south african fast food/qsr industry landscape report
TRANSCRIPT
SOUTH AFRICAN FAST FOOD/QSR INDUSTRY LANDSCAPE REPORT
PUBLISHED: JULY 2020
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FOOD AND BEVERAGES INDUSTRY REPORT CLIENTS
The South African Fast Food/QSR Industry Landscape Report (159 pages) provides a dynamic synthesis of industry research, examining
the local and global Fast Food/QSR Industry (including the impact of COVID-19) from a uniquely holistic perspective, with detailed insights
into the entire value chain – from retailing to competitor positioning, market size trends, latest industry trends and innovation, industry drivers
and challenges, Fast Food/QSR competitor analysis, latest marketing and advertising news, pricing and promotion analysis.
SOME KEY QUESTIONS THE REPORT WILL HELP YOU TO ANSWER:
For the Global Fast Food Industry Section:
o What are the current market dynamics of the Global Fast Food industry?
o How is the Global Fast Food industry size in different geographic regions?
o What are the Global Fast Food industry trends, innovations and technologies, drivers, and challenges?
For the South African Fast Food Industry Section:
o What are the current market dynamics (market size, market value, market volumes): 2014-2019 Actual, 2020-2024 Forecasts (including the impact of COVID-19)?
o What are the latest South African Fast Food industry trends, innovations and technologies, drivers, and challenges?
o What are the latest SA Food trends in terms of food festivals, food markets, food trucks, and online ingredient delivery services?
For the South African Fast Food Competitor Analysis Section:
o Who are the key players in the South African Fast Food industry by category: Burgers, Chicken, Pizza, Pies, and Other?
o How are each of the Fast Food competitors positioned in the market?
o What is the latest marketing and advertising news (including social media) for each of the Fast Food competitors?
For the South African Fast Food Pricing Analysis Section:
o What are the prices and recent promotions of popular Fast Food brands by category: Burgers, Chicken, Pizza, Pies, and Other?
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REPORT OVERVIEW
159-page report filled with detailed charts, graphs, and insights
2020 | 6
SCREENSHOTS FROM REPORT
The global Fast Food market was valued at approximately
US$847 billion in 2019, as illustrated in the adjacent graph.
The market is expected to grow at a compound annual
growth rate (CAGR) of 4.5% (previously 5.6%) for the forecast
period 2020* to 2026*, to reach approximately US$1.15 trillion
by 2026*. This forecast includes a decline of -5.0% in 2020,
due to the impact of the COVID-19 global pandemic.
o One of the key factors that has been driving the growth of the global Fast
Food market is the increase in the rate of new product launches, as well
as the introduction of innovative varieties of Fast Food products. In
addition, the growing popularity of drive-thru facilities at Fast Food outlets,
together with the increased adoption of western Fast Food within
developing countries, are predicted to further drive growth in the market.
o Furthermore, in terms of global Fast Food growth, increasing consumer
spending, as well as increasing preference for convenience and cost-
effective food, have impacted positively on the global Fast Food market.
o However, despite the forecast market growth, health concerns with
regards to the excessive consumption of Fast Food remain a challenge to
the market. Some of these concerns include the rising prevalence of
obesity in developed countries, which as a result, has led to a shift in
dietary patterns and food habits. Furthermore, the impact of COVID-19 is
expected to pose as a major growth challenge for the global Fast Food
market in the short- to medium term, with the full impact not being clear at
this early stage.
o In terms of segmentation, the global Fast Food market is segmented by
type and service type. Based on type, the market is categorised into
Chicken, Burger/Sandwich, Asian/Latin American Food, Pizza/Pasta,
Seafood, and Others.
o The Burger/Sandwich segment is expected to continue to hold the
majority of share in the global market, as a result of increasing
consumption of burgers amongst North American consumers.
o Based on service type, the market is segmented into Drive-through, Take
Away, Eat-in, Home Delivery, and Others, with the Home Delivery
segment increasing at a significant rate, due to the large number of
existing delivery facilities, as well as and convenience provided by the
service. This segment is expected to continue to grow in upcoming
months, as a result of national lockdowns being imposed in numerous
countries across the globe.
