south african elections 2014 - online sentiment

1
What if the online conversation was the vote? #Elections2014 426 510 124 198 3.4 ONLINE AUTHORS ONLINE MENTIONS MENTIONS/AUTHOR Negative mentions Positive mentions Negative mentions Positive mentions ANC DA EFF AGANG There have been 1 692 online mentions from these top 4 political party Twitter handles: *This data has been rated and verified by the BrandsEye Crowd, a large community of real people who bring local context and judgement to evaluating and contextualising online mentions. BROUGHT TO YOU BY DESIGNED BY STINSON DESIGN STINSONDESIGN.COM Total number of online mentions Consumer Intent to Vote Political Party Share of Voice March 1 24k 20k 16k 12k 8k 4k May 6 29.1% 27.5% 26.4% 16.8% DA 64 496 MENTIONS 15.3% ANC 48.7% 205 530 MENTIONS AGANG 10 119 MENTIONS 2.4% EFF 75 475 MENTIONS 17.9% GAUTENG KZN Sentiment breakdown of conversation by region WESTERN CAPE @MyANC_ @DA_News @AgangSA @EconFreedomZA Percentage of online mentions about a political party Participation by official political party twitter handles Based on a subset of the online election conversation data, these percentages represent the intent to vote consumers expressed about each of the 4 most- mentioned political parties.* 40% ANC 34% DA 24% EFF 2% AGANG

Upload: stinson-design

Post on 11-Aug-2014

4.735 views

Category:

News & Politics


2 download

DESCRIPTION

This graphic displays the online sentiments of candidates for the 2014 elections in South Africa.

TRANSCRIPT

Page 1: South African Elections 2014 - Online Sentiment

What if the online conversation was the vote? #Elections2014

426 510

124 198

3.4

ONLINE AUTHORS

ONLINE MENTIONS

MENTIONS/AUTHOR

Negative mentionsPositive mentions

Negative mentions

Positive mentions ANC

DA

EFF

AGANG

There have been 1 692 online mentions fromthese top 4 political party Twitter handles:

*This data has been rated and verified by the BrandsEye Crowd, a large community of real people who bring local context and judgement to evaluating and contextualising online mentions.

BROUGHT TO YOU BY

DESIGNED BY STINSON DESIGNSTINSONDESIGN.COM

Total number of online mentions

Consumer Intent to Vote

Political Party Share of Voice

March 1

24k

20k

16k

12k

8k

4k

May 6

29.1%

27.5%

26.4%

16.8%

DA

64 496 MENTIONS15.3%

ANC

48.7%205 530 MENTIONS

AGANG

10 119 MENTIONS2.4%

EFF

75 475 MENTIONS17.9%

GAUTENG

KZN

Sentiment breakdown of conversation by region

WESTERN CAPE

@MyANC_

@DA_News

@AgangSA

@EconFreedomZA

Percentage of online mentions about a political party

Participation by official political party twitter handles

Based on a subset of the online election conversation data, these percentages represent the intent

to vote consumers expressed about each of the 4 most-

mentioned political parties.*

40%ANC

34%DA

24%EFF

2% AGANG