprints should also be included. All pages should be numbered. Contributions should notnormally be more than 7,000 words in length and should be written in English. They should also include an abstract of150 words.South Asian Popular Culture anonymously reviews all articles. The author’s name should not appear anywhere on themanuscript itself, however, a detachable sheet with their full name, postal address and email address should be sentwith the manuscript.Articles submitted to the Journal should not be under consideration by any other journal.Book reviews may vary in length from 300 words for a single-title review to 1,500 words for a substantial review essay.Reviewers should follow the guidelines given for papers, except that full bibliographical details for the books reviewed(including price and ISBN) should be given at the beginning of the review. Rejected manuscripts will not normally be returned.Electronic Submissions. Authors should send the final, revised version of their articles in both hard copy paper and elec-tronic disk forms. It is essential that the hard copy paper version exactly matches the material on disk. Save all files on astandard CD-R disk. We prefer to receive disks in Microsoft Word in a PC format, but can translate from most other com-mon word-processing programs. Please specify which program you have used. Submissions can also be made by email.Please ensure you follow all other guidelines, including providing images and figures. For more details on ElectronicSubmissions, please see the Taylor & Francis website.Illustrations and captions to illustrations. Authors must obtain permission to reproduce illustrations when necessaryand pay the copyright fees and other costs. The place at which an illustration is to be inserted in the printed text shouldbe indicated clearly on the manuscript with a figure number and caption, e.g. “Insert figure 2 about here”. A separatenumbered caption sheet should contain artists name, title, print, process, date and owner. Illustrations should be on aseparate sheet and not included in the text.Quotations. Quoted material over forty words in length should be set out from the text by being indented three spaces.The original spelling and punctuation of the quotation should be reproduced exactly. Poetry, diagrams, line drawings,etc., should be reproduced as their original layout. In brackets at the end of the extract, give the author’s name, the titleand the date of the work quoted from, and the page numbers of the extract. Notes. Keep textual notes to a minimum, indicate them with superscript numbers, and provide the note text as a list atthe end of the article, before the references.References are required to conform to the Modern Language Association Handbook for Writers of Research Papers(www.mla.org). A few examples are given below: Journal articlesShome, Raka, and Radha S. Hegde. ‘Culture, Communication, and the Challenge of Globalization’. Critical Studies inMedia Communication 19.2 (2002): 172–89.BooksColley, Ann C. Nostalgia and Recollection in Victorian Culture. New York: St. Martin’s, 1998.Chapter in an edited bookMalhotra, Sheena and Robbin D. Crabtree. ‘Gender, inter(Nation)alization, Culture. Implications of the Privatization ofTelevision in India’. Transforming Communication about Culture: Critical New Directions. International and InterculturalAnnual. Ed. M. J. Collier. Vol. 24. Thousand Oaks: Sage, 2002. 60–84.Spelling and Style. Use conservative British spelling and not US spelling, i.e. colour not color, centre not center, use “s”rather than “z”. Single ‘quotes’ are used for quotations rather than double “quotes”, unless the ‘quote is “within” anoth-er quote’. Apostrophes should as follows, ‘the 1980s’ [not ‘the 1980’s’]. All acronyms for national agencies, examinations,etc., should be spelled out the first time they are introduced in text or references. Thereafter the acronym can be used ifappropriate. Material to be emphasized (italicised in the printed version) should be underlined in the typescript rather thanitalicised.Free article access. As corresponding author, you will receive free access to your article on Taylor & Francis Online. Youwill be given access to the My authored works section of Taylor & Francis Online, which shows you all your publishedarticles. You can easily view, read, and download your published articles from there. In addition, if someone has citedyour article, you will be able to see this information. We are committed to promoting and increasing the visibility ofyour article and have provided this guidance <http://journalauthors.tandf.co.uk/beyondpublication/promotearticle.asp>on how you can help. Reprints and journal copies. Article reprints can be ordered through Rightslink® when you receive your proofs. If you haveany queries about reprints, please contact the Taylor & Francis Author Services team at reprints@tandf.co.uk. To order acopy of the issue containing your article, please contact our Customer Services team at subscriptions@tandf.co.uk.Copyright. It is a condition of publication that authors assign copyright or licence the publication rights in their articles,including abstracts, to Taylor & Francis. 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Poonam Arora, University of Michigan,Dearborn, USANandi Bhatia, Dept. of English, University ofWestern Ontario, CanadaJigna Desai, University of Minnesota, USAWimal Dissanayake, University of Hawaii, USARachel Dwyer, University of London, UKK Hariharan, University of Pennsylvania, USAVamsee K Juluri, University of San Francisco,USARadha Krishnan, University of California,Irvine, USASarita Malik, University of Brunel, UK

Chandra Talapade Mohanty, SyracuseUniversity, USAAshis Nandy, New Delhi, IndiaBhikhu Parekh, University of Hull, UKAmit Rai, Florida State University, USAAshish Rajadhyaksha, Centre for the Study ofCulture and Society, Bangalore, IndiaSubramaniam Shankar, University of Hawaii,USAShailja Sharma, De Paul University, USARadha Subramanyam, New York, USAShashwati Talukdar, Philadelphia, USAPaul Willemen, Napier University, UK

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