2020 | 7Source: StratisResearch; MarketWatch; Globeenewswire; Globenewswire2; FlatIcon
847
1,153
0
500
1,000
1,500
2019 2026*
VALUE OF THE GLOBAL FAST FOOD MARKET: 2019 & 2026* (IN US$ BILLION)
* Estimate
SAMPLE FROM REPORTGLOBAL INDUSTRY OVERVIEW
Rise of Ghost Kitchens in SA
o Given the continued pressure being placed on Fast Food players,
resulting from rising operating costs, the concept of ‘ghost kitchens’ has
begun to gain in popularity and trend in the South African Fast Food
market.
o This newly introduced concept involves the use of kitchen factories, where
multiple chefs from different brands are allowed to operate. This helps
reduce operating costs for Fast Food players in terms of facilities, with
these shared cooking spaces acting as a hub for online deliveries, whilst
not offering any dine-in facilities.
o As an example of a local ‘ghost kitchen’ concept, Smart Kitchen Co., are
offering innovative shared cooking spaces, which can be utilised by
several different companies, to provide delivery-only food services.
o Smart Kitchen Co. is South Africa’s largest ghost kitchen food business,
and currently hosts 15 online restaurants running from five locations.
These include online-only restaurants such as King Chicken, Jazzy’s
Pizza, Quick Convenience, and Jiro Poké.
o Additionally, ‘ghost kitchens’, such as Cape Town-based Darth Kitchens,
are also producing their own food brands, rather than just facilitating
existing restaurants.
o Darth Kitchen’s brands include a variety of cuisine and will be available via
food delivery apps such as OrderIn, Mr D and UberEats. Brands
previously launched include Fluent Health Bowls, Bagels Shmagels,
Buddy’s Burgers, Anvil Burger Co, and Ringo’s NY Style Pizzeria.2020 | 8
Source: Euromonitor; Business Insider; SmartK1; SmartK2; Silvertree; Image1
o Both Smart Kitchen Co. and Darth Kitchens have received significant
investments from various sources. Smart Kitchen Co. has received
several million in investments from venture capitalist, Tim Draper, and are
in the process of signing another lucrative funding agreement. Additionally,
in December 2019, it was announced that Silvertree Holdings would be
investing R5 million in Darth Kitchens.
o As costs continue to rise for South African Fast Food players, ‘ghost
kitchens’ are likely to continue to gain in popularity, as players attempt to
reduce expenditure, whilst also providing a platform for new and upcoming
brands to enter the market.
SAMPLE FROM REPORT SA INDUSTRY TRENDS
McDonald’s South Africa’s Innovative Staffing Solution
o McDonald’s South Africa is investing in their staff development in several
innovative ways, including a culture-boosting employee app. This initiative
comes, as the group plans to introduce 120 new restaurants within the
next five years, which will create thousands of jobs and require extensive
training and development of new staff.
o As part of this initiative, The Kulcha App has been introduced to drive and
encourage McDonald’s corporate values and culture amongst employees.
The app is designed to be fun and interactive, whilst also reinforcing
positive behaviours. Furthermore, this app is particularly well suited for
McDonald's employees, which have an average age of 25 years.
o Through the app, staff can recognise and reward each other for good
work, with points received being redeemable for cash rewards, as well as
additional rewards such as concert tickets.
o Additionally, McDonald’s have also launched their Hamburger University in
Johannesburg, one of only nine McDonald’s Universities globally. This
facility is designed to help staff receive the tools needed to rise through
the McDonald’s hierarchy and further develop their careers.
2020 | 9Source: McDInnovation; Euromonitor; FlatIcon; Image1; Image2; Image3; Image4; Image5; Image6
Technology-Focused Customer Experience Improvements
o Numerous innovations within the South African Fast Food industry have
gained momentum in recent years, with industry players incorporating
technological developments to improve the overall customer experience.
o For example, there is a wider availability of affordable QR payment
options, which are enabling smaller independent limited-service
restaurants to expand their consumer base.
o Furthermore, with online reviews increasingly becoming an important
feature of the foodservices industry, the customer experience is expected
to become a key competitive tool for industry players going forward.
o As such, synchronised offerings between physical outlets and online
services are set to gain momentum, with KFC’s new concept being an
example of this innovation. KFC’s new concept includes features such as
self-service kiosks, as well as dedicated click and collect parking features.
o Another example is Cape Thai’s newly introduced mobile application,
which enables customers to pay for their bill, while in the restaurant,
providing customers with a more convenient dining experience.
