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eaturesjump to navigationThe Commonwealth Games and New Delhis image management problem August 17, 2010Posted by southasiamasala in India, Stoddart, Brian.Tags: Commonwealth Games, corruption, IndiatrackbackBrian Stoddart
It must now be reckoned that New Delhi (in both its city and seat ofnational government senses)
has a major task in resurrecting the organisational reputation of the Commonwealth Games
(CWG). The sports events themselves will go well enough, despite construction delays and
problems, because they always do: athletes seem to rise above all sorts o f adversity to create
memorable moments. On the widerfront, however, each day brings greater revelations that cast
the Organising Committee (OC) and India as a whole in poor light.
The latest state ofplay is this. Following an audit conducted back in January-February this year,
the Comptroller and Auditor-General (CAG) has now declared that at least 60 CWG-related
projects are under scrutiny. The Enforcement Directorate within the Ministry of Revenue has
raised similar concerns, and both of those follow earlier reports of interest by the Central
Vigilance Commission. The Indian media smell corruption, and the hunt is on.
This follows very heated debate within the Lok Sabha where the Congress turned in on itself
under the pressure of publiccriticism about the handling of the Games. Suresh Kalmadi, the
head of the OC and a Pune Congress representative was silent during the debate but it emerges
that he had sent a letter to MPs declaring his innocence in whatever was happening. Two second
line OC members have been dumped as apparent sacrifices and one, T.S. Darbari, has gone
public claiming he is, indeed, simply a scapegoat. V.K. Verma, the Director-General, has
responded by heaping all problems at the doors of the two departed.
The Congress high command has a problem. Former Sports Minister and prominent CWGopponent Mani Shankar Iyer rounded on his colleague MP Kalmadi in the Lok Sabha, and
several other Congress MPs did likewise. Kalmadi, for all the protestations, is now the subject
of public vilification as news of the deals done emerges. There have been hints that Kalmadi
will leave the position, though he denies that if it happened, it would be bad publicity just
ahead of the Games beginning.
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Management is at the heart of this. The thrust of the inquiries is that the OC wasted large
amounts ofpublicfunds in dubious deals where due process seems not to have happened during
allocation. The Queens Baton Relay in the UK is a prime example, as is the awarding of
broadcasting rights. The QBR decision seems to have overlooked a serious conflict of interest
matter in which the successful company was run by a close relative of an OC member who has
since resigned as news of the matter broke. CAG is now suggesting that the OC lost something
like INR 24 crore (perhaps $US6-7 million) in its decision to award broadcast rights to a
company called Fast Track. Now in the context of the entire budget that might not seem a
massive figure and, after all, Salman Khan was paid the same amount to star in a remake
ofTarzan. The problem, however, is the implication that not all was straightforward in the deals.
Deliciously, CAG and the Enforcement Directorate are both now implicating the OC and the
Commonwealth Games Federation itself in the Fast Track deal. The CGF, ofcourse, has been a
constant source of irritation to the OC throughout the countdown to the Games. CGF boss Mike
Fennell and Delhi-based CEO Mike Hooper were prominent in moving that the CGF appoint an
oversight committee because of its concerns with progress, moves Kalmadi opposed bitterly and
successfully. Hooper has been especially unpopular and Kalmadi sought his sacking. Hooper
survived the onslaught, but it is widely believed that he has been sidelined in Delhi doing
relatively little.
Now it seems that the fast tracking of the Fast Track deal was done by the OC on the advice of
Hooper and Fennell, according to CAG. Hooper apparently has said that the advice was given
because ofprevious good experience with Fast Track (hardly a reason to vary tender processes),
but that the decision was entirely the OCs. The most popular game in Delhi presently is Pass
The Parcel!
As part of this, three Australia-connected companies are involved. Two are based in Australia.
Sports Marketing and Management (SMAM) is a long-established and successful company with
a good track record. It was hired to do the marketing for Delhi and to find sponsors in return for
what the CAG suggests were extremely high fees and commissions. When news first appeared
on this the OC immediately terminated the contract on the grounds ofnon-performance, a charge
that SMAM denies vigorously. Maxxam has now appeared as the successful Queens Baton
Relay tenderer. Sydney-based and newer than SMAM it has, nevertheless, an impressive set of
sports clients. In India, however, it has been declared an unknown, with the obvious
implication of backdoor deals, none of which have been demonstrated. EKS was brought in to
save the Games when the first brouhaha erupted with the CGF. It is a privatised sports
development group based in Lausanne, a spinoff from the IOC and run by Craig McLatchey,
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former Secretary-General of the Australian Olympic Committee and one of the shrewdest people
in world sport. EKS masterminded the successful Rio Olympic Games bid. Theirfees are high,
but some Australian press sources are suggesting much of the EKS advice in Delhi has been
ignored.
The SMAM issue has provided the moment for which many have waited. It is now being
suggested that SMAM had some kind ofconnection to the World Sports Group that, wait for it,
is in the middle of the uproar about television rights deals and kickbacks in that other soap opera,
the Indian Premier League (IPL). Someone had to tie the two massive sports juggernauts
together somehow. Lalit Modi, the IPL and the Board of Control for Cricket in India must be
grateful that there is now someone else to share the spotlight.
This is clearly bad for the image, not only for the Games but for Indias way ofdoing business.
For example, during the Lok Sabha debate and elsewhere questions were raised about theactivities ofwhat had been appointed as the Oversight Committee for the Games some time ago
when criticism first appeared.. Its Chair was Rahul Gandhi and it had a large membership
including Ratan Tata, Vijay Mallya (ofKingfisherclaim), Anand Mahindra, Jyotiraditna Scindia
and many others. Perhaps not surprisingly, given its large and powerful membership, it seems
never to have met. That, ofcourse, is a direct issue ofgovernance as well as management. Even
so, there are now some calls in India to draft Rahul in to save the Games.
As if all that was not enough, it now may well be that India does not field a hockey team at the
Games, again bec
ause of
governanc
e and management issues. The Government hasf
or sometime sought to limit the time any one person can control a sports federation, and generally better
control the use ofgovernment funds in sport. Several months ago that saw several Congress and
other politicians, including Kalmadi, defy the Government openly. Hockey has had on-going
problems for years and some time ago Hockey India was formed to replace the Indian Hockey
Federation. However, Hockey India refused to observe the Government stipulation that no one
over the age of70 be allowed to hold office. In fact, their new President is 83, the redoubtable
Vidya Stokes of Himachal Pradesh Congress fame who still sits in the legislature there. The
Union Government is refusing to accept that and has asked the International Hockey Federation
to regard the old IHF as the Indian hockey authority. A standoffhas arisen, and because the FIH
has to recognise the body sending a team to the Games, Indias representation is in limbo. Just to
add to that drama, Indian womens hockey has been the subject of some sensational sexual
harassment allegations.
Meanwhile Australia, New Zealand and the UK have voiced further fears about the security
aspects ofthe Games that have been written about so well in South Asia Masala recently.
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