south african digital stats 2015
TRANSCRIPT
CREATIVE SPARKSA DIGITAL STATS 2015
11.8 million active users
• 87% access via mobile devices• 83% increase in users since 2012• 7,6 mil over 21 years old
6.6 million active users • 54 million tweets posted each month• 85% access via mobile devices• 129% growth in 12 months• 60% of Africa’s most active Tweeters are
aged 20-29.• 68% contain #hashtags
7.2 million active users • Videos of 2.5 minutes are the most watched in South Africa
• The top 200 channels in SA have more than 1.5 mil account views
3.8 million active users • Content publishing & sharing • Ads and sponsored content• Premium Display through Habari
Established Social Media Platforms
466 000 active users • Early adopters• Slow community growth• Value in setting up for long term SEO purposes
Estimated 4-5 million users in South Africa
• Innovative Official Accounts (e.g.: CliffCentral, BBA, SuperSport, Soccer Laduma
• More than a chat platform
1.1 million active users
• Image and short videos (3 – 15 secs)• Top 5 free apps in SA on Google Play and iOS • On of the fastest growing networks in SA
Emerging Social Media Platforms
Ref: http://www.fin24.com/Tech/Mobile/WhatsApp-now-has-700-million-users-20150107 and http://mybroadband.co.za/news/smartphones/117498-massive-wechat-growth-in-south-africa.html
4.9 million active users
[BEING OVERTAKEN BY OTHER SOCIAL APPS]
• Low LSM Group• Average user signs in 5 times a day• Spends about 105 minutes a day using the
service• 65% 18-35 years
840 000 active users
[GROWTH IS STAGNATING]
• Active users declined from 910 000 in 2013 to 840 000 in 2014.
• Most popular South African user on Pinterest has over 800 000 followers globally.
Mature Social Media Platforms
THANK YOU!
Johannesburg | Cape Town