SAMPLE FROM REPORTSA INDUSTRY INNOVATION AND TECHNOLOGY
6,059
1,407
314
0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
South Africa United Kingdom Africa and Middle East
FAMOUS BRANDS’ REVENUE BY GEOGRAPHIC REGION FOR THE YEAR ENDED 29 FEBRUARY 2020
(IN ZAR MILLION)
According to Famous Brand’s Group Annual Financial
Results for the year ended 29 February 2020, the group’s
revenue increased slightly by 1%, from approximately R7.7
billion in 2019 to approximately R7.8 billion in 2020, as
illustrated in the adjacent table.
o The group’s revenue growth was largely attributed to organic growth in the
South African and Africa and Middle East (AME) operations, as well as
improved performance in the United Kingdom (UK) operations.
o The South African operations contributed the most to the total revenue in
2020, totaling approximately R6.1 billion, as illustrated in the adjacent
graph. This was followed by the UK operations at approximately R1.4
billion, and AME operation at approximately R314 million.
o Furthermore, the group’s revenue can also be segmented into Leading
(mainstream) Brands, including Mugg & Bean, amongst others, and
Signature (niche) Brands, such as Lupa Osteria.
o In terms of Leading Brands, revenue increased from approximately R749
million in 2019 to R783 million in 2020, delivering solid results. The
group’s quick service restaurant brands, including Steers, Debonairs
Pizza, Fishaways, and Milky Lane, outperformed the casual dining
brands, which includes Wimpy, Fego Caffé, as well as Mugg & Bean.
o The group indicated that following the initial national lockdown, with
restrictions now being eased, revenue increased slightly. However, the
group’s revenue remained far off historical levels, as the group generated
no material revenue for five weeks during the lockdown period. 2020 | 10
SAMPLE FROM REPORTRETAIL ANALYSIS: FAMOUS BRANDS LIMITED: FINANCIAL OVERVIEW
Source: FamousBrands; FamousBrands2; FlatIcon
Famous Brands’ Group Annual Financial
Results (in ZAR Thousand)
Year Ended
29 February 2020 29 February 2019
Revenue R7,780,315 R7,724,630
Cost of Sales (R3,672,030) (R3,592,399)
Gross Profit R4,108,285 R4,132,231
Operating Profit Before Non-
Operational ItemsR912,434 R846,974
Profit for the Year R426,817 (R426,350)
o Regular Creative Block winners can then progress to the Nando’s Artist’s
Society, after which they can graduate to the Chicken Run program, which
is also the source for most of the works of art on Nando’s walls.
o Due to its success in the advertising world, Nando’s recently featured in
Scopen’s Agency Scope Report, winning in three categories, including
‘most valued campaigns’, ‘companies most respected for their marketing’,
and the ‘most admired marketing professionals’ in South Africa.
Nando’s has become famous for its satirical marketing
focusing on current events in the country, which has
positioned them as a reflection of local public sentiment.
o Nando’ has become a successful brand with a clear purpose, strong
identity, and cultural relevance. The company’s advertising is famous for
bringing social and political issues into the limelight, in a uniquely South
African way.
o Nando’s current advertising agency is M&C Saatchi Abel, which has
helped to maintain their popular comical tone, while establishing a clear
purpose and character. The aim of Nando’s advertising is not to only
highlight their products, but also to provoke thought on the perceptions of
South Africa, as well as to speak to current events in a humorous and
tongue-in-cheek manner.
o Nando’s recently released a tongue-in-cheek advertisement mocking its
rival, KFC, during the COVID-19 outbreak in South Africa. The
advertisement played on KFC’s slogan by reading “Turns out finger licking
isn’t good”, with the aim to promote hand-washing and good hygiene
during the COVID-19 outbreak in South Africa.
o The company is also heavily involved in promoting South African artists
through corporate art initiatives, such as the Creative Block Programme.
Through the programme, artists can submit ten artworks to be critiqued,
with successful applicants being given a set of blank blocks to create
works of art. After a monthly selection, the winner’s artwork is bought for a
set sum, regardless of how well-known the artist is.
2020 | 11Source: Nando’s; Nando’s2; Nando’s3; Nando’s4; TheArtNewspaper; BizCommunity; Image; Image2
SAMPLE FROM REPORTCOMPETITOR ANALYSIS: NANDO’S MARKETING AND ADVERTISING NEWS
2020 | 12
TABLE OF CONTENTS
EXECUTIVE SUMMARY (3 Pages)
Global Industry Snapshot
SA Industry Snapshot
SA Industry Drivers and Challenges
1. GLOBAL FAST FOOD INDUSTRY (20 Pages)
1.1 Global Industry Overview: VALUE OF THE GLOBAL FAST FOOD MARKET: 2019 & 2026* (IN US$ BILLION) (Graph)
1.2 Global Market Environment: BRAND VALUE OF 10 MOST VALUABLE FAST FOOD BRANDS WORLDWIDE: 2019 VS 2020 (IN US$ BILLION) (Graph)
1.3 Global Key Markets: Regional Overview: GLOBAL FAST FOOD RETAIL SALES, BY REGION: 2019 (IN US$ BILLION)
1.4 Global Industry Trends
1.5 Global Industry Innovation and Technology
1.6 Global Industry Drivers
1.7 Global Industry Challenges
2. SOUTH AFRICAN FAST FOOD INDUSTRY OVERVIEW (34 Pages)
2.1 South African Industry Overview
2.2 South African Market Environment
2.3 South African Industry Market: South African Limited-Service Restaurants Market Definitions
2020 | 13
TABLE OF CONTENTS
2. SOUTH AFRICAN FAST FOOD INDUSTRY OVERVIEW (CONTINUED) (34 Pages)
2.4 South African Industry Market: South African Limited-Service Restaurants Type Definitions
2.5 South African Industry Market Size: Limited-Service Restaurants Industry (2014-2019): VALUE OF SA LIMITED-SERVICE RESTAURANTS MARKET: 2014-2019 (IN
ZAR MILLION) (Graph); SA LIMITED-SERVICE RESTAURANTS MARKET CAGR AND TOTAL GROWTH (%) (Table); SA LIMITED-SERVICE RESTAURANTS CAGR
AND TOTAL GROWTH BY RESTAURANT TYPE (Table)
2.6 South African Industry Market Size: Limited-Service Restaurants Market (2014-2019: By Restaurant Type): MARKET VALUE OF SA LIMITED-SERVICE
RESTAURANTS MARKET BY RESTAURANT TYPE (Table)
2.7 South African Industry Market Size: Limited-Service Restaurants Industry (Forecast: 2020*-2024*): VALUE OF SA LIMITED-SERVICE RESTAURANTS MARKET:
2019 & 2024* (IN ZAR MILLION) (Graph); SA LIMITED-SERVICE RESTAURANTS MARKET VALUE FORECAST (IN ZAR MILLION) (Table); SA LIMITED-SERVICE
RESTAURANTS MARKET VALUE FORECAST BY RESTAURANT TYPE (IN ZAR MILLION) (Table)
2.8 South African Industry Market Size: 2014-2019: By Foodservice Type (Eat-In Vs Delivery & To Go): VALUE OF SA LIMITED-SERVICE RESTAURANTS
MARKET: EAT-IN VS DELIVERY & TO-GO FOR 2014-2019 (IN ZAR MILLION) (Graph); SA LIMITED-SERVICE RESTAURANT REVENUE SHARE – EAT-IN VS
DELIVERY & TO-GO: 2014 VS 2019 (Table)
2.9 South African Industry Market Size: 2014-2019: By Foodservice Type (Online Vs Offline Ordering): VALUE OF SA LIMITED-SERVICE RESTAURANTS
MARKET: ONLINE VS OFFLINE FOR 2014-2019 (IN ZAR MILLION) (Graph); SA LIMITED-SERVICE RESTAURANT REVENUE SHARE – ONLINE VS OFFLINE: 2014 VS
2019 (Table)
2.10 South African Industry Trends
2.11 South African Industry Innovation and Technology
2.12 South African Industry Drivers
2.13 South African Industry Challenges
2.14 South African Food Festivals
3. SOUTH AFRICAN FAST FOOD RETAIL ANALYSIS (10 Pages)
3.1 Eclectic Brands: Overview
3.2 Emerging Capital Partners (ECP): Overview
3.3 Famous Brands Limited: Overview
3.4 Famous Brands Limited: Financial Performance: FAMOUS BRANDS’ REVENUE BY GEOGRAPHIC REGION FOR THE YEAR ENDED 29 FEBRUARY 2020 (IN
ZAR MILLION) (Graph)
3.5 MSA Holding Limited: Overview
3.6 Spur Corporation: Overview
3.7 Spur Corporation: Financial Performance: SPUR’S SEGMENTED REVENUE* FOR THE SIX MONTHS ENDED 31 DECEMBER 2019 (IN ZAR THOUSAND)
(Graph)
3.8 Taste Holdings: Overview
3.9 The Franchise Co.: Overview
3.10 YUM! Brands: Overview
2020 | 14
TABLE OF CONTENTS
2. SOUTH AFRICAN FAST FOOD INDUSTRY OVERVIEW (CONTINUED) (34 Pages)
2.15 South African Food Markets
2.16 South African Food Trucks
2.17 South African Online Ingredient Delivery Services
4. SOUTH AFRICAN FAST FOOD INDUSTRY COMPETITOR ANALYSIS (59 Pages)
4.1 Store Footprint of South African Fast Food Franchises (3 Pages)
4.1.1 Footprint of South African Fast Food Franchises: 2019 vs 2020: FOOTPRINT OF TOP SOUTH AFRICAN FAST FOOD FRANCHISES: 2019 VS 2020 (Graph)
4.2 South African Fast Food Competitor Analysis: Burgers (13 Pages)
4.2.1 Fast Food Retail Outlets: Service Definitions
4.2.2 Social Media Followers: Fast Food Competitor Analysis: Burgers
4.2.3 Burger King: Overview
4.2.4 Burger King: Marketing and Advertising News
4.2.5 Burger Perfect: Overview
4.2.6 McDonald's: Overview
4.2.7 McDonald's: Marketing and Advertising News
4.2.8 RocoMamas: Overview
4.2.9 RocoMamas: Marketing and Advertising News
4.2.10 Steers: Overview
4.2.11 Steers: Marketing and Advertising News
4.2.12 Wimpy: Overview
4.2.13 Wimpy: Marketing and Advertising News
2020 | 15
TABLE OF CONTENTS
4. SOUTH AFRICAN FAST FOOD INDUSTRY COMPETITOR ANALYSIS (CONTINUED) (59 Pages)
4.3 South African Fast Food Competitor Analysis: Chicken (17 Pages)
4.3.1 Social Media Followers: Fast Food Competitor Analysis: Chicken
4.3.2 Afro’s Chicken Shop: Overview
4.3.3 Barcelos: Overview
4.3.4 Chicken Licken: Overview
4.3.5 Chicken Licken: Marketing and Advertising News
4.3.6 Chicken Xpress: Overview
4.3.7 Galito’s: Overview
4.3.8 Hungry Lion: Overview
4.3.9 Hungry Lion: Marketing and Advertising News
4.3.10 KFC: Overview
4.3.11 KFC: Marketing and Advertising News
4.3.12 Mochachos Mexican Chicken Fiesta: Overview
4.3.13 Nando’s: Overview
4.3.14 Nando’s: Marketing and Advertising News
4.3.15 Popeyes: Overview
4.3.16 Zebro’s: Overview
2020 | 16
TABLE OF CONTENTS
4. SOUTH AFRICAN FAST FOOD INDUSTRY COMPETITOR ANALYSIS (CONTINUED) (59 Pages)
4.4 South African Fast Food Competitor Analysis: Pies (4 Pages)
4.4.1 Social Media Followers: Fast Food Competitor Analysis: Pies
4.4.2 King Pie: Overview
4.4.3 King Pie: Marketing and Advertising News
4.4.4 Pie City: Overview
4.5 South African Fast Food Competitor Analysis: Pizza (12 Pages)
4.5.1 Social Media Followers: Fast Food Competitor Analysis: Pizza
4.5.2 Andiccio24:Overview
4.5.3 Debonairs Pizza: Overview
4.5.4 Debonairs Pizza: Marketing and Advertising News
4.5.5 Panarottis: Overview
4.5.6 Panarottis: Marketing and Advertising News
4.5.7 Pizza Hut: Overview
4.5.8 Pizza Hut: Marketing and Advertising News
4.5.9 Pizza Perfect: Overview
4.5.10 Pizza Perfect: Marketing and Advertising News
4.5.11 Roman’s Pizza: Overview
4.5.12 Roman’s Pizza: Marketing and Advertising News
2020 | 17
TABLE OF CONTENTS
4. SOUTH AFRICAN FAST FOOD INDUSTRY COMPETITOR ANALYSIS (CONTINUED) (59 Pages)
4.6 South African Fast Food Competitor Analysis: Other (10 Pages)
4.6.1 Social Media Followers: Fast Food Competitor Analysis: Other
4.6.2 Anat: Overview
4.6.3 Anat: Marketing and Advertising News
4.6.4 Chesanyama: Overview
4.6.5 Fishaways: Overview
4.6.6 Fishaways: Marketing and Advertising News
4.6.7 Sausage Saloon: Overview
4.6.8 Spur: Overview
4.6.9 Spur: Marketing and Advertising News
4.6.10 The Fish & Chip Co.: Overview
2020 | 18
TABLE OF CONTENTS
5. SOUTH AFRICAN FAST FOOD PRICING ANALYSIS (9 Pages)
5.1 South African Fast Food Pricing Analysis: Burgers (2 Pages)
5.1.1 Fast Food Pricing Analysis: Burgers: Burger King, McDonald’s, Burger Perfect, Steers, RocoMamas, Wimpy – Comparative pricing of Classic Beef
Burger, Cheese Burger, Speciality Burger, Chicken Burger, Beef Combo, Cheese Combo, and Speciality Combo
5.1.2 Fast Food Pricing Analysis: Recent Burger Promotions
5. SOUTH AFRICAN FAST FOOD PRICING ANALYSIS (CONTINUED) (9 Pages)
5.2 South African Fast Food Pricing Analysis: Chicken (3 Pages)
5.2.1 Fast Food Pricing Analysis: Chicken: Afro’s Chicken Shop, Barcelos, Chicken Licken, Chicken Xpress, Galito’s, Hungry Lion, KFC, Mochachos Mexican
Chicken Fiesta, Nando’s, Popeyes, Zebro’s – Comparative pricing of Burger, Burger Meal, Wrap, Chicken Nuggets/Strips, Chicken Pieces (2pc/¼),
and Chicken Wings (x4)
5.2.2 Fast Food Pricing Analysis: Recent Chicken Promotions
5.3 South African Fast Food Pricing Analysis: Pizza (2 Pages)
5.3.1 Fast Food Pricing Analysis: Pizza: Andiccio24, Debonairs Pizza, Panarottis, Pizza Hut, Pizza Perfect, Roman’s Pizza – Comparative pricing of
Margherita, Regina, Hawaiian, Four Seasons, Chicken, Meaty, Vegetarian, and Speciality
5.3.2 Fast Food Pricing Analysis: Recent Pizza Promotions
5.4 South African Fast Food Pricing Analysis: Pies and Other (3 Pages)
5.4.1.a Fast Food Pricing Analysis: Pies: King Pie and Pie City – Comparative pricing of Chicken, Steak and Kidney, Sausage Roll, Spinach and Feta, and
Cornish
5.4.1.b Fast Food Pricing Analysis: Other: Anat, Chesanyama, Fishaways, Sausage Saloon, The Fish & Chip Co. – Comparative pricing of various menu items
5.4.2 Fast Food Pricing Analysis: Recent Pies and Other Promotions
2020 | 19
TABLE OF CONTENTS
2020 | 20
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